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Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, Steve Jobs

Principais insights de David B. Yoffie e Michael A. Cusumano

Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, Steve Jobs


Principais insights de David B. Yoffie e Michael A. Cusumano

Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, Steve Jobs

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The three superstar CEOs of the tech boom led Microsoft, Intel, and Apple to new heights by following five simple rules.

How did Bill Gates, Andy Grove, and Steve Jobs build their empires at Microsoft, Intel, and Apple? Through the course of three long careers, each one became a master strategist in both the big and little pictures, building on the competition’s innovations, growing a team of leaders and thinkers, and learning from his own strengths and pitfalls. In this Snapshot, you’ll learn the five simple lessons these CEOs learned and implemented in order to build their companies into titans of technology.

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Introduction

Have you ever looked at a party photo of famous rivals and wondered what they might have been thinking when it was snapped? A 1998 photo of Bill Gates, Andy Grove, and Steve Jobs — the CEOs of Microsoft, Intel, and Apple, respectively, at the time — snapped at a Time magazine party, provides serious food for thought: These were fierce corporate rivals at the time, and three very different men who all approached business differently. None went to business school, none had managerial training. What did they even talk about?

But these three dynamos had much in common when it came...

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