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communication technologies for market transaction, involving exchange of value such as purchase, sales, and exchange of information.
These exchanges involve two or more parties
such as business entities, consumers, governments, and employees in the tourism sector. Thus, e-tourism can be classified into various categories, based on the involvement on the involvement of parties.
ORGANIZATIONAL NETWORK
B2B E-TOURISM
Business-to-Business E-tourism In B2B e-tourism, two or
more organizations interact with each other. One business entity sells its products or services to another business entity.
Eg: Travel agency hotel , Airline etc.
Business-to-consumer etourism
B2C
e-tourism encompasses the communication between the business and the consumer over the electronic network. Consumers have direct access to the suppliers network where they browse, select, and buy online with the help of a payment.
For example, British airways are a leading
international airline in the world. The website of the airlines, rated as the best airlines website worldwide, is a novel example of B2C e-tourism model.
Consumer-to-business etourism
Here, the customers initiate the transaction
by conveying the details of their requirement such as price, quality, mode of delivery, and terms and conditions of supply.
Consumer-to-consumer etourism
In the C2C e-tourism model, the electronic
marketplace provides a platform for consumers, who are connected through the internet, to interact and trade their products and services. (Transactions occur between two or more consumers)
E.g: eBay
system for flight mechanics to order replacement parts for aircraft called INIRN, which stands for I Need It Right Now. In this case the business is providing an electronic service for its employees.