Escolar Documentos
Profissional Documentos
Cultura Documentos
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28. O que é a análise SWOT?
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29. Indique 2 tipos de estratégias genéricas globais que uma organização pode prosseguir.
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30. Indique 2 tipos de estratégias genéricas de áreas de negócio que uma organização pode
prosseguir._____________________________________________________________________
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31. Indique um exemplo de uma estratégia de turnaround e de uma estratégia de diversificação.
(pode usar uma empresa fictícia)
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32. Quais as fases apontadas como fazendo parte do ciclo de vida de um produto.
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33. O que é a matriz BCG?
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34. Quais os atributos fundamentais na formulação de uma estratégia apontados no modelo dos 7 S
daMcKinsey?
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