Workbook

Aula 1
As 3 Variáveis que ajudam a crescer a
Facturação de um negócio são:

• __________________________________________

• __________________________________________

• __________________________________________

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 • As 4 áreas mais importantes são:

Qual o teu • ____________, ____________,

nicho? ____________, ____________.

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 • ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________

Qual é a tua • ________________________________________

• ________________________________________
visão? • ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________

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 Qual o teu nicho?
• As 4 áreas mais importantes são:
• ____________, ____________,
____________, ____________.
• ___________________________________
• ___________________________________
• ___________________________________
• ___________________________________
• ___________________________________
• ___________________________________

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 Representação do teu Cliente;

Podes ter ___________ Avatares;

Nunca te esqueças: Tu não és o teu __________ ;

AVATAR Avatar não é o que normalmente definem por

público-alvo, mas muito mais;

Esta é uma super arma dos marketers e que pode

ser um dos teus super poderes;

Esta análise vai ser a fonte de informação para

muitas Estratégias e tácticas do teu marketing;

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 AVATAR

Dá o nome ao teu Avatar: pode ser

_________________________________ __________________________________
Masculino e Feminino

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 Quais são as características que ele tem?

________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________

________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
Qual é a maior • ________________________________________________
• ________________________________________________
frustração do teu • ________________________________________________
avatar? O que o • ________________________________________________
mantém acordado à • ________________________________________________
noite? • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
O que é que o eu • ________________________________________________
avatar tem receio? • ________________________________________________
•
O que é que ele ________________________________________________
• ________________________________________________
ou ela tem medo? • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
O que é que faz • ________________________________________________
•
o teu avatar •
________________________________________________
________________________________________________
ficar zangado • ________________________________________________
•
ou furioso? •
________________________________________________
________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
De que formas o teu avatar
sente-se desrespeitado? • ________________________________________________
Quem é que não o respeita? • ________________________________________________
Como é que o avatar se • ________________________________________________
sente por não ser • ________________________________________________
respeitado? • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
Quais são os sonhos • ________________________________________________
e esperanças do • ________________________________________________
avatar? Quem ou o • ________________________________________________
• ________________________________________________
quê o teu avatar
• ________________________________________________
aspira ser? • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
Quais são as grandes
• ________________________________________________
oportunidades do teu • ________________________________________________
avatar? Existem • ________________________________________________
oportunidades que o • ________________________________________________
teu avatar ainda não • ________________________________________________
sabe? • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
Quais são os
• ________________________________________________
“poderes” do teu • ________________________________________________
avatar? Será que • ________________________________________________
existem outras forças • ________________________________________________
ou recursos que o teu • ________________________________________________
avatar ainda não sabe? • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
Descreve qual será o
• ________________________________________________
dia do teu Avatar. • ________________________________________________
Procura ser o mais • ________________________________________________
especifico possível. • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________
Quais são as Marcas • ________________________________________________
que o teu avatar se • ________________________________________________
identifica? Quais são • ________________________________________________
• ________________________________________________
as características
• ________________________________________________
dessas marcas? • ________________________________________________
• ________________________________________________
• ________________________________________________
• ________________________________________________

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 Pesquisa em Fóruns, comentários
de livros na Amazon mais
informação acerca do teu Avatar
• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

• _____________________________________________________________________________________________________

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 • ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________

Faz a lista das •

•
________________________________________
________________________________________
principais dores • ________________________________________
•
que detectaste •
________________________________________
________________________________________
do teu Avatar • ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________

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 • ________________________________________
• ________________________________________
• ________________________________________
• ________________________________________
Faz a lista dos •
•
________________________________________
________________________________________
principais • ________________________________________
•
desejos do teu •
________________________________________
________________________________________

Avatar •
•
________________________________________
________________________________________
• ________________________________________
• ________________________________________
• ________________________________________

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 Cria Títulos para o
teu próximo E-book

• ________________________________________________________
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________

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 ________________________________________________________

________________________________________________________

________________________________________________________

A tua rede digital ________________________________________________________

será: ________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

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 • _______________________________________________________
• _______________________________________________________
• _______________________________________________________
• _______________________________________________________

A estratégia • _______________________________________________________
• _______________________________________________________

de conteúdo • _______________________________________________________
• _______________________________________________________
será: • _______________________________________________________
• _______________________________________________________
• _______________________________________________________
• _______________________________________________________
• _______________________________________________________

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www.kiaidigitalframework.com

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