Imagem e Som

Perodo Rad-Grav Sist. Som CD Player TV Cores

Jan-95
59,932 238,037
47,672 341,649
Feb-95
43,841 209,305
40,836 371,106
Mar-95
69,461 269,073
40,600 428,629
Apr-95
71,432 339,061
59,841 476,096
May-95
57,806 267,970
62,211 423,731
Jun-95
77,663 336,292
73,779 480,058
Jul-95
89,502 363,607
83,873 523,281
Aug-95
86,233 329,580 103,398 597,674
Sep-95
43,939 285,067
63,125 522,455
Oct-95
64,202 368,150
80,388 678,611
Nov-95 125,785 469,007 103,917 728,480
Dec-95
78,080 331,623
85,016 494,202
Jan-96
37,953 277,696
48,304 494,763
Feb-96
37,547 271,023
72,505 556,772
Mar-96
37,035 269,356
79,634 687,416
Apr-96
53,264 283,130
67,073 676,111
May-96
61,229 324,428 100,768 786,729
Jun-96
58,942 324,465
83,214 761,699
Jul-96
60,493 331,991
90,157 837,226
Aug-96
64,293 324,373
87,250 793,999
Sep-96
60,386 342,486
85,542 838,246
Oct-96
85,504 367,487
82,909 798,103
Nov-96
93,673 398,307
84,565 828,243
Dec-96
46,320 267,389
53,847 482,331
Jan-97
45,245 232,532
56,669 503,004
Feb-97
52,559 259,467
38,458 669,153
Mar-97
71,312 266,605
49,749 788,617
Apr-97
43,652 273,437
46,637 723,787
May-97
65,172 284,145
55,611 707,380
Jun-97
34,526 246,021
42,352 644,413
Jul-97
38,973 216,256
48,837 706,259
Aug-97
45,817 237,935
43,255 692,656
Sep-97
50,378 242,243
29,530 703,582
Oct-97
47,428 255,943
40,675 679,785
Nov-97
34,094 188,520
28,262 445,511
Dec-97
36,733 185,741
24,291 571,810
Jan-98
32,526 143,921
23,211 251,635
Feb-98
29,487 146,079
16,941 319,809
Mar-98
45,479 217,867
27,693 471,343
Apr-98
38,837 169,999
18,318 639,675
May-98
31,527 126,539
15,749 691,766
Jun-98
33,553 142,041
14,855 605,176
Jul-98
25,202 163,340
28,274 401,005
Aug-98
33,624 197,093
22,371 450,974
Sep-98
31,005 151,137
15,601 397,089
Oct-98
32,241 137,669
8,389 547,236
Nov-98
46,029 209,920
7,853 608,770
Dec-98
35,368 151,578
5,295 452,348

VCR
94,014
121,393
150,662
160,551
115,801
146,957
156,966
190,917
160,839
221,914
247,511
156,050
158,978
163,600
200,493
243,869
221,230
237,365
263,312
265,646
295,628
252,976
267,426
133,046
141,960
160,426
256,268
245,752
231,058
223,469
230,482
241,537
222,230
230,007
104,085
162,211
155,356
135,812
205,594
168,384
181,150
146,536
137,769
186,561
132,655
199,572
203,723
139,317

Linh

Camcorde
Refrigerad
r
Microondas
ores
3,368
35,398
231,318
3,663
50,776
200,623
3,442
68,939
255,939
4,431
71,339
228,047
4,376
51,196
270,613
4,018
62,082
236,374
3,912
69,283
243,939
4,256
72,823
275,131
4,960
58,678
236,396
6,325
81,235
268,823
3,024
94,236
326,552
5,772
72,564
257,492
4,036
58,980
286,190
4,080
69,413
303,044
2,270
95,876
308,245
4,292
118,370
334,305
6,183
121,302
330,866
6,454
111,200
305,867
9,647
115,177
292,781
5,455
115,029
320,816
6,577
132,245
397,509
11,327
163,230
424,273
14,932
138,011
417,500
10,250
77,237
320,669
9,621
69,096
341,368
11,341
90,215
353,932
13,137
150,148
356,112
12,955
181,360
337,977
6,414
164,438
276,085
8,888
150,035
187,959
9,478
122,024
261,024
11,439
117,575
284,965
11,299
143,911
311,676
8,595
123,172
351,696
10,461
86,508
320,719
23,498
98,566
336,651
8,472
79,990
257,641
9,028
73,362
306,224
16,692
171,652
310,179
7,450
131,331
268,424
8,683
121,237
176,055
9,948
107,204
137,706
10,128
112,503
212,289
8,959
104,320
234,307
17,089
97,269
256,669
12,190
115,403
303,752
31,007
165,534
342,421
10,667
94,342
401,810

Linha Branca

Freezers
41,172
42,865
54,107
43,754
49,318
39,523
35,199
39,960
49,858
48,223
57,162
45,653
50,051
46,341
51,145
57,085
59,950
46,305
45,785
61,143
60,558
67,198
79,337
54,369
47,189
64,967
57,762
47,189
39,387
20,136
37,721
33,936
42,182
49,587
35,666
42,179
43,593
40,668
38,140
28,237
19,344
15,395
24,505
21,445
26,960
30,088
33,220
39,431

Congeladore
s / Cons
Lavadoras
Horizontais Automticas
54,753
50,646
46,550
57,307
56,666
60,747
51,803
68,944
58,071
51,482
40,898
65,247
38,275
62,219
60,634
54,793
58,806
46,687
72,899
71,862
79,050
71,306
61,965
48,091
72,165
50,563
66,963
69,332
52,718
71,037
48,434
87,509
43,110
89,138
40,716
99,074
44,059
106,692
68,151
117,439
68,820
112,488
82,520
117,465
81,670
103,879
75,396
65,939
69,652
63,320
73,609
69,653
55,140
93,728
48,436
119,239
47,063
110,308
36,672
122,237
43,152
107,679
61,697
76,772
76,169
78,064
75,524
83,409
62,014
63,368
54,862
60,720
51,482
59,998
43,739
73,535
40,662
106,875
33,047
92,413
25,540
89,849
23,109
38,767
27,249
82,693
36,921
78,084
38,284
96,684
52,042
72,529
52,972
73,044
67,876
84,809

Portteis

Foges
349,070
309,084
330,372
315,706
323,254
290,155
277,012
332,217
319,423
352,471
361,956
355,996
294,542
316,906
358,610
329,992
393,820
319,465
383,958
394,500
392,551
424,572
411,044
389,451
307,021
299,963
356,103
399,151
369,737
335,706
366,600
318,086
316,951
350,532
238,837
263,609
231,303
208,074
254,667
240,940
229,418
219,537
274,824
309,933
257,870
318,064
429,726
422,991

Condicion
adores de Aspirador Batedeira Cafeteiras
Ar
es de P s de Bolo
- Filtro
34,332
30,719
62,884
34,236
32,961
44,009
77,069
35,953
38,747
46,003
93,846
60,245
26,382
53,549
83,618
63,901
26,209
38,559
78,477
51,340
30,451
39,790
63,341
55,466
35,814
48,528
77,686
53,222
48,754
55,434
69,636
39,795
48,769
56,853
91,243
55,562
43,357
68,378 113,802
63,620
61,379
62,516 107,147
56,350
44,707
36,234
81,636
41,515
45,375
28,885
56,596
39,406
47,682
41,353
74,372
47,300
29,100
69,535 124,512
72,187
32,855
54,034 112,097
75,753
33,629
46,187 102,336
66,435
29,906
38,172 101,559
54,818
44,296
65,069
76,012
68,995
58,493
58,597
92,461
63,457
54,634
59,791 120,921
65,208
54,522
64,966 120,611
69,324
57,186
68,533 172,037
84,832
45,999
34,702
75,751
37,281
38,606
20,720
50,867
32,145
34,154
44,765
79,092
45,026
21,174
52,787 164,548
82,700
26,512
59,836 156,564
82,253
20,802
51,976 104,779
90,677
19,871
47,206
86,528
90,487
21,890
58,262
83,520
71,663
34,698
65,714
94,313
54,665
71,808
59,180
79,107
59,931
68,825
63,159 118,420
65,055
60,354
47,714 129,494
63,825
73,653
17,282
77,694
38,500
61,913
36,490
70,814
28,366
66,018
34,363
70,706
39,565
56,229
56,534 133,902 109,365
30,280
62,991 168,029 108,178
29,709
30,454
73,700
62,735
27,280
51,620
63,320
62,583
32,243
58,062
65,745
53,465
51,059
46,613
68,463
45,501
48,794
62,031
93,551
53,366
90,717
51,525
98,995
48,759
87,564
54,425 140,137
83,424
79,671
34,904
74,739
38,574

Portteis
Espremed Ferros de
Processa Secadore
ores de
Passar Liquidifica dores de s/Modelad Tostadore Ventilador
Frutas
Roupa
dores
Alimentos
ores
s
es
53,722 219,317 203,635
20,358
40,975
3,582 295,432
41,018 376,682 237,290
8,100
52,091
4,541 212,084
71,518 544,120 325,894
24,405
88,512
12,930 153,018
37,998 509,865 247,608
20,230
73,827
12,352
96,367
41,572 343,749 236,326
12,418
56,961
6,820
80,138
44,087 408,947 240,460
14,461
52,897
10,001
84,599
52,640 341,753 212,130
14,914
47,173
6,919
41,520
49,421 405,928 260,350
22,772
50,621
4,545
35,466
56,203 571,868 301,169
15,142
46,755
8,500 303,165
68,686 506,879 342,275
22,636
78,927
6,381 258,335
89,374 569,957 306,963
22,735
65,947
5,588 325,265
76,082 539,306 245,976
13,437
34,656
5,580 187,194
48,493 159,073 212,947
14,340
41,731
2,422 253,567
48,767 343,485 299,877
20,604
36,412
3,334 178,838
82,321 594,237 351,007
30,681
70,185
8,198 122,159
97,735 520,538 386,694
24,823
76,284
12,045 103,431
68,615 393,956 364,941
20,475
54,634
3,875 168,262
76,797 494,255 356,702
15,018
54,709
6,685 102,983
59,307 460,882 261,563
16,198
45,448
8,898
95,442
101,043 517,122 296,341
24,555
58,937
5,532 306,400
125,236 564,643 368,673
18,716
77,417
5,034 427,795
93,754 588,721 352,534
22,520
57,392
4,683 382,815
131,099 797,934 542,199
32,173
88,445
7,132 332,986
59,224 611,302 253,252
7,965
34,604
2,034 265,807
42,534 202,995 174,968
11,793
31,980
1,172 304,137
58,732 411,856 275,300
15,786
37,782
1,101
98,888
98,357 725,077 508,519
23,430
58,498
3,828 109,450
98,379 679,414 393,470
35,776
73,862
5,270 123,259
56,191 431,557 285,634
19,135
61,712
12,171
80,714
48,915 410,638 189,988
12,914
40,810
12,181
73,057
64,988 500,225 268,356
15,162
53,681
6,468 124,200
74,238 427,186 286,734
11,315
55,001
3,096 254,672
98,664 510,410 288,450
23,275
50,696
2,994 334,532
81,932 529,148 351,236
21,872
61,183
3,097 410,447
93,651 597,872 350,681
15,623
62,102
2,207 441,700
78,438 491,103 186,544
8,825
28,673
809 282,873
59,790 287,929 256,263
9,761
26,700
2,668 413,507
50,159 447,006 311,048
9,020
30,187
2,575 347,628
106,197 604,406 412,143
23,479
47,955
5,726 305,188
74,166 671,599 417,449
17,044
44,974
5,041 193,507
32,241 297,678 267,407
6,427
50,315
3,342 119,156
40,212 352,580 193,367
4,860
40,096
6,595
71,191
57,903 350,738 254,426
7,004
36,269
3,084 103,660
49,882 402,916 284,754
11,823
32,645
6,593 404,922
61,984 548,673 327,155
9,375
37,411
6,213 288,991
65,903 423,416 351,031
11,287
42,613
5,228 289,423
92,175 729,168 427,557
14,497
63,179
6,848 296,498
47,579 495,098 261,314
5,035
18,015
1,516 402,860

Produto
Rad-Grav
Sist. Som
CD Player
TV Cores
VCR
Camcorder
Microondas
Refrigeradores
Freezers
Congeladores / Cons Horizontais
Lavadoras Automticas
Foges
Condicionadores de Ar
Aspiradores de P
Batedeiras de Bolo
Cafeteiras - Filtro
Espremedores de Frutas
Ferros de Passar Roupa
Liquidificadores
Processadores de Alimentos
Secadores/Modeladores
Tostadores
Ventiladores

Preo
50.00
480.00
380.00
450.00
400.00
1,000.00
300.00
500.00
700.00
700.00
750.00
250.00
450.00
150.00
60.00
50.00
35.00
25.00
40.00
120.00
40.00
50.00
40.00

Imagem e Som
Rad-Grav Sist. Som
Venda Mdia
Desvio-Padro

Imagem e Som
CD Player TV Cores
VCR

Linha Branca
Camcorde Microonda Refrigerad Freezers Congelad Lavadoras

Linha Branca
Foges

Portteis
Condicion Aspirador Batedeira Cafeteiras Espremed Ferros de Liquidifica Processa

teis
Secadore Tostadore Ventilador

As vendas mensais (em unidades) verificadas durante os anos de 1995 a 1998 referentes s principais utilidades domsticas encon

Questes

Utilize os dados acima para responder s prximas questes:

Calcule a venda mdia (em $) e o desvio-padro das vendas para cada produto. Monte tambm a matriz de correlaes entre as ve

Freezers e fornos de microondas so artigos complementares, j que o consumidor tpico destes produtos basicamente o indiv
Resposta: No se pode garantir esse movimento do consumidor mesmo sendo artigos complementares, pois a correlao

Para escapar do calor, os consumidores adquirem condicionadores de ar e/ou ventiladores, provavelmente aumentando sua dem
Resposta: Sim, a correlao entre os dois produtos 0,74, sendo ainda possvel perceber uma sazonalidade de novembro a

Alm dos casos ilustrados nos trs ltimos exerccios, que outros produtos (ou grupo de produtos) chamaram sua ateno por apres
(a) forte correlao positiva;
Batedeiras de Bolos e Liquidificador.
0.9
(b) forte correlao negativa;
Camvorder e CD player
-0.52
(c) nenhuma (ou quase nenhuma) correlao
Ventiladores e VCR
0.01
Suponha que em uma loja os ventiladores sejam os campees de venda. Desejando diversificar, o dono pensa em incluir produtos
Eu escolheria na linha Imagem e Som o Cam Corder porque tem um Valor Unitario maior e correlao de 0,28
Na linha UD teria de ser o Cons Horizontal, pois h uma correlao de 0,49 com maior valor unitrio R$ 700. Embora outros p

Imagem e Som

Vendas Mdia
Desvio-Padro

Rad-Grav
Sist. Som
2,651,335.42 124,349,310.00
1,034,858.93
37,425,045.22

Matriz Correlao VENDAS MEDIAS

Rad-Grav
Sist. Som
CD Player
TV Cores
VCR
Camcorder
Microondas
Refrigeradores
Freezers
Congeladores
Lavadoras
Foges
Condicionado
Aspiradores P
Batedeiras de Bolo
Cafeteiras - Filtro
Esprem Frutas
Ferros Pas Roup
Liquidificadores
Processad Alim

Rad-Grav
1.00
0.87
0.74
0.37
0.36
(0.28)
(0.04)
0.26
0.55
0.41
0.03
0.43
(0.07)
0.26
0.20
0.09
0.29
0.24
0.18
0.49

Sist. Som
0.87
1.00
0.91
0.51
0.49
(0.37)
(0.02)
0.32
0.66
0.49
0.14
0.55
(0.16)
0.33
0.21
0.14
0.34
0.24
0.17
0.60

CD Player
TV Cores
19,706,958.33 265,128,684.38
10,744,694.10
68,436,053.98
CD Player
0.74
0.91
1.00
0.48
0.43
(0.52)
(0.13)
0.22
0.61
0.35
0.11
0.47
(0.27)
0.25
0.07
0.02
0.21
0.06
0.07
0.52

TV Cores
0.37
0.51
0.48
1.00
0.88
0.08
0.62
0.43
0.40
0.22
0.61
0.54
(0.12)
0.52
0.50
0.53
0.54
0.42
0.45
0.51

Secadores/Model
Tostadores
Ventiladores

0.48
0.28
(0.14)

0.55
0.34
(0.15)

0.42
0.26
(0.26)

0.49
0.14
(0.16)

tes s principais utilidades domsticas encontram-se listadas na Tabela 1 do arquivo UD.xls (Fonte:Eletros). Para cada um dos produtos

e tambm a matriz de correlaes entre as vendas dos diversos produtos. Voc ir utilizar estes resultados para responder s prximas

r tpico destes produtos basicamente o indivduo que alimenta-se de comida congelada possvel confirmar a afirmativa? Por que?
tigos complementares, pois a correlao negativa entre os dois produtos de 0,1.

iladores, provavelmente aumentando sua demanda no vero e diminuindo-a no inverno. possvel confirmar a afirmativa? Por que?
erceber uma sazonalidade de novembro a fevereiro, embora a sazonalidade dos Ventiladores seja menor, dado os dois desvios-padro .

e produtos) chamaram sua ateno por apresentarem (a) forte correlao positiva; (b) forte correlao negativa; (c) nenhuma (ou quase

diversificar, o dono pensa em incluir produtos de maior preo unitrio, mas est na dvida entre produtos da Linha Imagem e Som ou da
maior e correlao de 0,28
aior valor unitrio R$ 700. Embora outros produtos tenham maior correlao dei a preferncia ao que tinha maior valor unitrio, trazeno maio

agem e Som
VCR
75,575,483.33
20,099,867.72
VCR
0.36
0.49
0.43
0.88
1.00
0.11
0.71
0.45
0.39
0.21
0.72
0.54
0.02
0.60
0.53
0.54
0.65
0.45
0.53
0.56

Camcorder
Microondas
Refrigeradores
Freezers
8,843,520.83 31,098,837.50 145,843,260.42 30,697,741.67
5,384,845.97 10,705,776.33
30,602,322.77
9,239,568.24
Camcorder
(0.28)
(0.37)
(0.52)
0.08
0.11
1.00
0.54
0.31
(0.16)
(0.03)
0.22
0.06
0.47
0.02
0.32
0.23
0.33
0.41
0.30
(0.15)

Microondas
(0.04)
(0.02)
(0.13)
0.62
0.71
0.54
1.00
0.36
(0.01)
(0.10)
0.79
0.31
0.07
0.48
0.64
0.76
0.59
0.54
0.57
0.34

Refrigeradores
0.26
0.32
0.22
0.43
0.45
0.31
0.36
1.00
0.71
0.68
0.37
0.56
0.46
0.16
0.49
0.12
0.67
0.49
0.55
0.43

Freezers
0.55
0.66
0.61
0.40
0.39
(0.16)
(0.01)
0.71
1.00
0.73
0.14
0.55
0.07
0.15
0.33
(0.00)
0.52
0.33
0.40
0.59

Linha Branca
Congeladores /
Cons
Horizontais
38,237,572.92
10,773,207.71
Congeladores
/
Cons
Horizontais
0.41
0.49
0.35
0.22
0.21
(0.03)
(0.10)
0.68
0.73
1.00
(0.07)
0.51
0.42
0.09
0.14
(0.23)
0.39
0.21
0.15
0.37

0.52
0.24
0.01

(0.14)
(0.26)
0.28

0.27
0.12
0.04

0.22
(0.31)
0.46

0.45
(0.04)
0.17

0.22
(0.30)
0.49

os). Para cada um dos produtos

os para responder s prximas

irmar a afirmativa? Por que?

rmar a afirmativa? Por que?

menor, dado os dois desvios-padro .

egativa; (c) nenhuma (ou quase

da Linha Imagem e Som ou da

ue tinha maior valor unitrio, trazeno maior retorno relativo para a loja. Tambm gerencivel atravs de uma promoo, j que tem um maior

Linha Branca

Lavadoras
Condicionadores Aspiradores de Batedeiras de
Automticas
Foges
de Ar
P
Bolo
Cafeteiras - Filtro
59,338,484.38 81,488,385.42
20,244,028.13
7,434,403.13 5,720,846.25
2,986,467.71
16,510,952.69 14,340,816.36
8,059,899.04
1,937,248.17 1,803,692.57
943,933.69
Lavadoras
Automticas
0.03
0.14
0.11
0.61
0.72
0.22
0.79
0.37
0.14
(0.07)
1.00
0.39
(0.09)
0.45
0.49
0.64
0.48
0.41
0.46
0.36

Foges
0.43
0.55
0.47
0.54
0.54
0.06
0.31
0.56
0.55
0.51
0.39
1.00
0.10
0.32
0.32
0.18
0.40
0.40
0.31
0.47

Condicionadores Aspiradores de Batedeiras de

de Ar
P
Bolo
Cafeteiras - Filtro
(0.07)
0.26
0.20
0.09
(0.16)
0.33
0.21
0.14
(0.27)
0.25
0.07
0.02
(0.12)
0.52
0.50
0.53
0.02
0.60
0.53
0.54
0.47
0.02
0.32
0.23
0.07
0.48
0.64
0.76
0.46
0.16
0.49
0.12
0.07
0.15
0.33
(0.00)
0.42
0.09
0.14
(0.23)
(0.09)
0.45
0.49
0.64
0.10
0.32
0.32
0.18
1.00
(0.03)
0.05
(0.23)
(0.03)
1.00
0.59
0.60
0.05
0.59
1.00
0.76
(0.23)
0.60
0.76
1.00
0.31
0.51
0.76
0.50
0.20
0.57
0.83
0.60
0.17
0.56
0.90
0.62
(0.10)
0.54
0.62
0.50

0.27
0.20
0.02

0.39
0.17
0.08

(0.19)
(0.38)
0.74

0.57
0.35
(0.01)

0.60
0.15
0.13

0.51
0.47
(0.20)

vs de uma promoo, j que tem um maior desvio-padro do que o Ar Condicionado.

Portteis
Espremedores Ferros de Passar
Processadores Secadores/Mo
de Frutas
Roupa
Liquidificadores de Alimentos
deladores
2,412,026.46
11,933,961.98 12,108,833.33 2,010,485.00 2,059,899.17
820,626.93
3,414,428.58
3,181,167.37
854,214.38
652,680.47

Tostadores
278,577.08
157,498.14

Espremedores Ferros de Passar

Processadores Secadores/Mo
de Frutas
Roupa
Liquidificadores de Alimentos
deladores
0.29
0.24
0.18
0.49
0.48
0.34
0.24
0.17
0.60
0.55
0.21
0.06
0.07
0.52
0.42
0.54
0.42
0.45
0.51
0.49
0.65
0.45
0.53
0.56
0.52
0.33
0.41
0.30
(0.15)
(0.14)
0.59
0.54
0.57
0.34
0.27
0.67
0.49
0.55
0.43
0.22
0.52
0.33
0.40
0.59
0.45
0.39
0.21
0.15
0.37
0.22
0.48
0.41
0.46
0.36
0.27
0.40
0.40
0.31
0.47
0.39
0.31
0.20
0.17
(0.10)
(0.19)
0.51
0.57
0.56
0.54
0.57
0.76
0.83
0.90
0.62
0.60
0.50
0.60
0.62
0.50
0.51
1.00
0.73
0.74
0.63
0.54
0.73
1.00
0.78
0.49
0.50
0.74
0.78
1.00
0.58
0.56
0.63
0.49
0.58
1.00
0.73

Tostadores
0.28
0.34
0.26
0.14
0.24
(0.26)
0.12
(0.31)
(0.04)
(0.30)
0.20
0.17
(0.38)
0.35
0.15
0.47
(0.01)
0.20
0.09
0.31

0.54
(0.01)
0.38

0.50
0.20
0.18

0.56
0.09
0.20

0.73
0.31
(0.06)

1.00
0.53
(0.13)

0.53
1.00
(0.46)

Ventiladores
8,906,273.33
4,836,782.78
Ventiladores
(0.14)
(0.15)
(0.26)
(0.16)
0.01
0.28
0.04
0.46
0.17
0.49
0.02
0.08
0.74
(0.01)
0.13
(0.20)
0.38
0.18
0.20
(0.06)

(0.13)
(0.46)
1.00

Perodo
Jan-95
Feb-95
Mar-95
Apr-95
May-95
Jun-95
Jul-95
Aug-95
Sep-95
Oct-95
Nov-95
Dec-95
Jan-96
Feb-96
Mar-96
Apr-96
May-96
Jun-96
Jul-96
Aug-96
Sep-96
Oct-96
Nov-96
Dec-96
Jan-97
Feb-97
Mar-97
Apr-97
May-97
Jun-97
Jul-97
Aug-97
Sep-97
Oct-97
Nov-97
Dec-97
Jan-98
Feb-98
Mar-98
Apr-98
May-98
Jun-98
Jul-98
Aug-98
Sep-98
Oct-98
Nov-98
Dec-98

Rad-Grav
2,996,600.00
2,192,050.00
3,473,050.00
3,571,600.00
2,890,300.00
3,883,150.00
4,475,100.00
4,311,650.00
2,196,950.00
3,210,100.00
6,289,250.00
3,904,000.00
1,897,650.00
1,877,350.00
1,851,750.00
2,663,200.00
3,061,450.00
2,947,100.00
3,024,650.00
3,214,650.00
3,019,300.00
4,275,200.00
4,683,650.00
2,316,000.00
2,262,250.00
2,627,950.00
3,565,600.00
2,182,600.00
3,258,600.00
1,726,300.00
1,948,650.00
2,290,850.00
2,518,900.00
2,371,400.00
1,704,700.00
1,836,650.00
1,626,300.00
1,474,350.00
2,273,950.00
1,941,850.00
1,576,350.00
1,677,650.00
1,260,100.00
1,681,200.00
1,550,250.00
1,612,050.00
2,301,450.00
1,768,400.00

Sist. Som
114,257,760.00
100,466,400.00
129,155,040.00
162,749,280.00
128,625,600.00
161,420,160.00
174,531,360.00
158,198,400.00
136,832,160.00
176,712,000.00
225,123,360.00
159,179,040.00
133,294,080.00
130,091,040.00
129,290,880.00
135,902,400.00
155,725,440.00
155,743,200.00
159,355,680.00
155,699,040.00
164,393,280.00
176,393,760.00
191,187,360.00
128,346,720.00
111,615,360.00
124,544,160.00
127,970,400.00
131,249,760.00
136,389,600.00
118,090,080.00
103,802,880.00
114,208,800.00
116,276,640.00
122,852,640.00
90,489,600.00
89,155,680.00
69,082,080.00
70,117,920.00
104,576,160.00
81,599,520.00
60,738,720.00
68,179,680.00
78,403,200.00
94,604,640.00
72,545,760.00
66,081,120.00
100,761,600.00
72,757,440.00

CD Player
18,115,360.00
15,517,680.00
15,428,000.00
22,739,580.00
23,640,180.00
28,036,020.00
31,871,740.00
39,291,240.00
23,987,500.00
30,547,440.00
39,488,460.00
32,306,080.00
18,355,520.00
27,551,900.00
30,260,920.00
25,487,740.00
38,291,840.00
31,621,320.00
34,259,660.00
33,155,000.00
32,505,960.00
31,505,420.00
32,134,700.00
20,461,860.00
21,534,220.00
14,614,040.00
18,904,620.00
17,722,060.00
21,132,180.00
16,093,760.00
18,558,060.00
16,436,900.00
11,221,400.00
15,456,500.00
10,739,560.00
9,230,580.00
8,820,180.00
6,437,580.00
10,523,340.00
6,960,840.00
5,984,620.00
5,644,900.00
10,744,120.00
8,500,980.00
5,928,380.00
3,187,820.00
2,984,140.00
2,012,100.00

TV Cores
153,742,050.00
166,997,700.00
192,883,050.00
214,243,200.00
190,678,950.00
216,026,100.00
235,476,450.00
268,953,300.00
235,104,750.00
305,374,950.00
327,816,000.00
222,390,900.00
222,643,350.00
250,547,400.00
309,337,200.00
304,249,950.00
354,028,050.00
342,764,550.00
376,751,700.00
357,299,550.00
377,210,700.00
359,146,350.00
372,709,350.00
217,048,950.00
226,351,800.00
301,118,850.00
354,877,650.00
325,704,150.00
318,321,000.00
289,985,850.00
317,816,550.00
311,695,200.00
316,611,900.00
305,903,250.00
200,479,950.00
257,314,500.00
113,235,750.00
143,914,050.00
212,104,350.00
287,853,750.00
311,294,700.00
272,329,200.00
180,452,250.00
202,938,300.00
178,690,050.00
246,256,200.00
273,946,500.00
203,556,600.00

VCR
37,605,600.00
48,557,200.00
60,264,800.00
64,220,400.00
46,320,400.00
58,782,800.00
62,786,400.00
76,366,800.00
64,335,600.00
88,765,600.00
99,004,400.00
62,420,000.00
63,591,200.00
65,440,000.00
80,197,200.00
97,547,600.00
88,492,000.00
94,946,000.00
105,324,800.00
106,258,400.00
118,251,200.00
101,190,400.00
106,970,400.00
53,218,400.00
56,784,000.00
64,170,400.00
102,507,200.00
98,300,800.00
92,423,200.00
89,387,600.00
92,192,800.00
96,614,800.00
88,892,000.00
92,002,800.00
41,634,000.00
64,884,400.00
62,142,400.00
54,324,800.00
82,237,600.00
67,353,600.00
72,460,000.00
58,614,400.00
55,107,600.00
74,624,400.00
53,062,000.00
79,828,800.00
81,489,200.00
55,726,800.00

#N/A

Camcorder
3,368,000.00
3,663,000.00
3,442,000.00
4,431,000.00
4,376,000.00
4,018,000.00
3,912,000.00
4,256,000.00
4,960,000.00
6,325,000.00
3,024,000.00
5,772,000.00
4,036,000.00
4,080,000.00
2,270,000.00
4,292,000.00
6,183,000.00
6,454,000.00
9,647,000.00
5,455,000.00
6,577,000.00
11,327,000.00
14,932,000.00
10,250,000.00
9,621,000.00
11,341,000.00
13,137,000.00
12,955,000.00
6,414,000.00
8,888,000.00
9,478,000.00
11,439,000.00
11,299,000.00
8,595,000.00
10,461,000.00
23,498,000.00
8,472,000.00
9,028,000.00
16,692,000.00
7,450,000.00
8,683,000.00
9,948,000.00
10,128,000.00
8,959,000.00
17,089,000.00
12,190,000.00
31,007,000.00
10,667,000.00

Microondas
10,619,400.00
15,232,800.00
20,681,700.00
21,401,700.00
15,358,800.00
18,624,600.00
20,784,900.00
21,846,900.00
17,603,400.00
24,370,500.00
28,270,800.00
21,769,200.00
17,694,000.00
20,823,900.00
28,762,800.00
35,511,000.00
36,390,600.00
33,360,000.00
34,553,100.00
34,508,700.00
39,673,500.00
48,969,000.00
41,403,300.00
23,171,100.00
20,728,800.00
27,064,500.00
45,044,400.00
54,408,000.00
49,331,400.00
45,010,500.00
36,607,200.00
35,272,500.00
43,173,300.00
36,951,600.00
25,952,400.00
29,569,800.00
23,997,000.00
22,008,600.00
51,495,600.00
39,399,300.00
36,371,100.00
32,161,200.00
33,750,900.00
31,296,000.00
29,180,700.00
34,620,900.00
49,660,200.00
28,302,600.00

Refrigeradores
115,659,000.00
100,311,500.00
127,969,500.00
114,023,500.00
135,306,500.00
118,187,000.00
121,969,500.00
137,565,500.00
118,198,000.00
134,411,500.00
163,276,000.00
128,746,000.00
143,095,000.00
151,522,000.00
154,122,500.00
167,152,500.00
165,433,000.00
152,933,500.00
146,390,500.00
160,408,000.00
198,754,500.00
212,136,500.00
208,750,000.00
160,334,500.00
170,684,000.00
176,966,000.00
178,056,000.00
168,988,500.00
138,042,500.00
93,979,500.00
130,512,000.00
142,482,500.00
155,838,000.00
175,848,000.00
160,359,500.00
168,325,500.00
128,820,500.00
153,112,000.00
155,089,500.00
134,212,000.00
88,027,500.00
68,853,000.00
106,144,500.00
117,153,500.00
128,334,500.00
151,876,000.00
171,210,500.00
200,905,000.00

Freezers
28,820,400.00
30,005,500.00
37,874,900.00
30,627,800.00
34,522,600.00
27,666,100.00
24,639,300.00
27,972,000.00
34,900,600.00
33,756,100.00
40,013,400.00
31,957,100.00
35,035,700.00
32,438,700.00
35,801,500.00
39,959,500.00
41,965,000.00
32,413,500.00
32,049,500.00
42,800,100.00
42,390,600.00
47,038,600.00
55,535,900.00
38,058,300.00
33,032,300.00
45,476,900.00
40,433,400.00
33,032,300.00
27,570,900.00
14,095,200.00
26,404,700.00
23,755,200.00
29,527,400.00
34,710,900.00
24,966,200.00
29,525,300.00
30,515,100.00
28,467,600.00
26,698,000.00
19,765,900.00
13,540,800.00
10,776,500.00
17,153,500.00
15,011,500.00
18,872,000.00
21,061,600.00
23,254,000.00
27,601,700.00

Congeladores /
Cons
Horizontais
38,327,100.00
32,585,000.00
39,666,200.00
36,262,100.00
40,649,700.00
28,628,600.00
26,792,500.00
42,443,800.00
41,164,200.00
51,029,300.00
55,335,000.00
43,375,500.00
50,515,500.00
46,874,100.00
36,902,600.00
33,903,800.00
30,177,000.00
28,501,200.00
30,841,300.00
47,705,700.00
48,174,000.00
57,764,000.00
57,169,000.00
52,777,200.00
48,756,400.00
51,526,300.00
38,598,000.00
33,905,200.00
32,944,100.00
25,670,400.00
30,206,400.00
43,187,900.00
53,318,300.00
52,866,800.00
43,409,800.00
38,403,400.00
36,037,400.00
30,617,300.00
28,463,400.00
23,132,900.00
17,878,000.00
16,176,300.00
19,074,300.00
25,844,700.00
26,798,800.00
36,429,400.00
37,080,400.00
47,513,200.00

Lavadoras
Automticas
37,984,500.00
42,980,250.00
45,560,250.00
51,708,000.00
38,611,500.00
48,935,250.00
46,664,250.00
41,094,750.00
35,015,250.00
53,896,500.00
53,479,500.00
36,068,250.00
37,922,250.00
51,999,000.00
53,277,750.00
65,631,750.00
66,853,500.00
74,305,500.00
80,019,000.00
88,079,250.00
84,366,000.00
88,098,750.00
77,909,250.00
49,454,250.00
47,490,000.00
52,239,750.00
70,296,000.00
89,429,250.00
82,731,000.00
91,677,750.00
80,759,250.00
57,579,000.00
58,548,000.00
62,556,750.00
47,526,000.00
45,540,000.00
44,998,500.00
55,151,250.00
80,156,250.00
69,309,750.00
67,386,750.00
29,075,250.00
62,019,750.00
58,563,000.00
72,513,000.00
54,396,750.00
54,783,000.00
63,606,750.00

Foges
87,267,500.00
77,271,000.00
82,593,000.00
78,926,500.00
80,813,500.00
72,538,750.00
69,253,000.00
83,054,250.00
79,855,750.00
88,117,750.00
90,489,000.00
88,999,000.00
73,635,500.00
79,226,500.00
89,652,500.00
82,498,000.00
98,455,000.00
79,866,250.00
95,989,500.00
98,625,000.00
98,137,750.00
############
############
97,362,750.00
76,755,250.00
74,990,750.00
89,025,750.00
99,787,750.00
92,434,250.00
83,926,500.00
91,650,000.00
79,521,500.00
79,237,750.00
87,633,000.00
59,709,250.00
65,902,250.00
57,825,750.00
52,018,500.00
63,666,750.00
60,235,000.00
57,354,500.00
54,884,250.00
68,706,000.00
77,483,250.00
64,467,500.00
79,516,000.00
############
############

Condicionadore Aspiradores de
s de Ar
P
15,449,400.00
4,607,850.00
14,832,450.00
6,601,350.00
17,436,150.00
6,900,450.00
11,871,900.00
8,032,350.00
11,794,050.00
5,783,850.00
13,702,950.00
5,968,500.00
16,116,300.00
7,279,200.00
21,939,300.00
8,315,100.00
21,946,050.00
8,527,950.00
19,510,650.00 10,256,700.00
27,620,550.00
9,377,400.00
20,118,150.00
5,435,100.00
20,418,750.00
4,332,750.00
21,456,900.00
6,202,950.00
13,095,000.00 10,430,250.00
14,784,750.00
8,105,100.00
15,133,050.00
6,928,050.00
13,457,700.00
5,725,800.00
19,933,200.00
9,760,350.00
26,321,850.00
8,789,550.00
24,585,300.00
8,968,650.00
24,534,900.00
9,744,900.00
25,733,700.00 10,279,950.00
20,699,550.00
5,205,300.00
17,372,700.00
3,108,000.00
15,369,300.00
6,714,750.00
9,528,300.00
7,918,050.00
11,930,400.00
8,975,400.00
9,360,900.00
7,796,400.00
8,941,950.00
7,080,900.00
9,850,500.00
8,739,300.00
15,614,100.00
9,857,100.00
32,313,600.00
8,877,000.00
30,971,250.00
9,473,850.00
27,159,300.00
7,157,100.00
33,143,850.00
2,592,300.00
27,860,850.00
5,473,500.00
29,708,100.00
5,154,450.00
25,303,050.00
8,480,100.00
13,626,000.00
9,448,650.00
13,369,050.00
4,568,100.00
12,276,000.00
7,743,000.00
14,509,350.00
8,709,300.00
22,976,550.00
6,991,950.00
21,957,300.00
9,304,650.00
40,822,650.00
7,728,750.00
39,403,800.00
8,163,750.00
35,851,950.00
5,235,600.00

Batedeiras de
Bolo
3,773,040.00
4,624,140.00
5,630,760.00
5,017,080.00
4,708,620.00
3,800,460.00
4,661,160.00
4,178,160.00
5,474,580.00
6,828,120.00
6,428,820.00
4,898,160.00
3,395,760.00
4,462,320.00
7,470,720.00
6,725,820.00
6,140,160.00
6,093,540.00
4,560,720.00
5,547,660.00
7,255,260.00
7,236,660.00
10,322,220.00
4,545,060.00
3,052,020.00
4,745,520.00
9,872,880.00
9,393,840.00
6,286,740.00
5,191,680.00
5,011,200.00
5,658,780.00
4,746,420.00
7,105,200.00
7,769,640.00
4,661,640.00
4,248,840.00
4,242,360.00
8,034,120.00
10,081,740.00
4,422,000.00
3,799,200.00
3,944,700.00
4,107,780.00
5,613,060.00
5,939,700.00
8,408,220.00
4,484,340.00

Cafeteiras - Espremedores
Filtro
de Frutas
1,711,800.00 1,880,270.00
1,797,650.00 1,435,630.00
3,012,250.00 2,503,130.00
3,195,050.00 1,329,930.00
2,567,000.00 1,455,020.00
2,773,300.00 1,543,045.00
2,661,100.00 1,842,400.00
1,989,750.00 1,729,735.00
2,778,100.00 1,967,105.00
3,181,000.00 2,404,010.00
2,817,500.00 3,128,090.00
2,075,750.00 2,662,870.00
1,970,300.00 1,697,255.00
2,365,000.00 1,706,845.00
3,609,350.00 2,881,235.00
3,787,650.00 3,420,725.00
3,321,750.00 2,401,525.00
2,740,900.00 2,687,895.00
3,449,750.00 2,075,745.00
3,172,850.00 3,536,505.00
3,260,400.00 4,383,260.00
3,466,200.00 3,281,390.00
4,241,600.00 4,588,465.00
1,864,050.00 2,072,840.00
1,607,250.00 1,488,690.00
2,251,300.00 2,055,620.00
4,135,000.00 3,442,495.00
4,112,650.00 3,443,265.00
4,533,850.00 1,966,685.00
4,524,350.00 1,712,025.00
3,583,150.00 2,274,580.00
2,733,250.00 2,598,330.00
2,996,550.00 3,453,240.00
3,252,750.00 2,867,620.00
3,191,250.00 3,277,785.00
1,925,000.00 2,745,330.00
1,418,300.00 2,092,650.00
1,978,250.00 1,755,565.00
5,468,250.00 3,716,895.00
5,408,900.00 2,595,810.00
3,136,750.00 1,128,435.00
3,129,150.00 1,407,420.00
2,673,250.00 2,026,605.00
2,275,050.00 1,745,870.00
2,668,300.00 2,169,440.00
2,437,950.00 2,306,605.00
4,171,200.00 3,226,125.00
1,928,700.00 1,665,265.00

Ferros de Passar
Roupa
5,482,925.00
9,417,050.00
13,603,000.00
12,746,625.00
8,593,725.00
10,223,675.00
8,543,825.00
10,148,200.00
14,296,700.00
12,671,975.00
14,248,925.00
13,482,650.00
3,976,825.00
8,587,125.00
14,855,925.00
13,013,450.00
9,848,900.00
12,356,375.00
11,522,050.00
12,928,050.00
14,116,075.00
14,718,025.00
19,948,350.00
15,282,550.00
5,074,875.00
10,296,400.00
18,126,925.00
16,985,350.00
10,788,925.00
10,265,950.00
12,505,625.00
10,679,650.00
12,760,250.00
13,228,700.00
14,946,800.00
12,277,575.00
7,198,225.00
11,175,150.00
15,110,150.00
16,789,975.00
7,441,950.00
8,814,500.00
8,768,450.00
10,072,900.00
13,716,825.00
10,585,400.00
18,229,200.00
12,377,450.00

Liquidificadores
8,145,400.00
9,491,600.00
13,035,760.00
9,904,320.00
9,453,040.00
9,618,400.00
8,485,200.00
10,414,000.00
12,046,760.00
13,691,000.00
12,278,520.00
9,839,040.00
8,517,880.00
11,995,080.00
14,040,280.00
15,467,760.00
14,597,640.00
14,268,080.00
10,462,520.00
11,853,640.00
14,746,920.00
14,101,360.00
21,687,960.00
10,130,080.00
6,998,720.00
11,012,000.00
20,340,760.00
15,738,800.00
11,425,360.00
7,599,520.00
10,734,240.00
11,469,360.00
11,538,000.00
14,049,440.00
14,027,240.00
7,461,760.00
10,250,520.00
12,441,920.00
16,485,720.00
16,697,960.00
10,696,280.00
7,734,680.00
10,177,040.00
11,390,160.00
13,086,200.00
14,041,240.00
17,102,280.00
10,452,560.00

Processadores
de Alimentos
2,442,960.00
972,000.00
2,928,600.00
2,427,600.00
1,490,160.00
1,735,320.00
1,789,680.00
2,732,640.00
1,817,040.00
2,716,320.00
2,728,200.00
1,612,440.00
1,720,800.00
2,472,480.00
3,681,720.00
2,978,760.00
2,457,000.00
1,802,160.00
1,943,760.00
2,946,600.00
2,245,920.00
2,702,400.00
3,860,760.00
955,800.00
1,415,160.00
1,894,320.00
2,811,600.00
4,293,120.00
2,296,200.00
1,549,680.00
1,819,440.00
1,357,800.00
2,793,000.00
2,624,640.00
1,874,760.00
1,059,000.00
1,171,320.00
1,082,400.00
2,817,480.00
2,045,280.00
771,240.00
583,200.00
840,480.00
1,418,760.00
1,125,000.00
1,354,440.00
1,739,640.00
604,200.00

Secadores/Mo
deladores
Tostadores
1,639,000.00 179,100.00
2,083,640.00 227,050.00
3,540,480.00 646,500.00
2,953,080.00 617,600.00
2,278,440.00 341,000.00
2,115,880.00 500,050.00
1,886,920.00 345,950.00
2,024,840.00 227,250.00
1,870,200.00 425,000.00
3,157,080.00 319,050.00
2,637,880.00 279,400.00
1,386,240.00 279,000.00
1,669,240.00 121,100.00
1,456,480.00 166,700.00
2,807,400.00 409,900.00
3,051,360.00 602,250.00
2,185,360.00 193,750.00
2,188,360.00 334,250.00
1,817,920.00 444,900.00
2,357,480.00 276,600.00
3,096,680.00 251,700.00
2,295,680.00 234,150.00
3,537,800.00 356,600.00
1,384,160.00 101,700.00
1,279,200.00
58,600.00
1,511,280.00
55,050.00
2,339,920.00 191,400.00
2,954,480.00 263,500.00
2,468,480.00 608,550.00
1,632,400.00 609,050.00
2,147,240.00 323,400.00
2,200,040.00 154,800.00
2,027,840.00 149,700.00
2,447,320.00 154,850.00
2,484,080.00 110,350.00
1,146,920.00
40,450.00
1,068,000.00 133,400.00
1,207,480.00 128,750.00
1,918,200.00 286,300.00
1,798,960.00 252,050.00
2,012,600.00 167,100.00
1,603,840.00 329,750.00
1,450,760.00 154,200.00
1,305,800.00 329,650.00
1,496,440.00 310,650.00
1,704,520.00 261,400.00
2,527,160.00 342,400.00
720,600.00
75,800.00

Ventiladores
11,817,280.00
8,483,360.00
6,120,720.00
3,854,680.00
3,205,520.00
3,383,960.00
1,660,800.00
1,418,640.00
12,126,600.00
10,333,400.00
13,010,600.00
7,487,760.00
10,142,680.00
7,153,520.00
4,886,360.00
4,137,240.00
6,730,480.00
4,119,320.00
3,817,680.00
12,256,000.00
17,111,800.00
15,312,600.00
13,319,440.00
10,632,280.00
12,165,480.00
3,955,520.00
4,378,000.00
4,930,360.00
3,228,560.00
2,922,280.00
4,968,000.00
10,186,880.00
13,381,280.00
16,417,880.00
17,668,000.00
11,314,920.00
16,540,280.00
13,905,120.00
12,207,520.00
7,740,280.00
4,766,240.00
2,847,640.00
4,146,400.00
16,196,880.00
11,559,640.00
11,576,920.00
11,859,920.00
16,114,400.00