•

•
•

Source: E-Premium PRB / Recetas Planning

 112.0
108.6 108.6

103.9 103.2

95.6

Sales Growth IDX TRX Growth IDX Ticket Avg Growth IDX

Total Stores Same Stores

Source: ePremium Sales & Transactions | W1 – W23

$500
over
Combo20 Paquete15piezas $720
Paquete18pz Tenders $671
$400 $519

Paquete12piezas
8piezas $409
Paquete8piezas. $326 $399
$300
ItalianaExtraGde PizzaDeluxe $289
PizzaGrande4 $279
ingredientes
PizzaMasaPremium
Paquete8piezas $239 encombo
$279 $249-299
$200
CrazyCrunchCu4tro
Cheddar
PizzaEspecialidades Deep! Deep! Dish!
$149 Super Cheese3
Chick’nShare. $179 Supreme
$179 Meat
SINCOMPLEMENTOS $169
Mediana1ingrediente $179
$159.
$100 Hot &Ready Queso
$89

Precio

- Categoría
ENTRY PAUTA : LC $149 CHEDDAR
CORE/ CLASSICS PREMIUM +
• •

• •
• •
• • •
• • •

• •
El 14% de las ocasiones de consumo
suceden a través de algo “Barato o
Accesible”

McDonald’s es la marca con mayor

porcentaje de uso de la plataforma
de Value

El consumo de value es
principalmente “solo” o en pareja

Fuente: Category Usage Ocasions ‘21

PRICE

$300

$249 KCS Specials megabox $219

$199
KCS Specials combo $199

$175

MegaBox KCS $169

Combo 3 pz $145
Combo KCS $149 Mega Box Pollo / Tiras $145

$139 Big Box Big Krunch $145

Big Box Pollo / Tiras $139

Box Double Krunch $125 Box Pollo / Tiras $119

110 gr 180 gr 230 gr 290 gr 330 gr ABUNDANCE

45 gr 140 gr
PRICE
Memphis BBQ Big Angus Burger Doble $299
$300
Big Angus con tocino doble Desde $289

Cuadruple $249

Memphis BBQ Big Angus Burger* desde $249 The Original Big Angus Doble $250
$249 KCS Specials megabox $219

Big Angus con tocino sencilla Desde $239 Stacker Salvaje Triple $229

Stacker Salvaje Doble $199

The Original Big Angus Sencilla desde $210
$199
KCS Specials combo $199 Stacker King Doble $189

Signature Line Doble $179 Whopper Doble con queso / X-Treme $179
Famous Star $175
$175 Combo 4 pz $169

Popeyes $169 MegaBox KCS $169

Combo 3 pz $145
Signature Line desde $155 Combo KCS $149 Mega Box Pollo / Tiras $145

$139 Big Box Big Krunch $145

Whopper c/ queso $135

Big Box Pollo / Tiras $139
Box Double Krunch $125 Box Pollo / Tiras $119

Big Mac Pollo $109

Cuarto de libra $119 Combo 2 pz $115
$109
Carl’s Res / Pollo $109
Big Mac $109
King Box $99 Whopper jr

3x3 $59-$79

110 gr 180 gr 230 gr 290 gr 330 gr ABUNDANCE

45 gr 140 gr
 •
•

• •
• •
•
• •
•
 •

Arte de posición MDI MX Value testing may 2023

•
Precio

$219

KCS Specials megabox $219

140 gr + ingredientes + 81 gr COB

$199
KCS Specials combo $199
140 gr + ingredientes

$179
MegaBox KCS $169
202 gr

$159 Megabox Big Krunch $165 Mega Box Pollo / Tiras $159
130 gr + 81 gr 362 / 232 gr

Big Box Big Krunch $159

130 gr Combo KCS $149
140 gr

$139 Big Box Pollo / Tiras $139

262 gr / 174 gr
Ke Tiras Burger $125
116 gr

Box Pollo / Tiras. $119

162 gr / 116 gr

$119

Pop Corn grande

$115
Box Pollo / Tiras. $109
162 gr / 116 gr

110 gr 180 gr 230 gr 290 gr 330 gr Abundancia

45 gr 140 gr
•
•
Paquetes Familiares W32 W33 W34 W35 W36 W37 W38 W39 W40 AVG
Clasico 6 DI.CO.AE 73 81 82 86 81 85 78 81 79 81
Clásico 6 HD 7 8 8 8 8 8 7 8 8 8
Clásico 6 AG 11 12 12 13 12 13 12 12 12 12

W32 W33 W34 W35 W36 W37 W38 W39 W40 AVG
Wow Bucket DI.CO.AE 70 77 79 82 77 81 75 78 75 77
Wow Bucket HD 3 3 3 3 3 3 3 3 3 3
Wow Bucket AG 0 0 0 0 0 0 0 0 0 0

Mega Wow Bucket DI.CO.AE 85 94 96 100 94 99 91 94 92 94

Mega Wow Bucket HD 3 3 3 4 3 3 3 3 3 3
Mega Wow Bucket AG 3 3 3 4 3 3 3 3 3 3

Paquete Individual W32 W33 W34 W35 W36 W37 W38 W39 W40 AVG
Combo Kruncher DI.CO.AE 89 100 102 105 101 99 99 107 99 100
Combo Kruncher HD 2 2 2 2 2 2 2 2 2 2
102
•
•

•
 0
5
15
20
25
30
35
40

10

8
2

V1
$95
Kids Bucket
Family Play
Kids Bucket

V2
15
13
2 Foooty
$95
$389

Family Play
Kids Bucket

V3
10

20
2 Foooty
$95
9

Kids Bucket Family Play

V4
16

2022
2 Foooty
$95
1

Kids Bucket

V5
13

$95

Kids Bucket
2

V6
19

$95

Kids Bucket
1

V7
21

$95
1

Kids Bucket
V1
17

$95
1

Kids Bucket
V2
19

2023

$95

Kids Bucket
Fuente: e-premium menú mix- Same Store hasta V3 W18 2023 PRB
39

$109
V3 (W15-W18)
Fuente: https://www.gob.mx/aprendemx/articulos/la-importancia-de-la-lectura-en-las-ninas-ninos-y-adolescentes
•
•
•
•
•

http://www.clubpequeslectores.com/2016/06/mejores-comics-infantiles.html
 •
•
• •
• •
•
• •

• •
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•
•

• •
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•
 V5 V6
AVG WPSAS
(9 semanas) (6 semanas)
Kid’s Bucket + 1 Libro Gardfield 15 23
Family Play + 2 Libros Gardfield 2 2
Agranda Libro Gardfield 1 1
TOTAL 17 26

Canal Precio COS $* COS %* PP $ Canal Precio COS $* COS %* PP $

DI / CO / AE $119 $53.8 52.4% $48.7 DI /CO/AE $515 $175.2 39.4% $268.7
HD / AG $139 $57.4 47.9% $62.3 HD /AG $605 $176.3 33.8% $345.1
Ref Monster Clip Ref Monster Clip 23
$109 $51.04 53.9% $43.5 $515 $178.9 40.3% $265.06
23 DI/CO/AE DI/CO/AE

Canal Precio COS $ COS % PP $

DI / CO / AE $65 $23.52 41.9% $32.5

HD / AG $75 $23.52 36.3% $41.1

Ref Monster Clip 23
$65 $22.13 39.49% $33.90
DI/CO/AE
Fuente: Costos ponderados -planning 8Mayo2023
•

Periodo de capacitación: 17 de Julio al 7 de agosto del 2023

Ventana 5 - 2023
GRACIAS