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Gabarito Da Avaliação Do 3º Período - High School - Marketing - Francisco Neto
Gabarito Da Avaliação Do 3º Período - High School - Marketing - Francisco Neto
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Questão Resposta
Questão Resposta
Analysis of the Coca-Cola advert
The presented advertisement for Coca-Cola presents itself as being
heartwarming story about a family during Christmas. Its strongest points brought
are its stunning cinematography, presenting several landscapes, animals and
weather changes; great acting by the father and daughter figure, which comes
off as natural and relatable to the situation many people face during holiday
season; and its Christmas theme serves to boost the brand's recognition.
3 However, one very distinctive feature is that this advert features very little of the
actual Coca-Cola brand and product, which may not prove beneficial to people
who are new potential consumers. In the end, one could interpret that this
weakness is a way to seem less corporate and more relatable to the average
consumer.