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Blink: The Power of Thinking Without Thinking

Principais insights de Malcolm Gladwell

Blink: The Power of Thinking Without Thinking


Principais insights de Malcolm Gladwell

Blink: The Power of Thinking Without Thinking

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Often, the best decisions are the ones you can’t even explain.

Have you ever wondered how you make decisions in the blink of an eye? We all possess an incredible power that allows us to think without thinking. This intuition is often considered less reliable than logic, but Malcolm Gladwell offers real-world examples to prove otherwise. In this Snapshot, you’ll learn how trustworthy your snap-judgments truly are and how to value your unconscious ideas.

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  • Want to know the psychology behind first impressions
  • Don’t understand consumer choices
  • Require quick decision-making skills
  • Want to make better decisions in stressful situations
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Introduction

Our minds have two distinct ways of reaching conclusions. One is conscious and logical. We gather information and choose a certain path. But the other is unconscious. It happens quickly, often before we have time to think.

The unconscious part of the mind is constantly scanning and processing everything so that we can function. If we had to thoughtfully consider every detail around us, life would be a lot more dangerous and exhausting.

We are trained to trust our logical conscious more. However, there is power and value in our unconscious snap-judgments.

Often, our unconscious...

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