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WHAT IS ARTHASHASTRA ??
An ancient Indian treatise which consists of 15 chapters, 380 Shlokas and 4968 Sutras. Written as a guide for the king who should be able to rule with justice and equity to ensure protection and prosperity of his subjects. Arthashastra deals with four main topics namely: 1. Treatise, 2. Statecraft, 3. Economic policy and
DEFINITION OF ARTHASHASTRA
Arthashastra- An ancient Indian treatise on economics and politics written by "king maker" CHANAKYA (also known as KAUTILYA) in the 4th century B.C during the rule of the MAURYAN DYNASTY. Central theme of Arthashastra:- No kingdom can survive without an efficient and solid economy.
ARTHASHASTRA IS-
LEADERSHIP MODEL
Chanakya says- Essence of leadership lies in justice and ethics. Modern-day management begins with a leadership team committed to the organizations core values, purpose, mission and vision. The same was true 2,400 years ago when Chanakya proceeded to help build an empire. He put vision, mission, and motivation
PERSONAL ATTRIBUTES OF A LEADER: Should be amenable to guidance. Should be just in rewarding and punishing. Should be as effective in crisis as in normal times. Should follow contingency approach. Should have pleasant personality. Should have concern for people. Should use Dand for negative as well.
LEADER AS RAJRISHI
KAUTILYA says- Effective king is one who is a Rajrishi i.e. a a king wise like a sage. Rajrishi - one who has self control, having
conquered the senses, keep his eyes open through spies, is active in promoting the security and welfare of
people. A king who has no self control and gives himself unto excessive indulgences in pleasure will soon even if he is the ruler of all 4 corners of the earth.
Thus, A SUCCESSFUL AND RESPECTED LEADER IS ONE WHO CONSIDERS THE ADVICE OF HIS STAFF MEMBERS & TRUST THEIR WISDOM.
ARTHASHASTRA IN HR
Proper Selection Wages & Salary Administration Contract of Employment Obligation of Employees Right of Employees
Employee Union Incentives & Overtime System Competency Enhancement Social Security
CONFLICT RESOLUTION
SAMA- Appeasement, non-aggression pact DAMA-Gift, bribery, Monetary, Non Monetary . DANDA-Strength, punishment, Force, Fear. BHED-Divide, split, separating opposition, Discrimination.
EFFECTIVE COMMUNICATION
Excellences of Effective Writing Proper arrangement Connection Completeness Sweetness Exaltedness Lucidity
Defects of writing
Absence of Charm Contradiction Repetition Incorrect Use of Word Confusion
5) Impact of Future Campaign on Present operation 6) Losses, Expenses and Gains. 7) Product, Pricing, & Market Control. 8) Comsumer Protection.
STRATEGIC RELATIONSHIPS
Sandhi- Peace;
Entering Into a Treaty Is PEACE.
Vigrah War;
Doing Injury is WAR
Asana-Staying Quiet;
Remaining indifferent staying quiet is
Samsarya-Seeking Shelter;
Submitting To Another Is Seeking Shelter.
Dvidhibhava-Dual Policy;
Resorting To peace with one & war With Another is Dual Policy.
CONCLUSION
Arthashastra is not merely a book. Its all About The Business Strategy. Its not only deals with one aspect of Business, it covers all the areas As we seen it explains its importance in all the activity of Management So we can say that Arthashastra is a complete Package of Management , Marketing, Finance, Production & communication, Which guides any enterprise to make his organization a profit making organization.
THANK YOU
UNDER THE GUIDANCE OF :
PRESENTED BY: JYOTI RATHORE JYOTSHNA KHUSHBU GOYAL KRITIKA AGARWAL MEETA BHATIA NEHA CHATURVEDI