16 min listen
Kristina Halvorson, founder and CEO at Brain Traffic
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Kristina Halvorson, founder and CEO at Brain Traffic
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
ratings:
Length:
30 minutes
Released:
Aug 10, 2017
Format:
Podcast episode
Description
As the author of "Content Strategy for the Web" and founder of the content consultancy Brain Traffic, Kristina Halvorson has built her career around connecting with audiences and users and spurring them to action. In this chat with Intercom managing editor John Collins, she explains the evolving definition of content strategy, how it intersects with content marketing, the common mistakes many startups make with content, and more.
Released:
Aug 10, 2017
Format:
Podcast episode
Titles in the series (100)
Intercom Live: Ethan Kurzweil, Partner at Bessemer Venture Partners by The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom