PHANEENDRA KUMAR (1225111210)

KISHORE (1225111223) SONALI PRIYANKA(1225111253) SURAJ (1225111255)

MAHESH BATTU (1225111227)
SOWMYA (1225111201)

Company profile
Started in 1824 By John Cadbury In Birmingham, England Headquarters : UK By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates. By 1864, George and Richard, sons of John continued to expand the product line. Cadbury manufactured its milk chocolate in 1897 1920s The Cadbury script logo is first used. Today Cadbury is the largest confectionary company in the world. The company was known as Cadbury Schweppes plc from 19692008 until its demerge On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury valuing Cadbury at 11.5bn

 Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. We make delicious foods you can feel good about. Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious.

Mission
"Cadburys mission statement says simply: Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered

Vision
The Barrow Cadbury Trusts vision is of a peaceful, equitable society, free from discrimination and based on the principle of social justice for all.

Objective
to make lots of chocolate. improve the quality of their chocolate. To Survive in the market. Have loads of stores worldwide

 In India, Cadbury began its operations in 1948 by importing chocolates. After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) Hyderabad and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.

CHOCOLATE BAR MADE BY CADBURY. BORN IN YEAR 1905. BOURNVILLE, U.K

Popular Brands in INDIA

C h o c o l a t e s

S n a c k s

Beverages G U M S CANDys

Industry Analysis
Chocolate consumption in India is extremely low. Cadbury dominates the chocolate market with about 70% market share. Nestle has emerged as a significant competitor with about 20% market share. Leading national players are Parry's, Ravalgaon, Candico and Nutrient. Indian chocolate market grew at the rate of 10% pa in 70's and 80's, driven mainly by the children segment. In the late 80's, when the market started stagnating, Cadbury repositioned its Dairy

 Milk to any time product rather than an occasional luxury. Its advertisement focused on adults rather than children. Cadbury had a market share of over 80 percent, but its party was spoiled when Nestle appeared on the scene.
Five company-owned manufacturing facilities: Thane

Induri (Pune)
Malanpur (Gwalior) Bangalore Baddi (Himachal Pradesh)

Corporate/Head office: Mumbai

Chocolate consumption And Share in India

share
cadbury Nestle amul others

5%

5%

20%

70%

MANAGEMENT TEAM
CEO Todd Stitzer CHAIRMAN OF THE BOARD Roger Carr DIRECTORS Raymond Viault, Ellen Marram , Sanjiv Ahuja Guy Elliott, Chris Patten, Colin Day, Wolfgang Berndt, Baroness Hogg CFO Andrew Bonfield

PEST Analysis
P Political Political decisions can affect Cadburys, these can be either advantages or disadvantages

E Economical There is no doubt that the Cadbury is making a big contribution in the economies of India as well as in their own country.

S Social Cadbury India has a tradition of caring for the environment and enriching the quality of lives of the communities we live and work in, through a variety of result-oriented programs Various steps taken by Cadbury India are: MIGRATORY BIRDS STOP OVER AT OUR BANGALORE FACTORY PIONEERING COCOA CULTIVATION IN INDIA T Technological New machinery Maintenance Cost of Equipment

PORTERs FIVE FORCE MODEL

THREAT OF NEW ENTRANTS

BARGAINING POWER OF SUPPLIERS

INDUSTRY COMPETITOR S (Rivalry among existing firms)

BARGAINING POWER OF BUYERS

THREAT OF SUBSTITUTES

SWOT ANALYSIS
S Reputed topmost chocolate provider well known brand Priced according to Indian mindset. Strong marketing and distribution channel Customers have positive perception about the brand Well established market with vast variety of products. O Occasion celebrations and festivals in India. Increasing acceptance of Globalization. Increases in the recent chocolate market(almost @ 30%) Besides the low calorie products they also provides sugar free candies. W Lack of penetration in rural market Large population suffers from diabetes, cholesterol disorders etc.

T No brand loyalty in the chocolate market . Competition(Amul & Nestle) Preference and availability of other substitutes (sweets and deserts) New brands are entering existing brands are introducing new variants.

 Celebrating 1OO years in India. Market share-20%. Profit 22% with net income rising to $3.4billion Sales growth-27%

 Rulling since 1942. 3rd larget chocolate industry in India followee by Cadbury and Nestle. Market share-5%

CHOCOLATE SHARES

PROFIT AND SALES

Chart Title
SALES PROFIT 3712.8 2652.03

1751.24 1006.08
45.95 1149.24 1141.92 117.65 167.78

2045.08

68.81 FY06

188.63 FY09

314

439.6

FY05

FY07

FY08

FY10

FY11

DEBT EQUITY RATIO

DEBT/EQUITY
DEBT/EQUITY 0.09

0.03 0.02 0.02 0.02 0.02

FY 05

FY 06

FY 07

FY 08

FY 09

FY 10

FY 11

EARNING PER SHARE VALUE

EPS
EPS 67.02 59.08 51.51 35.43 20.03 12.87

FY 05

FY 06

FY 07

FY 08

FY 09

FY 10

FY 11

CHOCOLATES SALES AND PROFITS

Chart Title
SALES 2079.16 PROFIT Column1

668.304 246.176 79.128 371.28 43.96 294.024 35.16

222.76 26.39

74.25 8.792

Cadbury Chocolates

Chocolate Industry

Cadbury Products

GE MATRIX

0%

CHOCLATE
I.A 5

0%

B.U .S CANDY

BISCUITS
B.U.I B.U .I

BEVARAGES

I.A

B.U.I
I.A

GUM

I.

 CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS. CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES 2100 DISTRIBUTORS AND 450,000 RETAILERS.

RETAILER
WHOLESELLER

VALUE CHAIN ANALYSIS

Supplies& Inbound logistics

Distribution

Operations

Sales &

Outbound logistics

marketing

service

Profit margin

Marketing and Sales Finance Administration and IT support Operations Research and Development Production Customer Services Human Resources

PACKAGING STYLES

1905

1930s

1970s 1960s

STRATEGIES OF CADBURY
PRODUCT STRATEGY

PROMOTION STRATEGY

POSITIONING STRATEGY
The word Cadbury is synonymous with chocolates.

For kids across India CDM positioned as

The perfect expression of love

Mazzaaagaya Spontaneous, carefree, special, real moments.

KuchMeetha ho jaye
The brand want itself to be synonymous with Sweet.

BRAND STRATEGY
Extensive and strong distribution network Price Range Consistent Taste

PRICING STRATEGY
WEIGHT (gm) 10.5 PRICE 5

22
40 42 CRACKLE

10
20 25

95
80 FRUIT & NUT 165

50
55 90

CONCLUSION
There is an immense scope for chocolate industry in India Indian chocolate industry is unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending Understanding consumer preferences and demands is the key to growth Pricing, quality , flavors and pack size are some of the important factors Economical distribution using proper supply chain management is necessity Brand loyalty should be maintained

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