Mapa da Produção

de Conteúdo
Posicionamento: __________________________ ;
______________________________________________
Assuntos Gerais:
• 1. __________________________________________

• 2. __________________________________________

• 3. __________________________________________

• 4. __________________________________________

• 5. __________________________________________

• 6. __________________________________________

• 7. __________________________________________

• 8. __________________________________________

• 9. __________________________________________

• 10. _________________________________________

Mapa da Produção de Conteúdo 2

Assuntos Específicos:
• 1. _________________________________________

• 2. ________________________________________

• 3. ________________________________________

• 4. ________________________________________

• 5. ________________________________________

• 6. ________________________________________

• 7. ________________________________________

• 8. ________________________________________

• 9. ________________________________________

• 10. _______________________________________

Mapa da Produção de Conteúdo 3

Perguntas para caixinha:
(Relacionados aos temas dos assuntos gerais)

1.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

2.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

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3.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

4.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

Mapa da Produção de Conteúdo 5

5.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

6.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

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7.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

8.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

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9.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

10.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

Mapa da Produção de Conteúdo 8

Ideias para o feed:
(Relacionados aos temas dos assuntos gerais)

1.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

2.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

Mapa da Produção de Conteúdo 9

3.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

4.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

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5.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

6.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

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7.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

8.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

Mapa da Produção de Conteúdo 12

9.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

10.
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________
• _______________________________________

Mapa da Produção de Conteúdo 13

Passos a serem
executados:
1. Montar conteúdo para story dentro da linha editorial.
Mínimo 15 stories por dia. Oscilar entre conteúdo e
lifestyle.

2. Montar conteúdo para feed dentro da linha

editorial. 1 feed por dia. Montar mapa do feed.

3. Mapear conteúdos de outros produtores de

conteúdo.

Mapa da Produção de Conteúdo