GESTO DA

TECNOLOGIA E DA INOVAO

EQ-024
So Paulo 1o Ciclo de 2002

Prof. Leonam Guimares

Roteiro da Aula 9
1.
2.
3.
4.

Atividade
Trabalho Final
Atividades pendentes
Concluso

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 2

Aula 9 Atividade
Leia a Bibliografia a.3
Qual a relao entre tecnologia e soberania
nacional?

Trabalho Final
1.
2.
3.

Apresentao
Temas e bibliografia
Formato
4

Apresentao
Trabalho

individual

Escolha

da pergunta-tema
Leitura da bibliografia do tema
Resposta pergunta-tema
Entrega

at 30 dias aps a ltima aula

dever

ser enviado para os seguintes e-mails

professorleonam@uol.com.br
Lguimaraes@faap-mba.br

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 5

Perguntas-Tema e Bibliografia
Como a inovao tecnolgica na empresa pode ser feita
atravs da transferncia de tecnologia ?

1.

Documento MCT c.3

Como feita a gesto tecnolgica em empresas de tecnologia

estabilizada ?

2.

Documento OEI d.1

Como implementar a inovao tecnolgica nas micro e

pequenas empresas ?

3.

Documento MCT c.4

Quais as implicaes da C&T na sociedade ?

4.

Documento OEI d.4

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 6

Perguntas-Tema e Bibliografia
Quais os desafios para a C&T no Brasil ?

5.

Documento MCT c.5

Quais a tendncias internacionais da C&T ?

6.

Documento MCT c.6

A gesto da tecnologia e inovao nas empresas possvel ?

7.

Livro-texto a.1 captulo 4

Quais as caractersticas de uma gerncia inovadora e

competitiva ?

8.

Livro-texto a.1 captulo 1

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 7

Formato
O

trabalho dever ser apresentado sob forma de

arquivo eletrnico no formato .doc (MS-WORD)
Margens
superior

3 - inferior 2,5 esquerda 3 direita 2,5

Fonte
times

new roman tamanho 12

espaamento entre linhas 1,5 uma coluna
Pginas
Mnimo
1o Ciclo 2002
Prof. LEONAM

de 5 Mximo de 10
EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 8

Atividades Pendentes
Faltou

fazer alguma atividade ?

Concluses
12

pontos a recordar ...

10

Highlights
1.

Technology consists of physical things,

procedures, know-how, and the support
network used at operations to produce
products and services.

1o Ciclo 2002
Prof. LEONAM

Managers must make informed decisions about

which technological possibilities to pursue and how
best to implement those chosen.

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 11

Highlights
2.

Innovation and technological change is a

primary source of productivity improvement
and a driver of global competition

1o Ciclo 2002
Prof. LEONAM

Organizations more experienced at adapting to

changing technologies tend to enjoy stronger
competitive positions worldwide.

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 12

Highlights
3.

Technologies are involved in all the processes

along a firm's supply chain and in each of the
firm's functional areas. Office and information
technologies are pervasive.

1o Ciclo 2002
Prof. LEONAM

Managers need to invest the time to learn about

the technologies that are used or could be used at
their organizations.

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 13

Highlights
4.

Hardware, software, databases, and

telecommunications are the main components
that make up information technology

1o Ciclo 2002
Prof. LEONAM

Information technology deals with how managers

use and communicate information to make
decisions effectively.

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 14

Highlights
Electronic commerce, when combined with the
recent capabilities of the Internet's World Wide
Web, is creating totally new ways for a firm to
relate with its suppliers and customers.

5.

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 15

Highlights
6.

Research and development (R&D) creates and

applies new technologies, leading to better
products, services, and processes.

The R&D stages apply to both manufacturers and

service providers

1o Ciclo 2002
Prof. LEONAM

Basic research is performed more in labs by government

agencies, some large firms, and universities.
Applied research, and particularly development, are
performed by many firms - even small ones.
EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 16

Highlights
7.

Many firms also utilize technology fusion to

combine several existing technologies in
innovative ways.

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 17

Highlights
8.

High-tech options aren't necessarily appropriate

solutions to operations problems. Tests of the
advisability of technological change include:

1o Ciclo 2002
Prof. LEONAM

competitive advantages measured in terms of costs, sales,

quality, delivery times, inventory, and the environment
financial analyses
first mover or follower considerations
identifying disruptive technologies fit with competitive
priorities
and core competencies.
EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 18

Highlights
9.

How technology is acquired is an important

implementation issue

Instead of performing the R&D itself, a firm might

best gain access to new technology from others

1o Ciclo 2002
Prof. LEONAM

through research grants, licenses, alliances, outside

suppliers, or the acquisition of another firm.

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 19

Highlights
10.

Managers are using team approaches and

concurrent engineering to avoid the
fragmentation of efforts between different parts
of the organization and cut development times.

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 20

10

Highlights
Human resources issues are closely tied to technology

11.

Successful implementation is more likely if the manager

deals with people-related issues on an ongoing basis
Many firms devote considerable resources to education and
training, fostering employee involvement in technological
change, and ensuring more commitment to the firm
Education raises the technical expertise of the employees
and makes them even more valuable assets.

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 21

Highlights
12.

Managers play several roles in managing

technology

They must be good stewards, realists, visionaries,

advocates, and gatekeepers
Creating a team led by a project champion helps
assure implementation success.

1o Ciclo 2002
Prof. LEONAM

EPUSP / PECE / MBA-QUALIDADE

EQ-024

AULA 9
Slide 22

11