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Good to Great: Why Some Companies Make the Leap…and Others Don’t

Principais insights de Jim Collins

Good to Great: Why Some Companies Make the Leap…and Others Don’t


Principais insights de Jim Collins

Good to Great: Why Some Companies Make the Leap…and Others Don’t

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Discover the simple principles any organization can follow to go from “good” to “great.”

There are a lot of good companies, schools, and nonprofits — but there are few truly great ones. Why? Because it’s so easy to be adequate that there’s not enough incentive to be great. In “Good to Great,” Jim Collins makes a compelling case that being great does not require any more effort than being good. There are certain principles of greatness, and in this Snapshot, you’ll learn how to apply these principles to your own life.

Leia este instantâneo se você:

  • Want to take your company, school, or nonprofit to the next level
  • Yearn to do meaningful work in the world
  • Are an investor looking for truly great companies that will grow for years
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Introduction

Jim Collins and his team combed through decades of data, articles, and financial papers on over 1,000 current and former members of the Fortune 500. They were looking for companies that had gone from an extended period of goodness to one of greatness, which they defined as beating the market by three times for more than 15 years. These companies were great, not merely lucky. They found 11 companies that fit this description. From there, they worked backward and discovered certain principles of greatness that held true for all 11 of the good-to-great companies.

Collins and his...

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