HISTORY

PRESENTED BYRAMYA KANNA. P 1 MBA D 1220358 GUIDE MR. PHANIRAJ ARVIND MILLS MENTOR 7/4/12

HERITAGE
v

HISTORY q 1930 Great depression (esp. textile) q Swadeshi movement

FOUNDING FATHERS q Kasturbhai q Narottambhai q Chimanbhai JOURNEY q 1931- Inception q 1934-Establishment q 1980- Reno Vision q 1987- Denim q 1991- Largest manufacturer of denim world q 1997- Mills in Santej q 2005- One stop shop q 2007- Mega Mart q 2010- Arvind store

7/4/12

OBJECTIVES
VISION - "Achieve global dominance in select businesses built around our core competencies, through continuous product and technical innovation, customer orientation and a focus on cost effectiveness. MISSION The underlying theme running across the broad spectrum of all business activities at Arvind is that of enhancing lifestyles of people, across all diversities and demographics.

7/4/12

PROFILE OF THE PRODUCT (s) / SERVICES

7/4/12

ARVIND BRANDS

7/4/12

ORGANISATION DESIGN AND STRUCTURE

7/4/12

OTHER DIVISIONAL HEADS

7/4/12

VARIOUS DEPARTMENTS and THEIR FUNCTIONS

1.

2.

3.

4.

5.

6.

7/4/12

SPINNING Blowing, Carding , Drawing, Roter spinning WEAVING According to pattern DYEING Indigo , IBST, SBIT , Sulphur FINISHING Glaze , Padding , Curing Montfort , Foam QUALITY ASSURANCE Cotton , Physical , Chemical , Calibration,Colour quest, Clearance DESIGNING Customer based , Design based ,

KEY RESULT AREAS

7/4/12

7/4/12

7/4/12

7/4/12

7/4/12

7/4/12

7/4/12

7/4/12

FINANCIAL HIGHLIGHTS

7/4/12

7/4/12

7/4/12

7/4/12

SWOT ANALYSIS

STRENGTHS

Strong portfolio domestic & international Latest manufacturing tools Wide geographic presence Complete integration & operational efficiency Access to export market Increasing number of original brands Skilled & comparatively cheap labour

brands
v

7/4/12

WEAKNESS

Lack of fresh ideas Presence in only big cities Insufficient measures to create product differentiation Wrong assumptions & forecasts High set up cost of new plant Inability to retain skilled personnel Old production facilities in some departments Huge unorganized & decentralized sector
7/4/12

OPPORTUNITIES

Changing retail scenario Ability & willingness in India Gradual shift in market towards branded readymade

garments
v

Cheap labour Product diversification Greater penetration with industry majors like Levis &
7/4/12

THREATS

Competing brands Excise duty Substitute imports from China , Thailand &

Bangladesh
v

Fluctuations in the prices of raw materials Inability of the organization to forecast market

7/4/12 conditions

7/4/12

7/4/12