LINGUAGEM CINEMATOGRÁFICA

O QUE É
LINGUAGEM?
Professora Me Bárbara Cabral
 LINGUAGEM CINEMATOGRÁFICA

"EU GOSTO
DO ABSURDO DIVINO
DAS IMAGENS"
MANOEL DE BARROS
CIÊNCIA EM TORNO DA
LÍNGUA

1. Gramática: disciplina normativa que visa

formular formas corretas e incorretas.

2. Filologia (Wolf 1777/ língua escrita) > fixar,

interpretar,comentar

3. Gramática comparada > falta natureza do objeto

de estudo
MATÉRIA DA
LINGUÍSTICA
TODAS MANIFESTAÇÕES DA LINGUAGEM
Filosofia
HUMANA = LÍNGUAS E EXPRESSÕES
Psicologia
Sociologia
Antropologia
Filologia
FENÔMENO
LINGUÍSTICO
CINEMA É
LINGUAGEM:
FÍSICO
SOM - INSTRUMENTO DA LINGUAGEM FISIOLÓGICO
LADO INDIVIDUAL = FALA
PSÍQUICO
LADO SOCIAL = LÍNGUA
LADO SOCIAL E INDIVIDUAL = LINGUAGEM
 ESFERA QUE CORRESPONDE A LÍNGUA

PONTO DE PARTIDA:
CÉREBRO = CONCEITOS +
REPRESENTAÇÕES DOS
SIGNOS LINGUITICOS OU
IMAGENS ACÚSTICAS
Fenômeno psíquico
SEMIOLOGIA
CIÊNCIA QUE ESTUDA OS SIGNOS NA VIDA SOCIAL

Linguística parte da semiologia

O línguista deve conhecer o maior número de línguas para tirar

delas o que se há de universal.
SIGNO
LINGUÍSTICO
É ARBITRÁRIO
 SIGNO SIGNIFICANTE SIGNIFICADO
CONCEITO E
É o elemento É o conceito, o
IMAGEM
tangível, ente abstrato do
ACÚSTICA
signo.
perceptível,
material do
signo.
ASSIM COMO NA LÍNGUA ESCRITA E NA
LÍNGUA FALADA, EM QUE SE UTILIZA
LETRAS, FONEMAS, PALAVRAS E
SENTENÇAS, O CINEMA TAMBÉM POSSUI
SUA ESTRUTURA.
 PLANO

CENA
UNIDADES
CINEMATOGRÁFICAS SEQUÊNCIA

PLANO-
SEQUÊNCIA
 ENQUADRAMENTOS

PLANO GERAL
GRANDE PLANO GERAL

PLANO-MÉDIO PSYCHOGRAPHIC
MITCH BLOOM
MARKETING WHIZ

Author of The Handbook of Market

Segmentation
Presentations are communication tools that can be
demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience.

Co-Writer of Lifestyles and

Segmenting the Market
Presentations are communication tools that can be
demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience.

MASTERING THE ART OF SELLING PRESENTATION

LAUNCHING A PRODUCT
TIMELINE FOR A SUCCESSFUL INTRODUCTION

Messaging Start building Check in with Set up

and market market product
positioning anticipation affiliates storefront
Start with an outline Start with an outline Start with an outline Start with an outline
of topics and identify of topics and identify of topics and identify of topics and identify
highlights. highlights. highlights. highlights.
 ONLINE PRODUCT LAUNCH
Presentations are communication tools that can be
demonstrations, lectures, speeches, reports, and
more. Most of the time, they’re presented.

TRADITIONAL PRODUCT LAUNCH

Presentations are communication tools that can be
demonstrations, lectures, speeches, reports, and
more. Most of the time, they’re presented.
 Post-Product Launch Mandatories

Gain feedback Make iterations Study analytics

Start with an outline of topics Start with an outline of topics Start with an outline of topics
and identify highlights. and identify highlights. and identify highlights.
 CASE STUDY: ZEROIL FACE MASK PRODUCT

Presentations are communication tools that can

be demonstrations, lectures, speeches, reports,
and more. Most of the time, they’re presented
before an audience.
PROMOTING
Video Marketing
Presentations are communication tools that can be

YOUR PRODUCT demonstrations, lectures, speeches, reports, and more.

Most of the time, they’re presented before an audience.

Website
PUT YOUR PRODUCT OUT THERE
Presentations are communication tools that can be
IN THE MARKET demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience.

Social and Mobile Marketing

Presentations are communication tools that can be
demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience.

MASTERING THE ART OF SELLING PRESENTATION

Presentations are communication tools
that can be demonstrations, lectures,
speeches, reports, and more. Most of the
time, they’re presented before an audience.

MASTERING THE ART OF SELLING PRESENTATION

 Video Marketing

Presentations are communication tools that can be demonstrations, lectures,

speeches, reports, and more. Most of the time, they’re presented before an audience.

MASTERING THE ART OF SELLING PRESENTATION

WEBSITE
OPTIMIZE FOR SEO AND CONVERSION

Presentations are communication tools that can be

demonstrations, lectures, speeches, reports, and
more. Most of the time, they’re presented before an
audience. They have a variety of purposes, making
them powerful tools for convincing.

MASTERING THE ART OF SELLING PRESENTATION

SOCIAL AND MOBILE
MARKETING
ANNOUNCE, LISTEN, AND ENGAGE

Presentations are communication tools that can be

demonstrations, lectures, speeches, reports, and
more. Most of the time, they’re presented before an
audience. They have a variety of purposes, making
them powerful tools for convincing.

MASTERING THE ART OF SELLING PRESENTATION

 TOP PRODUCT
125

100 CATEGORIES
IN 2020
75

BASED ON AVERAGE PRODUCT VOLUME

50 Presentations are communication tools that can

be demonstrations, lectures, speeches, reports,
and more. Most of the time, they’re presented

25 before an audience.

0
Food Cosmetic Apparel Automotive

MASTERING THE ART OF SELLING PRESENTATION

CUSTOMER
40

ACQUISITION
COST
30

AVERAGE BASED IN THE LAST 5 MONTHS 20

Presentations are communication tools that can

be demonstrations, lectures, speeches, reports,
and more. Most of the time, they’re presented 10

before an audience.

0
June July August September October

MASTERING THE ART OF SELLING PRESENTATION

MEET THE TEAM Isabel Mercado
Marketing Director and Consultant

THE BRAINS BEHIND

MTEO INSTITUTE OF MANAGEMENT
Daphne Harrison
Senior Brand Manager

Jennifer Luddington
Analyst and Researcher

MASTERING THE ART OF SELLING PRESENTATION

 Find Us On Social Media

MTEO INSTITUTE OF
@MTEOInstitute @MTEOInstituteMgt
MANAGEMENT
Start with an outline of topics Start with an outline of topics
Start with an outline of topics
and identify highlights. and identify highlights.
and identify highlights.
GET IN TOUCH WITH US
Mailing Address
123 Anywhere St., Any City, State, Country 12345

Email Address
hello@reallygreatsite.com

Phone Number
123-456-7890
THANK YOU FOR
PARTICIPATING!
Questions? Let us know!