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Mae UIST CIT FREELAN M ‘enough of office polities. Perhaps you're freclancingis 2 powerful one. This is ajob where, it {geting paid to do something you really love, challenges too. From the stess of juggling multiple DESIGNERS Mil Md JACKSON DESIGNER POL SOLSONA GRAPHIC lutustaaTor ART DIRECTOR Mibeganasenitustotorbefore _‘Barcalnabor Polis freslance i ate a cee eet eee ttveeyorsegoandverks under the phelographer He stevtedtahingon ranelamCheaptlate Hesalion —_feelancecommisionsin 2008 ond ofounder of Conductor Sudo, rae he eapfultime 2073 olen a aybe you're craving the Nexibilty and freedom cof being your own boss, or you've just had realising you can’t progress the way you want in your current role. Whatever your motivations, the lure of youcan choose how, when and where you work ~ all while Freelancing can indeed offer immense creative and professionel satisfaction, but there ere plenty of FREELANCE: POWER UP YOUR SKILLS TAKE YOUR CE CAREER TO THE NEXT LEVEL Ready to ditch the day job, but nervous about striking out on your own? Anne Wallenberg explains how to take hold of your own career, tackle the challenges and thrive as a freelancer projects and knowing youte 100 per cent responsible for them, to clearing your schedule for work that never materiales, freelancing can be as distressing and infuriating ast an be brillant Here, we've explained the three main stages of seem, your Freelance career, from secking your First commission through to working on exhibitions, agency commissions and more. To take the stress out of Freelancing we've nevigated some common pitfalls end challenges, with plenty of tips to help you improve your freelance career Fight away. Read on to find out how: ra Manchester bosed Stinacreates Cee Tosa fretance for ole 10 sears with erect incadng BBC Digtatand Ordnnce Survey ‘Alex isknownfor hs dstincte typographic work ntlltins cond url hich inci the Sony Mase Tinelineinthe companys London headquarters INDUSTRY ISSUES LAN A855 Ne) cela Cee ai) KEY THINGS TO CONSIDER alae (eXO] ea (Ol) FREELANCE CAREER Sao Ce eee ney ee eee eer eee eee eee eee Ce ete eee ang ccess to Moc computer, PMD] Se eee oe ee rt ey Sete eee eee eee eee Ce ee eee et ed eee ee eee i potters, photos. plants SNS eyes EXTON UT) See eres ings ike client amends, ee eee ee eee eee eee eee ee ey eee ‘4, SELF-PROMOTION eee ee ee ea ne et ee ree cee et el] See ee ee ee eee ee ee ee See ees Ee enol ee ee See Eee eee Se ce oe ee ea Remember to put money aide towards future tax bls This should ideally be ees FEBRUARY 2016 EVEL ONE GET STARTED AS A FREELANCER Make the decision to go Freelance and youl probably feel excited, daunted and more than a itl bit terrified. That's totally normal, confiems designer and illustrator Mi Jackson, who freelonces under the name Am Cheapskate. “Leeving the security of a permanent jb inevitably conjures selF doubt and a fear thet there won't always be work.” he says {sa freelancer; you're likely to become very {amiliar with that sense of nagging worry, ike when you find yourself fretting that turning down one commission means you'll nover work again (we promis it doesn't) Jackson now regrats saying yes to absolutely everything that eame his way during the onsat of his career. "I wish had been able to worry ess about turning work down, rather then secepting everything on offer” he reflects “Itock some jobs that | perhaps did't fancy and therefore didi’ enjoy, which just isn't conducive to producing your best work Now | know exactly whal my sil are, my interests and areas of expertise It's okay to have your ‘own rules about how and where you work and what types of clients you want to work Fo Art rector and designer Dol Solsona started cing alongside his day jab while working in ing in Helsinki.“ started off with some small 20 Lwas doing thom at nights and wackends” say2 Solsona, whois now planning a move to New Vork ily. His advice fr finding grest opportunities on your own? “Freelancing isnot just about having good ideas ‘nd good skills. The most important thing is how you sell yourself and talk to clients Becoming a freelancer doesn't have to mean opting ‘ut of stu life entirely. “There are two basic categories FEBRUARY 2016 of freelance work for graphic designers,” explains Jackson. "You can be agunforchirein a studio, or you can be a cone-man/woman band at home.” The former option may be lucrative, ho says, "as you can get cosy iPeontracts aro extended for months at atime.” Going alone from home, on the other hand, olfers Far more in the way of freedom end versatility ‘It ean be more fun, elthough -olting paid is often o struggle. Jackson supgests trying to mix it upif possible. “Do a few stints in studios to line the coffers and buy yourself some breathing oom ~ and then build up your own cients in the meantime” Like itor nt, boing freelance means you're running PICK A PROJECT A | FREELANCE: POWER UP YOUR SKILLS “And the best tip lean give anyone is: don't he afraid to invoice. Get your invoice in the mament you finish 2 project. f you're dealing with clients alvectly, rather than through a commissioning studio, make sure you have written terms and conditions. | bought mine from RIBA “FREELANCING ISN'T JUST ABOUT HAVING GOOD IDEAS AND GOOD SKILLS. THE MOST eee eee eer ei Gear eae ai nd ajusted them to suit, but there ere plenty of online resources” For more options ry the Association of llustrators (AON andl American Institute of Graphic Arts (AIGA). BUILD YOUR FREELANCE CAREER Freelancing is a constant process of hustle and Now, which means the need for self-promotion and INDUSTRY ISSUES Ga 1 Nl YOU MIGHT BE MAKING THESE COMMON BLUNDERS COULD COST YOU MONEY, CLIENTS OR YOUR SANITY Drrmeet eee ed Se te 2, DOUBLE JEOPARDY eee See Se ne ee ee cd iho eee eet eee) tree See ee et ee ea cn Wars ata FEBRUARY 2016 Importance of simply being herself,“When | started fut asa freelancer, sponta lat af time trying to present rysolf as being ll things to all people, which made ittake longer than it could have to find my niche and create 2 sustainable and enjoyable work environment for myself” she reflects “algo wish I'd known the value of spending time on personal projects, over doing Free work for others in the hope of abit of exposure” ‘ersonal projects help you to expand your vision and skills, and you also find yourself doing work that you wouldn't usually do as a commission,” says Pol Solsona ‘Besides that, try to add something new to any project because | thinkit’s not Fun to repeat the same pattern over and over. also keop myself culturally updated by visiting local at exhibitions and events.” Jones points out that networking’ leo hugely Valuable for freelancers, which includes strengthening FEBRUARY 2015, | FREELANCE: POWER UP YOUR SHILS | realise how dificult it would bo to work alone when | frst started he says.“Ieraved working alone and wanted to do everything myself, whereas now I want to collaborate and work with other people.” "Now that Ive established my own style ond portfolio, lerave collaboration with people who hove different skills who ean push me. Trying to do tha in the real world is dificult becouse client projects dont allow for tend you don't necessarily have the time to doit off your own back," he says Fowlkes says that learning when he Functions best has boosted his productivity. “| eome up with ideas in the morning,” he says "I need to Full them during the. afternoon thon that's okay, but lean’ think of new ideas oF finish something to a high evel” He sts down to work round 7am. “Ileve looking atthe clock at IOam, knowing that I've got rid of my worries for the day,” he says. “I think working 9-5 is going to bo used lass and loss, he adds. He it about to take a working holiday tothe French Alps, where he plans to divide his time between freelance work and leisure pursuits. "Freelancers sometimes think they have to sit al their desks from am, but before or ater thats when they actually get their best work done ~ either before the client iin, or ater they leave. What matters is that you're on top oft” ‘This flexibility to work whenever and whereever youwantis one ofthe great draws of freelancing, yet you can easly forget to make the mast oft. “You need to-embrace the fact that you are your own boss,” says MJ Jackson. If you want ta take advantage of the sunshine, then get out there, Just remember that you might have to make yourself work lat te eatch up," he advises. "Don't be afraid of leaving your bedroom desk to workin libraries or colfee shone. You need to interact with the outside INDUSTRY ISSUES FIVE TIPS TO BE CLOCK-WISE Nid reNl

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