PROGRAMA

1 QUADR. 2013 CURSO DISCIPLINA CDIGO : MESTRADO PROFISSIONALIZANTE : ESTRATEGIA EMPRESARIAL : MEST CARGA HORRIA: 45 HORAS CRDITOS: 03

PROFESSORA : Renata Peregrino de Brito Doutora em Administrao de Empresas Estratgia

Empresarial FGV - EAESP

OBJETIVO

: O curso tem como objetivo aprofundar o conhecimento em estratgia empresarial,

discutindo as principais correntes tericas e pesquisas empricas desenvolvidas no campo de estratgia. O programa abarca desde as origens do pensamento estratgico at os desenvolvimentos mais recentes da formulao estratgica e da busca de vantagem competitiva pelas empresas.

CONTEDO PROGRAMTICO

Aula 1

Tpicos Apresentao da Disciplina O processo de formulao estratgica: planejamento x estratgia Referncias: (Pfeffer & Sutton, 2006), (Weick, 1987),(Drucker, 2006),(Mintzberg, 1978) O que estratgia: Evoluo terica e principais linhas de pesquisa e abordagens do campo e fundamentos microeconmicos Outras ref.(Besanko, Dranove, Shanley, & Schaefer, 1996), (Baye, 2003) Desempenho Organizacional: Dimenses do desempenho e estudos empricos em estratgia Estudos de decomposio da varincia do desempenho financeiro e anlise do efeito firma e efeito indstria Outras ref (James G March & Sutton, 1997), (A. McGahan & Porter, 1997), (L. A. L. Brito, 2009) (Rumelt, 1991) Vantagem Competitiva e Criao de Valor. O que vantagem competitiva, como a empresas pode criar valor e qual a relao com o desempenho da empresa. Apropriao na cadeia de valor e Estratgias Genricas Outras refe: (Brandenburger & Stuart, 1996), (R. P. d. Brito & Brito, 2012), (Ghemawat & Rivkin, 2006), (Coff, 1999), Organizao Industrial e a Escola de Posicionamento: qual o papel da escolha da indstria na estratgia das empresas. Posicionamento estratgico e desempenho. Outras refe: (Porter, 1979), (Oster, 1994)

Leitura Obrigatria -

1 (Dundas & Richardson, 1980) 2 (Ghemawat, 2002) 3 (Venkatraman & Subramaniam, 2002)

1 (Venkatraman & Ramanujam, 1986) 2 (Richard, Devinney, Yip, & Johnson, 2009) 3 (Hawawini, Subramanian, & Verdin, 2003) 1 (Bowman & Ambrosini, 2000) 2 (Blyler & Coff, 2003) Caso Cirque Du Soleil

1 (Porter, 1981) 2 (A. M. McGahan, 1999), 3 (Porter, 2000)

Estratgia Empresarial Recursos e capacidades: RBV The Resource Based View como definir e analisar os recursos da empresa e sua importncia no tempo. Quais as fontes de recursos estratgicos e como proteg-los. Principais crticas RBV. Outras refe: (Peteraf & Barney, 2003), (Foss & Knudsen, 2003) (Collis & Montgomery, 1995) Dynamic Capabilities: como desenvolver e manter capacidades dinmicas e sua influncia na competitividade das empresas Principais referncias: (Eisenhardt & Martin, 2000; Taylor & Helfat, 2009), Estratgia Relacionamentos: Relational View e construo de relacionamentos colaborativos. Alianas na cadeia de suprimentos, criao de valor com clientes e coopetio. Outras refe: (Dagnino & Padula, 2002), (Walker, Kogut, & Shan, 1997), Estratgia & Comportamento: Formao de estratgia em ambiente de assimetria de informao, racionalidade limitada e capacidade cognitiva. Outras refe:(Prahalad & Bettis, 1986), (James G. March, 1991) (Powell, Lovallo, & Fox, 2011) Estratgia & Inovao: Principais terorias que moldam o empreendedorismo e a inovao Outras refe: (Nelson & Winter, 1982), Estratgia & Viso Institucional: Condicionantes isntituicionais da estratgis Outras refe:(Meyer & Rowan, 1977), (North, 1990) , (Berger & Luckmann, 1966) Estratgia em Mercados Emergentes: Estudo da insero das empresas no ambiente competitivo e institucional brasileiro Outras ref.:(Bandeira-de-Mello, Marcon, & Alberton, 2011; Lazzarini, 2007) Apresentao da proposta de trabalho final 1 (J. Barney, 1991) 2 (Miller & Shamsie, 1996) 3 (J. B. Barney, 1986)

1 (Coff, 2010) 2 (Teece, Pisano, & Shuen, 1997) 3 (Helfat & Peteraf, 2003) 1 (Dyer & Singh, 1998) 2 (Brandenburger & Nalebuff, 1996, cap 2) 3 (Dyer, 1996)

1 (M. Cohen, March, & Olsen, 1972); 2 (Simon, 1991) 3 (W. M. Cohen & Levinthal, 1990),

10

11

1 , (Chesbrough, 2003) 2 (Sarasvathy, 2001) 3 (Schumpeter, 1934) cap II 1 (DiMaggio & Powell, 1983) 2 (Oliver, 1997) Caso: Global Wine War 1 (Peng, 2002) 2 (Hoskisson, Eden, Lau, & Wright, 2000) 3 (Do Amaral Gurgel & de Vasconcelos, 2012)

12

13

CRITRIO DE AVALIAO:
Leitura e entrega de relatrio dos Artigos (individual e semanal). ..... ............... 40% Estudos de Caso (em grupo) ............................................................................ 30% Trabalho final (individual) ................................................................................... 30% A sala ser dividida de forma que cada aluno leia 1 artigo por semana. Semanalmente, os alunos (individualmente) devem entregar um breve relato (max 400 palavras) sobre ao artigo lido contendo os seguintes pontos: 1. Quais as proposies centrais? Que problema de pesquisa abordado? Quais os seus pressupostos tericos? 2. Qual a metodologia e a abrangncia Mtodo e amostragem Limitaes 3. Resultados e Concluso Quais as os resultados e concluses? Qual a contribuio principal do texto dentro do campo de estratgia? 4. Aspectos que voc no entendeu sobre o texto.

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