IVC BRASIL MARO 2012

IVC BRASIL MARO 2012

IVC BRASIL MARO 2012

IVC BRASIL MARO 2012

Page Impressions
4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

Page Impressions - Centro Oeste

4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

IVC BRASIL MARO 2012

Page Impressions - Norte

4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

Page Impressions - Nordeste

4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

Page Impressions - Sudeste

4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

IVC BRASIL MARO 2012

Page Impressions - Sul

4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

IVC BRASIL MARO 2012

Unique Browsers
4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

UB - Centro Oeste
4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jun-11

set-11

dez-11

mar-12

jun-12

set-12

UB - Norte
4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

IVC BRASIL MARO 2012

UB - Nordeste
4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

UB - Sudeste
4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

UB - Sul
4,00
3,50
Smartphone

3,00
2,50

Tablet

2,00
Total

1,50
1,00
0,50
jan-11

abr-11

jul-11

out-11

fev-12

mai-12

ago-12

dez-12

IVC BRASIL MARO 2012

10

11

IVC BRASIL MARO 2012

Unique Browser - Share Regio

60,0%
50,0%
40,0%
36,5%

35,9%

33,4%
30,0%

Share Jan 2011

Share Dez 2012

22,6%

20,0%

Crescimento
19,1%
13,0%

10,0%
0,0%
CO

NE

SE

ww

Page Impressions - Share Regio

80,0%
70,0%

69,50%

60,0%
50,0%

Share Jan2011

40,63%

40,0%

39,52%

32,18%

30,0%

26,93%

20,0%
10,0%

9,34%

0,0%
CO

NE

SE

ww

Share Dez2012
Crescimento

dez-12

nov-12

out-12

set-12

ago-12

jul-12

jun-12

mai-12

abr-12

mar-12

fev-12

jan-12

dez-11

nov-11

out-11

set-11

ago-11

jul-11

jun-11

mai-11

abr-11

mar-11

fev-11

jan-11

IVC BRASIL MARO 2012

12

Unique Browser share por Dispositivo

100%

98%

96%

94%
Tablet

92%
Smartphone

90%
Desktop

88%

86%

dez-12

nov-12

out-12

set-12

ago-12

jul-12

jun-12

mai-12

abr-12

mar-12

fev-12

jan-12

dez-11

nov-11

out-11

set-11

ago-11

jul-11

jun-11

mai-11

abr-11

mar-11

fev-11

jan-11

IVC BRASIL MARO 2012

13

Page Impression share por Dispositivo

100%

98%

96%

94%
Tablet

92%
Smartphone

90%
Desktop

88%

86%

14

IVC BRASIL MARO 2012

Browser - UB
60,0%
50,0%
40,0%

Chrome
Firefox

30,0%

IE
Safari

20,0%

Outros

10,0%
0,0%
nov-10

fev-11

jun-11

set-11

dez-11

abr-12

jul-12

out-12

jan-13

15

IVC BRASIL MARO 2012

Smartphones - PI
60,0%
50,0%
40,0%
Android
BlackBerry

30,0%

Outros
20,0%

iOs

10,0%
0,0%
nov-10

fev-11

jun-11

set-11

dez-11

abr-12

jul-12

out-12

jan-13

16

IVC BRASIL MARO 2012

Smartphones - UB
70,0%
60,0%
50,0%
Android

40,0%

BlackBerry
30,0%

Outros
iOs

20,0%
10,0%
0,0%
nov-10

fev-11

jun-11

set-11

dez-11

abr-12

jul-12

out-12

jan-13

Marcas dos Aparelhos

70%
60%
50%
40%
30%
20%
10%
0%

jan/11
dez/12

17

IVC BRASIL MARO 2012

Tablets - UB
100,0%
90,0%
80,0%
70,0%
60,0%

Android

50,0%

Outros

40,0%

iOs

30,0%
20,0%
10,0%
0,0%
nov-10 fev-11

jun-11

set-11

dez-11 abr-12

jul-12

out-12

jan-13

IVC BRASIL MARO 2012

18

19

IVC BRASIL MARO 2012

Desktop
50%
45%
40%
35%
30%

Direct

25%

Redes Sociais

20%

Buscadores

15%

Outros

10%
5%
0%
nov-10 fev-11 jun-11 set-11 dez-11 abr-12

jul-12

out-12 jan-13

Desktop - Redes Sociais

100%
90%
80%
70%
60%
50%

Facebook

40%

Twitter

30%
20%
10%
0%
nov-10 fev-11

jun-11

set-11

dez-11 abr-12

jul-12

out-12

jan-13

20

IVC BRASIL MARO 2012

Smartphone
60%
50%

40%

Direct
Redes Sociais

30%

Buscadores
20%

Outros

10%
0%
nov-10 fev-11 jun-11 set-11 dez-11 abr-12

jul-12

out-12 jan-13

Smartphone - Redes Sociais

100%

90%
80%
70%
60%
50%

Facebook

40%

Twitter

30%
20%
10%
0%
nov-10 fev-11

jun-11

set-11

dez-11 abr-12

jul-12

out-12

jan-13

21

IVC BRASIL MARO 2012

Tablets
60%
50%
40%
Direct
Redes Sociais

30%

Buscadores
20%

Outros

10%

0%
nov-10 fev-11 jun-11 set-11 dez-11 abr-12

jul-12

out-12 jan-13

Tablets - Redes Sociais

90%
80%
70%
60%
50%

Facebook

40%

Twitter

30%
20%
10%
0%
nov-10

fev-11

jun-11

set-11

dez-11

abr-12

jul-12

out-12

jan-13

22

IVC BRASIL MARO 2012

weekday
9%
8%
7%
6%
5%

Desktop

4%

Smartphone

3%

Tablet

2%
1%
0%
0

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

weekend
8%
7%
6%
5%

Desktop

4%

Smartphone

3%

Tablet

2%

1%
0%
0

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

23

IVC BRASIL MARO 2012

Dayparts - Referral Twitter Mobile

8%
7%
6%
5%

Smartphone

4%

Tablet

3%
2%
1%
0%
0

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Dayparts - Referral Facebook Mobile

7%
6%
5%
4%

Smartphone

3%

Tablet

2%
1%
0%
0

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

IVC BRASIL MARO 2012

24

IVC BRASIL MARO 2012

25