Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

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Duração: 13 minutos
Everybody lies, but big data doesn’t.

Would you give honest answers in a survey about your sexual preferences? What about your feelings on marriage or children? On such surveys, many people bend the truth to make themselves look better. Seth Stephens-Davidowitz's book explains how unreliable traditional forms of data can be, and how big data sources like Google search trends and Facebook “likes” reveal new patterns and predictions. Learn exactly how big data can lead to big insights in this Snapshot.

Leia este Snapshot se você:

  • Are interested in faster methods of experimentation
  • Want to predict trends more accurately
  • Are curious about what your internet activity may say about you
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