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Introduction
Introduction
Methods
Advantages Disadvantages Case Study Conclusion
What What
is Internationalisation?
Tesco
Internationalization
Introduction Methods Advantages Disadvantages Case Study
Strategy
Plans Advantages Disadvantages
Conclusion
Strategies
Introduction Methods Advantages Disadvantages Case Study
Four
International Multi-domestic
Global
Transnational
Conclusion
(Hill 2011)
Strategy - considerations
Introduction Methods Advantages
Disadvantages
Case Study
Conclusion
Entry method
Introduction Methods Advantages Disadvantages Case Study
Turnkey
Licence
Franchising Joint
Conclusion
(Hill 2011)
When?
Introduction Methods
Risk
Advantages
Conclusion
Local laws
Introduction Methods Advantages Disadvantages Case Study
Import
laws Restrictions on ownership Deals with previous governments Types of products Product descriptions/advertising
Conclusion
Environment
Introduction Methods Advantages Disadvantages Case Study
SWOT
analysis
needs
values
Conclusion
and partnerships
Conclusion
Advantages
Wider market Low cost production Secure suppliers Reduce reliance on one economy Value
Conclusion
Disadvantages
Introduction Methods Advantages Disadvantages Case Study
Exposure
to risk
Communication Information
availability
Conclusion
Case Study
Tescos What Is
In America
is their Strategy?
Conclusion
What
Tescos
The The
Became
International in 1995
in 14 countries
Revenue for 2008
500,000 400,000 300,000 200,000 100,000 0
Conclusion
Revenue $ Millions
Operates
In America
Is
Opened 164
Conclusion
Has
Research
Tescos
Sent
Conclusion
(Geoghegan 2011)
Performance
Conclusion
(Geoghegan 2011)
Performance
Losses
Conclusion
Reasons
Exchange Merger
rate Issues
of 2 Suppliers
Conclusion
Strategy Brand
Recognition
Conclusion
Simplicity Environmental
Conclusion
considerations
Introduction Methods
Greenfield Investments
Solar High High
Conclusion
Risks
Issues
The convenience market is saturated Lack of Brand Recognition Not the same amount of customer data in the US Exchange Rates Issues with Unions
Conclusion
(Geoghegan 2011; Tesco PLC 2011; Fresh and Easy 2012; UFCW 2008)
Union
United
Operating
in the US
Conclusion
Protests
outside stores
(UFCW 2008)
Future
Expecting
Will
Conclusion
Development
and Easy
Conclusions
Advantages Entry
and Disadvantages
Method
Conclusion
Tescos Wholly
is Multi domestic
Owned Subsidiary
References
Asch & Bowman (1987): Strategic ManagementI.1st Edn London Deloitte (2009). Emerging from the downturn Global powers of 2010 [online] Available at: http://www.deloitte.com/assets/Dcom-Australia/Local%20Assets/Documents/newsresearch/Press%20releases/Global%20Powers%20of%20Retailing/Global_Powers_of_Retailing _2010_report.pdf (Accessed on 6th of February 2012) Freeman & Reid (2006): Foreign Market-Entry into Central and Eastern Europe. Journal of East-West Business Fresh and Easy. (2012). Who We Are [online]. Available at: http://www.freshandeasy.com/WhoWeAre.aspx (Accessed on 4th of February 2012) Geoghegan. T (2011). Why is Tesco Struggling in the US? [online]. Available at: http://www.bbc.co.uk/news/magazine-13190124 (Accessed on 3rd February 2012) Hill (2011): International Business, Competeing in the Glocal Marketplave. 8th Edn. NewYork Tesco PLC (2012b). United States [online] Available at: http://www.tescoplc.com/corporateresponsibility/our-approach/local-community-activity/#mapoverview (Acccessed on 3rd of February 2012) Tesco PLC (2012a) Our Strategy [online]. Available at: http://www.tescoplc.com/abouttesco/our-strategy/ (Accessed on 6th of February 2012) Tesco PLC (2011). Annual Report and Financial Statements 2011 [online] Available at: http://www.tescoplc.com/media/417/tesco_annual_report_2011_final.pdf (Accessed on 3rd of February 2012) UFCW. (2008). The Two Faces of Tesco [online]. Available at: http://www.ufcw.org/docUploads/The%20Two%20Faces%20of%20Tesco.pdf?CFID=13562326 &CFTOKEN=94288421 (Accessed on 7th of February 2012)
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