STRATEGIC PLANNING AT UNITED PARCEL SERVICE

MEMBERS Yogesh Lala Akshay M Rao Avinash Saraogi Vaibhav Sekhsaria Himkar Thakur Devesh Tripathi

ROLL NO. E - 28 E - 45 E - 50 E - 52 E - 57 E - 59

INDEX
TOPIC About UPS SLIDE NO 4

UPS Culture
Strategic Process Scenario Planning Process 1997

5
6 7

UPS Charter
Centennial Plan Strategy Road Map Scenario Planning 2017 SWOT Analysis Strategies Adopted by UPS

8
9 10 11 12 13

ABOUT UNITED PARCEL SERVICES

Started as Small Messenger company in 1907 by Jim Casey in Seattle, Washington with just $100
Headquartered in Atlanta, Georgia About 384,000 Employees . Went Public in 1999 and raised $5.47 billion Delivers more than 15 million packages a day to about 6 mn

customers in 200 countries Leading global provider of specialized transportation and logistics services.

UPS CULTURE
Efficient and Continuous Improvement
Service Excellence Employee Ownership Stability for all stakeholders Internal Promotion

All these practices ensured a Loyal Workforce with low levels of turnover

STRATEGIC PROCESS
The strategic process was implemented in four steps as follows :1. Scenario planning session 1997 2. Drafting of UPS CHARTER 3. Formation of the Centennial Plan 4. Developing the strategy Road Map

SCENARIO PLANNING SESSION1997

PRO-SUMERS

TANGLED PATHS

BRAVE NEW WORLD

REGIONAL/ NATIONAL REGRESSIVE WORLD GLOBAL SCALE PREVAILS

GLOBAL

UNCERTAINITY AXES : X- Market Environment Y- Demand Characteristics

TRADITIONAL CONSUMERS

UPS CHARTER
The UPS CHARTER was drafted in 1999 New Mission :- ENABLING GLOBAL COMMERCE This reflected a shift towards global operations and also

focused on end to end supply chain solutions

CENTENNIAL PLAN
Components:

Set of Goals and Characteristics for year 2007 Global Co with ONE VISION AND ONE BRAND Identification of four strategic imperatives
Winning Team Value Added Solutions Customer Focus Enterprise Excellence

STRATEGY ROAD MAP

Individual management committee members were

assigned responsibility for each of he four strategic imperatives

Formation of cross-functional imperative teams A Programme and Project oversight committee

reviewed performance of imperative teams

SCENARIO PLANNING 2017

This session was similar to that of 1997 other than the three aspects which are as follows :

Scenarios taken were regional Extensive preparatory interviews of supply chain partners

More diverse participants and also lower levels employees were included

SCENARIO PLANNING 2017

HARMONIOUS, ALIGNED, FREE, FLUID, BORDERLESS
NETWORKS WITHOUT BORDERS

COMPANY CITY

TRADITIONAL, PROPRIETARY, INCREMENTAL

BORDERED DISORDERED CONNECTED CHAOS

PRO-ACTIVE, OPEN, COLLABORATIVE

UNCERTAINITY AXES :
CHAOTIC, FRAGMENTED, X- Market Environment RESTRICTED, FRICTION-LADEN, BORDERED Y- Demand Characteristics

SWOT ANALYSIS

STRATEGIES ADOPTED BY UPS

Investing in the core business of worldwide distribution and logistics.
Building competencies in the integration of goods, funds, and

information.
Using technology to create new services. Attracting talented people. Studying customer behavior and anticipating their needs. Practicing innovation that leads to growth

THANK YOU