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Bagian I Manajemen Perusahaan: 1. Fungsi manajemen dalam perusahaan 2. Siklus manajemen dalam perusahaan: PlanningOrganizing-Leading-Controlling 3. Perencanaan dan strategi perusahaan 4. Organisasi dalam perusahaan 5. Kepemimpinan dalam perusahaan 6. Pengendalian dalam Perusahaan Ref.: Stephen Robbins and Mary Coulter. 2004
Management. Ed. 8.
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Bagian II Ekonomi Manajerial dan Manajemen
Strategi
1. 2. 3. 4. 5.
6.
Teori dasar perusahaan: behavior of the firms in the market Teori tentang laba Analisis permintaan pasar Pasar dan penentuan harga Teori dasar manajemen strategi Aplikasi manajemen strategi
mengintegrasikan dan mengkoordinasikan pekerjaan anggota lain. Manajemen: proses mengintegrasikan dan mengkoordinasikan aktifitas kerja sehingga terselesaikan dengan efisien dan efektif bersama dan melalui orang lain.
Konsep Efisiensi dan Efektifitas dalam Manajemen Efisiensi (cara) - Efektifitas (hasil)
Resource usage
High Waste Low Waste Attainment
Goal Attainment
High Attainment Low
Management strives for: Low resource waste (high efficiency) High goal attainment (high effectiveness)
producing goods and/or services for sale. Internalizes transactions, reducing transactions costs. Primary goal is to maximize the wealth or value of the firm.
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 10
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 11
Alternative Theories
Sales maximization Adequate rate of profit Management utility maximization Principle-agent problem Satisficing behavior
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 12
Definitions of Profit
Business Profit: Total revenue minus the explicit or
accounting costs of production. Economic Profit: Total revenue minus the explicit and implicit costs of production. Opportunity Cost: Implicit value of a resource in its best alternative use.
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 13
Theories of Profit
Risk-Bearing Theories of Profit
Frictional Theory of Profit Monopoly Theory of Profit Innovation Theory of Profit Managerial Efficiency Theory of Profit
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 14
Function of Profit
Profit is a signal that guides the allocation of societys
resources. High profits in an industry are a signal that buyers want more of what the industry produces. Low (or negative) profits in an industry are a signal that buyers want less of what the industry produces.
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 15
Business Ethics
Identifies types of behavior that businesses and their
employees should not engage in. Source of guidance that goes beyond enforceable laws.
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 16
PowerPoint Slides Prepared by Robert F. Brooker, Ph.D. Copyright 2004 by SouthWestern, a division of Thomson Learning. All rights reserved. Slide 17
Strategic Management
Definition:
Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives.
Strategy Formulation
Vision & Mission External Opportunities & Threats Internal Strengths & Weaknesses Long-Term Objectives Alternative Strategies
Strategy Selection