Curso Profissional e Formação: Operador de Logística e Armazenagem

Disciplina: LA - LOGÍSTICA E ARMAZÉM - ORG DO ARMAZÉM

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Ficha de trabalho n.º 7

1. No aumento da utilização das tecnologias pelos consumidores, a primeira grande revolução tem
a ver com a nova tecnologia de venda introduzida pelo método do livre serviço. Indique as suas
caraterísticas e defina-as.
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2. Existe mais duas revoluções. Indique-as e diga as principais diferenças entre elas.
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3. Faça a legenda das seguintes figuras.

Figuras Legendas

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4. As técnicas de merchandising são utilizadas pelas grandes cadeias. Com que base?

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5. Defina Marketing Mix.

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6. Indique as partes do Marketing Mix. Defina-os.

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7. Existem três dimensões fundamentais do serviço ao cliente. Quais?

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8. Os indicadores de desempenho de serviço ao cliente estão relacionados com o quê?

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9. As empresas devem apostar em melhorar o serviço prestado na logística. De que modo?

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