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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Principais insights de Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions


Principais insights de Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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A Duke University psychology professor demystifies human behavior in a way we can all understand.

Have you ever made a New Year’s resolution to go on a diet, only to wonder, 364 days later, why your exercise bike is still collecting dust? Have you ever bought something you didn’t need just because it was on sale? Have you ever done something against your better judgment? If so, then this Snapshot is for you.

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  • Want to learn what makes us so prone to error
  • Are in need of a change of perspective
  • Care about social bonding, human interaction, and collaboration
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Introduction

How often do we pause to consider why we do the things we do? Dan Ariely’s search for an answer to that question began during his senior year of high school, when an explosion left more than 70% of his body covered in severe burns. Throughout a long and arduous recovery process, he had plenty of time to rethink his life, behaviors, and choices.

Following an initial round of treatments, he enrolled at Tel Aviv University. Under the encouragement of psychology professor Hanan Frenk, he began devising empirical tests to prove theories that, based on personal experience, didn’t...

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