91expressesdeBusinessEnglishutilizadas

porprofissionaisglobais

Omundodosnegciosestcadavezmaisacelerado.Avelocidadecomqueainternetea
tecnologiaestocrescendotransformouomundoempresarial.Novosmodelosdenegcio,mudanas
nascadeiasdeproduoeprincipalmentemaiorvolumedeinteraescomunicaoentrepessoas
delocaisdistantes.
Sejaemumaentrevistasdeempregoviaskypecomempregadorestrangeiroouapresentando
projeesfinanceirasparaoinvestidorinternacional,alinguagemaferramentaquevaipotencializar
oufrearodesenvolvimentodosseusobjetivos.
Muitosidiomaseexpressessousadosnomundodosnegcios.Sevocnoentender
algumasdestasexpresespodefacilmenteficarperdidonaconversaedeixarpassaraoportunidadeda
suavida.
Comointuitodeajudarprofissionaisdasreasdegesto,finanaseconsultoria,desenvolvemos
estematerialcomprincipaisexpressesutilizadasnoambienteprofissionalinternacional.Bomproveito!
1

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

24/7

24horaspordia,7diasporsemana.

Theconveniencestoreonthecornerisopen
24/7
.

atoughbreak

Quandoalgoinfelizmenteacontece,podeser

Itwas
atoughbreak

foruswhenCarolinequit.

chamadodetoughbreak."

Shewasoneofourtopperformers.

Estarmaisavanadodoquesuacompetio.

We'reinvestingalotofmoneyinresearchand

aheadofthe

developmentsowecanstay
aheadofthecurve.

curve

aheadofthe

Estar"aheadofthepack"significasermelhor

Ifwewanttostay

aheadofthepack
,we'regoing

pack

oumaisbemsucedidodoqueacompetio.

tohavetoworkreallyhardandcontinuetoinnovate.

ASAP

Contraode"assoonaspossible.",assim

Ineedtofinishthesereports.Mybossneedsthem

quepossvel.

ASAP.

"Atstake"significaestaremrisco.

I'malittlenervousaboutgivingthispresentation.

atstake

There'salot
atstake.

backtosquare
one

Voltarestacainicial.

Ourprogrammersidentifiedwhattheythoughtthe
problemwaswiththesoftware.Afterworkingfor
severalhours,itturnsoutthattheproblemis
somethingtotallydifferent,soitlookslikewehave
togo
backtosquareone.

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

backtothe

Comearalgodoincionovamente,voltando

Theprototypewasn'tsuccessful.Wehavetogo

drawingboard

paraafasedeplanejamento,desenho.

backtothedrawingboard.

backroomdeal

umacordooudecisofeitossemqueo

Ithinktheygotthegovernmentcontractbecauseof

pblicogeraltenhaconhecimento.

a
backroomdeal.

behind

Pelascostasdealgum.Significafazeralgo

Shedidn'tthinkitwouldbefairtogo
behindhis

someone's

semquealgumsaiba,escondido..

back
andtalktomanagement,sosheconfronted

back

himdirectly.

behindthe

Acontecerportrsdacena.Oqueacontece

Theymakeitlooksoeffortless,buttheydoalotof

scenes

emsegredoounoemfrentedopblicoem

hardworkandplanning
behindthescenes
.

geral.

bigpicture

Tudoqueestenvolvidocomumasituaoem

Eventhoughweallhaveveryspecifictaskstodo,

particularchamadodebigpicture."

ourmanagermakessurewedon'tlosesightofthe

bigpicture.

bythebook

Conformeolivro.Fazercoisasdeacordocom

Therearealotofregulatoryindustriesthatauditus

apolticadaempresaoulei.Seguirasregras

onaregularbasis.It'simportantthatwedo

100%.

everything
bythebook
.

catchsomeone

Suerpreenderalgumfazendoalgoqueno

Mikewas
caughtoffguard
whentheyaskedhim

offguard

esperado.Pegaralgumcomaguardabaixa.

todirectthemeeting.

EXPRESSES

OQUESIGNIFICAM

changeofpace

Algodiferentedarotina,doshorriosnormais.

EXEMPLOSDEAPLICAO

Itsnicetogoonbusinesstripsbecause
itsa
changeofpace.

comeupshort

Tentaralcanaralgomasfalhar.Utilizado

Thecharityfundraiserwassupposedtoraisethree

quandoalgumfalhaaobuscarametae

milliondollars,butthey
cameupshort
.

acabafazendomenosdoqueoprojetado.

cornera

Mercadodaesquina.Expressoutilizada

Applehas
corneredthemarket
onmp3players.

market

quandoalgumjdominaalgummercado.

Theyhaveaverylargepercentageofmarketshare.

cutcorners

Reduziralgunsaspectosdoobjetivoinicial

Wedon't
cutcorners
onourluxuryproducts.They

paraencontrarumaformamaisfciloubarata

areallmadetohighstandardswithmaterialsofthe

defazeralgo.

highestquality.

cutthroat

Significaquealgomuitointenso,agressivo.

Inbusinessschool,thecompetitionwas
cutthroat.

diamondinthe

Umdiamantebrutoalgooualgumcom

Hewasa
diamondintherough.
Hewasreally

rough

muitopotencialmasqueprecisadetrabalho

intelligentandhadgreatideas,buthismanagement

paraestarpronto.

andEnglishskillsweren'tverygood.

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

easycome,

Expressoparainformarquealgoganho

Alotofpeoplewhoinheritmoneywasteitonstupid

easygo

facilmente,tambmperdidafacilmente.

things.Iguessit's
easycome,easygo.

Geralmenteutilizadaapsalgumaperda.

fiftyfifty

Significaumadivisoentre2pessoasou

MybusinesspartnerandIspliteverything
fiftyfifty.

entidades,sendo50%paraumae50%paraa
outra,

fromthe

Significacomearalgo,umprojetoouum

groundup

negciodozero.

gameplan

umaestratgiaouplano.

BillGatesbuiltMicrosoft
fromthegroundup.

They'renotsurewhattheir
gameplan
isforthe
upcomingelection.

getbackin/into

Significaseacostumarafazeralgoquevoc

Ourcompanyshutsdownoperationsforthree

theswingof

paroudefazerduranteumtempo.Pegaro

weeksduringtheholidayseason.WhenIgobackto

things

ritmonovamente.

workinJanuary,it'salwaysdifficultto
getbackin

theswingofthings.

getdownto

Parardefalarsobreassuntossecundriose

Well,everyone'shere,andIknoweveryoneisvery

business

falardetpicossriosrespeitodotrabalho.

busy.So,let's
getdowntobusiness
andtalk
abouttheproposal.

gettheball

Comearalgumacoisa,umprojetopor

Wereallyneedto
gettheballrolling
onthis

rolling

exemplo.Colocarpararodar.

project.ThedeadlineisinJune,andit'salready
April.

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

givesomeone

Dizerparaalgumqueeleouelafezumbom

Theboss
gaveBrianapatontheback
for

apatonthe

trabalho.

comingupwithsuchagoodidea.

give

Significanoaprovaralgumasugesto.

Ican'tbelieveshe
gaveusthethumbsdown
.I

something/som

Indeferiroprocesso.

thoughtitwasagreatidea.

give

Significaaprovaralgumasugesto.Deferiro

They
gaveournewproposalthethumbsup.

something/som

processo..

We'regoingouttocelebratetonight.

Quebrar.Significaquandoalgumoualguma

Therewastoomuchcompetitionandtheirexpenses

empresaperdetodoodinheiroquetinha

weretoohigh.Theyeventually
wentbroke.

back

eonethe
thumbsdown

eonethe
thumbsup

gobroke

anteriormente.

godownthe

Quandovocperdealgumacoisa.Irpeloralo.

drain

Hedroppedoutofcollegeinhisthirdyearand
nevercontinuedhisstudies.Allofhishardworkand
money
wentdownthedrain.

gotheextra

Significafazeralgoamaisdoqueaspessoas

We
gotheextramile
forourcustomers.If

mile

esperamdevoc.Fazerumamilhaamais.

someoneisdissatisfiedwithapurchase,werefund
theirmoneyandofferthemadiscountontheirnext
purchase.

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

gothroughthe

Quandoalgoestcrescendorapidamente,

We'rereallyhappythatournumberofFacebook

roof

tantoquejatravessouotelhado.

followershas
gonethroughtheroof.

grayarea

Sealgoestnareacinza,significaqueest

Iaskedourlawyersifitwaslegal,andtheysaidit

indefinido,nofcildecategorizar.

wasn'tclear.It'sina
grayarea.

groundbreakin

Quandoalgoestquebrandoosolo,significa

TheiPhonewasa
groundbreaking
pieceof

queinovadoreestimergindo.

technologywhenitwasreleasedin2008.

handsaretied

Quandovocnotemcontrolealgumda

Iwouldlovetogetyouajobatmycompany,butmy

situao,estdemosatadas.

handsaretied.
Managementisn'thiringany
additionalemployeesthisyear.

hitthenailon

Fazeroudizeralgo100%correto.

thehead

inanutshell

infullswing

IagreewithJohn100%.Ithinkhereally
hitthenail

onthehead.

Empoucaspalavras.Apenasacascada

Inanutshell,
thisbookisabouthowtomotivate

informao.

employees.

Seumprojetoest"infullswing,"significaque

Constructiononthenewsiteis
infullswing
now.

foicompletamenteiniciadoeestprogredindo
muitobem.

intheblack

Seumaempresaestintheblack,significa

We'renothavingagreatyear,butatleastwe're
in

queestotendolucro.

theblack
.

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

inthedriver's

Estarnoassentodomotoristasignificaestar

I'mnotusedtobeing
inthedriver'sseat
.Ishould

seat

comocontroledasituao.

probablybuysomemanagementbooks.

inthered

Quandoumaempresaest"novermelho"

WhenIstartedmyownbusiness,wewere
inthe

significaquenoestotendolucroeesto

red
forthefirsttwoyears.Wedidn'tseeaprofituntil

operandocomprejuzo.

thethirdyear.

keepyoureye

Manterseusolhosnabolasignificafocare

Iknowwecandoit.Wejustneedto
keepoureye

ontheball

concentrarsenoseuobjetivo.

ontheball
andnotloseourfocus.

laststraw

Significaoltimoaborrecimento,distrbioou

OurbosswasunhappywithBrian'sperformancefor

traioquefazalgumdesistir,perdera

awhile,butwhenhecametoworkthreehourslate

pacinciaeficarmuitobrava.

withoutcalling,itwasthe
laststraw.

Aprenderascordassignificaaprenderas

Ilikemynewposition.Imstartingto
learnthe

diretrizesbsicasdealgo.

ropes.

Umtirolongoalgocombaixaprobabilidade

Winningthelotteryisa
longshot
,butmillionsof

deacontecer.

peoplestillbuylotterytickets.

Furonaleiacontecequandoalegislao

Somepeoplecomplainthatmillionairesavoid

omiteounodeixaclaraalgumainformao.

payingtaxesbyfinding
loopholes
intaxlaws.

learntheropes

longshot

loophole

Estasituaopermitequepessoase
empresastiremvantagemdasituaoe
paguemmenosimpostos,porexemplo.

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

Apple
lostsomeground
toSamsunglastquarter.

loseground

PerderSolosignificaperderalguma

(oppositeisto

vantagem,como(marketshare,porexamplo)

"gainground")

paraacompetidor..

loselose

Umasituaodeperderouperderacontece

It'sa
loselosesituation
.Iftheylayoffmore

situation
(also

quandoalgumprecisaescolherentrevrias

workers,they'llgetbadpress.Iftheydon'tlayoff

calleda"nowin

opesetodassoruins.

moreworkers,theywon'tbeabletocompete.

NovesCincoajornadanormalde

Shewastiredofworkinga
ninetofive
job,soshe

trabalho.Otermoexistepoisemmuitos

tookhersavingsandstartedarestaurant.

situation")

ninetofive

escritriosohorriodetrabalhodas9AMs
5PM.

nobrainer

Quandoumadecisorealmentebviafcil

Takingthenewjobwasa
nobrainer
.Theyoffered

detomarnoprecisausarocrebro.

memoremoney,abetterschedule,andmore
vacationdays.

nostrings

Quandoalgumestdandoalgosem

Theywillletyoutrytheproductforfreewith
no

attached

expectativaderetorno.Noexistemcondies

stringsattached
.Ifyoudon'tlikeit,thereisno

pracordadas.

pressuretobuyitorgivethemanythinginreturn.

Senohtempoparaperder,significaque

ItoldthemI'dsendtheemailbytheendoftheday

hmuitapressoparacompletaralgo

andit'salready4:45.Ineedtogettowork.There's

rapidamente.

notimetolose.

notimetolose

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

Quandoumasoluonoefetiva,as

Idon'tthinkthatidea's
goingtofly
.Let'skeep

pessoasdizemqueelanovaivoar.

generatingideas.

Estarnabolasignificaestaralertaeatendo

Mynewpersonalassistantisworkingoutwell.He's

scoisas.

really
ontheball.

onthesame

Seduaspessoasestonamesmapgina

Let'sgooverthedetailsofwhatweagreedonjust

page

elasestoconcordandosobrealgo.

tomakesurethatwe're
onthesamepage.

ontopof

Estarnotopodealgosignificaestarno

Ireadalottostay
ontopofthelatestchanges
in

something

controledasituaoeconscientedas

myindustry.

notgoingtofly

ontheball

mudanas.

onyourtoes

Estarnosdedosdopsignificaestaralerta.

Stay
onyourtoes
.Anythingcanhappen.

outintheopen

Sealgoestcuabertosignificaquede

Ithinkit'sagoodpolicytodothings
outinthe

conhecimentopblicoenoescondidodas

open
becausepeoplegetsuspiciousifyoudo

pessoas.

thingsinsecret.

outoftheloop

Estarforadocrculosignificanosaberde

IfeltlikeIwas
outoftheloop
afterbeingon

(opposite:inthe

algoqueumseletogrupodepessoassabe.O

vacationfortwoweeks.

loop)

opostodentrodocrculosignificafazer
partedogrupodepessoascominformaes
queosoutrosnotem.

10

EXPRESSES

pinkslip

OQUESIGNIFICAM

Significaquealgumfoidemitido.

EXEMPLOSDEAPLICAO

Theygavehimthe
pinkslip
.Hewasn'tperforming
verywell.

playhardball

Sercompetitivodeumamaneiracruel,sem

He
playedhardball
togetwhereheis,soIwould

mostrarmisericrdia.Fazerqualquercoisa

becarefulwhatyousayanddoaroundhim.

paravencer.

putall

Colocartodososovosemumascesta

It'snotgoodtoonlyinvestinthestockmarket.You

someone's

significaapostartudoemapenasumaopo

don'twantto
putallyoureggsinonebasket.

eggsinone

paratrazerosucesso.

basket

putthecart

Colocarocarrinhonafrentedoscavalos

Theyweretryingtofindinvestorswithouteven

beforethe

significapensarsobrecoisasnaordemerrada.

havingabusinessplan.Theywere
puttingthecart

horse

raisethebar

beforethehorse.

Elevarabarrasignificaaumentaras

Thenewsoftwareisgettinggreatreviews.Itlooks

expectativaseexigncias.Normalmente

likethey'vereally
raisedthebar
forthe

utilizadoparacriaralgomelhordoqueo

competition.

existente..

redtape

"FitaVermelha"refernciaaoacessode

Thenewlawisgoingtocreatealotofextra
red

regras,procedimentoseregulamentaesque

tape
andwe'regoingtohavetopayourlawyersa

dificultamalgumprocesso.

lotmoremoney.

11

EXPRESSES

rocktheboat

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

Balanarobarcosignificaaucasproblemas

Hethoughtaboutdemandingaraise,butthenhe

ouperturbaralgumasituaopacfica.

decidedhedidn'twantto
rocktheboat.

run/goaround

Correremcrculossignificafazeramesma

I'vemadephonecallsalldayandhaven'tmadea

incircles

coisavriasvezessemconseguirnenhum

singlesale.IfeellikeI'vebeen
runningaroundin

resultado.

circles
allday.

Umaapostasegurasignificaalgoque

It'sa
safebet
thatsmartphoneswillbemuchmore

provavelmentevaiacontecer.

advancedin10years.

Fazeralgoatqueestejafinalizado.

ItoldmybossthatIreallywantedtosee
my

safebet

seesomething
through

currentprojectthrough
beforetakingonanother
project.

severties

shoot

Cortaroslaossignificacolocarumfimna

Wehadto
severties
withseveralofoursuppliers

relao..

duetolateshipments.

Negaralgo,comoumapropostaouideia.

It'sbestnotto
shootideasdown
duringa

something

brainstormingsession.Thegoalistogenerate

down

ideas,nottocriticizethem.

smoothsailing

"NavegaoSuave"umtermousadopara

Onceourlargestcompetitorwentoutofbusiness,it

(orclearsailing)

descreversituaesondeosucessofoi

was
smoothsailing.

alcanadosemdificuldades.

12

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

standone's

SevocDefendeseuTerreno,significaque

Wetriedtochangethedresscode,butHuman

ground

vocnovaimudardeopinioouposio.

Resources
stoodtheirground.

stateoftheart

Algoquemodernoetecnologicamente

BillGateslivesina
stateoftheart
homewithalot

avanado.

ofmoderntechnologythatmostpeopledon'thave
accessto.

takesomething

Aceitaralgumasituaocontraavontade,sem

Theproposedlawwouldkillourindustry,butwe're

lyingdown

lugarcontra.

notgoingto
takeitlyingdown
.We'regoingto
fightbackandtrytomakesurethelawdoesn'tget
passed.

takethebullby

Confrontardiretamenteumasituaodifcil.

Oneofourmidlevelmanagerswasn'tverypopular
andwascausingsomeproblems,sowe
tookthe

thehorns

bullbythehorns
andreplacedhimwithsomebody
else.

talksomeone

Convenceralgumfazeralgo.

Iwashesitanttoredesignourwebsite,butmy
employees
talkedmeintoit
.I'mgladtheydid.The

intosomething

newsiteismuchbetterthanthepreviousone.

talksomeone
outof

Convenceralgumnofazeralgo.

Iwantedtomakearealestateinvestment,butmy
financialadviser
talkedmeoutofit.

something

13

EXPRESSES

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

theelephantin

Refernciaumgrandeproblemaqueobvio

Weshouldhavebeentalkingaboutourhugedebt,

theroom

masningumquerfalarsobre.

butitseemedlikenoonewantedtotalkabout

the

elephantintheroom
.

thinkbig

Teraltasexpectativasegrandesplanosparao

I'mnotcontentwithjustopeningoneortwomore

futuro.

stores.I'm
thinkingbig
Ithinkwecanopen10
morestoresinthenextfiveyears.

time'sup

Otempodealgumparaalgumaatividade

Ithinkhis
time'sup
astheCEO.They'regoingto

terminou.

replacehimassoonastheyfindasuitable
candidate.

twist

Persuadirouconvenceralgumfazeralgo

Theownerthoughttheadvertisingbudgetwasa

someone'sarm

queeleouelanoquerfazer.

littlehigh.Wehadto
twisthisarm
togethimto
agreetoit.

underthetable

upintheair

Algofeitosecretamentepossivelmenteilegal

Toavoidpayingtaxes,theypaidsomeoftheir

feitopordebaixodamesa

employees
underthetable.

Quandoaindanohdecisosobrealgo.

We'relookingforatestmarketrightnow,but
nothinghasbeendecidedyet.Everything'sstill
up

intheair.

uphillbattle

Algoquedifcildeatingir,poisexistem

Winningtheelectionisgoingtobean
uphillbattle
.

obstaculosedificuldadesnocaminho.

Hedoesn'thavealotofsupportatthemoment.

14

EXPRESSES

whitecollar

OQUESIGNIFICAM

EXEMPLOSDEAPLICAO

ColarinhoBrancoalgumquetrabalhaem

Therearemostlymanufacturingpositionshere.

umescritrioatendimentoaocliente,vendas,

Therearen'talotof
whitecollar
jobshere.

gerncia.OinversoBlueCollarWorker,
quealgumquetrabalhaoperacionalmente
comasprpriasmosmanufatura,
construo,manuteno.

winwin

Situaoganhaganhaquandotodosos

Wewerehappytogetthecontract,andtheywere

situation

envolvidospercebemvalornatroca.

happytogetsuchagoodprice.Itwasa
winwin

situation.

writingonthe

Refernciaumaevidnciaclaradequealgo

I'mgoingtogetmyresumeready.Icanseethe

wall

possivelmentenegativoestprestes

writingonthewall.

acontecer.

yesman

Algumquesempreconcordacomasordens

Thecompanyisn'tlookingtohiresomeonewhois

deseussuperiores.

goingtotrytomakealotofchanges.They're
basicallyjustlookingfora
yesman
.

AGlobalGlobalBankingSchoolofereceeducaoexecutivavoltadoparaoMercadoFinanceiroeBancriopara
profissionaisdetodomundo.Prestamosserviosparagrandesempresas,bancosefundosdeinvestimentosem
SoPaulo,LondreseNovaYork.
Conheamaissobrenossoscursos
clicandoaqui
ContatonoBrasilatravsdoemail
rose.correa@globalbankingschool.com
15