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LOWE LINTAS
5/22/12

About Lintas
OLintas stands for Lever

International Advertising Services.

OOne of the largest advertising

agencies in the world.

OOperates in 50 countries.
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OMore than 160 offices globally

PHILOSOPHY
OUnique global agency that believes

in rendering service through the power of a high value idea.

OMaintain an environment of

openness, supportiveness and humility with regard to the client.

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ORGANIZATIONAL STRUCTURE

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BRANDING STRATEGIES
O Believes in giving clients fresh perspective

regarding the brand. strategy.

O Approaches the brand with an out-of-the-box O Catches consumers off-guard and draws their

attention to the brand.

O Improves brand recall value and recognition. O Revamps a tired brand image. O Boosts dipping sales and infuses life in long 5/22/12

forgotten brands.

LINTAS AND ITS CLIENTS

O Agencys approach to clients problem similar

to that of a doctordiagnosing a patients illness.

O Agency also suggests budget to the client. O Suggests the appropriate media and

expenses involved for each medium.

O Such discussions take place during the 5/22/12

pitch.

LINTAS AND ITS CLIENTS

Knorr Soups

Tata Tea

Havell s

ICIC I 5/22/12

LINTAS AND ITS CLIENTS

Ultra Tech Putty

Tata Tea

Britannia Nutrichoice

Tanish q

Ide a

Clea r 5/22/12

A PITCH
O In case of a big player or huge brand

different agencies compete to acquire the brand as a client.

O Competitive presentations take place. O Each agency pitches its ideas and strategies. O Agency that finally gets the account in the
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advertising jargon.

A Few Successful Ad Campaigns by Lowe Lintas

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IDEA CELLULAR
O Idea Cellular was given a socially aware

image.

O Idea wanted to grow as a brand especially

among the masses.

O Lintas came up with the following ideas: 1. The What an Idea sirji tagline 2. The walk when you talk campaign 3. Talk for India hour 4. The save paper save trees campaign O.Extensively used the television medium as
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well as print.

ICICI Prudential
O Lintas gave ICICI Prudential a fresh strategy. O Instead of focusing on the death aspect like

most life insurance ads, Lintas gave the ads a positive spin with the Jeetey Raho tagline.
O Targeted customers could easily relate to and

identify with the ads.

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Tanishq
O Challenge-Tanishq is about modern shopping

while wedding jewellery is about sentiments. How to make the brand a serious choice for those buying wedding jewellery?
O Solution-While Tanishq was already on good

terms with the brides-to-be segment, it had to appeal to the actual purchaser of bridal jewellery which is the mother-of-the-bride by showing her that we understood her sentiments as well.
5/22/12 O Results-During the campaign period, April-June

2010, there was a 262 Cr increase in sales

Awards Won
O Cannes 2010- 4 Gold, 3 Silver 4 Bronze Lions. O Mirchi KAAN Awards- 2 Golds. O Global Award for Sab TV at World Bank

Congress.
O IPA Advertising Effectiveness Grand Prix for

Tesco.
5/22/12 O Award at the Dainik Bhaskar Dry Ideas

Initiative.

O R
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