Teoria de Produtos de Vernom

Why do firms internationalize?

Dunning: resource-seeking; market-seeking;
efficiency-seeking; asset-seeking
Product life cycle theory of Vernon
Where do they go (first)?
Market analysis / economics for entering new markets
Vernon; Dunning imperatives / motivations
Behavioral reasons Upsala model (Nordic school)
How do they do it?
Dunnings OLI paradigm (Ownership, Location &
Internalization decisions)
Different modes of entry: commitments / risks
Economics of strategy for horizontal expansion and
vertical expansion
What is necessary for them to succeed?
Competitive advantages?
Institution-based view and resource-based view
Different technologies / management models
(American; Japanese; South Korean...)

CAGEFRAMEWORK
CulturalDistance
AdministrativeDistance
GeographicDistance
EconomicDistance

Ateoriaecltica,ouparadigmaOLI(Dunning,1981,1988),pretendeexplicaroinvestimentono
estrangeiro,baseandoseemtrsvantagensdainternacionalizao,sendoestas:
Vantagemespecficadafirma(OwnershipAdvantage):Aempresapossuirecursosnofsicos
(tecnologia,recursoshumanos,diferenciao,conhecimento),quenoestodisponveis
concorrncia.
Vantagemlocalizao(Location):Podertransferirpartedaactividadeparaoestrangeiro,tirando
damaisvantagensdoquesefossenoseuprpriopas.
5
VantagemdeInternalizao:Vantagemdaempresaconseguirrentabilizarassuascapacidadesque
possui,semrecorreraempresasterceiras.
Tabela1VantagensdaMultinacionalizao

Vantagemespecfica(O)

Vantagemlocalizao(L)

VantagemInternalizao(I)

Propriedadetecnolgica
Dimenso,economiasdeescala
Diferenciao
Homens,capitais,organizao
Acessoaosmercados,factorese
produtos
Multinacionalizaoanterior

Diminuiodoscustosdecmbio
Diferenasdepreosnos
InputsQualidadedosInputs

Diminuiodovolumededireito
depropriedade

Custosdetransportee
comunicao

Controlodaoferta,emquantidade
equalidade

Distnciafsica,lngua,cultura Controlodosmercados
DistribuioespacialdeInputse Possibilidadesdeacordos
demercados
Internalizaodasexternalidades
Inexistnciademercadosaprazo.

Why companies engage in international business?Peng FF 3

How do They engage?
How companies sucessfully intertionalize?ff4,5 e Garcia canal
Does country matter? How governments affect competition?alon
Macro factors as cambio, external policies that affect your business,
and micro fator as political, society, economic
How does culture affect organizations?adler 1 e 2
Work place, and costumers
What is a global manager? What is cultural intelligence? Global
mindset?mosakowski
A cosmopolitan outllok, intercultural communication skills, cultural
sensivity, rapid acculturation skills, flexible managment style,
cultural synergy

How to negotiate globally?adler 9

Why do (and how) companies sustain competitve advantages?

magretta
How do we elect the most promising markets to grow?ghemawat