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Platform Revolution: How Networked Markets are Transforming the Economy — and How to Make Them Work for You

Platform Revolution: How Networked Markets are Transforming the Economy — and How to Make Them Work for You


Platform Revolution: How Networked Markets are Transforming the Economy — and How to Make Them Work for You

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Discover how to profit from the new platform economy that’s shaping the business world.

Whether you’re looking to start and run your own successful platform business or find ways for your company to harness the power of new digital networks, this book is the ultimate guide to monetizing platform models. In this Snapshot, you’ll explore strategies for platform growth and development, examine essential issues concerning security, and consider how traditional companies can adapt to this emerging market.

Leia este instantâneo se você:

  • Want to learn insider secrets to identifying prime platform markets
  • Are curious about how to launch, monetize, and grow your platform
  • Want to know how to harness the power of platforms for your business
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Introduction

You might have heard that platforms are one of the newest, most exciting business models to emerge in the past decade — but what are they, exactly? Simply put, platform businesses use technology like websites, apps, and other software to connect people to the resources they need. In the process, these platforms generate vast amounts of value for the companies that operate them.

You’re most likely already using platforms multiple times a day because they’ve become such an integral part of modern digital life. For example, the rise of the platform model includes companies like...

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