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FERRAMENTA COMPETITIVA
Keylamara Pereira da Silva
keylamarap@gmail.com
DeVry - FACI
Resumo:O estudo objetiva entender como a segurança possibilita a competitividade na empresa objeto
de pesquisa e, mostrar ainda, que a importância dada a uma política voltada à segurança pode se tornar
uma vantagem competitiva, um diferencial, oportunizando sucesso a organização. A metodologia do
estudo é caracterizada por pesquisa descritiva, exploratória com abordagem de estudo de caso. O
Instrumento para levantamento de dado foi um questionário estruturado. A amostra da pesquisa é
classificada como não probabilística. Os resultados apontam a segurança no trabalho como um valor,
uma cultura enraizada na empresa. Tem no elemento humano, seu maior capital. E o investimento na
capacitação, no estimulo a lidar com as questões de riscos de maneira correta, o papel de protagonista da
empresa, ao disseminar a cultura de segurança no trabalho, num processo de longo prazo com reflexos no
futuro da organização. O retorno é positivo com crescimento em produtividade e reconhecimento do
mercado pelos produtos e serviços da empresa, sendo a segurança no trabalho o diferencial competitivo.
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