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So Paulo. O iPad 3 ser apresentado pela Apple em um evento na primeira semana de maro, em San Francisco.

O tablet ter formato semelhante ao do iPad 2, mas contar com processadores mais rpidos e uma tela com maior resoluo. As informaes foram divulgadas pelo site "AllThingsD". Ele relata que a tela do iPad 3 ter resoluo de 2.048x1.536 pixels "ou algo prximo a isso" -a do iPad 2 tem 1.024x768 pixels- e tanto o processador principal quanto o chip grfico sero mais rpidos do que os da verso atual. O site "The Verge" acrescenta que o novo modelo ser cerca de um milmetro mais espesso e que o chip A6 ter processador de dois ncleos -assim como o A5, que equipa o iPad 2 e o iPhone 4S. A resoluo da tela do iPad 3 um aspecto muito comentados. A verso atual tem 1.024x768 pixels em 9,7 polegadas -cerca de 132 pixels por polegada. Uma tela do mesmo tamanho e com resoluo de 2.048x1.536 pixels teria 264 pixels por polegada, o que resultaria em imagens mais ntidas.

Apple Inc.
From Wikipedia, the free encyclopedia

This article is about the technology company. For other companies named "Apple", see Apple (disambiguation).

Apple Inc.



Traded as

NASDAQ: AAPL NASDAQ-100 Component S&P 500 Component


Computer hardware Computer software Consumer electronics Digital distribution


April 1, 1976 (incorporated January 3, 1977 as Apple

Computer, Inc.)


Steve Jobs Steve Wozniak Ronald Wayne[1]


Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.

Number of locations

357 retail stores(as of October 2011)

Area served


Key people

Tim Cook (CEO) Arthur Levinson (Chairman)[2] Sir Jonathan Ive (SVP, Industrial Design)

Steve Jobs (Chairman, 1976-1985/2011; CEO, 19972011)


Products list[show]


Services list[show]


US$ 108.249 billion (FY 2011)[3]

Operating income

US$ 33.790 billion (FY 2011)[3]


US$ 25.922 billion (FY 2011)[3]

Total assets

US$ 116.371 billion (FY 2011)[3]

Total equity

US$ 76.615 billion (FY 2011)[3]


60,400 (2011)[4]


Braeburn Capital FileMaker Inc. Anobit



Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; theiLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package;Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; theSafari web browser; and iOS, a mobile operating system. As of July 2011, Apple has 357 retail stores in ten countries,[5] and an online store.[6] It has been the largest publicly traded company in the world by market capitalization,[7][8] swapping spots with ExxonMobil, and the largest technology company in the world by revenue and profit.[9] As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide;[4] its worldwide annual sales totalled $65.23 billion, growing to $108.249 billion in 2011.[3]

Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2011.[10][11][12][13]However, the company has received widespread criticism for its contractors' labor, and for its environmental and business practices.[14][15] Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[16] the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007,[17] as its traditional focus on personal computers shifted towards consumer electronics.[18]

1 History

o o o o o o o o

1.1 19761980: The early years 1.2 19811985: Lisa and Macintosh 1.3 19861993: Rise and fall 1.4 19941997: Attempts at reinvention 1.5 19982005: Return to profitability 1.6 20052007: The Intel transition 1.7 20072011: iPhone, iPod Touch and iPad 1.8 2011present: PostSteve Jobs era

2 Products

o o o o o o

2.1 Mac and accessories 2.2 iPad 2.3 iPod 2.4 iPhone 2.5 Apple TV 2.6 Software

3 Timeline of Apple products 4 Culture

o o

4.1 Corporate 4.2 Users

5 Corporate affairs

5.1 Headquarters

5.1.1 Future plans

5.2 Advertising

5.2.1 Name 5.2.2 Logos

5.2.3 Slogans 5.2.4 Commercials

6 Environmental record 7 Labor practices 8 Finance 9 See also 10 Notes 11 References 12 Further reading 13 External links

Main article: History of Apple Inc.

19761980: The early years

The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case.

Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne,[1] to sell the Apple I personal computer kit. They were hand-built by Wozniak[19][20] and first shown to the public at the Homebrew Computer Club.[21] The Apple I was sold as a motherboard(with CPU, RAM, and basic textual-video chips)less than what is today considered a complete personal computer.[22] The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,572 in 2012 dollars, adjusted for inflation.)[23][24][25][26][27][28] Apple was incorporated January 3, 1977[16] without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. Multi-millionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple.[29][30] The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 andCommodore PET, because it came with character cell based color graphics and an open architecture. While early models used ordinary cassette tapes as storage

devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface, the Disk II.[31] The Apple II was chosen to be the desktop platform for the first "killer app" of the business world the VisiCalc spreadsheet program.[32]VisiCalc created a business market for the Apple II, and gave home users an additional reason to buy an Apple IIcompatibility with the office.[32] According to Brian Bagnall, Apple exaggerated its sales figures and was a distant third place to Commodore and Tandy until VisiCalc came along.[33][34] By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market.[35] Jobs and several Apple employees including Jef Raskin visited Xerox PARC in December 1979 to see the Xerox Alto. Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (800,000 split-adjusted shares) of Apple at the pre-IPO price of $10 a share.[36] Jobs was immediately convinced that all future computers would use a graphical user interface (GUI), and development of a GUI began for the Apple Lisa.[37] When Apple went public, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (about 300) than any company in history.[citation needed]

19811985: Lisa and Macintosh

The Model from Apple's "1984" ad, set in a dystopian future modeled after the George Orwell novel Nineteen Eighty-Four, set the tone for the introduction of the Macintosh.

Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskin's low-cost-computer project, the Macintosh. A turf war broke out between Lisa's "corporate shirts" and Jobs' "pirates" over which product would ship first and save Apple. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles. [38]

The first Macintosh, released in 1984

In 1984, Apple next launched the Macintosh. Its debut was announced by the now famous $1.5 million television commercial "1984". It was directed by Ridley Scott, aired during the third quarter ofSuper Bowl XVIII on January 22, 1984,[39] and is now considered a watershed event for Apple's success[40] and a "masterpiece".[41][42] The Macintosh initially sold well, but follow-up sales were not strong[43] due to its high price and limited range of software titles. The machine's fortunes changed with the introduction of theLaserWriter, the first PostScript laser printer to be offered at a reasonable price, and PageMaker, an early desktop publishing package. The Mac was particularly powerful in this market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI. It has been suggested that the combination of these three products was responsible for the creation of the desktop publishing market.[44] In 1985 a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlier.[45] The Apple board of directors instructed Sculley to "contain" Jobs and limit his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple. Sculley found out that Jobs had been attempting to organize a putsch and called a board meeting at which Apple's board of directors sided with Sculley and removed Jobs from his managerial duties.[43]Jobs resigned from Apple and founded NeXT Inc. the same year.[46]

19861993: Rise and fall

See also: Timeline of Apple II family and Timeline of Macintosh models

The Macintosh Portable was Apple's first "portable" Macintosh computer, released in 1989.

Having learned several painful lessons after introducing the bulky Macintosh Portable in 1989, Apple introduced the PowerBook in 1991. The Macintosh Portable was designed to be just as powerful as a desktop Macintosh, but weighed 7.5 kilograms (17 lb) with a 12-hour battery life. The same year, Apple introduced System 7, a major upgrade to the operating system, which added color to the interface and introduced new networking capabilities. It remained the architectural basis for Mac OS until 2001. The success of the PowerBook and other products brought increasing revenue.[45] For some time, it appeared that Apple could do no wrong, introducing fresh new products and generating increasing profits in the process. The magazine MacAddict named the period between 1989 and 1991 as the "first golden age" of the Macintosh. Following the success of the Macintosh LC, Apple introduced the Centris line, a lowend Quadra offering, and the ill-fated Performa line that was sold in several confusing configurations and software bundles to avoid competing with the various consumer outlets such as Sears, Price Club, and Wal-Mart, who were the primary dealers for these models. The result was disastrous for Apple as consumers did not understand the difference between models.[47] During this time Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts.[citation needed] Ultimately, all of this proved too-little-too-late for Apple as their market share and stock prices continued to slide.[citation needed] Apple saw the Apple II series as too expensive to produce, while taking away sales from the low end Macintosh.[48] In 1990, Apple released the Macintosh LC with a single expansion slot for the Apple IIe Card to migrate Apple II users to the Macintosh platform.[48] Apple stopped selling the Apple IIe in 1993. Microsoft continued to gain market share with Windows, focusing on delivering software to cheap commodity personal computers while Apple was delivering a richly engineered, but expensive, experience.[49] Apple relied on high profit margins and never developed a clear response. Instead

they sued Microsoft for using a graphical user interface similar to the Apple Lisa in Apple Computer, Inc. v. Microsoft Corporation.[50] The lawsuit dragged on for years before it was finally dismissed. At the same time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced by Michael Spindler.[51]

19941997: Attempts at reinvention

The Newton was Apple's first foray into the PDA markets, as well as one of the first in the industry. Despite being a financial flop at the time of its release, it helped pave the way for the Palm Pilot and Apple's owniPhone and iPad in the future.

By the early 1990s, Apple was developing alternative platforms to the Macintosh, such as the A/UX. Apple had also begun to experiment in providing a Mac-only online portal which they called eWorld, developed in collaboration with America Online and designed as a Mac-friendly alternative to other online services such as CompuServe. The Macintosh platform was itself becoming outdated because it was not built for multitasking, and several important software routines were programmed directly into the hardware. In addition, Apple was facing competition from OS/2 and UNIX vendors like Sun Microsystems. The Macintosh would need to be replaced by a new platform, or reworked to run on more powerful hardware.[52] In 1994, Apple allied with IBM and Motorola in the AIM alliance. The goal was to create a new computing platform (the PowerPC Reference Platform), which would use IBM and Motorola hardware coupled with Apple's software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind, thus countering Microsoft. The same year, Apple introduced the Power Macintosh, the first of many Apple computers to use IBM's PowerPC processor.[53] In 1996, Michael Spindler was replaced by Gil Amelio as CEO. Gil Amelio made many changes at Apple, including extensive layoffs.[54] After multiple failed attempts to improve Mac OS, first with the Taligent project, then later with Copland and Gershwin, Amelio chose to purchaseNeXT and its NeXTSTEP operating system, bringing Steve Jobs back to Apple as an advisor.[55] On July 9, 1997, Gil Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs became the interim CEO and began restructuring the company's product line.

At the 1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock.[56] On November 10, 1997, Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy.[57][58]

19982005: Return to profitability

On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone.[59][60] The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months.[61] Through this period, Apple purchased several companies to create a portfolio of professional and consumer-oriented digital production software. In 1998, Apple announced the purchase ofMacromedia's Final Cut software, signaling its expansion into the digital video editing market.[62] The following year, Apple released two video editing products: iMovie for consumers and, for professionals, Final Cut Pro, which has gone on to be a significant video-editing program, with 800,000 registered users in early 2007.[63] In 2002 Apple purchased Nothing Real for their advanced digital compositing application Shake,[64] as well as Emagic for their music productivity application Logic, which led to the development of their consumerlevelGarageBand application.[65][66] iPhoto's release the same year completed the iLife suite.[67]

Apple retail stores allow potential customers to use floor models without making a purchase.

Mac OS X, based on NeXT's OPENSTEP and BSD Unix was released on March 24, 2001, after several years of development. Aimed at consumers and professionals alike, Mac OS X aimed to combine the stability, reliability and security of Unix with the ease of use afforded by an overhauled user interface. To aid users in migrating from Mac OS 9, the new operating system allowed the use of OS 9 applications through Mac OS X's Classic environment.[68] On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California.[69] Later on July 9 they bought Spruce Technologies, a DVD authoring company. On October 23 of the same year, Apple announced the iPod portable digital audio player, and started

selling it on November 10. The product was phenomenally successful over 100 million units were sold within six years.[70][71] In 2003, Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod. The service quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008.[72] Since 2001 Apple's design team has progressively abandoned the use of translucent colored plastics first used in the iMac G3. This began with the titanium PowerBook and was followed by the white polycarbonate iBook and the flat-panel iMac.[73][74]

20052007: The Intel transition

Main article: Apple's transition to Intel processors

The MacBook Pro (15.4" widescreen) was Apple's first laptop with an Intelmicroprocessor. It was announced in January 2006 and is aimed at the professional market.

At the Worldwide Developers Conference keynote address on June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006.[75] On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over one year sooner than announced.[75] ThePower Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro, MacBook, and MacBook Pro became their respective successors.[76][77] On April 29, 2009, The Wall Street Journal reported that Apple was building its own team of engineers to design microchips.[78] Apple also introduced Boot Camp to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X.[79] Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (split-adjusted) to over $80. In January 2006, Apple's market cap surpassed that of Dell.[80] Nine years prior, Dell's CEO Michael Dell said that if he ran Apple he would "shut it down and give the money back to the shareholders."[81]

Although Apple's market share in computers had grown, it remained far behind competitors using Microsoft Windows, with only about 8% of desktops and laptops in the U.S.[82]

20072011: iPhone, iPod Touch and iPad

Delivering his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV.[83] The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.[84] In an article posted on Apple's website on February 6, 2007, Steve Jobs wrote that Apple would be willing to sell music on the iTunes Store without DRM (which would allow tracks to be played on thirdparty players) if record labels would agree to drop the technology.[85] On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in the iTunes Store, effective in May.[86] Other record labels followed later that year. In July of the following year, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch.[87] Within a month, the store sold 60 million applications and brought in $1 million daily on average, with Jobs speculating that the App Store could become a billion-dollar business for Apple.[88] Three months later, it was announced that Apple had become the third-largest mobile handset supplier in the world due to the popularity of the iPhone.[89] On December 16, 2008, Apple announced that after over 20 years of attending Macworld, 2009 would be the last year Apple would be attending the Macworld Expo, and that Phil Schillerwould deliver the 2009 keynote in lieu of the expected Jobs.[90] Almost exactly one month later, on January 14, 2009, an internal Apple memo from Jobs announced that he would be taking a six-month leave of absence, until the end of June 2009, to allow him to better focus on his health and to allow the company to better focus on its products without having the rampant media speculating about his health.[91] Despite Jobs' absence, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession with a revenue of $8.16 billion and a profit of $1.21 billion.[92]
Wikinews has related news:

Apple unveils iPhone 4, iOS 4 at Worldwide Developers Conference 2010

Apple to give free cases, refunds to iPhone 4 owners

Apple unveils new

iPods, Apple TV; updates iOS, iTunes

Apple unveils new MacBook Air laptops, iLife '11 software suite

After years of speculation and multiple rumored "leaks" Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad runs the same touch based operating system that the iPhone uses and many of the same iPhone apps are compatible with the iPad. This gave the iPad a large app catalog on launch even with very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the US and sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.[93] In May of the same year, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989.[94] Apple released the fourth generation iPhone, which introduced video calling, multitasking, and a new uninsulated stainless steel design, which acts as the phone's antenna. Because of this antenna implementation, some iPhone 4 users reported a reduction in signal strength when the phone is held in specific ways. After a large amount of media coverage including mainstream news organizations, Apple held a press conference where they offered buyers a free rubber 'bumper' case, which had been proven to eliminate the signal reduction issue. Later that year Apple again refreshed its iPod line of MP3 players which introduced a multi-touch iPod Nano, iPod Touch with FaceTime, and iPod Shuffle with buttons which brought back the buttons of earlier generations.[95][96][97] In October 2010, Apple shares hit an all-time high, eclipsing $300.[98] Additionally, on October 20, Apple updated their MacBook Air laptop,iLife suite of applications, and unveiled Mac OS X Lion, the latest installment in their Mac OS X operating system.[99] On January 6, 2011, the company opened their Mac App Store, a digital software distribution platform, similar to the existing iOS App Store.[100] Apple was featured in the documentary Something Venturedwhich premiered in 2011.

2011present: PostSteve Jobs era

On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence, for an indefinite period, to allow him to focus on his health. Chief operating officer Tim Cook took up Jobs' day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions for the company."[101] Apple became the most valuable consumer-facing brand in the world.[102] In June 2011, Steve Jobs surprisingly took the stage and unveiled iCloud. iCloud is an online storage and syncing service for music, photos, files and software which replaced MobileMe, Apple's previous attempt at content syncing.[103] This would be the last product launch Jobs would attend before his death. It has been argued that Apple has achieved such efficiency in its supply chain[104] that the company operates as a monopsony (one buyer, many

sellers), in that it can dictate terms to its suppliers.[105][106] Briefly in July 2011, due to the debt-ceiling crisis, Apple's financial reserves were greater than those of the US Government.[107] On August 24, 2011, Jobs resigned his position as CEO of Apple.[108] He was replaced by Tim Cook and Jobs became Apple's chairman. Prior to this, Apple did not have a chairman and instead had two co-lead directors,Andrea Jung and Arthur D. Levinson, who continued with those titles until Levinson became Chairman of the Board in November.[109] On October 4, 2011, Apple announced the iPhone 4S, which includes an improved camera with 1080p video recording, a dual core A5 chip capable of 7 times faster graphics than the A4, an "intelligent software assistant" named Siri, and cloud-sourced data with iCloud.[110][111] One day later, on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.[112][113] The iPhone 4S was officially released on October 14, 2011. On October 29, 2011, Apple purchased C3 Technologies, a mapping company, for $240 million. C3 is the third mapping company Apple has purchased so far.[114] On January 10, 2012, Apple acquired Anobit Technologies Ltd., an Israeli hardware company that developed and supplies a proprietary memory signal processing technology that improves the performance of flash-memory used in iPhones and iPads for $390 million.[115] On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York.[116] This was the first major announcement by Apple since the passing of Steve Jobs, who stated in his biography that he wanted to reinvent the textbook and education.

See also: Timeline of Apple products and List of products discontinued by Apple Inc.

Mac and accessories

See also: Timeline of Macintosh models, List of Macintosh models grouped by CPU type, and List of Macintosh models by case type

Mac mini, consumer sub-desktop computer and server introduced in 2005. iMac, consumer all-in-one desktop computer introduced in 1998. Mac Pro, workstation-class desktop computer introduced in 2006, replacing the Power Macintosh.

MacBook, consumer notebook introduced in 2006, replacing the iBook, now only being sold to educational institutions.

MacBook Pro, professional notebook introduced in 2006, replacing the PowerBook. MacBook Air, ultra-thin, ultra-portable notebook introduced in 2008.

Apple also sells a variety of computer accessories for Mac computers including the AirPort wireless networking products, Time Capsule, Thunderbolt Display, Magic Mouse, Magic Trackpad, Wireless Keyboard, and the Apple Battery Charger.

Main article: iPad On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. [117] It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBooks Store, contacts, and notepad. Content is downloadable via Wi-Fiand optional 3G service or synced through the user's computer.[118] AT&T was initially the sole US provider of 3G wireless access for the iPad.[119] On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T.[120] However, the availability of the iPad 2 has been limited as a result of the devastating tsunami and ensuingearthquake in Japan in March 2011.[121] Since the tablet launched in 2010, iPad users have downloaded 3 billion apps. [122]

Main article: iPod

The current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod Touch

On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009.[123] Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.

iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently available in a 2 GB model.

iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.

iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.

iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features the Apple A4 processor, a Retina Display, and dual cameras on the front and back. The back camera allows for HD video recording at 720p.

Main article: iPhone At the Macworld Conference & Expo in January 2007, Steve Jobs revealed the long anticipated[124] iPhone, a convergence of an Internet-enabled smartphone and iPod.[125] The original iPhone combined a 2.5G quad band GSM and EDGE cellular phone with features found in hand held devices, running scaled-down versions of Apple's Mac OS X (dubbed iOS, formerly iPhone OS), with various Mac OS X applications such as Safari and Mail. It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi (both "b" and "g").[125] The iPhone first became available on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with an AT&T contract.[126]

The Apple website home page, featuring the iPhone 4S.

On February 5, 2008, Apple updated the original iPhone to have 16 GB of memory, in addition to the 8 GB and 4 GB models.[127]On June 9, 2008, at WWDC 2008, Steve Jobs announced that the iPhone 3G would be available on July 11, 2008.[128] This version added support for 3G networking, assistedGPS navigation, and a price cut to $199 for the 8 GB version, and $299 for the 16 GB version, which was available in both black and white. The new version was visually different from its predecessor in that it eliminated the flat silver back, and large antenna square for a curved glossy black or white back. Following complaints from many people, the headphone jack was changed from a recessed

jack to a flush jack to be compatible with more styles of headphones. The software capabilities changed as well, with the release of the new iPhone came the release of Apple's App Store; the store provided applications for download that were compatible with the iPhone. On April 24, 2009, the App Store surpassed one billion downloads.[129] On June 8, 2009, at Apple's annual worldwide developers conference, the iPhone 3GS was announced, providing an incremental update to the device including faster internal components, support for faster 3G speeds, video recording capability, and voice control. On June 7, 2010, at WWDC 2010, the iPhone 4 was announced, which Apple says is its "'biggest leap we've taken" since the original iPhone.[130] The phone includes an all-new design, 960x640 display, Apple's A4 processor used in the iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling. Shortly after the release of the iPhone 4, it was realized by consumers that the new iPhone had reception issues. This is due to the stainless steel band around the edge of the device, which also serves as the phones cellular signal and Wi-Fi antenna. The current fix for this issue was a "Bumper Case" for the phone distributed for free to all iPhone 4 owners for a few months. In June 2011, Apple overtook Nokia to become the world's biggest smartphone maker by volume.[131] On October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year.[132] This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.[133] Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010,[134] as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most-successful launch of any mobile phone ever.[135]

Apple TV
Main article: Apple TV

The Apple TV, in its most recent revision

At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV),[136] a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p.[137] On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model[138] and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV.[139] In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G.[140] It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99.

See also: List of Macintosh software Apple develops its own operating system to run on Macs, Mac OS X, the latest version being Mac OS X Lion (version 10.7). Apple also independently develops computer software titles for its Mac OS X operating system. Much of the software Apple develops is bundled with its computers. An example of this is the consumer-oriented iLife software package that bundlesiDVD, iMovie, iPhoto, iTunes, GarageBand, and iWeb. For presentation, page layout and word processing, iWork is available, which includes Keynote, Pages, and Numbers. iTunes,QuickTime media

player, Safari web browser, and Software Update are available as free downloads for both Mac OS X and Windows. Apple also offers a range of professional software titles. Their range of server software includes the operating system Mac OS X Server; Apple Remote Desktop, a remote systems management application; WebObjects, Java EE Web application server; and Xsan, a Storage Area Network file system. For the professional creative market, there is Aperture for professional RAWformat photo processing; Final Cut Studio, a video production suite; Logic, a comprehensive music toolkit and Shake, an advanced effects composition program. Apple also offers online services with MobileMe (formerly .Mac) that bundles personal web pages, email, Groups, iDisk, backup, iSync, and Learning Center online tutorials. MobileMe is a subscription-based internet suite that capitalizes on the ability to store personal data on an online server and thereby keep all web-connected devices in sync.[141] Announced at MacWorld Expo 2009, iWork.com allows iWork users to upload documents for sharing and collaboration.

Timeline of Apple products

See also: Timeline of Apple Inc. products, Timeline of Apple II family, and Timeline of Macintosh models

Products on this timeline indicate introduction dates only and not necessarily discontinued dates, as new products begin on a contiguous product line.


Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was aFortune 500 company. By the time of the "1984" TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors.[142] As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson,[143] Steve Capps,[144] Rod Holt,[143] Alan Kay,[145][146] Guy Kawasaki,[145][147] Al Alcorn,[148] Don Norman,[145] Rich Page,[143] and Steve Wozniak.[143] Numerous employees of Apple have cited that projects without Jobs' involvement often take longer than projects with his involvement.[149] Another presents the image of Jobs "wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'".[150] At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite ofGeneral Electric's corporate culture which has created well-rounded managers.[151] [151] Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the past four years (20072010). The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10-20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is Nobody wants to buy sour milk. [106] [152] The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its

manufacturing is now done abroad. According to a report by the New York Times, Apple insiders "believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that Made in the U.S.A. is no longer a viable option for most Apple products".[153]

See also: Criticism of Apple Inc.#Comparison with a Cult

Apple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store. "The scenes I witnessed at the opening of the new Apple store in London's Covent Garden were more like an evangelical prayer meeting than a chance to buy a phone or a laptop. " Alex Riley, writing for the BBC[154]

Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon".[155] Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available. Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference. Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event.[156] The New York City Fifth Avenue "Cube" store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage.[157] The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.[158]

John Sculley told The Guardian newspaper in 1997: "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade."[159] Research in 2002 by NetRatings indicate that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.[160][161]

Corporate affairs
See also: List of mergers and acquisitions by Apple, Braeburn Capital, and FileMaker Inc. During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own.[162] This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport, Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. [163] FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.[164] Ever since the first Apple Store opened, Apple has sold third party accessories. [165] This allows, for instance, Nikon and Canon to sell their Mac-compatible digital cameras and camcorders inside the store. Adobe, one of Apple's oldest software partners,[166] also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.[167]

Main article: Apple campus

Company headquarters on Infinite Loop inCupertino, California

Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 16 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.[168]

Future plans
In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). Later acquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus.[169] The new campus building will be designed by Norman Foster.[170] On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circular building (with a caf for 3,000 sitting people integrated) surrounded by extensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, R&D facilities, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).

Main article: Apple Inc. advertising Further information: Think Different, Get a Mac, and Apple Switch ad campaign Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads [171][172][173] and iPhone ads in Britain.

According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".[174]

See also: U+F8FF and Typography of Apple Inc.

The original logo with Isaac Newton under an apple tree

The rainbow "bitten" logo, used from late 1976 to 1998

The monochrome logo, used since 1998

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. [175][176] The Apple logo was designed with a bite so that it wouldn't be recognized as another fruit. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.[177] This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide.[178][179]Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.[177][180] In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 20012003, and a Glass-themed version has been used since 2003. Steve Jobs and Steve Wozniak were Beatles fans,[181][182] but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with their most recent law suit in 2007.

Main article: List of Apple Inc. slogans Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.[183] From 19972002, Apple used the slogan "Think Different" in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple.[184] Apple also has slogans for specific product lines for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,[185] and

"Say hello to iPhone" has been used in iPhone advertisements.[186] "Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.[187]

See also: 1984 (advertisement), Lemmings (advertisement), iPod advertising, and music used by Apple Inc. Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes.[188] First, the company popularized Canadian singer Feist's "1234" song in its ad campaign.[188] Later, Apple used the song "New Soul" by French-Israeli singer-songwriter Yael Nam to promote the MacBook Air.[188] The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks. [188]

Environmental record
Greenpeace has campaigned against Apple on various environmental issues, including a global end-of-life take-back plan, non-recyclable hardware components and toxins within iPhonehardware.[189][190] Since 2003 Greenpeace has campaigned against Apple's chemical policies, in particular the inclusion of PVC and BFRs in their products.[189] On May 2, 2007, Steve Jobs released a report announcing plans to eliminate PVC and BFRs by the end of 2008.[191][192] Apple has since eliminated PVC and BFRs across its product range, [193] becoming the first laptop maker to do so.[194] In November 2011 Apple featured in Greenpeace's Guide to Greener Electronics that ranks electronics manufacturers on sustainability, climate and energy and how green their products are. The company ranked 4th out of 15 electronics companies (moving up five places from the previous year) with a score of 4.6/10 down from 4.9.[195] Greenpeace praises Apple's sustainability, noting that the company exceeded its 70% global recycling goal in 2010. It continues to score well on the products rating with all Apple products now being free of PVC vinyl plastic and brominated flame retardants. However, the guide criticizes Apple on the Energy criteria for not seeking external verification of its greenhouse gas emissions data and for not setting out any targets to reduce emissions.[195] In the first edition, released in August 2006, Apple scored 2.7/10.[196] In 2010, Climate Counts, a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in their top category "Striding".[197] This was an increase from May 2008, when Climate Counts only gave Apple 11 points out of 100, which placed the company last among electronics companies, at which time Climate Counts also labeled Apple with a "stuck icon", adding that Apple at the time was "a choice to avoid for the climate conscious consumer".[15]

The Environmental Protection Agency rates Apple highest amongst producers of notebook computers, and fairly well compared to producers of desktop computers and LCD displays.[198][199] In June 2007, Apple upgraded the MacBook Pro, replacing cold cathode fluorescent lamp (CCFL) backlit LCD displays with mercury-free LED backlit LCD displays and arsenic-free glass,[200] and has since done this for all notebooks. Apple has also phased out BFRs and PVCs from various internal components.[191][201][202] Apple offers information about the emissions, materials, and electrical usage of each product.[203] In June 2009, Apple's iPhone 3GS was free of PVC, arsenic, BFRs and had an efficient power adapter.[200] In October 2009, Apple upgraded the iMac and MacBook, replacing the cold cathode fluorescent lamp (CCFL) backlit LCD displays with mercury-free LED backlit LCD displays and arsenic-free glass.[204] This means all Apple computers have mercury free LED backlit displays, arsenic-free glass and are without PVC cables. All Apple computers also have EPEAT Gold status. [200] In October 2011 Chinese authorities have ordered an Apple supplier to close part of its plant in Suzhou after residents living nearby raised significant environmental concerns.[205] In January 2012, Apple announced plans and requested that their cable maker Volex begin producing halogen-free USB and power cables.[206]

Labor practices
Further information: Apple labor practices In 2006, the Mail on Sunday reported that sweatshop conditions existed in some factories in China, where the contract manufacturers, Foxconn and Inventec, operate the factories that produce the iPod.[207] The article stated that one complex of factories that assembles the iPod (among other items), for instance, had over 200,000 workers that lived and worked in the factory, with employees regularly working more than 60 hours per week. The article also reported that workers made around $100 per month and were required to live on the premises and pay for rent and food from the company, which generally amounted to a little over half of workers' earnings.[14][208][209][210] Immediately after the allegations, Apple launched an investigation and worked with their manufacturers to ensure that conditions were acceptable to Apple.[211] In 2007, Apple started yearly audits of all its suppliers regarding worker's rights, slowly raising standards and pruning suppliers that did not comply. Yearly progress reports have been published since 2008.[212]In 2010, workers in China planned to sue iPhone contractors over poisoning by a cleaner used to clean LCD screens. One worker claimed that he and his coworkers had not been informed of possible occupational illnesses.[213] After a spate of suicides in a Foxconn facility in China making iPads and iPhones, workers were forced to sign a legally binding

document guaranteeing that they would not kill themselves.[214] In 2011 Apple admitted that its suppliers' child labor practices in China had worsened.[215] Workers in factories producing Apple products have also been exposed to n-Hexane, a neurotoxin that is a cheaper alternative than alcohol for cleaning the products.[216][217][218][219]

In its fiscal year ending in September 2011, Apple Inc. hit new heights financially with $108 billion in revenues increased significantly from $65 billion in 2010 and nearly $82 billion available in cash reserve, but the market share decreased to 15 percent from 16.6 percent.[220]

Apple Inc.
Origem: Wikipdia, a enciclopdia livre.

Nota: Se procura por outras acepes, veja Apple (desambiguao).



Empresa cotada em bolsa(NASDAQ: AAPL, LSE:0HDZ, FWB: APC) Califrnia, Estados Unidos(1 de abril de 1976, como Apple Computer, Inc.)[1] Apple Campus Cupertino, Califrnia, 317 lojas de varejo



Estados Unidos


Fundador(es) Steve Jobs Steve Wozniak Ronald Wayne[2] Pessoa(s) chave Empregados Indstria Timothy D. Cook (CEO)

49 400 (2010)[3] Hardware de Computador Software de Computador Eletrnicos de consumo

Lista de produtos[Expandir]


Subsidiria(s) Braeburn Capital FileMaker Inc. Cotao NASDAQ: AAPL NYSE: AAPL NASDAQ-100 Component S&P 500 Component

Receita Lucro

US$ 65,23 bilhes (FY 2010)[3] US$ 18,39 bilhes (FY 2010)[3]

Faturamento US$ 47,79 bilhes (FY 2010)[3] Renda lquida US$ 14,01 bilhes (FY 2010)[3] Website Apple.com

Apple Inc. (NASDAQ: AAPL; NYSE: AAPL; anteriormente Apple Computer, Inc.) uma empresa multinacional norte-americana que tem o objetivo de projetar e comercializar produtos eletrnicos de consumo, software de computador e computadores pessoais. Os produtos de hardware mais conhecidos da empresa incluem a linha de computadores Macintosh, o iPod, o iPhone e oiPad. Os softwares inclui o sistema operacional Mac OS X, o navegador de mdia iTunes; a sute de software multimdia e criatividadeiLife; a sute de software de produtividade iWork; Aperture, um pacote de fotografia profissional; Final Cut Studio, uma sute de udio profissional e produtos de software; Logic Studio, um conjunto de ferramentas de produo musical; o navegador Safari; e o iOS, um sistema operacional mvel. Em agosto de 2010, a empresa operava 301 lojas de varejo[4] em dez pases,[5] e uma loja online onde os produtos de hardware e software so vendidos.[6] Em maio de 2011, a Apple era uma das maiores empresas do mundo e a empresa de tecnologia mais valiosa do planeta, tendo ultrapassado a Microsoft.[7] Em janeiro de 2012 a Apple passou a multinacional do petrleo ExxonMobil em valor de mercado e passa a ser a maior empresa de capital aberto do mundo[8] . Fundada em 1 de abril de 1976 em Cupertino, Califrnia, e incorporada 3 de janeiro de 1977,[1] a empresa foi anteriormente denominada Apple Computer, Inc. nos seus primeiros 30 anos, mas retirou a palavra "Computer" em 9 de janeiro de 2007,[9] para refletir a contnua expanso da empresa no mercado de eletrnicos de consumo, alm de seu foco tradicional em computadores pessoais.[10] Em setembro de 2010, a Apple tinha 46,6 mil empregados em tempo integral e 2.800 temporrios empregados em tempo integral em todo o mundo[3] e tinha vendas anuais mundiais de 65,23 bilhes dlares.[3] Por motivos to variados como a sua filosofia de design esttico completo at suas campanhas de publicidade distintas, a Apple estabeleceu uma reputao nica na indstria de eletrnicos de consumo. Isso inclui uma base de clientes que se dedica empresa e sua marca, especialmente nos Estados Unidos.[11] A revista Fortune classificou a Apple a empresa

mais admirada nos Estados Unidos em 2008, e do mundo em 2008, 2009 e 2010.[12][13][14] A empresa tambm tem recebido crticas por seu contratos de trabalho, cuidado ambiental e prticas de negcios.[15][16]

1 Histria 2 Produtos

o o

2.1 iOS 2.2 Fracassos

3 Curiosidades 4 Ver tambm 5 Referncias 6 Ligaes externas


Steve Jobs , Ex-CEO da Apple, durante apresentao naMacWorld

A Apple (empresa de computao)foi fundada por Steve Wozniak, Steve Jobs e Ronald Wayne com o nome de Apple Computers, em 1976, na Califrnia. Com vendas anuais (no ano fiscal de 2006) em torno dos US$ 19,3 bilhes,[17] e sediada em Cupertino, na Califrnia, a Apple desenvolve, vende e oferece suporte a uma srie de computadores pessoais, reprodutores de mdia portteis, software ehardware. Entre os produtos mais conhecidos da empresa esto a linha de computadores Mac, seusistema operacional Mac OS X e a linha iPod de reprodutores de mdia portteis. Para o iPod e seu programa, o iTunes, a

Apple vende audiobooks, filmes, jogos, msica, programas televisivos e videoclipes na sua iTunes Store, recentemente entrou no ramo de celulares com a criao do iPhone. A empresa era conhecida por Apple Computer, Inc. pelos seus primeiros 30 anos de existncia, mas retirou a palavra "Computer" de sua razo social em 9 de janeiro de 2007.[18] A mudana de nome, que seguiu a introduo do smartphone iPhone e do sistema de vdeo digital Apple TV, uma representante da contnua expanso da empresa em outros mercados alm do seu foco tradicional em computadores.[19] A Apple tambm opera mais de 180 pontos de venda nos Estados Unidos, Japo, Reino Unido, Canad e Itlia.[20] As lojas vendem a maioria dos produtos da empresa, assim como muitos produtos de terceiros e oferece suporte e consertos no local para seu hardware e software. A empresa emprega mais de 20 000 pessoas mundo afora, entre cargos permanentes e temporrios.[21] Por uma variedade de razes, desde sua filosofia de design s suas razes indie, assim como suas campanhas publicitrias, a Apple construiu uma reputao distinta na indstria de informtica e eletrnicos e cultivou uma base de consumidores que devotada de modo incomum empresa e sua marca.[22] Na data de 24/08/2011 Steve Jobs anuncia oficialmente a sua renuncia do cargo de CEO da Apple e em 05/10/2011, falece. [23]


Sede da Apple em Cupertino (uma dascidades que compem o Vale do Silcio),Califrnia.

Loja oficial da Apple em Chicago

Alguns produtos de sucesso da Apple:

Apple II - O primeiro computador da famlia "II", cujo nome, mais tarde, inspirou o Macintosh
"IIsi" e o "IIci" como destaque da tecnologia da poca.

Macintosh - A marca registrada da Apple para seus computadores. QuickTime - Uma estrutura de suporte (framework) multi-mdia desenvolvida pela Apple,
Inc., para desenvolvimento de software capaz de manipular formatos de vdeo digital, mdia clips, som, texto, animao, msica e vrios tipos de imagens panormicas interativas.

PowerBook G3 - 1998, Da famlia dos "G3"s da Apple; o primeiro notebook com

processador PowerPC G3. Foi popularmente conhecido na srie Sex and the city no qual a principal personagem usava-o.

iMac - 1998, Um computador que constitua da sua torre com o monitor acoplados num s
perifrico. desde o primeiro modelo deste computador ele ja a possuia um design arrojado, com cores fortes de alto contraste e diversos atributos novos, com o intuito de atrair o pblico jovem e popularizar a marca.

iBook - 1999, Notebook da Apple criado seguindo as mesmas caractersticas do iMac, com
varias cores fortes e atributos novos.

iPod - 2001, Um dos primeiros players portteis de udio e vdeo digital do mundo, que
conquistou o pblico por sua leveza, praticidade, qualidade, modernidade e simplicidade, hoje com uma diversa linha de variadas capacidades de armazenamento e tamanhos.

iTunes Store - 2001, a maior galeria de msica digital legalizada no mundo, foi criada para
venda de msicas, clipes, lbuns, seriados e at filmes para iPod pela internet.

iTunes - 2001, Foi desenvolvido para reproduzir e organizar arquivos de msica e vdeo
digitais. Pelo iTunes tambm possvel fazer compras de canes e vdeos na iTunes Store e carregar arquivos para iPod.

Mac OS X - 2001, sistema operacional destinado aos computadores Macintosh. Tornou-se

o ambiente baseado em Unix mais vendido at hoje (em nmero de computadores vendidos).

MacBook - 2006, foi o notebook sucessor do ibook. Esta mquina possui melhoramentos
significativos como tela larga e j com os processadores Intel Core 2 Duo que melhoraram a confiabilidade, velocidade e, principalmente, o consumo de energia em relao ao antecessor iBook.

iPhone - 2007, um telefone celular com funes de tocador de udio, cmera digital e
internet. A navegao feita atravs de sua tela sensvel a mltiplos toques (multitouch). Destaca-se ainda pela utilizao de uma verso "enxuta" do sistema operacional OS X. Aps seu lanamento, o aparelho vendeu 1 milho de unidades[24] em um perodo de apenas 74 dias.

iPad - 2010, um 'tablet' criado pela empresa e apresentado em 27 de Janeiro. Foi lanado
nos Estados Unidos em abril de 2010.

MacBook Air - 2010, Apresentado em 20 de Outubro, a prxima gerao de notebooks da

Apple. Possui, em seu ponto mais largo, 0.68 pol, e no mais estreito, 0,11 pol. Isso se deve ausncia de um Disco Rgido ptico, uma vez que usa memria flash como unidade de armazenamento, mesmas memrias utilizadas em iPhones e iPads. Possui carcaa inteiria de alumnio (Unibody), assim como seus irmos mais velhos.

iPad 2 - 2011, a segunda gerao do iPad, apresentado em 2 de maro de 2011, que alm
de ser mais fino, mais rpido e mais leve, conta com uma cmera traseira e uma dianteira (para vdeo-conferncias).

iPhone 4S - 2011, quinta gerao do smartphone da Apple que conta com um processador
A5, mais rpido que o anterior, foi corrigido a falha na recepo de rede, implementada uma antena extra, capaz de dobrar a velocidade de transferncia de dados. Teve como principal funo o sistema de reconhecimento de voz Siri. Em apenas um final de semana depois do lanamento, foram vendidas mais de 4 milhes de unidades do aparelho.

Apple II

Apple Macintosh


iBook G4

A famlia iPod atual, com oIPod shuffle, iPod Nano, iPod Classic e iPod Touch




Produtos que so compatveis com o sistema operacional mvel iOS.

iPhone - 2007, lanado junto ao "iPhone OS", atual iOS. iPod touch - 2007, lanado alguns meses depois do iPhone, tambm com o "iPhone OS"

iPad - 2010, o tablet foi lanado com o iOS.


iPod touch


Nem tudo foi sucesso na histria da Apple. Alguns produtos revelaram-se um grande fiasco:

Apple III - 1980, o fracassado sucessor do Apple II. Apple Lisa - 1983, o primeiro computador da Apple a usar interface grfica e mouse. Capaz
de multitarefa no-preemptiva e equipado com 1MB (1024KB) de memria RAM.

Apple Newton - 1993, tambm conhecido com Newton Message Pad, era um computador
de mo ("palmtop") com tela sensvel ao toque ("touch screen"), reconhecimento de escrita, memria flash e processador RISC. Lanado trs anos antes dos populares Palm Pilot.

QuickTake - 1994, uma das primeiras cmeras digitais voltada para o consumidor
domstico. Ficou no mercado durante 3 anos.

Apple Pippin - 1996, vdeo-game que foi um grande fracasso devido pouca quantidade de
jogos publicados e ao grande nmero de consoles que eram vendidos com defeitos de fabricao.

Apple Lisa

Apple Newton

QuickTake 200

Apple Pippin

[editar]Curiosidades Sees de curiosidades so desencorajadas pelas polticas da Wikipdia.

Este artigo pode ser melhorado, integrando ao texto os itens relevantes e removendo os suprfluos ou imprprios.

O nome "Macintosh" uma homenagem s maas do tipo "McIntosh Red", muito comum
nos Estados Unidos.[25]

O smbolo da empresa, uma ma j mordida, lembra a ma de Isaac Newton, sendo que

a mordida representa o senso de descoberta.[26]

Os portteis e iPhones Apple aparecem em vrias sries e filmes tais como "A Orf", "Buffy,
a Caa-Vampiros", "Lua Nova", "Percy Jackson e o Ladro de Raios", "O Livro de Eli" e "As Viagens de Gulliver".

Nas sries de TV da Nickelodeon como iCarly, Drake e Josh e Victorious, os vrios

produtos da Apple como o iPhone, iMac, iPod entre outros, so representados por uma fictcia marca chamada Pear. Os produtos so os PearPhone, PearBook, PearTunes entre outros.

Na srie de televiso, Prison Break so exibidos alguns produtos da Apple, como o

computador Macintosh

Na srie de televiso, Os Simpsons h uma marca pardia da Apple chamada Mapple. J

Steve Jobs,Ex- CEO da empresa, chamado de Steve Mobs.

A empresa est sendo processada em 2011 por 27.000 sul-coreanos por conta de violao
de dados pessoais. O processo corre no tribunal de Changwon, em Seoul.[27]

Steve Jobs, um de seus fundadores, veio a falecer no dia 5 de outubro de 2011 vtima de
cncer no pncreas. [28]

A maior loja da empresa, Apple Store Grand Central, est localizada na cidade de New

Em dezembro de 2011 a Motorola conseguiu uma liminar para banir produtos da Apple
na Alemanha, por conta de violaes de patente.[30]

All-In-One Computers

Apple has sold all-in-one computers that have built-in monitors from its very early days. Although some models were classified as All-In-One, they had separate monitors packaged in the same box.
Apple II 1977

1977 saw the invention of both the Apple II and the famous rainbow Apple logo. Steve Jobs added the colours to the logo to reflect the Apple IIs superior colour output. Colour graphics set the Apple II apart from its rivals on the market. Image: Wikipedia

Apple III 1980

This next iteration of the Apple computer for business was created primarily to compete with business computing companies like IBM. Image: Wikipedia

Apple IIe 1983

The Apple IIe keyboard was built in to the computer and did away with the numeric keypad. Image: Wikipedia

Lisa/Macintosh XL 1983

While Lisa won the legendary race between itself and the Macintosh by being the first desktop computer to market with an intuitive GUI, it flopped with the public due to sticker shock at its $10,000 price tag and a lack of software titles. Image: Wikipedia

Apple IIc 1984

The Apple IIc represented Apples first attempt at both a portable computer and out-of-the-box functionality. The only problem with classifying the IIc as a portable computer is the fact that it lacked a portable power supply. Image: Wikipedia

Macintosh 1984

The Macintosh, for most of us, was the computer that started it all. In the first demonstration of the product at MacWorld, Steve Jobs pulled the very first Macintosh out of the bag and demonstrated product features that most of us take for granted now. Image: Wikipedia

Apple IIGS 1986

The first 50,000 of these came with Steve Wozniaks signature silkscreened on the front. Image: Wikipedia

Macintosh Plus 1986

The Plus version of the Macintosh originally featured the same beige colour as the original Macintosh, but in 1987 was changed to the warm gray Platinum colour that would characterize Apple computers for years to come. Image: Wikipedia

Macintosh SE 1987

Space for an internal hard disk and advanced SCSI support were some of the selling features of the SE. Image: Wikipedia

Apple IIc Plus 1988

With this model, Apple did away with the 5.25 floppy in the Apple II line and switched over completely to the 3.5 floppy. Image: Wikipedia

Macintosh SE/30 1989

The SE/30 sported the capacity for expandable RAM and a 1.44mb floppy disk drive as standard. Image: Wikipedia

Macintosh Classic 1990

The Classic was an adaptation of Terry Oyamas and Jerry Oyamas Macintosh 128K industrial design. Image: Wikipedia

Macintosh Classic II 1991

Two cases actually came out for the Classic II. The pictured one has a speaker cutout on the left side for better sound. Image: Wikipedia

Macintosh Color Classic 1993

This was the first colour compact Macintosh computer. Image: Wikipedia

Apple Macintosh LC 500 1993

The Apple MacIntosh LC series were sold as Apples upper low end computers for the mid 1990s. Image: Wikipedia.

Macintosh Performa 5200 1995

This was one of Apples lower moments, featuring severely compromised hardware design. Image: Wikipedia

Twentieth Anniversary Macintosh (TAM) 1997

12,000 of these were produced. Apple broke the moulds and didnt make any more in order to make the product seem more exclusive, a strategy that did not help the TAMs sales numbers. Image: Wikipedia

PowerMac G3 All-In-One 1998

These were sold to the educational market only. Image: Wikipedia

iMac G3 Tray-Loading, Bondi Blue 1998

In doing away with the tower and keeping the computing power, Apple completely revolutionized the desktop computer industry. The iMac G3s were available in a bouquet of various colours. Johnathan Ive, the designer who was later the mastermind of the Cube, designed the iMac G3. Image: Wikipedia

iMac G3 Slot-Loading Indigo 1999

The above model set the standard for the rest of the iMac G3s with a slot-loading CD ROM rather than a tray-loading model. Image: Wikipedia

iMac Flavours 1998-2003

Different colours were eventually added to the original Bondi Blue. Image: Wikipedia

eMac 2002

The eMac was made available as a cheaper option to the educational market than the iMac. Image: Trimir

iMac G4 2002

The iMac G4 was produced from 2000-2004 and represents the first iteration of Apples desire to slim down the components necessary for an out of the box personal computer experience. It was

nicknamed the iLamp because of its swiveling monitor. Image: Marc Burr

iMac G5 2005

The G5 lacked the swivel functionality of the G4 but introduced the behind-the-screencomponent design principle which characterized future iMac designs. Image: Wikipedia

iMac (Intel Based) Aluminum 2007

The current iMac models pack all of the components necessary to the operation of a computer behind the monitor in a perfect realization of slim design. Image: Wikipedia

Desktop Computers
Macintosh II 1987

This was the first modular design computer that Apple put out. All of the rest preceding it had been all-in-one models. Image: Wikipedia

Macintosh IIx 1988

This was simply an update to the Macintosh II. One of its code names was Spock. Image: Wikipedia

Macintosh IIfx 1990

This computer was introduced as the fastest Mac and was dubbed Wicked Fast by the then Product Manager, Frank Casanova. Image: Wikipedia

Quadra 700 1991

Introduced with the Quadra 900 as the first Apple systems to feature Ethernet networking. Image: Wikipedia

Quadra 800 1993

The case on this was smaller and not as accessible as others, earning it the worst case of all time title at Low End Mac. Image: Wikipedia

Quadra 630 1994

This last entry in the Quadra line featured an IDE drive, a slower yet cheaper replacement for the standard SCSI drives that earlier Quadras contained. This was the last in the Quadra line. Image: Wikipedia

Power Macintosh G3 1997

The PowerMac G3 was tested and proven to be the fastest desktop computer of its time by Byte Magazine. Image: Wikipedia

PowerMac G3 Blue and White 1999

This shared the hardware with its predecessor but little else. The case was redesigned to bring it in line with the new iMac. Image: Apple.com

Power Mac G4 1999

This line was sold by Apple between 1994 and 2006. While the hardware varied between models, they all adhered to the same basic design principles. Image: Wikipedia

Power Mac G5 2003

At the time of its launch the Power Mac G5 was touted as the fastest computer ever built. Image: Wikipedia

Mac Pro 2006

This machine integrated Intels 5400 chipset with Xeon microprocessors for a lightning fast processing speed. Image: Apple.com

Mini Desktops

PowerMac G4 Cube 2000

This 8 cube garnered a lot of kudos in the short time that it was in production. The designer of the Cube, Jonathan Ive, won several international awards for its design. Image by Apple.com

Mac Mini 2005

This diminutive computer only measured 6.5 by 2. It weighed in at 2.5 pounds. Image: Apple.com


Macintosh Portable 1989

The Macintosh Portable represented Apples first computer with a portable power supply and an active matrix LCD screen which sported a clearer

picture than many desktop monitors of the time. Image: Wikipedia

PowerBook 100 1991

The PowerBook 100 was a result of a collaboration between Sony and Apple Sony miniaturized the parts for Apple for the 100. The 140 and the 170 are the first PowerBooks completely designed by Apple. Mobile PC magazine named the PowerBook 100 as its #1 gadget of all time in a 2005 article. Image: Wikipedia

PowerBook Duo 1992

This precursor to the MacBook Air was a subnotebook that interfaced with larger storage media either through a docking port or through cables. Image: Wikipedia

PowerBook 180c 1993

First PowerBook to display 640480 resolution and 256 colours. Image: Wikipedia

PowerBook 540c 1994

The trackpad replaced the trackball with this model. Image: Wikipedia

PowerBook 1400 1996

This entry-level notebook came in a number of different configurations. Image: Wikipedia

eMate 300 1997

Personal digital assistant designed for classroom use and based on the Newton engine. Image: Wikipedia

PowerBook G3 1997

The Wallstreet model, pictured above, marked the last use of the rainbow-coloured Apple logo. The PowerBook G3 was a built-to-order laptop which allowed users to customize what they wanted on the machine. Image: Wikipedia

iBook 1999

The first generation of the iBook featured a clamshell design and wireless networking. Image: eLanso

iBook G3 Dual USB 2001

Many design advances were incorporated into this complete redesign, including the L-Shaped hinge

for the screen and a slim-line design. Image: Wikipedia

PowerBook G4 2001

The titanium-skinned PowerBook G4 was the precursor to the MacBook Pro. Image: Wikipedia

iBook G4 2004

A slot loading drive and a lack of translucent design characterized this release of the iBook. Image: Apple.com

PowerBook G4 Aluminum 2003

Aluminum was used for the first time in this incarnation of the PowerBook. Johnathan Ive, the same award-winning product designer responsible for the Cube, designed this PowerBook. Image: Wikipedia

MacBook 2006

2006 saw the introduction of the MacBook with now-standard features like the magnetic latch, the

glossy display and the sunken keyboard. Image: Wikipedia

MacBook Pro 2006

The aluminum standard by which all others are measured. In the case of the current MacBrook Pro, each case is constructed out of a single block of aluminum. Image: Wikipedia

MacBook Air 2008

The MacBook Air was launched with a famous commercial that involved it being packaged up and shipped in an envelope. Image: Apple.com

MacBook 2008

The latest version of the MacBook brings the aluminum case previously reserved for the Pro line into the regular MacBook. Image: Wikipedia

MacBook Pro 2008

The most recent Pro design is available in a 15 or 17 model. Images via Apple.com


Macintosh Keyboard 1984

This keyboard was standard issue with the Macintosh Plus and was the first keyboard to see the Command key. Image: Wikipedia

Apple Extended Keyboard 1990

This keyboard represents the golden age of Apple keyboards for many fans. The large spaces between keys and the general feel of the board made it very popular. Image: Wikipedia

USB Keyboard 1998

This board was packaged with iMacs beginning in 1998 and lasting until 2000. Image: Wikipedia

Apple Pro Keyboard/Apple Keyboard 2000

This keyboard had the Command letters removed from the command key entirely. When it was originally introduced it was available in a clear case with black keys. After its name was officially changed to the Apple Keyboard, it was released only in white. Image by 2aday.com

Current Apple Keyboard 2007

The current Apple keyboard features an aluminum enclosure and is the first since the Apple IIe keyboard to remove the Apple logo from the Command key. Image: Apple.com


Macintosh Mouse 1984

While the Macintosh is responsible for making the computer mouse part of our everyday reality, it was actually an adaptation of the mouse designed for the Lisa and was not the first mouse used by Apple. Image: Wikipedia

Apple IIc Mouse 1984

This mouse removed the contrasting colours featured on the Macintosh mouse and also offered support for gaming devices such as joysticks. Image: Wikipedia

Apple Desktop Mouse 1986

Image: Wikipedia

ADB Mouse II 1993

This update was included with all Macs between 1993 and 1998. Image: Wikipedia

iMac USB Mouse 1998

This mouse was shipped with all iMacs for two years after its introduction. Image: Russell Heimlich.

Mighty Mouse Wireless 2005

It was announced and sold for the first time on August 2, 2005. Before the Mighty Mouse, Apple had sold only one-button mice with its computers, beginning with the Apple Lisa 22 years earlier. Image: Apple.com


Apple IIc Flat Panel Display 1984

Only 10,000 of these were ever produced, owing to the fact that you needed a strong light source to even see what was on the screen. Image: Wikipedia

AppleColor RGB 1986

The first 640480 stand-alone monitor made by Apple. Image: Wikipedia

Apple AudioVision 14 1993

This monitor featured a 14 Triniton display. Image: Wikipedia

Apple Studio Display 1998

This was released to be paired with the Power Macintoshes of the time and featured an active matrix LCD screen. Image by everymac.com

Apple Studio Display Blueberry 1999

This was released to complement the PowerMac G3 which was released in Blueberry at the time. Image by everymac.com

Apple Studio Display CRT Blueberry 1999

This monitor kept the Blue theme going with an attractive design. Image by everymac.com

Apple Studio Display CRT 2000

This monitor was the last CRT monitor that Apple shipped. Image by everymac.com

Apple Cinema Display 22 2000

The 22 active matrix LCD display on this model was tailored to work with the newly released PowerMac G4s. Image: Wikipedia

Apple Cinema Display 20 2003

Featured a 20 active matrix LCD display. Image by Amazon.com

Apple Cinema Displays 2004- Current

Current Apple Cinema Displays come in three different sizes; 20, 23 and 30. Image by Apple.com

LED Cinema Display, 24 2008

This display is touted as Macs greenest ever. Image by Apple.com


While other MP3 players were on the market before 2001, none could match the ease of use of the iPod. The iPod line consists of four different products; the iPod Shuffle, the iPod Nano, the Ipod Classic, and the iPod Touch.
The Newton 1993

While the Newton was a massive flop at the time of its release, it laid the groundwork for Apples massively popular iPhone and iPod. Two ex-Apple Newton developers founded the company that developed the iPods OS, Pixo.

Ipod/Ipod Classic Generation One 2001

The first generation of the iPod was debuted in 2001 to rave reviews and a very eager market. Image: Wikipedia

Generation Two 2002

The second generation of the iPod featured a touch-sensitive wheel rather than a mechanical wheel. Image: Wikipedia

Generation Three 2003

The third generation saw the introduction of a thinner iPod. Instead of being simply touch-

sensitive as the second generation was, the wheel on this iPod was completely governed by touch. Image: Wikipedia

Generation 4 2004

The fourth generation saw the Touch Wheel replaced with the Click Wheel from the iPod Mini. A special Harry Potter edition and U2 edition were released in this generation. Image: BatteriesForIpod

Fifth Generation 2005

2005 brought this iteration of the iPod, unofficially dubbed iPod Video. Image: Les Numeriques

Sixth Generation 2007

The sixth generation brought an official rename to iPod Classic in order to distinguish the iPod from the others in the line. Image: Wikipedia

iPod Shuffle 2005

This first generation was introduced at MacWorld with the tag line Life is Random. Image: Apple.com

iPod Shuffle 2006

The smaller iPod Shuffle is the smallest device made by Apple. It relies on flash memory rather than a hard disk like the other iPods. Image: Apple.com

iPod Shuffle in Colour 2008

The Ipod Shuffle was updated in 2008 with four new colours. Image by apple.com

iPod Nano

First Generation 2005 Image: eShop Macsales

Second Generation 2006 Image: Les Numeriques

Third Generation 2007 Image: Apple.com

Fourth Generation 2008 Image: Apple.com

iPod Touch 2007

The iPod Touch was launched to great media and consumer acclaim in March of 2007. The touch screen allows the user interaction with various games and applications. Steve Jobs has referred to the iPod Touch as the training wheels for the iPhone. Image: Apple.com

iPhone 2007

The iPhone is the cellular phone of choice of nearly every tech aficionado, even winning over BlackBerry fanboys with its touch screen and wide range of cheap and free applications available from the iTunes AppStore. Image: Apple.com

Over the course of its lifetime as a company, Apple has been responsible for most of the groundbreaking design features that we have come to appreciate on any laptop, computer, or cellphone. Their consistent record as groundbreakers in the design field alone is enough to garner them a cult following; their technological advances simply cement their followers to whatever amazing product they will release next. Written exclusively for WDD by Angela West. Some images courtesy of All About Apple