TYPES OF

MADE BY DISHA BANSAL MBA 4501/11

DESCRIPTIVE RESEARCH

ANALYTICAL RESEARCH

DESCRIPTIVE RESEARCH
The term implies ,to describe the characteristics of a population or phenomenon. It seeks to determine the answers to who, what, when, where and how questions. Examples: Business researchers conducted descriptive survey to identify the characteristics of consumers who purchase organic food products. How should a new product be distributed? What should be the target segment? How should our product be changed? How many students study accounting in Delhi compared with students in Kerala?

ANALYTICAL RESEARCH
The researcher has to use facts or information already available, and analyse these to make a critical evaluation of the material. Analytical research aims to understand phenomena by discovering and measuring causal relations among them. Example: An analysis of any relationships between the rewards given to the clerical staff and their productivity levels. Information may be collected on the size of companies and the levels of labour turnover.

QUANTITATIVE RESEARCH
Quantitative research (the word quantitative comes from the word quantity) involves information or data in the form of numbers. This allows us to measure or to quantify a whole range of things. Examples: The number of people who live below the poverty line; The number of children between specific ages who attend school; The average spending power in a community; The number of adults who have access to computers in a village or town.

QUALITATIVE RESEARCH

It is concerned with qualitative phenomenon i.e. phenomenon relating to or involving quality or kind. For instance when we are interested in investigating the reasons for human behavior. Example Why people think of a certain product? Why do they buy this product?

APPLIED RESEARCH

FUNDAMENTAL RESEARCH

APPLIED RESEARCH

It aims at finding a solution for an immediate problem facing a society or an industrial/business organization.

FUNDAMENTAL RESEARCH

Fundamental research, frequently called basic or pure research, seeks to extend the boundaries of knowledge in a given area with no necessary immediate application to existing problems. Examples Mathematics , natural phenomenon.

EXPLORATORY RESEARCH

CONCLUSIVE RESEARCH

EXPLORATORY RESEARCH
Objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding. EXAMPLES: 1.What new product should be developed? 2. What product appeal will be effective in advertising? 3. How can our service be improved?

CONCLUSIVE RESEARCH
Conclusive research is meant to provide information that is useful in reaching conclusions or decision-making. It tends to be quantitative in nature, that is to say in the form of numbers that can be quantified and summarized. It relies on both secondary data and primary data.

Contd
Conclusive research can be sub-divided into two major categories: 1. Descriptive or statistical research, and 2. Causal research