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Influence: The Psychology of Persuasion

Principais insights de Robert Cialdini

Influence: The Psychology of Persuasion


Principais insights de Robert Cialdini

Influence: The Psychology of Persuasion

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Learn the secrets marketers use to make you say “yes” when you should say “no.”

Why do we sometimes say yes when we really should have said no? "Influence: The Psychology of Persuasion" lays out the six principles of persuasion that have led to many a misguided purchasing decision or deal. In this Snapshot, you’ll learn how master marketers use common (and some uncommon) tactics like sales and free samples to manipulate your purchasing habits. And, most importantly, you’ll learn how to launch a counterattack to protect yourself from these machinations.

Leia este instantâneo se você:

  • Want to become more influential
  • Are too susceptible to advertisements
  • Care about the psychology behind persuasion
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Introduction

You might not be the type of person to buy something based on a cheesy infomercial, but you certainly have been influenced by advertisers, friends, and family throughout your life — whether you're aware of it or not. Maybe you're still feeling guilty about buying that treadmill that's collecting dust in your closet because it was on sale for a great price. Worse, there's also that year-long gym membership you signed up for and have never actually used. Getting physically fit is a lot harder than it seems on Instagram.

In this increasingly hyperconnected world, we're all being...

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