AB#"!$BC$,&8'+B!'"!,D!,&*#E!'%&'$BC$,&'*F"3#"&'%!'*$,,#*G,#!'$'!'3!E!'$BDH,#*!'%!'"&D#*&1#BI!

Samira Peduti Kahil

PSICOESFERA: USO CORPORATIVO DA ESFERA TÉCNICA DO TERRITÓRIO E O NOVO

ESPÍRITO DO CAPITALISMO

Psychoesphere: corporate use of territory’s technical sphere and the new spirit of capitalism

Samira Peduti Kahil

A,!C$BB!,&'%!B'"+,B!B'%$'J,&%+&KL!'$'AGB<J,&%+&KL!'$I'J$!M,&N&.
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RESUMO: !"#$%&'#()!*'%&*+,'#-"&./%,!01&'2!&'#1')"#$.&1'%"#$13,"*#45&1'$,'*&/,'%6-$/-,0-/&$%78-,'/$3,"*#-
cional levariam, necessariamente, à renovação das sociabilidades. Mas, o que dizer quando nenhum
acontecimento, nenhum evento é capaz de romper a estabilidade dos padrões éticos normativos dos
sistemas de ações hegemônicos de nossas sociedades capitalistas? Este artigo visa compreender tal
fenômeno, retomando de maneira sistemática a idéia de psicoesfera e tecnoesfera. Para tanto, procura
analisar a indissociabilidade dos sistemas técnicos e dos sistemas de ações; indissociabilidade fundada
$!*#'"#-/,$#(/.#.&'%6-$/-,0-/&$%78-#'-#+#9'.&'-,$1%/%!/"':#(,"&1'&'-"/%6"/,1'$,"*#%/:,1'.&';!1%/8-#-
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desagregação e decomposição das sociabilidades, precedida pelo aprofundamento das desigualdades
territoriais.

Palavras-chave8 AB#"!$BC$,&>'[$"3!$BC$,&>'R&"#!3&1#%&%$'*F"3#"!<"#$3*HN"&>'/B!'%!'*$,,#*G,#!>

ABSTRACT: @,"'1,*&'%/*&'/%'A#1'=&(/&:&.'%B#%'%B&')"&#%'%"#$13,"*#%/,$1'/$'%B&'%&-B$/-#(01-/&$%/8-0/$3,"*#%/,$'1C1%&*'
would lead, necessarily, to the renewal of sociabilities. But what to say when neither an incident nor an
event is capable of breaking up the stability of the normative ethical models from the hegemonic action
systems of our capitalist societies? This article aims to understand such phenomenon, systematically
retrieving the psychosphere and technosphere idea. For so, it seeks to analyze the inseparability of tech-
$/-#('1C1%&*1'#$.'1C1%&*1',3'#-%/,$1D'/$1&+#"#=/(/%C'&1%#=(/1B&.'/$'#'%&-B$,01-/&$%/8-'"#%/,$#(/%C'-#+#=(&'
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even in a geographical environment where it is evident the sociability’s dissolution and disintegration,
preceded by the deepening of territorial inequalities.

Keywords:'AB\"]!BD]$,$>'[$"]3!BD]$,$>'[$"]3!<B"#$3*#N"',&*#!3&1#*\>'/B$'!C'*$,,#*!,\>

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Samira Peduti Kahil
INTRODUÇÃO: UM RECLAMO E ALGUMAS
PREMISSAS PARA DESARMAR O RACIOCÍ-
NIO
Insistentemente temos reclamado esclareci<
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5YghR)h_'ihRjiQOkQR.'@l=;.'D>@47>
Nossa época, cheia de paradoxos, de difícil vi-
1/=/(/.#.&'&'.&'.&8$/45&1'-,*+(&E#1'.&1#8#*'
nossa capacidade de entendimento e concei-
tualização. Durante séculos caminhamos do
desconhecido ao conhecido; e agora fazemos
a viagem em sentido inverso, do conhecido ao
desconhecido: nada nos escapa e, no entanto
tudo nos escapa. A histórica oposição entre o
conhecido e o desconhecido, entre a essência
e aparência, entre o ideológico e o real, é hoje
uma oposição entre o Mundo e suas imagens
que podem ser fabricadas e impostas como
se elas fossem o Mundo (SANTOS, 1995, p.
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historicidade e o controle. (...) As instituições
têm sempre uma história, da qual são pro-
dutos. (...) e, pelo simples fato de existirem,
controlam a conduta humana, estabelecendo
padrões previamente estabelecidos que a
canalizam em uma direção por oposição às
muitas outras direções possíveis. (...) Dizer
que um segmento da atividade humana foi
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da atividade foi submetido ao controle social
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A sociedade que está para ser libertada dos
grilhões do trabalho [pelo progresso tecnoló-
gico] é uma sociedade de trabalhadores, que
requer de seus membros um funcionamento
automático, como se a vida individual houves-
se sido afogada no processo vital da espécie
e a única decisão ativa exigida do indivíduo
fosse deixar-se levar... uma sociedade que já
não conhece aquelas outras atividades supe-
riores e mais importantes em benefício das
quais valeria a pena conquistar essa liberdade
(ARENDT, 1991, p. 12).
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REFERÊNCIAS
YghR)h.'[>'v>_'ihRjiQOkQR.'k>'Dialética do
esclarecimento: C,&MI$3*!B'N1!BGN"!B>'R#!'%$'}&3$#<
,!8'}!,M$'|&]&,'Q%>.'@l=;'q@l99r>
YRQ)g[.'i>'A Condição Humana>'R#!'%$'}&3$#,!8'
o!,$3B$'/3#E$,B#*d,#&.'@ll@'q@l;=r>'
UQRJQR.'A>_'z/PjkY)).'[>'A Construção social
da Realidade. [,&*&%!'%$' !"#!1!M#&'%!'P!3]$"#I$3<
to.'A$*,GD!1#B8'{!-$B.'@l=;'q@lZ6r>
Uhz[Y) jO.'z>_'PiOYAQzzh.'s>'Le Nouvel Esprit
du Capitalisme>'A&,#B8's%#*#!3B'J&11#I&,%.'@lll>'
 AB#"!$BC$,&8'+B!'"!,D!,&*#E!'%&'$BC$,&'*F"3#"&'%!'*$,,#*G,#!'$'!'3!E!'$BDH,#*!'%!'"&D#*&1#BI!
PYRgh h.'o>'i>'Empresário industrial e desenvol-
vimento econômico>' L!'A&+1!8'g#C$1.'@l:4>
oROY 'oOzih.'h>'e !"#&1<%$I!",&*&B'BL!'!B'!+*,!Bf>'
Folha de São Paulo>'P&%$,3!'hD#3#L!.' L!'A&+1!.'4='
V+1>'@ll9>
iQzzQR.'>'Sociología de la Vida Cotidiana>'U&,<
"$1!3&8'Q%#"#!3$B'A$3H3B+1&.'@ll@'q@l:?r>'
ihRjiQOkQR.'k>'Eclipse da Razão.'R#!'%$'}&3$#,!.'
Q%#*!,#&1'z&0!,'%!'U,&B#1.'@l:Z'q@l9:r>'
jYiOz.' >'A>'Uso do território brasileiro: densidade
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C,!3*'%&'&M,#"+1*+,&'I!%$,3&'T',$M#L!'P$3*,&1'%!'U,&<
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R#!'%$'}&3$#,!8'A&-'$'[$,,&.'@l:=>'
€€€€€€>' eA!%$,' $' R$D,$B$3*&KL!f>' Revista Estudos
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DF,#!%$'*$"]3#"!<B"#$3*#N`+$>'Cahier de Géographie
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