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5/23/12
Business strategies are the courses of action adopted by an organisation for each of its businesses separately to serve identified customer groups and provide value to the customer by satisfaction of their needs.
Corporate-level strategies lay down the framework in which business strategies operate.
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Industry structure based on five competitive forces: the threat of new entrants;
the threat of substitute products or services; the bargaining power of suppliers; the bargaining power of buyers; and the rivalry among the existing competitors in an industry
Positioning
Competitive advantage
Narrow target
COMPETITIVE ADVANTAGE
Adapted from M.E. Porter: Competitive Advantage: Creating and Sustaining Superior Performance New York: Free Press, 1985, p. 12.
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organisation lies in lower cost of products or services relative to what the competitors have to offer, it is termed as cost leadership.
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organisation lies in special features incorporated into the product / service which is demanded by the customers who are willing to pay for it then the strategy adopted is the differentiation business strategy. e.g. Orient fans innovating and selling to Walmart Gati Insurance cover, Refund on 5/23/12
either cost leadership or differentiation but cater to a narrow segment of the total market. e.g. Rapidex English speaking books
(Focussed Cost Leadership)
tactics
First movers and late movers Advantages and disadvantages of being a first mover
Market
location tactics
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MARKET SIZE
Embryonic
Growth TIME
Maturity
Decline
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