Welcome to our Presentation Product line of Multinational Company

Submitted to:
Md. Arifur Rahman Sr. Lecturer in Marketing DBA, NUB

Course Title: International Business

Course Code: BBA 3218

Submitted by Batch: BBA 7A Group No: E Group Name: Nightingale

Name of Group Members :

Rumana Yasmin BBA 080260748 Subrina Mahfuz BBA 080260782 Syeda Bashira Khatun BBA 080260787 Mrinaliny Bhoumick BBA 080260796

Farjana Jerin

BBA 080260799

With a research history of over 150 years, Nestl has always been at the forefront of food science and nutrition research. 1849. Henri Nestl sets up a laboratory. In 1867, Henri Nestl, a pharmacist, developed a food for babies who were unable to breastfeed began in Switzerland . His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestl's new formula saved the child's life, and soon, Farine Lacte Henri Nestl was being sold in much of Europe. 1875. Nestl's first chemist. 1987. The Nestl Research Center (NRC) is born. Nestle brings in $81 billion in overall sales and has 470 factories around the world. Today, the company operates in 86 countries around the world and employs nearly 283,000 individuals.

History Of The Nestle Logo The Nestl logo was launched by Henri Nestl in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem. After he retired, it was registered in Vevey in 1875 by the new owners of his company.

In 1938, the traditional nest design.

In 1966 the design was simplified.

In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three.
The logo we know now has just been simplified.

Brand Sites

Nestl Corporation Sites

Nestl Business-to-Business

Baby foods The International Baby Food Action Network (IBFAN) released here evidence to show that the world's leading baby food manufacturer the Swiss transnational corporation Nestle was in violation of the international codes related to marketing set by the World Health Organisation (WHO). Nestle's promotion budget is a staggering $7.8 billion each year, four times the WHO's budget.'
As UNICEF has said: "Marketing practices that undermine breastfeeding are potentially hazardous wherever they are pursued: in the developing world, WHO estimates that some 1.5 million children die each year because they are not adequately breastfed. These facts are not in dispute."

Bottled Water Nestl put the 1,700-gallon tank under lock and added security cameras. The project is testament to Nestl's determination to fix its bottled-water business. Its North American water sales fell to 4.4 billion. It has invested in acquiring its 72 bottled water brands.
we take water in a sustainable way. The notion that we just take what we want is simply not factual." Its role as leader of the U.S. bottled-water market and the fact that it taps springs in often-pristine rural areas has exposed it to particular criticism from opponents of bottled water. Town officials say Nestl would pay about

$360,000 a year for the water under current industrial rates, but say they could strike a deal for special pricing for such a large customer.

Breakfast Cereals
Nestles entry into the over Rs 500-crore breakfast cereal market will mean that it will take on incumbents such as Kelloggs and PepsiCo. the cash component of its 10.9 billion-pound ($17.5 billion) offer for Cadbury as investor Warren Buffett objected to a plan to issue millions of Kraft shares to finance the deal. Uxbridge, England-based Cadbury dismissed the change and said the offer remains derisory. Kraft has until Jan. 19 to raise it. Nestle has set its sights on the Indian consumers breakfast menu. Nestl, one of the worlds leading Nutrition, Health and Wellness companies, has recently started selling two of their international breakfast cereals in South Africa.

Coffee

Nescaf of the world's largest coffee brand and is sold in more than 100 countries. Nestl's other major coffee brand in the U.S.A, Taster's Choice, will remain within the company's portfolio. The main difference to Nestl is that our distribution system is cheaper and that we can thus invest most of our money in the coffee itself," Mr. Gaillard said. Ethical Coffee sells its pods at a 25% discount to some of Nestl's products. Sara Lee's Senseo machine overtook Nespresso as the biggest-selling home coffee system several years ago, but Nespresso users tend to spend more on the capsules, prompting Sara Lee to find a way to court its rival's premium customers.

Chocolate & Confectionery Milk chocolate was invented by Daniel Peter, another famous Swiss chocolate maker, with Henri Nestl back in 1875. Gruyere. Nestl, based in Vevey, Switzerland, sells KitKats in about 70 countries with sales of nearly 2 billion Swiss francs ($2 billion). There are more than 4,000 certified fair-trade products in the U.K. Earlier this year, Cadbury, the U.K.'s largest candy company, switched to fair-trade chocolate to make Dairy Milk bars.

Dairy products

Switzerland-based food and nutrition company Nestle SA(OTC: NSRGY.PK) is the worlds top dairy company based on sales. In the Global Dairy Top-20 list published by the Dutch financial services provider Rabobank Group, European and US players dominate the top 10 ranks. volume growth is only happening in developing regions like China, South East Asia and selected markets in the Middle East, Africa and Latin America. For the developed markets of Europe, the USA and New Zealand, the main growth challenge is to introduce.

Drinks

The Milo In2Cricket programme introduces boys and girls aged from 5-10 to cricket, thus promoting an active lifestyle among children. Company aimed to target a growing segment of soft drinks. Company targeted smart and young house wives of age between 25 years to 35 years. This is the FTCs first case challenging advertising for probiotics. Probiotics are live bacteria found naturally in many foods. They are touted as aiding digestion and fighting harmful bacteria.

Ice Cream

"Our strategy is to continuously improve our quality products and offer value for money to consumers, and expand availability on every front," said Hung Kong-based Ken Donaldson, director of Nestle's ice cream business unit in Greater China. It's launched an aggressive campaign to expand its consumer base with 29 new ice cream items--many of them low- and mid-range priced.

In the Kitchen

Swiss foods multinational Nestle has unveiled plants to introduce a fresh marketing strategy, aimed at anchoring its customers more efficiently. The company said it will be introducing to tailor diets to the health needs of each individual. Cooking and cooking skills are important to Nestl we want to help you make tastier and healthier choices in the kitchen as well as in the supermarket.

Nestl Professional

The acquisition makes sense considering the hefty position Nestle already has in North American frozen foods. Euro monitor International reports that from 2004 to 2009, the frozen pizza industry grew globally at a compound average growth rate of 22.5%. And while analysts expect that to slow to 12.8% up through 2014, the U.S. market will likely buck the trend at 17%.

Nutrition & Health

As the worlds leading Nutrition, Health and Wellness Company, with total Group sales of CHF 107 618 million, we believe that the future of our Company lies in helping people to eat a healthier diet, whether the problem is deficiency in vitamins and minerals at one end of the spectrum, or obesity at the other. Our Nutrition, Health and Wellness strategy, developed over 140 years, is based on our assessment that nutritional awareness and the desire for improved health and wellness will increasingly drive consumer choice.

Petcare

The firm, a subsidiary of Swiss food giant Nestl S.A., is the world's largest pet food producer. Its portfolio of some 30 brands. Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products. The bright outlook for pet products is also luring insurers into the market in search of growth rates faster than those for traditional car and life plans. Swiss property and casualty insurer Mobiliar earlier this year launched Switzerland's first pet insurance product.

The 60/40+ concept is an expression of the Nestl vision of Nutrition, Health and Wellness. Each year Nestl focus 60/40+ on the best selling products, in 18 food and beverage categories, in order to maximize the quality of consumer's diets. Millions of products have been '60/40+ processed' and are available in 85 countries worldwide. The Nutritional Compass Making healthier choices for you and your family can be very confusing. Our continuous vision is to provide you with the relevant information to help you make healthier choices. We believe that by providing transparent and easy to understand nutrition information on all our products, we can meet this vision, which is why we have introduced a new approach to labeling to help you achieve a balanced diet.

Samsung is one of the worlds largest technology providers. It started out as trading company exporting various products from South Korea to Beijing, China. Founded by Lee Byung-chul in 1938, Samsung gradually developed into the multinational corporation that it is today. Samsung Telecommunications America (STA) was established by Samsung Electronics Corporation in 1996. From its Dallas, Texas headquarters, STA researches, develops and markets a variety of personal and business communications products throughout North America including handheld wireless phones, wireless communications infrastructure systems, fiber optics and enterprise communication systems. Samsungs founder, Lee Byung-chul. (From an article about Korean Chaebols.)

Consumer products: Samsung insiders and high-ranking industry sources told The Korea Times that the move may a signal that the electronics giant is shifting from its high dependence on traditional cash-cows memory chips and panels. Samsung is seeing consumer-based products as its next cash-cow. Its strengthened brand recognition in chips and panels will help this.
1. Mobile phones The Samsung Galaxy S comes with Android 2.1, it features a 1GHZ processor and a four inch Super AMOLED WVGA touch screen display with a resolution of 800 x 480 pixels.

2. Televisions Samsungs full HD 3D LED TV technology gained international recognition for strong competitiveness with its 9000 range garnering Innovation Award in CES 2010 this January, the worlds largest consumer electronics tradeshow.

3. Audio / Video Shropshire-based Watt Lamps is now trading online, offering the UKs largest stock of genuine and top quality compatible lamps for all major audio visual projector manufacturers.

4. Cameras & Camcorders As digital cameras become increasingly their popular features and capabilities become more advanced and varied. The broad range of technical specifications makes it important for you to choose a camera that is best suited for your needs. While digital cameras tend to cost more than conventional cameras, they save you the cost of film and processing.

5. Computers & Peripherals SAMSUNG is an industry leader in electronics, SAMSUNG computer laptops are well-made and have popular features. SAMSUNG manufactures an extensive line of computer monitors and also makes memory chips. Portability is important in the laptop market, and SAMSUNG makes some of the smallest computers available.

Printers & Multifunction Multifunction printers are particularly useful for the small office, home office or the home itself, where there may not be space for a separate copy machine, scanner and fax machine. SAMSUNG has announced the evolution of the worlds smallest and quietest laser printer* the CLX-3170 multifunction printer (MFP), offering users an array of additional functions.

6.

Home appliances Samsung Electronics Co. Ltd, is the global leader in household Electronics. Samsung Pakistan is now introducing new range of innovative Home Appliances, along with appointing Orient Group of Companies. as the new official distributor for Home-Appliances across Pakistan.

7.

Business products: Samsung plans to strengthen its position in the fast-growing smart phone segment. The world's second-largest maker of mobile is poised to launch a communication offensive to drive sales of already extensive range of business phones. 1. IT Business Products Samsung mobilized the organization for brand building. Both the process and the result of a brand-building effort often have a key payoff internally to employees, as well as externally to consumers.

2. Professional displays Samsung Electronics Co., Ltd will introduce its latest innovative Professional Solutions for Digital Signage that cater to all business needs at Signage, Imaging & Media (SIM) 2008, the region's most comprehensive trade show for the marketing communications.

3. Hospitality solutions Samsung has been enjoying great success in the Middle Eastern hospitality market, significantly growing our integrated suite of hospitality solutions in 2008.

4. Telecommunication The Authorized Samsung Communication Specialists you have been searching to get in touch with for your desired Samsung telecommunications systems.

5. Semi conductors Samsung is the worlds leading supplier of memory products and the worlds second largest semiconductor manufacturer.

6. LCD panels Samsung is debuting several new large-screen LCD monitors that are created to meet the most demanding needs of today's commercial and corporate marketplaces. Samsung is competing with LG.Philips LCD for the flat-panel crown.

7. Set-top boxes The Samsung interactive cable set-top box, which supports DOCSIS Set-top Gateway(DSG) and Legacy OOB Messaging. As Open Cable Standard became mandatory in the United States and Korea.

8. Storage Samsung Electronics has announced its new storage card of MMCMicro format. It is positioned as the fastest Micro-card on the market.

9. Fiber optics Samsung Fiber optics comes out to attack the global fiber optic cable markets of annual 7 trillion won with a strategy to oversea production centers.

10. CCTV Installing CCTV cameras can ensure that your business and its assets are completely protected at all times. Just the presence of CCTV cameras will deter opportunists from considering criminal activities.

11. Compressors Samsung, a leader for decades in the air conditioner business both domestically and abroad, entered the rotary compressor business.

In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products'. The founder of Lever Brothers (now Unilever)

William Hesketh Lever

Lord Leverhulme

In 2005, Unilever decided to change their logo to represent their new theme of vitality. Unilever is an Anglo-Dutch company that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs more than 206,000 people and had a worldwide revenue of just over US$50 billion in 2005.

Icons explained Sun Hair Bowl

Hand Flower
Palm tree

Bee

DNA Sauces or spreads

Spoon

Spice & flavours

Fish
Sparkle Lips Particles Frozen Ice cream Wave Liquid

Bird

Tea

Recycle
Container

Heart
Clothes

Food brands

In 2000 the company absorbed the American business Best Foods, strengthening its presence in North America and extending its portfolio of foods brands.

The Becel / Flora brand offers consumers heart- healthy products, so take 'heart for living!'.

Bringing the Mediterranean lifestyle into your home.

Our margarine is made from high quality vegetable oils, so it is an important source of essential fats and vitamins A, D and E for which there are not many other dietary sources.

Heartbrand ice creams bring a taste of the summer to any day.

The Hellmann's worldwide brand family, consisting of Hellmann's, Amora, Calv and Wish-Bone, is the largest dressings business around the globe. Hellmann's is also the world's number one mayonnaise brand.

Knorr believes that good food matters. It adds untold pleasure to our lives.

Lipton continues to lead as the global tea beverage market, making a big splash with a variety of tea-based drinks.

SlimFast has been helping people lose weight and keep it off! The simple daily plan involves four keys to success's personalized, balanced diet; an individualized activity program; support around the Clock; tracking your success.

Home care brands In many parts of the world we lead the home care market help you get more out of life.

Everyone knows real life is dirty. And there's no point in pretending it's easily taken care of it has to be cleaned thoroughly.

The best care for your clothes, yourself and your family.

The sheer power of Domestos bleach gives you the confidence you need, eradicating all known germs.

Giving your kids the freedom to get dirty, safe in the knowledge that Omo will remove those awkward stains.

Radiant knows that whiteness and brightness can shine in, not just out. There's something about brilliantly white clothes that gives you that extra lift and confidence to take on the day's challenges.

Surf is on a mission to make everything it touches brighter through cleaning and more!

Sunlight uses the magic of natural ingredients to create unbeatable results.

Personal care brands

It produces and markets a wide range of personal care products. Unilever operates in around 100 countries around the globe and employs approximately 250,000 people.

Lux offers a range of highly appealing beauty products at a price you can afford.

Dove provides a refreshingly real alternative for women who recognize that beauty comes in all shapes and sizes.

Accessible hardworking soaps and liquid gels.

Helping to keep your skin looking and feeling naturally

beautiful.

To help you enjoy great, healthy skin everyday.

Sunsilk provides real solutions to women's everyday hair needs everywhere.

Rexona gives you the confidence to handle whatever the day has in store.

Helping males keep a step ahead in the mating game.

Protecting and enhancing your oral health 24 hours a day.

Strongly influenced by fashion and sold only through professional hairdressers.

Our advertising
Unilever's brands are known around the world for their thought-provoking yet entertaining advertising campaigns.

Health, hygiene & beauty

Unilever aims to help people feel good, look good and get more out of life. At the heart of this mission is hygiene - and health through hygiene.

Unilever Foodsolutions is one of the world's leading foodservice businesses. The business works with customers including caterers, restaurateurs and major hotel and fast-food chains to create food solutions that help grow their business.

Nutrition
We've created policies and guidelines to ensure we always act responsibly when it comes to health and nutrition.

The British American Tobacco Company was founded in 1890 by James Buchanan Duke (1856 - 1925) who was also an electric power industrialist. It was one of many companies which supplied hand rolled tobacco cigarettes before the invention of the cigarette making machine in 1880. It was invented by James Albert Bonsack (1859 - 1924) as a response to the Richmond, Virginia based Allan & Ginter's offer of $75,000 to the one who could make a machine which was capable of rolling cigarettes saving a lot of hand effort. The cigarette company Allan & Ginter could have purchased the cigarette making machine, but did not trust the investment due to unreliability.

invention of the cigarette making machine in 1880. It was invented by J The founder of British American Tobacco Company
James Buchanan Duke

Our international brands

As a major international Fast Moving Consumer Goods (FMCG) company, we are proud of our reputation for producing high-quality brands that are chosen by one in eight of the worlds adult smokers. Kent was introduced in America in 1952 and is now sold in more than 75 countries. Dunhill sells in more than 100 countries.

Lucky Strike, launched in 1871, a premium brand in more than 65 countries.

Pall Mall was introduced in 1899 and is now sold in more than 100 countries. Successful marketing is the bedrock of growth for any fast moving consumer goods (FMCG) business and we are no Exception.
Vogue is a super premium brand selling in more than 55 countries. Introduced in 1936, Viceroy is sold in more than 40 countries. Rothmans was launched in 1890 and is now sold in some 60 countries.

Kool was introduced in 1933, is sold in some 20 countries.

Benson & Hedges cigarettes were created for the Prince of Wales in 1873. our companies sell Benson & Hedges in more than 40 countries.

State Express 555 was launched in 1895 and is now sold in more than 20 countries.

Peter Stuyvesant was first launched in South Africa in 1954, now sold in around 30 countries.

John Player Gold Leaf is sold in 12 countries and is particularly popular in Pakistan, Bangladesh, Sri Lanka and Saudi Arabia.

Our brands
There is a lot more to tobacco and our products than the controversy that can surround our industry. We recognize that our business starts with our consumers and our brands. 1. Cigarettes Smokers around the world prefer many different tastes and strengths and our companies aim for excellence in every step of manufacturing.

2. Cigars Cigars come in a variety of shapes and sizes. They also vary by method of manufacture, flavor, strength and country of origin. There are two types of cigar. Short filler cigars (dry European cigars); Long filler cigars (wet cigars).

3. Pipe tobacco The Aztec descendants of the Mayan culture enjoyed the ritual of smoking a pipe after dinner and believed it was an excellent way of avoiding hostilities. The cut or size of the pipe tobacco affects how fast and hot it burns.

4. Smokeless snus Swedish-style snus is a form of tobacco that isnt smoked. Snus (Swedish for snuff) is finely-ground moist tobacco that comes either loose or in tiny pouches which are placed under the upper lip. It is acknowledged by several independent health experts to be at least 90 per cent less harmful than smoking cigarettes.

Tobacco and our products There is a lot more to tobacco and our products than the controversy that can surround our industry. Certain food-type ingredients, or flavorings, are added to balance the natural tobacco taste, often replacing sugars lost in the curing process.