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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Principais insights de Seth Stephens-Davidowitz

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are


Principais insights de Seth Stephens-Davidowitz

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

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Everybody lies, but big data doesn’t.

Would you give honest answers in a survey about your sexual preferences? What about your feelings on marriage or children? On such surveys, many people bend the truth to make themselves look better. Seth Stephens-Davidowitz's book explains how unreliable traditional forms of data can be, and how big data sources like Google search trends and Facebook “likes” reveal new patterns and predictions. Learn exactly how big data can lead to big insights in this Snapshot.

Leia este instantâneo se você:

  • Are interested in faster methods of experimentation
  • Want to predict trends more accurately
  • Are curious about what your internet activity may say about you
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Introduction

Many Americans were shocked when Donald Trump was elected president. Polls had been clear, and Trump was not expected to win. But he did.

Why? Because everybody lies. Not always intentionally or maliciously, but they do. Traditional forms of data, like surveys and polls, are easy prey for misinformation. Perhaps some Trump supporters were embarrassed to admit their preference, or perhaps many liberal Americans who intended to vote for Hillary Clinton ended up not showing up on Election Day. They lied to themselves.

Big data, on the other hand, doesn’t lie. In this Snapshot,...

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