Plant Factory

April 4, 2012 Team No. 1

Contents
. Outline of Plant Factory
. Pros & cons of Plant Factory

. Business Introduction . Marketing Promotion

. Outline of Plant Factory

Plant Factory
No Pesticides No Disaster
Artificial illumination [LED]

Culture medium

Plant Factory Vegetable

Controlling System

The plant factory is a facility that aids the steady production of high-quality vegetables all yea r round by artificially controlling the cultivation environment (e.g., light, temperature, humidit y, carbon dioxide concentration, and culture solution), allowing growers to plan production. http://www.youtube.com/watch?v=TBrgRsjR-JQ&feature=related 1

Plant Factory types

Complete control type: Stably cultivating plants using red light-emitting diode (LED) within a closed space Sunlight type: Supplementing light during the rainy or cloudy day while using sunlight in a semi-closed space such as greenhouse http://www.youtube.com/watch?v=1clRcxZS52s
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Current Statues (1)

Enabling planned and stable production by predicting growth and development of vegetables and controlling cultivation conditions or growing processes Stably producing high-quality organic vegetables throughout the year without limitation of the land http://www.youtube.com/watch?v=47ZpzVJowoQ&feature=relmfu
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Current Statues (2)

Twice or higher vegetable production cost due to high initial facility investment compared to vinyl greenhouse Limitation of growing vegetable items to a few items such as leaf vegetable, fruit vegetables, and flowering plants http://www.youtube.com/watch?v=-Rdw0B4sIPw
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. Pros & cons of Plant Factory

Benefit of Plant Factory

Capable of stable year-round production Increasing of cultural area / It Can be Installed on non-farmland areas Grow safe, high-quality agricultural produce with no or minimal pesticide use Possible to employ novice farmers due to the light workload and the ease of standardizing procedures High speed production, productivity, improvement
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Challenge of Plant Factory

High energy costs and facility installation costs Cultivation technology yet to be established Lack of human resources with both cultivation skills and facility management skills Limited types and varieties of crops available for production It doesnt taste good and unfamiliar (sometimes hostile)
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Price & Taste of Vegetable types

General lettuce Organic lettuce Factory Plant lettuce

Price (1kg)

6,000 KRW

13,000 KRW

20,000 KRW

The taste of factory plant lettuce is somewhat differ with general lettuce. Its texture is too soft and astringent taste is unfelt.

And the green color is delicate.

Generally, It doesnt taste good. Its main use is salad or sandwich.
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. Business Introduction

Business Introduction (1)

Design Plant Factory Unit

Business Introduction (2)

Building Plant Factory

Business Introduction (3)

Cultivation and Selling

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Business Introduction (4)

Organic Restaurant

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Business Introduction (5)

Forward Bargain - Selling products before harvest or growth

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. Marketing Promotion

Marketing Promotion (1)

Experience Program - Trying organic foods - Harvesting Experience

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Marketing Promotion (2)

Training Program - growing, harvesting, operation, DIY

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Marketing Promotion (3)

Social Network (Exchange information)

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Marketing Promotion (4)

Business consulting - Business plan - How to select seeds - How to grow and harvest - How to operate

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Marketing Promotion (5)

Build Website and Online marketing - Providing information - Selling tools and seeds

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Marketing Promotion (6)

Financing Service - Financing help

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Marketing Promotion (7)

Advertisement - Business Magazine - TV Program Sponsor

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Marketing Promotion (8)

Awards( Farmer of year)

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Q & A Session

Thank you