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Pink October
October Rose is a movement that aims to alert everyone about breast cancer and the importance of early
diagnosis.
Every year several women are affected by breast cancer, an easy disease to treat as long as there is an early
diagnosis. In 2011 alone, according to the National Cancer Institute (INCA), 13,255 women died of the
disease in Brazil and it is estimated that 57,120 new cases are diagnosed in 2014.
Given such alarming numbers, the emergence of campaigns to raise awareness of this cancer is essential.
One such movement is the October Rose, which aims to draw attention to this disease and the need to
perform routine tests to identify early breast cancer.
October Rose is an international movement that began in the United States with isolated actions that
aimed to inform people about cancer in October. In 1997, after the US Congress established this month as
the national breast cancer prevention month, the movement gained momentum and spread across the
planet.
The world-famous pink bow is one of the campaign's symbols and was designed by the Susan G. Komen
Foundation in 1990 and distributed for the first time in a cancer cure race that took place in New York.
The October Rose is also marked by another symbolism: the pink illumination. Many public buildings and
monuments are illuminated in October with this color. This act is important because it represents the
concern of the entire population regarding breast cancer.
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