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MarcaGestoEstratgicaConceptImagemnaJSTOR

MarcaGestoEstratgicaConceptImagem
C.WhanPark,BernardJ.JaworskieDeborahJ.Maclnnis
JournalofMarketing
Vol.50,N4(Outubrode1986),pp.135145
Publicadopor:AmericanMarketingAssociation
DOI:10,2307/1251291
EstvelURL:http://www.jstor.org/stable/1251291
Contagemdepginas:11

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