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ORGANIZATIONAL CHANGE
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According to O. Jeff Harris, change within an organization calls for a modification of the relationships, responsibilities or behavior of individuals who are members of the organization.
NEED OF ORGANIZATIONAL CHANGE
one of Asias leading telecom services provider ,announced strategic organizational changes effective from April 1 2010. OBJECTIVE OF CHANGE
The objective is to enhance its focus on expanding operations to international markets beyond India and South Asia and further consolidate its leadership position in India.
Creation of a new, empowered and dedicated International Business Group that will be responsible for expanding the companys operations. The International Business Group will comprise a team of seasoned and experienced professionals, including from within the Bharti group, from areas such as Business Development, Networks & IT, SCM, Project and Performance Excellence, Brand and Customer Experience.
NEW ORGANIZATIONAL STRUCTURE THE INTERNATIONAL BUSINESS GROUP IN BHARTI AIRTEL Ltd.
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(Rs crore)
12,937.40 130.8
13,643.95 -855.65
12,991.06 1,763.98
12,919.50 20.32
14,589.33 24.82
11,367.82 20.4
4
483.71 10,253.18 16.45
10,501.03
2
7,116.95 255.84 6,954.67 10.64
INTRODUCTION
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Tata Motors was predominantly a manufacturer of commercial vehicles. Cyclical business. Market in India shrank by more than 40 percent. 5 billion rupee loss in 2001. In 2001 they decided on a recovery strategy that had three distinct phases.
PHASE 1
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pricing.
PHASE 2
Improving product quality. Upgrading product features.
PHASE 3
International diversification.
Step Four: Communicate the Vision: What you do with your vision after you create it will determine your success. Your message will probably have strong competition from other day-to-day communications within the company, so you need to communicate it frequently and powerfully, and embed it within everything that 1101 0011 0010 1010 you do.0001 0100 1011 Step Five: Remove Obstacles : Put in place the structure for change, and continually check for barriers to it. Removing obstacles can empower the people you need to execute your vision, and it can help the change move forward. Step Six: Create Short-term Wins : Create short-term targets - not just one long-term goal. You want each smaller target to be achievable, with little room for failure. Your change team may have to work very hard to come up with these targets, but each "win" that you produce can further motivate the entire staff. Step Seven: Build on the Change: Change projects fail because victory is declared too early. Real change runs deep. Quick wins are only the beginning of what needs to be done to Step Eight: Anchor the Changes in Corporate Culture: Finally, to make any change stick, it should become part of the core of your organization. Your corporate culture often determines what gets done, so the values behind your vision must show in day-to-day work. achieve long-term change.