Você está na página 1de 10

Corporate Level Strategies

- By Swarnendu

Corporate Strategies

Expansion. Stability. Retrenchment. Combination.

Expansion

Concentration. Integration. Diversification. Cooperation. Internationalisation. Digitalisation.

Concentration

Market Penetration Market Development Product Development Diversification

Integration

Horizontal Integration Vertical Integration Forward Integration Backward Integration

1. 2.

Taper Integration Quasi Integration

Forward and Backward Integration:


Hydrocarbons Petrochemicals Filament Extrusion Spinning Processing Garments Domestic/Export Markets

Diversification
1. 2.

3.

Concentric or Related Diversification Marketing-related. Technology-related. Marketing and Technology related.

Porters Model of Competitive Advantage of Nations:

Factor Conditions. Natural Resources, raw materials, labour etc. Demand Conditions. Nature and Size of the buyers needs in the domestic market. Related and Supporting Industries. Firm Strategy, Structure and Rivalry.

Você também pode gostar