Escolar Documentos
Profissional Documentos
Cultura Documentos
Lost Dog
Sobre o anncio:
A triologia
Brotherho
od
(2013)
Puppy
Love
(2014)
Lost Dog
(2015)
Alguns factos
Agncia Anomaly e director Jake Scott
1 lugar no ranking Ad Meter
Mesmo actor, Clydesdales, cachorro retriever
Brotherhood (2013)
Lost Dog
Sobre o anncio:
No anncio aparecem;
- 8 cachorros retrievers, com 11-12 semanas de idade;
- 7 Budweiser Clydesdales, treinados durante 3 meses
para o anncio.
Lost Dog
Straight to the heart
No anncio aparecem;
- 8 cachorros retrievers, com 11-12 semanas de idade;
- 7 Budweiser Clydesdales, treinados durante 3 meses
para o anncio.
Lost Dog
A eficcia da campanha
Minibar app
Upon the airing of the brewers Lost Dog commercial, which starred the
lovable little pup who stirred viewers hearts in an ad in last years Super Bowl
and Budweisers iconic Clydesdale horses, Minibar sent a push notification to
thousands of smartphone users of the Minibar app, prompting them to buy the
beer through the app. The resulting huge jumps in orders, dollar sales and
engagement point to howmobilecan drive both marketing and commerce
when it is at the hub of a multichannel strategy.
Record sales
Showing the campaigns effectiveness, the promotion led to Minibars
highest-ever Budweiser sales day. Orders soared 500 percent compared with
the previous week while dollar sales increased 650 percent from a week
earlier.