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Funcionalismo

A forma segue a função

- Primeira Guerra Mundial


- Vitrúvio
- Propósito e funcionalidade acima de
princípios estéticos
- Formas geométricas simples
- Baixo nível de ornamentações
- Bauhaus
- Alemanha, Tchecoslováquia, União
Soviética, Países Baixo e Escandinávia
Le Corbusier

Jan Gillar
Alemanha
Milagre do Reno

- Após Segunda Guerra Mundial


- Reconstrução e desenvolvimento da
economia
- Substituição da Reichsmark (1948)
- Plano Marshall
Escola de Ulm
1952-1968

- Max Bill, Inge School, Otl Aicher


- Princípios da Bauhaus
- Reconstrução cultural da sociedade alemã
moralmente e materialmente
- O design como uma questão social
- Utilização racional do espaço
- Oposição ao styling
Hans Gugelot
Hans Gugelot
1920-1965

- Indonésia
- Neerlandês e Suíça
- Lausana e ETHZ
- Max Bill
- Professor na Escola de Ulm
- Braun
-Ataque cardíaco
Lausana
Instituto Federal de Tecnologia de Zurique
(Eidgenössische Technische Hochschule Zürich)
Underground, Hamburg

Kodak slide projector carousel 1959-1962


Hans Gugelot, Herbert Lindinger, Helmut Müller-Kühn
1963 Colouring: Otl Aicher, Peter Croy
Hans Gugelot with gugelot-institut, constructor of Kodak AG Contractee: Hamburger Hochbahn AG
Contractee and manufacturer: Kodak AG, Stuttgart Manufacturer: Linke-Hoffmann-Busch, Salzgitter
Artur and Erwin Braun - 1950
Dieter Rams
Dieter Rams
1932 -

- Weisbaden, Alemanha
- Escola de Weisbaden
- Funcionalismo
- Braun
- Mies van der Rohe e Walter Gropius
- Diretor de Design
- Vitsoe
“Weniger, aber besser.”
Weisbaden
1955 - 1998

Dieter Rams’s 1955 sketch


1955 - 1998

Dieter Rams - Chefe do departamento de design | 1961 a 1998


1959 -
1959 -

606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ


1959 -

620 Chair Programme - 1962


Documentário 'Rams' dirigido por Gary Documentários 'Helvetica' (2007), 'Objectified' (2009) e 'Urbanized' (2011)
Hustwit (em fase de produção) dirigidos por Gary Hustwit
Dieter Rams Jonathan Ive
1958 2001

Braun T3 pocket radio vs. the iPod.


1959 2007

Braun LE1 speaker vs. the iMac.


1970´s 2003

Braun infrared emitter vs. iSight camera.


1977 2007

Braun ET44 calculator vs. iPhone's calculator app


Braun SK55 - 1963 vs. iPod Hi-Fi - 2006
Bom design
é inovador
TP 1 radio/phono combination, 1959, by
Dieter Rams for Braun
Bom design
faz um
produto ser útil
MPZ 21 multipress citrus juicer, 1972, by
Dieter Rams and Jürgen Greubel for Braun
Bom design é
estético
RT 20 tischsuper radio, 1961, by Dieter
Rams for Braun
Bom design nos
ajuda a
entender um
produto
T 1000 world receiver, 1963, by Dieter Rams
for Braun

.
Bom design é
discreto
Cylindric T 2 lighter, 1968, by Dieter Rams
for Braun
Bom design é
honesto
L 450 flat loudspeaker, TG 60 reel-to-reel
tape recorder and TS 45 control unit, 1962-
64, by Dieter Rams for Braun
Bom design é
durável
620 Chair Programme, 1962, by Dieter Rams
for Vitsœ
Bom design se
preocupa com os
mínimos detalhes
ET 66 calculator, 1987, by Dietrich Lubs for
Braun
Bom design se
preocupa com o
meio ambiente
606 Universal Shelving System, 1960, by
Dieter Rams for Vitsœ
“Weniger, aber besser”

Bom design é
menos design
L 2 speaker, 1958, by Dieter Rams for
Braun
Referências
Livros

Wilkinson, Philip. Grandes Criações do Design. Publifolha. São Paulo: 2014. 1ª edição. 256 p.

Artigos de internet

A Side-by-Side Comparison of Apple and Braun Designs. <https://www.apartmenttherapy.com/apple-


design-doesnt-fall-far-from-brauns-tree-176668>

Bauhaus: o impulso decisivo para o modernismo do séc. XX.


<http://www.tipografos.net/bauhaus/hfg.html>

Braun and Apple Designs. <http://www.ortapinc.com/blog/?p=760>

Braun SK55. <http://www.minimallyminimal.com/blog/braun-sk55>


Referências
Dieter Rams: 10 princípios para um bom design. <https://coletivoux.com/dieter-rams-10-princ%C3%ADpios-para-um-
bom-design-30ea164f8b46>

Dieter Rams, Hans Gugelot. Radio-Phonograph (model SK 4/10). 1956. Moma.


<https://www.moma.org/collection/works/2649>

Dieter Rams: If I Could Do It Again, “I Would Not Want To Be A Designer”.


<https://www.fastcodesign.com/3043815/dieter-rams-if-i-could-do-it-again-i-would-not-want-to-be-a-designer>

Functionalism. <https://www.britannica.com/art/Functionalism-architecture>

Functionalism. <http://www.industrial-design-germany.com/design/functionalism.html>

Functionalist Architecture: Definition & Characteristics. https://study.com/academy/lesson/functionalist-architecture-


definition-characteristics.html

Gary Hustwit. <https://www.hustwit.com/>


Referências
How Dieter Rams Made Braun Look Cool. The New York Times. 06 de Junho, 2011.
<http://www.nytimes.com/2011/06/06/arts/design/how-dieter-rams-made-braun-an-it-brand.html>

'Menos é melhor', diz Dieter Rams. <https://casavogue.globo.com/Design/noticia/2013/04/menos-e-melhor-diz-dieter-


rams.html>

The Bauhaus and Functionalism. <https://www.linkedin.com/pulse/bauhaus-functionalism-abhi-kanthan-r-a-ncarb/>

The Braun Products That Inspired Apple’s Iconic Designs [Gallery]. <https://www.cultofmac.com/188753/the-braun-
products-that-inspired-apples-iconic-designs-gallery/>

The power of good design. <https://www.vitsoe.com/eu/about/good-design>


Referências
Vídeos:

ART/ARCHITECTURE – Dieter Rams. <https://www.youtube.com/watch?v=nXwpn90Gdec>

Ask a Designer: Dieter Rams' 10 principles of good design. <https://www.youtube.com/watch?v=-mlAdcQZZAM>

Dieter Rams - Gestalten (HD).mp4. <https://www.youtube.com/watch?v=A6-wA-7QIeE>

Dieter Rams: Less but Better. <https://www.youtube.com/watch?v=-g6-TozOg7A>

Phonosuper sk4. <https://www.youtube.com/watch?v=HUnr1JiguXQ>

Rams - Teaser (Objects). <https://vimeo.com/250511115?from=outro-embed>

The Ulm School of Design at RMIT Gallery | RMIT University <https://www.youtube.com/watch?v=YkflZJoddEY>