Mae UIST CITFREELAN
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‘enough of office polities. Perhaps you're
freclancingis 2 powerful one. This is ajob where, it
{geting paid to do something you really love,
challenges too. From the stess of juggling multiple
DESIGNERS Mil
Md JACKSON
DESIGNER
POL SOLSONA
GRAPHIC
lutustaaTor ART DIRECTOR
Mibeganasenitustotorbefore _‘Barcalnabor Polis freslance
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olen a
aybe you're craving the Nexibilty and freedom
cof being your own boss, or you've just had
realising you can’t progress the way you want in your
current role. Whatever your motivations, the lure of
youcan choose how, when and where you work ~ all while
Freelancing can indeed offer immense creative
and professionel satisfaction, but there ere plenty of
FREELANCE: POWER UP YOUR SKILLS
TAKE YOUR
CE CAREER
TO THE NEXT LEVEL
Ready to ditch the day job, but nervous about striking out on
your own? Anne Wallenberg explains how to take hold of your
own career, tackle the challenges and thrive as a freelancer
projects and knowing youte 100 per cent responsible
for them, to clearing your schedule for work that never
materiales, freelancing can be as distressing and
infuriating ast an be brillant
Here, we've explained the three main stages of
seem, your Freelance career, from secking your First commission
through to working on exhibitions, agency commissions
and more. To take the stress out of Freelancing we've
nevigated some common pitfalls end challenges, with
plenty of tips to help you improve your freelance career
Fight away. Read on to find out how:
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FEBRUARY 2016
EVEL ONE
GET STARTED AS A FREELANCER
Make the decision to go Freelance and youl probably
feel excited, daunted and more than a itl bit terrified.
That's totally normal, confiems designer and illustrator
Mi Jackson, who freelonces under the name Am
Cheapskate. “Leeving the security of a permanent
jb inevitably conjures selF doubt and a fear thet there
won't always be work.” he says
{sa freelancer; you're likely to become very
{amiliar with that sense of nagging worry, ike when you
find yourself fretting that turning down one commission
means you'll nover work again (we promis it doesn't)
Jackson now regrats saying yes to absolutely everything
that eame his way during the onsat of his career. "I wish
had been able to worry ess about turning work down,
rather then secepting everything on offer” he reflects
“Itock some jobs that | perhaps did't fancy and therefore
didi’ enjoy, which just isn't conducive to producing your
best work Now | know exactly whal my sil are, my
interests and areas of expertise It's okay to have your
‘own rules about how and where you work and what
types of clients you want to work Fo
Art rector and designer Dol Solsona started
cing alongside his day jab while working in
ing in Helsinki.“ started off with some small
20 Lwas doing thom at nights and wackends”
say2 Solsona, whois now planning a move to New Vork
ily. His advice fr finding grest opportunities on your
own? “Freelancing isnot just about having good ideas
‘nd good skills. The most important thing is how you sell
yourself and talk to clients
Becoming a freelancer doesn't have to mean opting
‘ut of stu life entirely. “There are two basic categoriesFEBRUARY 2016
of freelance work for graphic designers,” explains Jackson.
"You can be agunforchirein a studio, or you can be a
cone-man/woman band at home.” The former option may
be lucrative, ho says, "as you can get cosy iPeontracts aro
extended for months at atime.”
Going alone from home, on the other hand,
olfers Far more in the way of freedom end versatility
‘It ean be more fun, elthough
-olting paid is often o struggle.
Jackson supgests trying to mix it
upif possible. “Do a few stints in
studios to line the coffers and buy
yourself some breathing oom ~
and then build up your own cients
in the meantime”
Like itor nt, boing
freelance means you're running
PICK A PROJECT
A
| FREELANCE: POWER UP YOUR SKILLS
“And the best tip lean give anyone is: don't he
afraid to invoice. Get your invoice in the mament you finish
2 project. f you're dealing with clients alvectly, rather
than through a commissioning studio, make sure you have
written terms and conditions. | bought mine from RIBA
“FREELANCING
ISN'T JUST ABOUT
HAVING GOOD
IDEAS AND GOOD
SKILLS. THE MOST
eee eee eer ei Gear eae ai
nd ajusted them to suit, but there ere plenty of online
resources” For more options ry the Association of
llustrators (AON andl American
Institute of Graphic Arts (AIGA).
BUILD YOUR
FREELANCE
CAREER
Freelancing is a constant process
of hustle and Now, which means
the need for self-promotion andINDUSTRY ISSUES
Ga 1 Nl
YOU MIGHT BE MAKING
THESE COMMON BLUNDERS COULD COST
YOU MONEY, CLIENTS OR YOUR SANITY
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FEBRUARY 2016
Importance of simply being herself,“When | started
fut asa freelancer, sponta lat af time trying to present
rysolf as being ll things to all people, which made ittake
longer than it could have to find my niche and create 2
sustainable and enjoyable work environment for myself”
she reflects “algo wish I'd known the value of spending
time on personal projects, over doing Free work for others
in the hope of abit of exposure”
‘ersonal projects help you to expand your vision
and skills, and you also find yourself doing work that you
wouldn't usually do as a commission,” says Pol Solsona
‘Besides that, try to add something new to any project
because | thinkit’s not Fun to repeat the same pattern over
and over. also keop myself culturally updated by visiting
local at exhibitions and events.”
Jones points out that networking’ leo hugely
Valuable for freelancers, which includes strengtheningFEBRUARY 2015,
| FREELANCE: POWER UP YOUR SHILS |
realise how dificult it would bo to work alone when | frst
started he says.“Ieraved working alone and wanted to
do everything myself, whereas now I want to collaborate
and work with other people.”
"Now that Ive established my own style ond
portfolio, lerave collaboration with people who hove
different skills who ean push me. Trying to do tha in the
real world is dificult becouse client projects dont allow
for tend you don't necessarily have the time to doit off
your own back," he says
Fowlkes says that learning when he Functions best
has boosted his productivity. “| eome up with ideas in
the morning,” he says "I need to Full them during the.
afternoon thon that's okay, but lean’ think of new ideas
oF finish something to a high evel” He sts down to work
round 7am. “Ileve looking atthe clock at IOam, knowing
that I've got rid of my worries for the day,” he says.
“I think working 9-5 is going to bo used lass and
loss, he adds. He it about to take a working holiday
tothe French Alps, where he plans to divide his time
between freelance work and leisure pursuits. "Freelancers
sometimes think they have to sit al their desks from am,
but before or ater thats when they actually get their best
work done ~ either before the client iin, or ater they
leave. What matters is that you're on top oft”
‘This flexibility to work whenever and whereever
youwantis one ofthe great draws of freelancing, yet
you can easly forget to make the mast oft. “You need
to-embrace the fact that you are your own boss,” says MJ
Jackson. If you want ta take advantage of the sunshine,
then get out there, Just remember that you might have to
make yourself work lat te eatch up," he advises. "Don't be
afraid of leaving your bedroom desk to workin libraries
or colfee shone. You need to interact with the outsideINDUSTRY ISSUES
FIVE TIPS TO BE CLOCK-WISE
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