2014 Brazil Digital Future in Focus

Reviso de 2013 & Insights para 2014

Alex Banks, VP Latin America & Managing Director Brazil
Maio de 2014
www.facebook.com/comscoreinc

@comScoreLATAM

#FiFBrasil

For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents

prensa@comscore.com

Table of Contents

Cenrio Digital..
Cenrio Digital no Brasil
Comportamento Online..
Redes Sociais...
Varejo. .
Vdeos Online....
Uso de Diversas Plataformas
Publicidade Online...
A Febre da Copa...

4
11
16
24
32
39
44
47
51

comScore, Inc. Proprietary.

O que a comScore faz no Brasil?

comScore, Inc. Proprietary.

Cenrio Digital

comScore, Inc. Proprietary.

Distribuio da Internet no Mundo

sia e Europa lideram o Universo Online

26% Europa
14% Amrica do Norte
9% Africa
41% sia

10% Amrica Latina

#FiFBrasil

40% da Audincia da Amrica

Latina est no Brasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

Audincia da Internet por Pas

Assim como em Fevereiro de 2013, o Brasil continua ocupando a 5a posio
Total Unique Visitors (MM)
China

354.6

United States

194.7

India

80.1

Japan

73.0

Brasil

68.1

Russian Federation

66.8

Germany

Audincia Brasil em Fev/13 61.4 MM

(+11%YoY)

52.6

France

42.4

United Kingdom

39.4

Italy

30.5

#FiFBrasil

Brasil ocupa a terceira posio depois de

U.S. & China em total de minutos, com
126,857 MM
Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

Tempo Gasto Online por Regies

Amrica do Norte e Europa passam mais tempo online
Average Hours per Visitor a Month

32.6

Brasil
29.7

27.4

Worldwide
22.7

21.9

18.6
14.8

North America

Europe
#FiFBrasil

Latin America

Asia Pacific

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

Middle East - Africa

comScore, Inc. Proprietary.

Engajamento na Amrica Latina

Brasileiros passam 29.7 horas/ms online (PC apenas)
Brazil

29.7

Average Hours per Visitor/Month

Latin America

21.9

Argentina

20.4

Peru

18.8

Venezuela

16.9

Colombia

16.0

Chile

15.9

Mexico

15.2

Puerto Rico

12.1

#FiFBrasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

Tempo Online por Faixa Etria

Brasileiros at 35 anos passam mais tempo online do que a mdia em outras regies

% of Total Minutes

Worldwide

26.0

Brazil

26.3

29.3

Europe

20.3

North America

20.8

Persons: 15-24
#FiFBrasil

20.7

29.2

23.4

17.6

Persons: 25-34

13.9

20.4

21.2

17.5

Persons: 35-44

13.0

17.9

18.2

Persons: 45-54

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

13.2

8.1

17.3

26.0

Persons: 55+
comScore, Inc. Proprietary.

Total Unique Visitors (000)

Audincia Online na Amrica Latina

40% da audincia da Amrica Latina (169MM) est no Brasil

68,138

24,840

Brasil

Mexico

#FiFBrasil

17,981

12,604

9,226

Argentina Colombia Venezuela

6,099

5,569

1,466

1,353

Chile

Peru

Puerto
Rico

Uruguay

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

10

Cenrio Digital no Brasil

comScore, Inc. Proprietary.

11

Audincia da Internet no Brasil

Crescimento de 11% em Unique Visitors em 12 meses

71,945

Source: comScore Media Metrix, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+

80,014

79,703

73,071

#FiFBrasil

Crescimento Anual

+11%

Total Unique Visitors (000)

comScore, Inc. Proprietary.

12

Perfil da Audincia Online no Brasil

65% do Total de Internautas Brasileiros tm menos de 35 anos
% Composition of Unique Visitors
25.0%

Mulheres
49%

24.8%

Homens
51%

17.4%
14.8%

11.1%
6.9%

Pessoas: 6-14

Pessoas: 15-24
#FiFBrasil

Pessoas:25-34

Pessoas: 35-44

Pessoas: 45-54

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 6+

Pessoas: 55+
comScore, Inc. Proprietary.

13

Distribuio da Audincia em Regies e Tempo Gasto

% Populao Online
Regio: Nordeste
26.2 Horas Online
17% YoY Growth
Regio: Norte
26.2 Horas Online
9% YoY Growth

5.2%

16.5%

Regio: Centro-oeste
26.0 Horas Online
11% YoY Growth

8.2%
53.0%
17.0%

Regio: Sudeste
26.2 Horas Online
10% YoY Growth

Regio: Sul
27.9 Horas Online
10% YoY Growth

#FiFBrasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

14

Distribuio da Internet Online por Estado

+11%

24,676

So Paulo

22,307

+8%

9,656
8,976

Rio de Janeiro
Total Unique Visitors (000)

Crescimento
Anual

+11%

6,667
6,016

Minas Gerais

+3%

4,808
4,647

Paran

Feb-14
Feb-13

5,437
4,594

Rio Grande do Sul

+18%

Santa Catarina

3,352
3,089

+8%

Bahia

3,519
3,072

+15%

Distrito Federal
Other

#FiFBrasil

2,895
2,722

+6%
19,003

+15%

16,522

Source: comScore Media Metrix, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

15

Comportamento Online

comScore, Inc. Proprietary.

16

No Brasil, Social Networking possui o maior tempo gasto

O Total de Tempo Gasto na Categoria cresceu 6%

Total Minutes (MM)

60,000
50,000
40,000
30,000
20,000
10,000
0

Social Networking
#FiFBrasil

Sports

Portals

Services

Entertainment

Source: comScore Media Metrix, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+

News/Information
comScore, Inc. Proprietary.

17

Evoluo de grandes categorias no Brasil

Total Unique Visitors (000)

80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0

Entertainment
#FiFBrasil

Newspapers

Retail

Travel

Source: comScore Media Metrix, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

18

Portais & Servios: categorias com maior crescimento

77,139

Total Unique Visitors (000)

Services

69,079
76,157

Portals

66,483
72,519

Social Media

70,323
62,794

News/Information

#FiFBrasil

Feb-14
Feb-13

68,289
68,655

Search/Navigation

+12%
+15%
+10%

65,955

Entertainment

Sports

YOY
Growth

+12%
-1%

31,405
32,831

-4%
56,737
52,733

Source: comScore Media Metrix, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+

+8%

comScore, Inc. Proprietary.

19

Alcance por Categoria

Portals
News/Information
Technology
Education
Games
Government
Banking
Sports
Travel
Family & Youth
Classifieds
Health
Beauty/Fashion/Style
Automotive
Career Services and Development
Real Estate

#FiFBrasil

95.2
92.6
70.9
57.2

77.9

62.3

51.2

35.2

51.1
51.5
43.4

21.2

40.6

32.7

39.3
38.5
34.3
36.3

% Reach in Brazil
% Reach Worldwide

32.8
29.8
31.6

26.7
29
24.8

31.1

30.8

27.1
29.9
22.6
12.0

26.6

17.9

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 15+

comScore, Inc. Proprietary.

20

UVs cresceram na categoria Politics durante os protestos

42% de crescimento em Total de Minutos em Maro vs Junho 2013
Total Unique Visitors (000)
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000

#FiFBrasil

Source: comScore Media Metrix, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

21

UOL

Microsoft
Sites

Globo

Total Unique Visitors (000)

#FiFBrasil

Yahoo Sites

R7 Portal

Terra Telefonica

IG Portal

26,839
2,906

29,188
4,153

40,904
8,601

46,211
9,081

47,857
8,828

49,329
12,908

Facebook

52,953
16,072

66,460
30,374

Google
Sites

54,099
14,794

74,537
34,946

Top Propriedades no Brasil

Grupo NZN

Average Daily Visitors (000)

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

22

11,498

Domnios com grande crescimento durante 2013

Feb-2013
#FiFBrasil

4,411

3,223

2,782
4,538

139
5,108

2,660
5,456

6,706

4,795
7,293

7,482

5,202

5,416
8,028

663
8,273

11,016

6,114

7,384
12,415

14,124

15,171

5,620

8,219

Total Unique Visitors (000)

Feb-2014

Source: comScore Media Metrix, February 2013 vs 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

23

Redes Sociais

comScore, Inc. Proprietary.

24

Brasil ocupa o segundo lugar no Mundo em relao ao

Alcance de Blogs
% Reach
Japan

78.4

Brazil

77.3

Taiwan

77.2

Indonesia

72.0

Uruguay

69.5

Spain

66.6

Thailand

64.9

Poland

64.8

Portugal

63.1

Turkey

62.9

#FiFBrasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

25

Maior engajamento com contedo de Redes Socias

Quase 13 horas em Fevereiro de 2014
Average Minutes per Visitor on Social Networking Sites
900
800
700
600
500
400
300
200
100
0

775

346

Brazil
#FiFBrasil

Worldwide

Source: comScore Media Metrix, February 2013- February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

26

Brasileiros passam mais tempo no Facebook do que

Mexicanos e Argentinos passam online juntos por ms
Total Internet

Total Minutes (MM)

Facebook

46,615

22,683

22,037

44,720

Brazil

Mexico

Argentina

MX + AR

#FiFBrasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 15+

comScore, Inc. Proprietary.

27

Ranking de Social Networks

LinkedIn, com crescimento de 11% ocupa o segundo lugar

65,957 30.2

FACEBOOK.COM
Total Unique Visitors (000)

Median
Age

Linkedin

11,841

32.9

TWITTER.COM

11,375

27.3

TUMBLR.COM

24.8

7,903

ASK.FM

5,088

21.1

Orkut

4,857

30.4

BADOO.COM

3,159

34.7

Yahoo Profile

2,752

38.2

#FiFBrasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

28

Diviso de tempo gasto em Redes Sociais no Brazil

Linkedin
0.2%

TWITTER.COM
0.7%

FACEBOOK.COM
97.8%

Other
2.2%

TUMBLR.COM*
0.6%

ASK.FM
0.5%
Orkut
0.3%

#FiFBrasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

29

Audincias em Redes Sociais esto crescendo rpido

Total de interaes no Facebook cresceu 26%
Total Number of Fans Across Brazils Top Pages

+148%

Brasil Pages

650M

262M
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Total Monthly Interactions Across Top Facebook Pages in Brazil

Apr

+26%

Brasil Pages

82M
65M

Jan

Feb

Mar
#FiFBrasil

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram

Dec

Jan

Feb

Mar

comScore, Inc. Proprietary.

Apr

30

O uso do Instagram tambm cresce rapidamente

As marcas viram um crescimento de quase 900% desde Jan/13
January 2013 to April 2014 By the Numbers
Engaged Social Moments across Top Instagram Properties

21M

Total Pieces of Content Posted by Brazils Top Instagram Properties

18K

Actions per Media (average)

1,167

Total Monthly Actions on Instagram across Brazils Top Properties

+893%

Instagram in Brasil

4M

375K

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram

Dec

Jan

Feb

Mar

comScore, Inc. Proprietary.

Apr

Varejo

comScore, Inc. Proprietary.

32

Crescimento do Varejo Online no Brasil

Total Unique Visitors (000)
Retail Category
62,000
+ 10%

60,000
58,000
56,000

54,000
52,000
50,000
48,000

46,000

#FiFBrasil

Source: comScore Media Metrix, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

33

% Alcance e Engajamento na Categoria de Varejo

Maior alcance, espao para crescimento de pblico mais engajado
% Reach

Average Minutes per Visitor

77.7

11.0

75.5
7.4

7.3

Latin America

Brazil

67.5

World-Wide

Latin America
#FiFBrasil

Brazil

World-Wide

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

34

Perfil Demogrfico da Categoria de Varejo

Quase 60% da audincia composta por pessoas com menos de 35 anos no Brasil
% Composition Unique Visitors (000)

Worldwide

26.0

Latin America

26.3

32.4

Brazil

27.9

29.3

Persons: 15-24
#FiFBrasil

20.7

19.6

29.2

Persons: 25-34

Persons: 35-44

13.9

20.4

Persons: 45-54

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

13.2

12.3

7.8

13.0

8.1

Persons: 55+
comScore, Inc. Proprietary.

35

O que os compradores online esto buscando?

% Composition Unique Visitors
Consumer Electronics
Department Stores
SportsOutdoor
Apparel
Books
Computer Hardware
FragrancesCosmetics
Home Furnishings
Computer Software
Mall
Health Care
Movies
Toys
JewelryLuxury GoodsAccessories
Tickets
- Food
Consumer Goods
FlowersGiftsGreetings
Music
#FiFBrasil

80.6
55.5
43.7
41.8
26.5
23.9
19.1
17.4
16.5
14.5
9.4
9.3
9.3
8.9
7.2
5.5
4.8
3.7
1.9
Source: comScore Segment Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

36

MercadoLivre lidera a categoria no Brasil

MercadoLibre

23,861

B2W Digital

19,602

Buscape Company

14,905

Nova Pontocom

13,959

Wal-Mart

11,046

Netshoes Group

11,017

Alibaba.com Corporation

9,389

Magazineluiza.com.br

7,602

Maquina De Vendas

7,588

Livrariasaraiva.com.br

6,873

UOL Shopping

6,337

Dafiti Sites

5,536

Centauro.com.br

5,456

Apple.com Worldwide Sites

5,300

Amazon Sites

#FiFBrasil

Total Unique Visitors (000)

4,595

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

37

Buscape ainda lidera a categoria Comparison Shopping

UOL Shopping continua em segundo lugar
Total Unique Visitors (000)
14,905

6,337

2,854

Buscape Company
#FiFBrasil

UOL Shopping

ZOOM.COM.BR

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 6+

2,493

Google Shopping
comScore, Inc. Proprietary.

38

Vdeos Online

comScore, Inc. Proprietary.

39

Outubro 2013 foi o ms com mais Vdeos Assistidos

Vemos alguns outros picos em Maro e Junho de 2013

#FiFBrasil

Source: comScore Video Metrix, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

156

160

161

177

Videos Viewed per Viewer

40

Vdeos Online no Brasil

YouTube ainda o lder
Unique Viewers (000)
Google Sites

Videos per Viewer

62,384

Facebook

23.2

39,348

Globo

19,561

Maker Studios Inc.

30.2

17,498

VEVO

11.6

16,918

Warner Music

19.5

14,728

UOL

7.3

11,749

Vimeo

7.9

10,753

Yahoo Sites

3.8

7,264

#FiFBrasil

85.1

3.2

Source: comScore Video Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

41

Crescimento Top Players de Contedo de Vdeo

Turner Digital e Facebook > 200%
Unique Viewers

262%
228%

121%
94%
52%

Turner
Digital

Facebook

#FiFBrasil

Vimeo

Warner
Music (w/
history)

Globo

39%

VEVO

Source: comScore Video Metrix, February 2014, Home and Work, PC Only, Brazil 6+

25%
Yahoo
Sites

10%
UOL

-2%
Google
Sites

comScore, Inc. Proprietary.

42

A participao de outros players cresceu, enquanto YouTube

teve menos participao no total de vdeos do que em 2013
% Share of Videos

VEVO

Globo

Facebook

3.1
2.4

5.5
4.0
8.5
2.8
48.6

YOUTUBE.COM

52.4
Feb-2014

#FiFBrasil

Feb-2013

Source: comScore Video Metrix, February 2013 February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

43

Uso de Diversos Plataformas

comScore, Inc. Proprietary.

44

Pginas Vistas por plataforma de acesso (excluindo Apps)

Android possui maior participao em comparao com US
Platform Share of Page Hits
PC

Mobile

Tablet

Other

0.1
2.5
9.3

0.5
6.7
14.5

Mobile OS Share of Page Hits

iOS

1.7

Android

Windows

5.0

53.6
71.7

88.1

78.3

41.0
14.5
U.S.

Brazil
#FiFBrasil

U.S.

Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+

Brazil
comScore, Inc. Proprietary.

45

Plataformas de acesso por Page Hits

Participao de Mobile cresceu 132% no Brasil
U.S.
PC

Mobile

0.7
4.9
10.1

Tablet

Brazil
Other

0.5
6.7
14.5

PC

0.1
2.0

Mobile

Tablet

Other

0.1
2.5

4.0
9.3

84.4

78.3

93.9

88.1

2013

2014
#FiFBrasil

2013

Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+

2014
comScore, Inc. Proprietary.

46

Publicidade Online

comScore, Inc. Proprietary.

47

Display Ads no Brasil por Veculo

Facebook continua em primeiro lugar
Facebook

583,898,235

UOL

120,055,440

Globo

118,612,432

Microsoft Sites

94,679,610

Terra - Telefonica

90,363,309

Google Sites

81,609,981

Yahoo Sites

36,668,832

R7 Portal
IG Portal
Grupo Abril

Display Ad Impressions
from Jan-Dec 2013

29,554,583
23,336,187

7,839,708

#FiFBrasil

Source: comScore Ad Metrix, Brazil 6+, 2013

comScore, Inc. Proprietary.

48

Display Ads no Brasil por Anunciante

Netshoes foi o maior anunciante online em 2013
22,486,027

Netshoes
Dafiti

22,034,729

Netflix, Inc.

18,436,597

MRV

13,570,865

OLX Inc.

12,748,206

Microsoft Corp

12,175,121

Itau Unibanco

11,151,983

Globo

10,553,321

Unilever

10,276,263

Net Servios

10,064,076

#FiFBrasil

Source: comScore Ad Metrix, Brazil 6+, 2013

Display Ad Impressions
from Jan-Dec 2013

comScore, Inc. Proprietary.

49

Participao de Facebook em Display Ads

Brazil

37.5

Mxico

33

France

32.3

UK

32

Canad

30.1

Spain

29.2

United States

27.8

Germany

26.8

#FiFBrasil

Source: comScore Ad Metrix, February 2014, Home and Work, PC Only, Brazil 6+

comScore, Inc. Proprietary.

50

A Febre da Copa

comScore, Inc. Proprietary.

51

Preparao da Amrica Latina para a Copa do Mundo

Maior penetrao em relao ao resto do mundo
3.0

FIFA
Confederations
Cup 2013

% Reach Fifa.com

2.5
2.0

FIFA World Cup

2014

1.5
1.0
0.5
0.0

Latin America
#FiFBrasil

Middle East - Africa

North America

Europe

Source: comScore Media Metrix, February 2013 March 2014, Home and Work, PC Only, 15+

Asia Pacific
comScore, Inc. Proprietary.

52

Uruguai e Brasil mostram maior visitao a Fifa.com

% Reach Fifa.com
Uruguay
Brazil
Colombia
Canada
United Kingdom
Chile
Spain
Switzerland
Peru
Argentina
Venezuela
New Zealand
Belgium
Norway
Mexico

1.6
1.0
0.6
0.6
0.5
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
#FiFBrasil

Source: comScore Media Metrix, February 2014, Home and Work, PC Only, 15+

comScore, Inc. Proprietary.

53

Impacto na categoria de Viagens

Total Unique Visitors (000)
18,000
16,000
14,000
12,000

10,000
8,000
6,000
4,000
2,000
-

#FiFBrasil

Source: comScore Media Metrix, February 2013 March 2014, Home and Work, PC Only, 6+

comScore, Inc. Proprietary.

54

Patrocinadores da Copa do Mundo no Brazil mostram

tendncia positiva em relao a atividade dos usurios
Social Moments on Facebook

+27%

World Cup Sponsors

7M
5.5M

Jan

Feb

Mar

Apr

May

Total Actions
Average Unique Engaged Audience
Posts (Total)

#FiFBrasil

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Jan 2013

Apr 2014

5,511,942

7,019,147
(+27%)

124,456

143,991
(+16%)

1,425

1,570
(+10%)

Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.

Mar

comScore, Inc. Proprietary.

Apr

55

Os Patrocinadores da Copa e seus Fans no Facebook

8,000,000

Average # of Facebook Fans

7,000,000

+ 52%

6,000,000

5,000,000
4,000,000

3,000,000
2,000,000

1,000,000
0

#FiFBrasil

Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.

comScore, Inc. Proprietary.

56

Entre os patrocinadores, Nike & McDonalds tem os posts

do Facebook com maior engajamento

#FiFBrasil

Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.

comScore, Inc. Proprietary.

57

O Engajamento Mdio por Tweet em Relao aos

Patrocinadores da Copa, cresce desde Novembro 2013
0.16%

Avg. Engagement/Tweet

+ 200%

0.14%
0.12%
0.10%
0.08%

0.06%
0.04%
0.02%
0.00%

#FiFBrasil

Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.

comScore, Inc. Proprietary.

58

Os seguidores das marcas patrocinadoras compartilham o contedo das marcas,

em mdia, quase 3 vezes mais do que em Fevereiro de 2013
6,000
+ 290%

5,000
4,000
3,000

2,000
1,000
0

Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.

#FiFBrasil

comScore, Inc. Proprietary.

59

Pincipais Insights

Brasileiros continuam liderando o engajamento online, com usurios que navegam

29.7 horas por ms, 7 horas a mais do que a mdia mundial.
Brasil a 5 maior audincia com 68.1 MM de Visitantes nicos em Fevereiro de 2014,
com crescimento de 11% em comparao a Fevereiro de 2013.
Em relao a total de minutos, ocupa o terceiro lugar com126,857 MM.
40% da audincia online na Amrica Latina est no Brasil -169MM de Visitantes
Facebook lidera a categoria de Redes Sociais, seguido por Linkedin. Brasileiros
passam mais tempo no Facebook do que Mexicanos e Argentinos juntos online.
Android o sistema operacional dominante, com 71.7% de participao.
A publicidade digital est crescendo, com mais de 1.6 trilhes de impresses em 2013
(display).

comScore, Inc. Proprietary.

60

Perguntas?

# FiFBrasil

www.facebook.com/comscoreinc

@comScoreLATAM

#FiFBrasil

For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents

Obrigada

Contato:
prensa@comscore.com
www.facebook.com/comscoreinc

@comScoreLATAM

#FiFBrasil

For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents