ESTUDO DE CASO BASEADO NAS REPORTAGENS: A CORRIDA DEPOIS DE UM CLIQUE E A

ERA DA LOGSTICA
OBJETIVO: Despertar o interesse dos alunos para aplicaes prticas dos conceitos que sero estudados
em sala de aula.
Cada grupo dever analisar os textos e responder s questes abaixo:
1. Quais as atividades das empresas, alm do transporte de mercadorias, que so de
responsabilidade da logstica?
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2. Qual o papel da logstica para o comrcio eletrnico?
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3. Qual o papel da logstica para o comrcio internacional?
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4. Quais so os motivos para que os servios logsticos seja um problema no Brasil?
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5. Quais so as empresas mencionadas nas reportagens? Para cada uma das empresas responder:
a. Quais as suas estratgias de marketing?
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b. Qual o papel da logstica para o alcance das estratgias de marketing?
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