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Research Methods (William G. Zikmund) Research Methods For Business (Uma Sekaran) Internet
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What is Research!
Research
Literally, research (re-search) -search again. Research is simply process of finding solutions to a problem after a thorough study and analysis of situational factors. Its series of steps designed & followed with the goals of finding answers to the issues of concerns.
The
WHAT IS RESEARCH
Research is an organized, systematic, data-based, critical, scientific inquiry or investigation into a specific problem, undertaken with the objective of finding answers or solutions to it.
We
Business Research
Business Research is a systematic and objective process of gathering, recording and analyzing data for aid in making business decisions.
Business research is conducted to resolve problematic issues in the area of finance, management, and marketing etc.
Research provides needed information that guides managers to make informed decision
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Is information inadequate?
Yes High importance of decision? Yes Research benefits greater than costs?
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SCIENTIFIC RESEARCH
Scientific Research focuses on solving problems and pursues a step-by-step logical, organized and thorough method to identify the problems, gather data, analyze them and draw valid conclusions. Scientific research is not based on hunches, experience and intuition.
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Each of these characteristics can be explained in the context of following example. A researcher is investigating about how employees commitment to the organization can be increased
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Purposiveness
Research
must have some definite purpose, aim or/and benefit Focus be increase in commitment of employees Increased commitment results less turnover, less absenteeism, increased performance Benefit to the organization
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Rigor
Good
theoretical base & sound methodological design would add rigor to a purposive study. Rigor means carefulness & thorough Rigorous research involves a good theoretical detailed base & and a carefully thought out methodology. Lets manager draws conclusions on the bases on just by taking sample of 10 employees out of 200
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If solely on the basis of their responses the manager reaches several conclusions then it would lack rigor for the following reasons:
Based on few employees 2. Bias and incorrectness 3. There might be other influences on commitment which are ignored and are important for a researcher to know Thus, Rigorous involves good theoretical base and thought out methodology. These factors enable the researcher to collect the right kind of information from an appropriate sample with the minimum degree of bias and facilitate suitable analysis of the data gathered. This supports the other six too.
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Testability
Hypothesis must be testable by applying certain statistical tests to data collected. Several other tests be involved like Chi square test, T-tests etc. Hypothesis must be logical Eg. The researcher may hypothesize that those employees who perceive greater opportunities of promotion in organization are highly committed. This hypothesis can be tested after data collection.
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Replicability
The results are repeated & replicated in similar circumstances Our hypothesis should not be supported by chance The more replicable the hypothesis results are the more authentic the results are.
Lets our research proves that greater opportunities of promotion in organization leads to employee commitment, if similar finding are drawn from other organizations in similar circumstances then our research will be more valid.
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Objectivity
Conclusions must be based on the facts of findings Derived from actual data Not on our own subjective or emotional values The more objective the interpretation of data the more scientific the research becomes.
Lets research proves that promotion chances has no relation with organizational commitment even then if researcher emphasis on it then research would not be valid.
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Generalizability
Scope
of applicability The wider the applicability more effective and useful the research is Not many researches are generalizable Lets promotion chances are proven to be true in a verity of organizations then research may be called more generalizable
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Parsimony
Simplicity in explaining the phenomena or problem Avoid complex research models Parsimony be achieved with good understanding of the problem Simplicity is always preferred to complex research frameworks that unmanageable number of factors.
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Types of Research
Applied Research
When research is done with the intention of applying the results of findings to solve the specific problem currently being experienced by organization. It is conducted when a decision must be made about a specific real-life problem Solution of current problem oriented
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Fundamental/Pure/
Basic Research
Not solution Oriented Expends a body of knowledge. It does not directly involve the solution to a particular pragmatic problem. Just to consider how different problems that occur in organizational setup can be solved. Knowledge gained by the findings of basic research can be used by others. Verify the acceptability of a given theory
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