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Volkswagen
Founder
Ferdinand Porsche
(3 September 1875 30 January 1951) was an Austrian-German automotive engineer and honorary Doctor of Engineering.
He is best known for creating
the first hybrid vehicle, the Volkswagen Beetle, and the Mercedes-Benz SS/SSK, as well as the first of many Porsche automobiles.
History
In June 1934, Porsche
II, Adolf Hitler laid the stone for the Volkswagen factory near Fallersleben on 26th May, 1938. Along with Ferdinand Porsche.
The city is named Wolfsburg
Facts
Founded: Headquarters: Chairman:
Volkswagen has three cars in the top 10 list of best selling cars
of all time: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the list that are still being manufactured.
Volkswagen: Manufacturing
Volkswagen has aimed to double its US market share from 2% to 4% for the year 2014, and is aiming to become, sustainably, the world's largest car maker by 2018.
Volkswagen
Hierarchy
CEO
COO
GM
GM
GM
GM
RH/RM
Marketing manager
Sales manager
Finance head
Sales representative
Volkswagen
Channels of distribution
dealership is given to new and established car dealers who already have a good network in that particular market as these markets are risky with low margins.
Locally: Car companies such as VW, Audi, Mercedes-
Benz, Renault and Nissan control 50% of the distribution channel in Chandigarh.
domestic rivals by offering better margins as they strive to secure prime locations and boost sales in a fast-growing market.
Volkswagen, which is rapidly ramping up its operations,
are driving the transformation. The German carmaker is offering margins of up to 5-6 % on sales of new cars as against 3-3.5% offered by traditional players.
(manufactured in standard sizes to be assembled elsewhere) outlets which can transform into a full-fledged outlet in a fortnight.
"We are late entrant into the Indian market. Hence, we
are innovating to leapfrog into a major volume player. The pre-fabricated dealerships have come up at many places which help to kick-start sales within a month," said Neeraj Garg, Director (marketing & sales), Volkswagen.
Volkswagen
Sales Setup
Volkswagen: Marketing
area of Aftersales. Originally planned for German Volkswagen dealers, it is now going to be enhanced for VW traders worldwide.
A big company like Volkswagen with central corporate
marketing and a local distribution structure faces many challenges: extended communication channels entail drawn-out coordination processes, especially in the sector of B-to-B and B-to-C publications.
Volkswagen: Marketing
associates (dealers, car warehouses, garages) with necessary promotional literature on Volkswagen services, accessories and repair.
Since April 2011 the software developed by Micromata
offers another feature providing an overview of all upcoming sales campaigns and the status of marketing costs subsidies: Registered Volkswagen associates are able to check how far their application for marketing costs subsidies has been processed.
share and sales volume as far as the group is concerned from present 6.5 million to more than 10 million cars.
The global strategy depends very much on improving
Volkswagen's situation in emerging markets. The incremental volume is more or less coming from Brazil, Russia, China and India.
Before you enter a market, create a structure for service and after-sales service, so that we satisfy the customer after selling the first car, and not hastily and blindly entering the market to sell cars and leave the customer alone.
are right, then the size of the market would be around 4 million cars. This would make India one of the leading car markets in the world. As a global car brand and manufacturer, VW has to be present in this leading market.
Their aim is go up from virtually zero to 200,000 cars in a
Volkswagen
Sales Staff
Eligibility: Graduate 1St Interview is conducted at the dealership outlet by the sales
manager.
All candidates are then sent to an assessment center where
GD Aptitude test Role play Personal Interview by the Area Sales Manager
Final selection
Training
1. Basic: VW E-Training
A username and password is given to each sales person
There are 21 modules such as:
certification is given such that the person is eligible to work in any Volkswagen outlet worldwide.
Motivation
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