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A publicao de erratas no
jornalismo online: parmetros
ticos para uma discusso acerca
de condutas mais adequadas
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Jornalismo da Associao Educacional
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Resumo
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A=>?@7BCDBEF! G! "(#)#! 0(! 30$&)H-(9:+! 0(%! ,+0(<30(des de comunicao do erro nos principais webjornais
.#(%3<$3#+%! $! 0(! (&I<3%$! 0$! 2,(! $##('(! %$<$-3+&(0(J! +!
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(0$12(0(%!$!$H-3$&'$%J!-+&'$,"<(&0+!"#3&-N"3+%!O)-+%!
do jornalismo, especialmente aqueles que convergem
com o jornalismo onlineF!5(#'$7%$!0+!"#3&-N"3+!0$!12$!PI!
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VIEIRA, L. S.
de erratas e uma necessidade de descobrir uma maneira pela qual o leitor seja informado com preciso sobre
+%!S('+%F!]$%%$!-+&'$L'+J!-+,"#$$&0$7%$!(!$##('(!-+,+!
+!3&%'#2,$&'+!12$!0I!43%3.3<30(0$!(+!$##+!/+#&(<N%)-+!$!
0$4$!%$#!2)<3^(0(!'+0(%!(%!4$^$%!$,!12$!(!&+_-3(!&$-$%%3'(#!0$!-+##$9:+F!?$2!-(#I'$#!O!0$!"#$%'(9:+!0$!-+&'(%!
com o pblico leitor, pois, agindo com transparncia na
(0,3%%:+!0$!$##+%J!+!4$N-2<+!,(&'O,!%2(!-#$03.3<30(0$F
Abstract
30
!"# $%"&"'(# )%*+,"# -&# .)&"/# 0'# (!"# %"&")%+!# $%01"+(2# )$proved for Journalism Post-Graduate Program of Federal
3'-4"%&-(5#06#7)'()#8)()%-')#93:78#;#<=><?@# !"#)%*+,"#-'("'/&#(0#%)-&"#(!"#/-&+A&&-0'#).0A(#"B"+*4"#)'/#)/"CA)("#
+0'/A+(&2#+04"%-'D#(!"#10A%'),-&*+#"(!-+),#$%-'+-$,"&#E#60+A&-'D#&$"+-),,5#0'#(!"#0'"&#/-%"+("/#(0#0',-'"#10A%'),-&F#E#0'#
the main Brazilian online newspapers, based on the iden*G+)*0'# )'/# )'),5&-&# 06# (!"# H)5&# F-&()I"&# )%"# %"$0%("/#
and the analysis of a selected case. It is assumed that there
-&# )# F),6A'+*0'# 0'# (!"# $%"&"'(# "%%)()# $A.,-&!-'D# $%0+"dures and there is also a need to discover a way through
which the reader is informed precisely about the facts.
Within this context, errata is comprehended as an instruF"'(#(0#%"4"),#(!"#10A%'),-&*+#"%%0%#)'/#FA&(#."#A&"/#"4"%5#
*F"# (!"# '"H&# '""/# +0%%"+*0'@# J(&# 6A'+*0'# -&# (0# $%04-/"#
)++0A'().-,-(5# (0H)%/&# (!"# %")/"%2# ."+)A&"2# )+*'D# H-(!#
(%)'&$)%"'+5# -'# )/F-K'D# F-&()I"&2# (!"# '"H&# +0F$)'-"&#
may keep their credibility. [K]
31
VIEIRA, L. S.
32
52V/#.!#F!>N/E# !#@2e+-E!#V!>./Ee:?+!#!-#2,#:2-:#F2>P:#./:#>2 2:#:!+"/":I# B# ",F!>N/.N2# +!,F>22. 2># /# ":?.<K!# 2.N>2# /N-/E"]/<K!# 2# >2?P+/<K!# 2#-,/#.!k+"/!#V!>./E":,!#online, uma informao pode ser
/N-/E"]/ /# +!,# +!,FE2,2.N!# 2# ".J!>,/<M2:I# :2,# :"G."P+/>I# .2+2::/>"/,2.N2I#/#>2?P+/<K!# 2#-,#2>>!#+!,2? !!#2.N/.N!I#.!:# !":#+/:!:I#
B# 2:2VH@2E#O-2#!#E2"N!>#:/";/#!#O-2#,- !-#./O-2E/#".J!>,/<K!I#:2V/#F!>#
+!,FE2,2.N/<K!#!-#>2?P+/<K!&
A# /,;/:# /:# F>H?+/:# :K!# 2P+"NH>"/:# /N-/E,2.N2I# /FL:# F>2E","./># !;:2>@/<K!# 2# /EG-.:# !:# F>".+"F/":# j2;V!>./":# ;>/:"E2">!:f# G1, portal de
.!k+"/:# /#D2 2#_E!;!#Sjjj&G$&+!,&;>); site do Jornal O Globo (jjj&
!GE!;!&+!,&;>); R7,#F!>N/E# 2#.!k+"/:# !#_>-F!#D2+!> #Sjjj&>'&+!,); e
site do jornal Folha de S. Paulo (jjj&J!EC/!.E".2&+!,&;>). A escolha dos
veculos citados se deu pela necessidade de um recorte entre os diversos
sites#.!?+"!:!:#2Q":N2.N2:#.!#F/e:#2I#F>".+"F/E,2.N2I# 2@" !#h#FE->/E" / 2#
2#:2-:#,! 2E!:# 2# "@-EG/<K!# 2#2>>/N/:I#F/>/#P.:# 2#+!,F/>/<K!&
O site do Jornal O Globo#/@":/#:2-:#E2"N!>2:#:!;>2# /N/#2#C!>/# /#/N-/E"]/<K!# /:#.!k+"/:I#,/:#.K!#2:F2+"P+/#!#O-2#2Q/N/,2.N2#J!"#/N-/E"]/ !&#
Tampouco informa se essa atualizao se deu por conta de uma informao equivocada ou se foi simplesmente uma complementao.
O R7#N/,;B,#".J!>,/# /N/#2#C!>/# /#/N-/E"]/<K!# /:#.!k+"/:I#,/:#
"G-/E,2.N2# .K!# "]# 2# O-2# J!>,/# J!"# /N-/E"]/ /&# 6!# P,# /# FHG"./# 2#
+/ /#.!k+"/I#CH#-,#e+!.2#Y=!,-."+/>#A>>![I#F!>#,2"!# !#O-/E#!#E2"N!>#
pode enviar um e-mail#.!?P+/. !#-,#2>>!#2.+!.N>/ !&#`". /#/::",I#!#
@2e+-E!#.K!#/@":/#:!;>2#/#F-;E"+/<K!# 2#-,/#2>>/N/I#:2V/#2E/#F2>+2;" /#
por ele mesmo ou pelo leitor.
33
VIEIRA, L. S.
34
35
VIEIRA, L. S.
=-/. !# 2:+-;>/,!:# O-2# C2,!:# ":N>";-" !# -.# 2>>!>I# +!.:" 2>/>2,!:# E!#
siguiente:
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2J2+?@/,2.N2
Qu tan apropiado es mantener un registro del error para los lectores
O-2#>2G>2:/.#/#E/#C":N!>"/#!#;E!G-2>!:#O-2#C/.#2.E/]/ !#/#2EE/#2.#:-#J!>,/#
!>"G"./E
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N2QN!#N/+C/ !I#+!>>2++"!.2:#/.2Q/ /:I#+!,2.N/>"!:# 2#+!>>2++"L.# 2#E!:#E2+N!>2:I#-./#.!N/# 2E#2 "N!>T#SXD`6=cI#(%$%I#F&#((T&
A::2:#:K!#/EG-.:#O-2:?!./,2.N!:#O-2#2,2>G2,#V-.N!#h#2@!E-<K!# !#
F>LF>"!#V!>./E":,!#online.#A,;!>/#.K!#N2.C/#/#F>2N2.:K!# 2#>2:F!. 2>#
h:#F2>G-.N/:I#2:N2#/>?G!#F>2N2. 2#J!,2.N/># ":+-::M2:#B?+/:#/+2>+/# /:#
,! /E" / 2:# 2# "@-EG/<K!# !#2>>!#F!>#F/>N2# !:#j2;V!>./":&
Reflexo terica
!"#$%#&'$($%')*!"+'&#)!,-#-!.$'$*!"+'$&!#/$0$%#&#%*!&123%#$,)!rente ao jornalismo online.$2'4$'$+')*'$-!$5,2*#$-#$#*6#/,7#89'$%'):)6#$
-#$,);'&"#89'<$=$2'%,>/'?'$!2+#)@'/$A#)6!/$B#2*!//2$CDEEFG$-!2*#%#$#$
*&#)2;'&"#89'$-'$*!"+'$H$I6!$!/!$%@#"#$-!$J*!"+'$,)*!"+'&#/K$H.$2'4$
37
VIEIRA, L. S.
38
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VIEIRA, L. S.
l'$2,"+>2,'$online$-#$q6)-#%,>)$l6!5'$]!&,'-,2"'$Y4!&'#"!&,%#)'$
Cql]YG$JB>"'$&!%3S%#&$6)$!&&'&$!)$"!-,'2$-,?,*#/!2$P$&!-!2$2'%,#/!2K$CDt$
-!$#4&,/$-!$DEWDG.$#$N'&)#/,2*#$+!&6#)#$L2*@!&${#&?#2$-!2*#%'6$I6!$#$%')vergncia de mdias$+&!%,2#$2!&$#+/,%#-#$)'$N'&)#/,2"'$*#"40"$+#&#$#$
-,56/?#89'$-#2$!&&#*#2<$JQ!5!"$2!&$62#-'2$*'-'2$'2$!2+#8'2$-,2+')15!,2.$
I6!$,)%/6!"$)9'$2>$'$website$-'$5!1%6/'.$"#2$*#"40"$#2$&!-!2$2'%,#,2.$
,"+&!22'2.$!)*&!$'6*&'2K<
Na notcia analisada, o G1 poderia ter utilizado seu perfil no
|,**!& (@**+2^hh*|,**!&<%'"h?W2%) para divulgar a errata, que no se
trata apenas de uma impreciso ortogrfica ou troca de um nome,
por exemplo. O fato de o vdeo ter sido feito h um ano um dado
"6,*'$,"+'&*#)*!.$I6!$+d!$!"$U!I6!$#*0$"!2"'$#$&!/!5y)%,#$-#$)':%,#<$
l'$ |,g!&.$'$G1$+64/,%'6$#+!)#2$6"$tweet com o texto da manchete da
)':%,#<$O!"$&!3S%#89'$#/?6"#<
Alm disso, o G1$+'226,$6"$#+/,%#35'$JO!62$#",?'2$)'$G1K.$I6!$*!"$
integrao com o portal e mapeia os leitores que acessaram a pgina da
}$ O!?6)-'$O67#)#$~#&4'2#$CDEEV.$+<$\jG.$#$%')5!&?Z)%,#$N'&)#/123%#$0$6"$+&'%!22'$"6/3-,mensional que, facilitado pela implantao generalizada das tecnologias digitais de teleco"6),%#89'.$#;!*#$'2$y"4,*'2$*!%)'/>?,%'.$!"+&!2#&,#/.$+&'S22,')#/$!$!-,*'&,#/$-'2$"!,'2$-!$
comunicao. Esse processo propicia uma integrao de ferramentas, espaos, mtodos de
*#/@'$!$/,)?6#?!)2$#)*!&,'&"!)*!$-!2#?&!?#-'2.$-!$;'&"#$I6!$'2$N'&)#/,2*#2$!/#4'&#"$
%')*!_-'2$I6!$2!N#"$-,2*&,461-'2$#*Ƕ$-!$"_/3+/#2$+/#*#;'&"#2.$+'&$"!,'$-#2$/,)?6#?!)2$+&>+&,#2$-!$%#-#$6"#$-!/#2<
)':%,#<$o8d!2$%'"'$'$!)5,'$-!$6"$e-mail$'6$6"#$"!)2#?!"$+!/'$+&>+&,'$
q#%!4''$-!22!2$/!,*'&!2$+'-!&,#"$",),",7#&$#$-,22!",)#89'$-'$!&&'<
O!?6)-'$,);'&"#89'$I6!$%')2*#$)#$+M?,)#$-#$)':%,#.$#*0$'$-,#$Wi$-!$
N6/@'$ -!$ DEWD.$ #$ "#*0&,#$ @#5,#$ 2,-'$ %'"+#&3/@#-#$ +'&$ -!7$ +!22'#2$ )'$
q#%!4''$!$+'&$6"#$+!22'#$)'$ |,g!&<$O!$,"#?,)#&"'2.$-!$;'&"#$@,+'*03%#.$I6!$%#-#$+!22'#$*!"$WEE$#",?'2.$#$)':%,#$;',$5,2*#$+'&$W<WEE$+!22'#2<$ #)*'$)'$ |,g!&.$I6#)*'$)'$q#%!4''.$0$!U,4,-'$'$:*6/'$!$#$%@#"#-#$
-#$)':%,#.$I6!$)9'$"!)%,')#"$'$!&&'<$B#2'$!22#2$W<WEE$+!22'#2$)9'$%/,quem no link$%'"+#&3/@#-'.$!/#2$)9'$*!&9'$#%!22'$($,);'&"#89'$%'&&!*#<
Q,#)*!$-!22#$4&!5!$#)M/,2!.$+'-!"'2$%')%/6,&$I6!$#$;'&"#$%'"'$#2$
!&&#*#2$29'$-,56/?#-#2$#*6#/"!)*!$0$;#/@#.$2'4&!*6-'$I6#)-'$2!$*&#*#$-#$
qualidade do relacionamento com o leitor. A dissertao de mestrado da
#6*'&#$%')23*6,&M$6"$#+&';6)-#"!)*'$-'$*!"#$!$+&!*!)-!$,-!)3S%#&$!$
analisar as modalidades de correo do erro visando uma proposta de
+64/,%#89'$-!$!&&#*#2<
41
Referncias
oaov=.$o<${<$o$03%#$)#$5!/'%,-#-!$-'$*!"+'$&!#/. Revista de Estudos de Jornalismo,
5<$t.$)<$W.$+<$jV`it.$DEE\<
~oa~=Oo.$ O<$ B')5!&?Z)%,#$ N'&)#/123%#$ !"$ %6&2'^$ #2$ ,),%,#35#2$ +#&#$ ,)*!?Y'$ -!$
redaes no Brasil. In: RODRIGUES, C. (Org.). Jornalismo on-line: modos de fazer.
a,'$-!$v#)!,&'^$]XB`a,'.$DEEV<
BRASIL. !"#$%&"'&()*+&"%,&-%./+0#,1+,&2.+,#0'#.%,<$WVij<$Q,2+')15!/$!"^$f@g+^hh
|||<;!)#N<'&?<4&h;!-!&#%#'h%'"!3%#h%'-,?'-!!3%#-'2N'&)#/,2*#24,/!,ros.pdfn<$o%!22'$!"^$\E$N#)<$DEW\<$
BUCCI, E. 3%2.'&()*+&'-.'/,+<$O9'$]#6/'^$B'"+#)@,#$-#2$r!*.$DEEE<
Bolo{YruoO.$v<$!*$#/<$r#$03%#$!)$!/$!N!&%,%,'$-!/$+!&,'-,2"'^$%&!-,4,/,-#-$P$#6*'&&!?6/#%,>)$!)$/#$!&#$-!/$+!&,'-,2"'$!)$Y)*!&)!*<$6'7#,1+&8,19"%,&'4& %49/#*+:;%.$)<$F.$DEEi<
CASTELLS, M. A galxia da Internet^$&!s!Ud!2$2'4&!$#$Y)*!&)!*.$'2$)!?>%,'2$!$#$2'%,!-#-!<$r,24'#^$L-,*'&#$q6)-#89'$B#/'62*!$6/4!),#).$DEEF<
BoO Yru=.$B<${olYl.$ <$L&&'$,);'&"#35'$!$+&'-689'$%'/#4'##$)#$|!4<$Revista
Estudos em Jornalismo e Mdia.$5<$c.$)<$D.$N6/<h-!7<$DEEi<$
BuoXz.$A<$T3%#$!$5,'/Z)%,#<$Teoria & Debate.$)<$\V.$WVVi<$
CHRISTOFOLETTI, R. Monitores de mdia^$%'"'$'$N'&)#/,2"'$%#*#&,)!)2!$+!&%!4!$'2$
2!62$-!2/,7!2$03%'2<$q/'&,#)>+'/,2^$L-<$XqOB.$DEE\<
VIEIRA, L. S.
BuaYO =q=rL Y.$ a<$ ]aoQ=.$ a<$ =<$ -'<$ L&&'2$ )'2$ N'&)#,2^$ #2+!%*'$ 03%'$ !$ ;#*'&$ -!$
%'"+&'"!3"!)*'$ -!$ I6#/,-#-!$ *0%),%#. In: XXVIII CONGRESSO BRASILEIRO DE
BYlBYoO$ Qo$ B=AXlYBo=.$ DEEc.$ a,'$ -!$ v#)!,&'<$ Anais eletrnicos... Rio de
v#)!,&'.$ DEEc<$ Q,2+')15!/$ !"^$ f@g+^hh"'),*'&#)-'<S/!2<|'&-+&!22<%'"hDEEjhWWh
!&&'2)'2N'&)#,2<+-;n<$o%!22'$!"^$\E$N#)<$DEW\<
CHRISTOFOLETTI, R. <)*+&/%&-%./+0#,4%<$O9'$]#6/'^$B')*!U*'.$DEEi<$
DI FRANCO, C. A. =%./+0#,4%>&()*+&'&?9+0#"+"'<$]!*&>+'/,2^${'7!2.$WVVc<
FOLHA DE S. PAULO. @+/9+0&"'&.'"+:;%<$O9'$]#6/'^$q'/@#$-!$O<$]#6/'.$DEEW<
FRANCO, G. (Org.). %/-9/1%& "'& $9A+,& ()*+,& 5+.+& B+*'.& 5'.#%"#,4%& '4& 0+& C'2.
]'P)*!&$ Y)23*6*!.$ DEWE<$ Q,2+')15!/$ !"^$ f@g+^hh),?@*%!)*!&<6*!U#2<!-6h+*`4&h
!4''h%')N6)*'`-!`-,&!*&,7!2`!3%#2`+#&#`;#7!&`N'&)#/,2"'`)#`|!4`+*`4&>. Acesso em:
\E$N#)<$DEW\<
42
GRUPO RBS. D9#+& "'& ()*+>& ?9+0#"+"'& '& .',5%/,+2#0#"+"'& ,%*#+0& E& D.95%& 6F3<$ D<$
!-<$&!5<$!$#"+/<$]'&*'$o/!?&!^$a~O$]64/,%#8d!2.$DEEj<$Q,2+')15!/$!"^$f@g+^hh|||<
?&6+'&42<%'"<4&h&!2+')2#4,/,-#-!2'%,#/h?6,#!3%#h!3%#&42<+-;>. Acesso em:
\E$N#)<$DEW\<
KARAM, F. J. C. G&()*+&-%./+0A,)*+&'&%&#/1'.',,'&5H20#*%. O9'$]#6/'^$O6""62.$DEEF<
MARTINS FILHO, E. L. @+/9+0&"'&.'"+:;%&'&',)0%&"'&I&8,1+"%&"'&3J&K+90%. 3 ed. rev.
!$#"+/<$O9'$]#6/'^$=$L2*#-'$-!$O<$]#6/'.$WVVj<
MORETZSOHN, S. Jornalismo em tempo real^$ =$ ;!3%@!$ -#$ 5!/'%,-#-!<$ a,'$ -!$
v#)!,&'^$a!5#).$DEED<
NERY, S. D.+/"',&5'*+"%,&"+-.'/,+<$O9'$]#6/'^$!Y'$L-,*'&,#/.$DEEE<
RECUERO, R. I&?9'&(&4A"#+&,%*#+0x$Q,2+')15!/$!"^$f@g+^hh|||<+')*'",-,#<%'"<
4&h&#I6!/h#&I6,5'2h'I6!!",-,#2'%,#/<@*"/n<$o%!22'$!"^$\E$N#)<$DEW\<
a!%!4,-'^$DihEWhDEW\
Received^$EWhDihDEW\
o+&'5#-'^$DEhEDhDEW\
Approved^$EDhDEhDEW\