Presented By

ALLWYN RODRIGUES BINILA BABU DIPEN SHAH SAMMER BHAGTANI SAMMER SHIRKE JAIE SURVE MMS B

The Tourism Market in India

According to the Travel & Tourism Competitiveness Report 2011 brought out by World Economic Forum, India is ranked 68th overall in a list of 133 assessed countries in 2011. In terms of travel, India stands 9th in the index of relative cost of access (ticket taxes and airport charges) to international air transport services, having almost the lowest costs in the world.

The total contribution of Travel &Tourism to GDP, including its wider economic impacts, is forecast to rise by 8.8% pa from INR 3,680.4bn (4.5% of GDP) in 2011 to INR 8,523.1bn (4.9%) by 2021.
Foreign tourist arrivals in India witnessed an increase of 9.7 per cent in January 2011, with 538,482 foreign tourists visiting the country as compared to 490,868 visitors in January last year.

INTRODUCTION
Make MyTrip.com, Indias leading online travel company was founded in the year 2000 by Mr. Deep Kalra. ` Largest e-commerce company in its year of launch 2000. ` Customer base of two million customers and 50% market share till 2009. ` Offices in 20 Cities In India. ` In India it came in the year 2005. ` International offices in New york, Sydney, San Fransico. `

24 x 7 customer support.

MakeMyTrip.com was the first online travel company in India to offer its services through the internet, telephone, retail and mobile MakeMyTrip.com introduced the concept of candid hotel pictures and actual guest reviews to sell hotel rooms. In 2007 more than one million travelers used its services. Each month over 3 million unique visitors hit the company's website. On an average, each day, MakeMyTrip.com sells 12,000 air tickets, 1000 hotel room nights and 200 holiday packages. MakeMyTrip.com offers the revolutionary 'search-book-pay' SMS service for flight.

Awards & Recognitions

Since 2000, MakeMyTrip has won several awards and accolades: In Dec. 2007, Make My Trip won the best Online Travel Agency in India award from Galileo Express Travel World. Great Places To Work 2009 (Industry Professional Services) Most Preferred/Best Travel Portal CNBC Awaaz 2009 Most Visited Travel Website comScore 2005-09

Most Preferred Online Travel Agency Travel Biz Monitor Survey 2008

OBJECTIVES
MARKETING OBJECTIVE
TO CREATE AWARENESS TO BE LEADER IN TRAVEL AND TOURISM IN INDIA

FINANCIAL OBJECTIVE
TO INCREASE MARKET SHARE BY 30 %

TO GET AN ANNUAL TURN OVER FROM 1250 CR

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

HOW WOULD YOU LIKE TO TRAVEL ?

AIR 56 % LAND 38 % SEA 6 %

AIR SEA LAND

WHAT FACTORS DO YOU CONSIDER FOR TRAVELING?

TRAVEL TIME - 33 % TRAVEL COST - 41 % TRAVEL SAFETY - 17% AVAILABLE SERVICES 9%

TRAVEL TIME TRAVEL COST TRAVEL SAFETY AVAILABLE SERVICES

SWOT Analysis

STRENGTH
Presence in the international business scenario Secure and trusted channel for facilitating payments

convenient website navigation It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets.

WEAKNESS
Operating in a market where people are less technology savvy.

Less bargaining power in the international market

Fluctuation in prices

THREATS
Its main threat in India is yatra.com which is also the main competitor in India. Most of Airlines encouraging direct online purchasing

Hacking of website .

OPPORTUNITIES
Offer better travel packages in line with customer expectation PAY BACK CARD Untapped sections of international tourism market FLIGHT ADJUSTMENTS (CANCELLATION) REFUND ON NATURAL CALAMITY

Porters five force theory

Threat from Substitutes
Buyer switching costs Number of substitute products available in the market Ease of substitution

Threat from new entrance

Switching costs Access to distribution Absolute cost advantages

Existing rivalry
Sustainable competitive advantage through innovation Level of advertising expense

Powerful competitive strategy

Bargaining power of buyers

No bargaining power of Buyers

Bargaining power of suppliers

Bargaining power is moderate

Marketing mix for services

PEST ANALYSIS
Political factors
Security and Terrorism Tax Issues Political Instability in some countries

Economic Factors
Economic Instability

Social Factors
Peoples unwillingness to Book their trips Online How much % of people travel abroad? Do they believe in these online portals Increase in crime rate

 Technological Factors
Quality of Internet including speed. Lack of knowledge among the internet users. Safety of the transaction. Assurance among travellers about the trip.

STPD
Segmentation
Holiday Packages Office Employees Packages

Targeting
All Age Groups. Professionals

Positioning
Globalised Company Aim of the Company

Differentiation
Car on rental basis in popular cities Chances of less manual error Lucrative package to various age group. Packages for untapped areas Flexibility in the packages

Budget - Income
Sr. No. Particulars 1 2
No of Seats Sales of seats In Cruise Avg. Price per Seat(Rs.)

Amount 500 70,00,000

13,600

Expenses SR.NO 1 Particulars Fuel Amount 10,00,00,000

2 3 4

Salary Expenses Maintenance cost Other Expenses

1,00,00,000 10,00,000 10,00,000

Rent

8,00,00,000

THANK YOU