Smart Advertising Benchmarks 2011 PT

ndices de Referncia
O que torna um anncio inteligente?
7 boas prticas para criar um
anncio inteligente
2011 MediaMind Inc. All rights reserved.
7 boas prticas para criar um anncio inteligente
ndice
3
Dwell, a maneira inteligente de medir resultados
A criao de anncios mais inteligentes
12
Resumo dos ndices de referncia
13
Tabelas com Resultados por Regio

13 Austrlia e Nova Zelndia 17 Oriente Mdio e frica
14 Oeste da sia
18 Amrica do Norte
15 Europa
19 Sul da sia
16 Amrica Latina
20
Tabelas com Resultados por Pas

20 Argentina
33 Grcia / Hong Kong
45
Portugal
21 Austrlia
34 Hungria / ndia
46
Romnia / Rssia
22 ustria
35 Indonsia / Irlanda
47
Cingapura
23 Blgica
36 Israel
48
frica do Sul
24 Brasil
37 Itlia
49
Espanha
25 Canad
38 Japo / Coreia
50
Sucia
26 Chile / China
39 Malsia
51
Sua
27 Colmbia / Chipre
40 Mxico
52
Taiwan
28 Dinamarca
41 Holanda
53
Tailndia
29 Dubai
42 Nova Zelndia
54
Turquia
30 Finlndia
43 Noruega / Paquisto
55
Reino Unido
31 Frana
44 Filipinas / Polnia
56
Estados Unidos
32 Alemanha
57
Definies dos Segmentos pela MediaMind
58
Definies das Mtricas pela MediaMind

1
Use vdeos
O vdeo atrai mais internautas e faz com que passem mais tempo com seu anncio.
Faa com que seu vdeo se inicie automaticamente

Um vdeo iniciado automaticamente se destaca mais entre o contedo da pgina, alm
de aumentar o nvel de engajamento.
Ajuste o anncio ao contedo da pgina

Os anncios inseridos junto a contedos relevantes obtm melhores resultados que os
anncios situados em espaos non-premium ou em redes sociais.
Use anncios Rich Media e mais visveis para a publicidade

Os Commercial Breaks (Pausas Publicitrias) atraem mais a ateno dos internautas.
Por outro lado, os anncios expansveis mantm o usurio engajado por mais tempo.
Use anncios sincronizados

A criatividade integrada alcana Taxas de Dwell mais altas do que apenas colocar dois
anncios separados em uma pgina web.
Aproveite a otimizao criativa dinmica

A otimizao automtica, includa na ferramenta Smart Versioning da MediaMind,
melhora os resultados e serve o criativo mais adequado em todas as impresses.
Inclua o Ad Exchange s compras de espao publicitrio

Alm de reduzir os custos, h o incremento das converses ao ser possvel alcanar o
pblico-alvo atravs de compras no mercado Ad Exchange (bolsa de anncios).
Dwell, a maneira inteligente de medir resultados

Como entender o efeito da marca sobre os anncios? A resposta simples. Devemos mensurar o engajamento. A MediaMind
utiliza duas mtricas: Taxa de Dwell (Dwell Rate) e a Durao Mdia de Dwell (Average Dwell Rate). A Taxa de Dwell mede
a proporo de impresses de Rich Media ativadas intencionalmente. Para isso acontecer, o internauta pode pressionar
uma tecla, interagir ou clicar. A Durao Mdia de Dwell medida em segundos pelos usurios que realizam algum tipo de
engajamento com o anncio. Em ambos os casos, so excludos os Dwells (interaes) no-intencionais com durao inferior
a um segundo.
O Dwell oferece uma estimativa da proporo de impresses que os usurios visualizaram com grande probabilidade. Esses
internautas tendem a seguir o movimento do cursor do mouse com os olhos. O Dwell mede a proporo das impresses que
registraram um contato significativo durao superior a um segundo com o cursor do mouse. Ainda que possam haver
usurios que tiveram contato com os anncios, mas no os tocaram com o mouse, o Dwell permite determinar o nmero
de internautas que, com grande probabilidade, realmente viram a pea publicitria.
Alm disso, um estudo realizado em conjunto pela MediaMind, Microsoft Advertising e comScore revela que o Dwell possui
um efeito real sobre a mtrica de marca. Os resultados da pesquisa indicam que os internautas expostos a campanhas com
um Dwell alto so trs vezes mais propensos a pesquisarem por palavras-chave relacionadas marca. O interesse em realizar
esse tipo de busca cai consideravelmente para os usurios que tiveram contato com campanhas de Dwell baixo. Mesmo
assim, as campanhas com Dwell elevado aumentam o trfico na web do anunciante em 69% e o engajamento com a marca,
fator que incrementa o nmero de visitas pgina do anunciante e o tempo de permanencia nela.1
O estudo est disponvel para download em http://advertising.microsoft.com/europe/dwell-on-branding
A criao de anncios mais inteligentes

Nem todos os anncios so elaborados da mesma maneira. E uma pergunta no sai da cabea dos anunciantes: Como posso melhorar os
resultados das minhas campanhas online? Para encontrar a resposta e descobrir qual a estratgia mais eficiente, a MediaMind analisou
aproximadamente 300 mil anncios criativos e mais de 100 bilhes de impresses. Em primeiro lugar, no existe uma frmula mgica
e o sucesso depende, em grande medida, da execuo criativa da campanha. No entanto, existem sete recomendaes simples que os
anunciantes devem levar em conta para criar anncios mais inteligentes e aumentar os nveis de engajamento de suas campanhas.
1. Use vdeos
O vdeo possui dois efeitos sobre o internauta:
Atrai a ateno do internauta para anncios dinmicos da pgina web, desviando-a do contedo editorial online, que contm
principalmente texto.
Permite que o internauta passe mais tempo interagindo com o anncio, por ocorrer o aumento do tempo de reteno.
Grfico 1: Performance do Dwell com vdeos criativos

Taxa de Dwell
Durao Mdia de Dwell (seg)
6,3%
47,7
5,2%
Rich Media sem Vdeo
Rich Media com Vdeo
Rich Media sem Vdeo
52,9
Rich Media com Vdeo
Fonte: Pesquisa MediaMind, 2011.
A incorporao de um vdeo ao anncio criativo um mtodo simples porm eficiente para conseguir que o internauta engaje mais com a
pea publicitria. Um estudo englobando todos os anunciantes que trabalham com a plataforma MediaMind traz um resultado interessante.
A pesquisa realizada entre o terceiro trimestre de 2010 e o segundo trimestre de 2011 comprova que as peas publicitrias com vdeos
aumentam, em mdia, a ateno do internauta ao anncio em 22%, incrementando a Taxa de Dwell de 5,2% para 6,3%. Alm disso, a
reteno, ou seja, a Durao Mdia de Dwell, passa de 48 a 53 segundos, ou seja, um aumento de 11%.
2. Faa com que seu vdeo se inicie automaticamente

Caso um vdeo seja utilizado em uma campanha online, convm que se inicie automticamente, ao invs de esperar que seja ativado pelo
internauta. De acordo com o estudo da MediaMind, os vdeos com inicializao automtica alcanam nveis mais elevados de Taxa de
Dwell e de Taxa de Cliques (CTR), em comparao com Banners Expansveis e Banners Polite. Em relao Durao Mdia de Dwell, os
resultados so diferentes.
Grfico 2: Performance de vdeos iniciados automaticamente e pelo internauta

Iniciados
Banner
Automaticamente
Expansvel
Iniciados pelo
usurio
Polite
Banner
9,2%
53,0
63,6
8,4%
Iniciados
Automaticamente
3,7%
0%
5%
Dwell Rate
0,32%
48,7
4,2%
Iniciados pelo
usurio
0,43%
0,14%
36,7
10%
20
40
0,14%
60
0,0%
0,2%
0,4%
Taxa de Cliques (CTR)
Os resultados fazem sentido porque o vdeo iniciado automaticamente ofecere mais visibilidade ao internauta. No caso dos banners
expansveis, o vdeo permanece oculto atrs do painel. Consequentemente, o usurio no consegue perceb-lo logo em um primeiro
momento. Uma boa recomendao seria destacar o vdeo em primeiro plano e permitir que o internauta reproduza uma verso de alta
qualidade depois de ele expandir o banner.
3. Ajuste o anncio ao contedo da pgina

Percebemos que um anncio inserido em meio a um contedo relevante consegue apresentar melhores resultados. Alguns contedos, como, por exemplo,
Msica, Entretenimento, Finanas, Home Pages de sites, Tecnologia e Infantil costumam alcanar nveis mais altos de Taxa de Dwell, Tempo de Dwell Mdio e
CTR (Taxa de Cliques) comparados a contedos mais gerais como RON (Run of Network ou banner do anunciante capaz de rodar em qualquer site da rede), ROS
(Run of Site ou situao em que o banner passa aleatoriamente em qualquer local do site) e redes sociais. Trs razes explicam essas diferenas de performance:
O contedo um indicador muito eficiente para verificar o interesse do internauta. As pessoas que frequentam pginas com assuntos relacionados a
Finanas, sem dvida, esto mais interessadas em obter informaes sobre produtos financeiros. O mesmo acontece no caso de visitantes de pginas com
contedo relacionado tecnologia. Os visitantes dessas pginas tendem a comprar novos gadgets.
Os internautas costumam passar mais tempo em pginas com contedo relevante em comparao a contedos mais gerais. Alm disso, quanto mais
tempo permanecem navegando pelo contedo do Publisher, mais provvel que vejam o anncio e engajem com ele. Geralmente, as pessoas permanecem
muito tempo conectadas a redes sociais, entrando e saindo delas vrias vezes durante o dia. Porm, no costumam ficar muito tempo na mesma pgina.
Os anncios em pginas com contedos relevantes so mais oportunos, j que transmitem sua mensagem a usurios que esto consumindo informaes
referentes ao mesmo tema e, por isso, so mais receptivos mensagem da marca.
Portanto, convm posicionar anncios com formato Rich Media em pginas com contedo mais relevante para o internauta, ao invs de coloc-lo em pginas
non-premium que apresentam temas mais gerais. O contedo relevante impulsiona o engajamento e os cliques. Dessa forma, seu anncio criativo apresentar
resultados mais eficientes.
Grfico 3: Dwell segundo o entorno e a localizao do anncio

Taxa de
Cliques
IM
0,1%
0,2%
0,3%
0,4%
0,5%
Correio Eletrnico
Mapas
Mdia
RON
Tecnologia
Finanas
Msica
Jogos
Entretenimento
Home Page
Eletrnicos
Tempo
ROS
Turismo
Notcias
Sade e BelezaEstilo de vida
Redes Sociais
Automveis
Esportes
Infantil
Mdia
Taxa de Dwell
Fonte: Pesquisa MediaMind, 2011, Global.
4. Use formatos Rich Media e mais visveis para a publicidade

Diferentes formatos publicitrios podem ter finalidades distintas, dependendo dos objetivos da campanha. Por exemplo, formatos como o
Homepage Takeover, Banner Expansvel, Banner Peelback e Videos Extender so muito teis para a reteno do internauta. Esse anncios parecem
pequenos em principio, mas crescem at ocuparem um bom espao na pgina. Esses formatos de maior tamanho permitem incluir mais contedo
no anncio, aumentando a Durao Mdia de Dwell pois o internauta dedica mais tempo ao banner e tem uma excelente experincia de marca.
Os Commercial Breaks (pausas publicitrias) assim como os Floating Ads (anncios flutuadores) e os Overlays (sobrepostos) oferecem uma
experincia ligeiramente diferente. Esses anncios so capazes de provocar um impacto muito forte e prendem a ateno dos usurios, elevando
a Taxa de Dwell. Uma proporo relativamente alta de internautas posiciona o cursor do mouse sobre esses banners por mais de um segundo.
Essa ao permite supor que eles reconheceram a mensagem publicitria. No entanto, esses formatos apresentam uma Durao Mdia de
Dwell mais baixa e, consequentemente, oferecem nveis de reteno inferiores.
Grfico 4: Dwell segundo formato publicitrio

Taxa de
Cliques
0,1%
IM
0,5%
1,0%
1,5%
1,9%
Peelback
Video Extender
Banner Expansvel
Skin
Sidekick
Homepage Takeover
Polite Banner
Single Expandable
Push Down Banner
Eyeblaster TV
Overlay
Window Ad
Floating Ad
Commercial Break
Mdia
Taxa de Dwell
5. Use anncios sincronizados

Existe um mtodo capaz de desviar a ateno do internauta do contedo do Publisher e aumentar a visibilidade sem ser intrusivo. Os
anncios sincronizados ocupam duas posies diferentes e criam uma experiencia unificada. Uma das vantagens importantes trazidas por
esse formato que sua totalidade maior que a soma das suas partes, ou seja, os dois banners podem interagir entre si e, dessa forma,
ocupam mais espao na pgina.
Uma anlise de milhares de anncios sincronizados mostra que uma maior visibilidade aumenta tanto a Taxa de Dwell como o CTR (Taxa
de Cliques) para cada um dos anncios criativos. Portanto, as peas publicitrias sincronizadas alcanam valores mais altos de Taxa de Dwell
e de CTR que a simples colocao de dois anncios regulares na mesma pgina. A Durao Mdia de Dwell costuma dividir-se entre os
dois anncios e, dessa forma, acaba sendo mais baixa.
Grfico 5: Dwell para anncios sincronizados

Taxa de Dwell
Durao de Dwell (seg)
6,6%
50,1
5,6%
42,4
Anncios Normais Anncios Sincronizados
0,40%
0,37%
0,35%
0,30%
0,25%
0,24%
0,20%
0,15%
0,10%
0,05%
0,00%
6. Aproveite a Otimizao Criativa Dinmica

A otimizao criativa, includa na ferramenta Smart Versioning, permite aos anunciantes aproveitarem os desejos de seu pblico para
oferecerem os anncios criativos mais adequados e capazes de provocarem o engajamento dos internautas. Comparando constantemente
os resultados de cada verso do anncio e apresentando a melhor opo ao internauta, a otimizao criativa pode garantir a eficincia
mxima das peas publicitrias.
Trata-se de um algoritmo de aprendizagem que recebe atualizaes constantes de acordo com as aes realizadas pelos internautas ao
interagirem com a campanha. O algoritmo troca o criativo em funo das respostas dos internautas, servindo as verses dos anncios que
registram maior probabilidade de cliques, converses, interaes ou Dwell.
A otimizao criativa auxilia os anunciantes porque eles no precisam adivinhar qual criativo melhor ou qual imagem, cpia ou fonte
convm ser utilizada. Os anunciantes podem disponibilizar todas suas ideias criativas e deixar que o algoritmo entregue as verses capazes
de gerar mais respostas entre os internautas em um determinado momento.
A otimizao criativa tambm pode distinguir diferenciais minsculos entre verses de anncios similares. Vamos tomar como exemplo
duas chamadas para uma mesma ao: Clique aqui para receber um desconto de um dlar e Clique aqui para receber um desconto de
10%. Ainda que ambas possam ser economicamente equivalentes, possvel que a segunda opo gere mais cliques. Sem a otimizao
criativa, em virtude do tempo perdido para escolher a verso que funciona melhor, pode ser tarde demais para conseguir um impacto
significativo para a performance global da campanha. Porm, com a otimizao criativa, os anunciantes conseguem reduzir o risco de
apresentarem anncios criativos pouco eficientes e adotarem uma estratgia mais ousada e inovadora de publicidade online.
Grfico 6: Dwell com optimizao automtica

Taxa de Dwell
3,8%
Durao de Dwell (seg)
42,5
3,7%
3,7%
3,7%
3,6%
3,6%
3,5%
38,5
3,5%
3,5%
3,4%
Outros
Otimizao
automtica
Outros
Otimizao
automtica
Fonte: MediaMind.
Como se pode ver, a otimizao criativa capaz de melhorar consideravelmente os resultados de uma campanha. Uma anlise de campanhas
nas quais foi empregada a otimizao criativa revela que conseguiram um incremento de 6% de Taxa de Dwell e de 10% na Durao
Mdia de Dwell em comparao com Banners Standard.
10
7. Inclua o Ad Exchange s compras de espao publicitrio

Dirigir-se aos usurios atravs do mercado Ad Exchange pode ser uma excelente maneira de aumentar o ROI e reduzir os custos por
converso. As compras de inventrio publicitrio pelo Ad Exchange permitem aos anunciantes conduzirem campanhas dirigidas apenas
a internautas especficos, ao invs de difundir a publicidade em pginas tradicionais e rezar para que d algum resultado (spray & pray).
Alm disso, a licitao consegue reduzir os custos dos espaos publicitrios em comparao com as pginas premium.
H um exemplo de como uma companhia de entretenimento presente na lista Fortune 500 conseguiu reduzir os custos por converso.
A campanha oferecia uma vaga de emprego. Os candidatos deveriam preencher alguns pr-requisitos e a empresa tinha que receber o
mximo de solicitaes completas com um custo mnimo.
O cliente otimizou, atravs de sua agncia, a Bernard Hodes Group, o alcance e os resultados da compra de espaos publicitrios nonpremium, adquirindo espao adicional atravs do Ad Exchange e direcionando sua mensagem publicitria aos usurios especficos. O
resultado foi excelente: o espao comprado atravs do Ad Exchange teve um resultado mais rentvel que qualquer outro, alcanando o
nmero mais alto de converses e reduzindo o custo por converso em 58% em relao a outras compras non-premium.
Grfico 7: Comparao de custos por converso
Ad Exchange
Outros espaos non-premium
Em resumo, as campanhas baseadas em comrcio inteligente conseguiram obter uma Taxa de Cliques de 0,03% na Europa e na Amrica
do Norte.
No mercado competitivo da Publicidade Digital, os anunciantes devem investir seus valiosos recursos de maneira inteligente.
As sete recomendaes expostas at agora so mtodos comprovados para melhorar a performance e obter o mximo de
cada impresso servida.
11
Resumo dos ndices de referncia

Este documento contm os ndices de referncia correspondentes performance mdia de acordo com o mercado, formato publicitrio,
tamanho do anncio e segmento com o objetivo de auxiliar os anunciantes a medirem os resultados de suas campanhas e compar-los
com os resultados de seus concorrentes. Os ndices de referncia se baseiam em dados recopilados entre o terceiro trimestre de 2010 e o
segundo trimestre de 2011.
Em relao ao CTR (Taxa de Cliques), a publicidade Rich Media costuma render trs vezes mais que os Banners Standard. Os segmentos
com CTR mais alto so Varejo, seguido por Telecomunicaes e Sade & Beleza. Os setores nos quais destacam-se os Banners Standard
por conta de seu alto rendimento so: Tecnologia & Internet, Notcias & Mdia e Txtil.
CTR por segmentos

Varejo
Telecomunicaes
Sade e Beleza
Entretenimento
Esportes
Automveis
Jogos eletrnicos
Eletrnicos
Carreira
Bens de consumo
Tecnologia/Internet
Turismo
Apparel
Noticias/Mdia
Servios
Finanas
Corporativo
Governamental/Abastecimento
Restaurante
Medicamentos
B2B
-0,1%
0,0%
0,1%
Banner Standard
0,2%
0,3%
0,4%
Rich Media
A finalidade desses ndices de referncia servir de orientao para a performance. As campanhas s quais se referem esses ndices
possuem objetivos distintos e possvel que cada segmento contenha anncios com diferentes tamanhos e implementaes. Portanto, os
anunciantes devem utilizar essas informaes como refrencia e no para medir apenas seus prprios resultados.
12
Formatos
Segmentos
Fonte de Informaes
Definio do Mercado
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Txtil
Automveis
B2B
Carreira
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Floating Ad com Lembrete
Polite Banner
300x250
728x90
160x600
Push Down Banner
4.5%
4.3%
10.1%
20.2%
3.8%
2.0%
3.1%
1.5%
1.8%
1.2%
0.7%
1.7%
Taxa de
Interao
1.9%
2.9%
4.0%
2.7%
2.1%
0.8%
3.2%
1.7%
1.6%
4.4%
1.3%
4.9%
0.2%
2.6%
3.5%
1.9%
1.7%
3.2%
19.9%
3.0%
2.2%
3.2%
2.9%
8.5%
14.9%
2.7%
1.4%
2.8%
0.5%
0.5%
0.5%
0.5%
0.8%
Imp. Com Taxa de

Interao
1.2%
1.8%
2.9%
2.5%
1.4%
0.6%
2.1%
1.0%
1.4%
1.6%
1.0%
3.3%
0.2%
1.9%
2.5%
1.4%
1.2%
2.5%
4.0%
1.9%
1.7%
Taxa de
Dwell
3.0%
4.1%
7.1%
2.5%
4.0%
4.5%
3.3%
3.8%
4.7%
4.4%
3.5%
4.5%
3.4%
3.4%
4.0%
3.4%
1.7%
3.1%
5.4%
3.9%
3.5%
5.5%
6.6%
8.0%
13.1%
1.6%
-16.3%
2.2%
2.5%
1.5%
1.5%
4.1%
Taxa de
Dwell
------
Tempo Mdio de Dwell por

Usurio (Segundos)
41.8
32.8
42.3
9.9
43.6
19.8
27.9
42.4
40.2
22.8
41.4
43.7
34.6
36.6
40.3
41.8
36.8
36.3
79.1
31.4
43.1
Mtricas Bsicas
51.1
45.8
63.5
42.7
95.5
-28.8
31.0
31.8
30.1
26.6
28.4

Usurio (Segundos)
------
Mtricas Bsicas
0.08%
0.12%
0.24%
0.00%
0.15%
0.17%
0.31%
0.17%
0.39%
0.19%
0.13%
0.18%
0.10%
0.11%
0.27%
0.11%
0.05%
0.16%
0.14%
0.18%
0.12%
4o trimestre de 2010 ao 3o trimestre de 2011

O mercado da Austrlia e da Nova Zelndia inclui Austrlia e Nova Zelndia.
Denota mtrica sem aplicao ou dados insuficientes
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
0.06%
0.06%
0.04%
0.05%
0.06%
0.07%
0.07%
0.09%
0.03%
0.04%
0.05%
0.05%
0.06%
0.03%
0.08%
0.08%
0.05%
0.06%
0.05%
0.05%
0.06%
0.16%
0.21%
0.09%
0.17%
0.07%
1.34%
0.74%
0.12%
0.10%
0.16%
0.07%
0.11%
50% de
Visualizao do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
66.9
40.5
14.1
-32.0
31.2
19.1
30.3
36.3
37.1
43.6
23.9
29.1
33.8
-25.4
32.7
-40.9
29.3
18.5
78.3%
75.0%
49.1%
-95.6%
42.4%
45.8%
73.1%
71.9%
84.4%
85.2%
78.9%
50% de
Visualizao do
Vdeo
64.4%
74.3%
60.8%
-71.4%
64.2%
62.3%
76.0%
78.9%
81.6%
59.7%
70.5%
60.0%
70.0%
-79.1%
69.9%
-52.9%
76.8%
64.9%
67.3%
65.7%
68.3%
-82.6%
55.9%
69.9%
58.7%
58.6%
67.8%
83.8%
38.2%
Taxa de Vdeos
Iniciados
Automaticamente
63.2%
42.0%
83.7%
-54.0%
52.4%
45.5%
62.8%
57.0%
47.8%
60.9%
52.8%
56.3%
67.3%
-55.6%
63.4%
-49.4%
63.8%
59.3%
50% de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
80.5
17.4
16.1
-39.6
90.8
-20.3
-34.9
24.3
43.6
---49.8
44.6
23.3
-12.1
--
Taxa de
Visualizao
Completa do
Vdeo
50.1%
60.6%
44.1%
-58.1%
25.9%
48.4%
62.7%
58.5%
70.7%
45.3%
55.1%
45.4%
52.7%
-65.4%
52.6%
-39.9%
63.6%
52.1%
Taxa de Vdeos
Iniciados pelo
Usurio
1.8%
7.2%
0.1%
-9.1%
1.8%
-11.8%
-19.4%
14.6%
4.0%
---12.1%
0.5%
0.7%
-5.2%
--
50% de
Visualizao
Completa do
Vdeo
64.6%
86.2%
39.4%
-68.8%
34.8%
-74.4%
-83.9%
78.0%
50.8%
---80.3%
38.0%
21.7%
-90.5%
--
51.1%
53.0%
45.5%
60.2%
44.4%
------71.2%
Taxa de
Visualizao
Completa do
Vdeo
49.0%
77.3%
27.7%
-52.9%
24.6%
-62.0%
-74.0%
60.7%
36.1%
---63.1%
20.7%
13.5%
-83.8%
--
39.2%
41.1%
33.2%
41.2%
33.0%
------53.6%
Taxa de
Visualizao
Completa do
Vdeo
------
Mtricas de Vdeo Iniciado pelo Usurio
27.5
24.0
48.8
8.1
21.0
------37.5
67.6%
63.0%
33.9%
-90.9%
9.4%
32.4%
58.3%
57.2%
70.1%
73.1%
64.4%
1.7%
2.3%
2.3%
6.9%
0.6%
------3.4%
Taxa de Vdeos
Iniciados pelo
Usurio
------

Durao Mdia do
Vdeo (Segundos)
------
Para mais informaes sobre a Pesquisa da MediaMind,

por favor entre em contato com seu representante local da MediaMind ou envie um e-mail para info@mediamind.com
CTR
48.5
49.5
87.5
-31.2
8.7
15.2
26.8
27.2
22.6
18.9
50.0
CTR
0.05%
0.06%
0.04%
0.06%
0.05%
Taxa de Vdeos
Iniciados
Automaticamente
------
Mtricas de Vdeo Iniciado Automaticamente
Durao Mdia do
Vdeo (Segundos)
------
Mtricas de Performance (Por Formato, Tamanho e Segmento)
Resultados para Austrlia e Nova Zelndia 4 trimestre de 2010 ao 3 trimestre de 2011
Taxa de
Expanso do
Painel
8.0%
21.9%
21.4%
-47.2%
6.0%
9.5%
26.7%
66.1%
10.5%
9.5%
27.5%
-10.5%
17.5%
8.9%
10.9%
4.7%
-11.2%
37.5%
27.6%
34.2%
21.7%
20.0%
3.6%
------19.3%
Durao Mdia de
Expanso
(Segundos)
62.3
83.4
18.4
-245.7
32.9
34.9
197.1
208.1
76.7
69.8
98.6
-43.4
98.8
90.6
241.3
21.2
-139.1
162.0
119.9
198.1
79.6
41.2
40.7
------115.5
Durao Mdia de
Expanso
(Segundos)
------
Mtricas de Expanso de Banner

Impresses com
Taxa de Expanso
do Painel
2.7%
3.4%
5.1%
-2.8%
0.8%
1.7%
2.0%
2.1%
2.4%
1.7%
6.5%
-7.9%
5.2%
4.0%
1.4%
2.6%
-2.2%
4.7%
3.2%
2.6%
8.5%
14.9%
2.6%
------0.7%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
Resultados por Regio
13
Formatos
Segmentos
Fonte de Informaes
Definio do Mercado
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Txtil
Automveis
B2B
Carreira
728x90
300x250
728x90
160x600
Push Down Banner
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
120x600
160x600
Rich Media
Commercial Break
Banner Expansvel
Standard Banner
4.6%
23.0%
10.8%
5.4%
-4.2%
26.8%
3.3%
4.2%
--3.1%
--
Taxa de
Interao
12.8%
16.0%
1.1%
-14.0%
9.1%
26.3%
-12.3%
23.0%
-12.0%
-20.3%
--26.9%
-7.4%
-22.2%
4.7%
7.1%
5.8%
3.6%
-3.9%
14.4%
1.1%
1.3%
--1.9%
--
Imp. Com Taxa de

Interao
3.8%
5.9%
0.4%
-4.1%
3.8%
8.5%
-4.4%
6.5%
-3.6%
-6.5%
--8.1%
-2.8%
-9.4%
Taxa de
Dwell
5.4%
5.9%
2.4%
-5.6%
6.3%
7.5%
6.3%
4.8%
5.1%
8.4%
4.7%
9.4%
7.2%
9.8%
9.4%
7.0%
9.6%
3.3%
8.2%
8.0%
-5.5%
7.8%
7.4%
8.1%
12.8%
19.3%
4.3%
4.1%
3.9%
1.1%
11.7%
--
Taxa de
Dwell
------
Tempo Mdio de Dwell por Usurio

(Segundos)
38.4
51.4
28.8
-38.3
35.9
48.0
48.5
40.2
52.4
60.9
51.6
48.6
42.5
28.4
53.6
39.4
36.4
42.2
39.2
47.6
Mtricas Bsicas
-50.6
40.2
40.4
46.9
4.3
26.8
42.5
53.2
27.0
29.5
18.5
--
Tempo Mdio de Dwell por Usurio

(Segundos)
------
0.25%
0.23%
0.07%
-0.24%
0.19%
0.34%
0.28%
0.24%
0.28%
0.33%
0.18%
0.55%
0.39%
0.78%
0.45%
0.35%
0.41%
0.12%
0.37%
0.25%

O mercado do Oeste da sia includi Taiwan, China, Japo, Hong Kong e Coreia.
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
CTR
--
0.21%
0.16%
0.08%
0.06%
0.05%
0.06%
0.16%
0.11%
0.04%
0.18%
-0.04%
0.15%
0.06%
0.14%
0.05%
0.04%
0.08%
0.05%
0.08%
0.09%
50% de Visualizao
do Vdeo
------70.1%
55.5%
-77.9%
55.1%
61.7%
58.2%
59.5%
--41.7%
41.7%
50% de Visualizao
do Vdeo
62.5%
74.6%
--64.9%
67.6%
64.5%
58.9%
62.4%
56.8%
-59.5%
72.7%
--62.4%
--57.8%
51.9%
68.9%
-70.3%
50.8%
-81.2%
83.4%
52.1%
52.4%
60.5%
--19.6%
19.6%
Taxa de Vdeos
Iniciados
Automaticamente
44.0%
64.1%
--70.9%
64.4%
74.1%
55.6%
77.0%
64.6%
-66.1%
82.0%
--58.4%
--50.7%
70.1%
67.8%
Durao Mdia do Vdeo

(Segundos)
34.4
42.4
--42.4
21.6
41.3
50.6
39.5
40.1
-48.7
31.5
--37.3
--34.6
33.4
50.3
-49.5
64.4
-52.7
32.2
24.4
36.8
37.2
--39.7
39.7
Taxa de Vdeos
Iniciados
Automaticamente
------
50% de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
39.9
27.1
--29.3
-36.1
50.1
-23.5
-45.6
28.2
-47.3
53.2
----15.9
Taxa de
Visualizao
Completa do
Vdeo
46.6%
57.7%
--51.6%
51.8%
51.4%
45.3%
47.1%
44.1%
-45.4%
62.4%
--50.2%
--46.1%
37.6%
57.4%
Taxa de Vdeos
Iniciados pelo
Usurio
15.5%
19.7%
--11.3%
-18.4%
17.1%
-4.6%
-12.0%
19.0%
-6.9%
11.3%
----6.9%
50% de
Visualizao
Completa do
Vdeo
64.0%
50.2%
--43.9%
-43.0%
54.7%
-15.8%
-51.0%
40.8%
-24.3%
35.8%
----18.7%
-47.1%
44.5%
-48.6%
---------
-42.6
38.2
-44.9
---------
-11.2%
13.5%
-10.6%
---------
Taxa de Vdeos
Iniciados pelo
Usurio
------

Durao Mdia do
Vdeo (Segundos)
------
-57.7%
40.6%
-65.6%
39.2%
46.2%
42.3%
42.9%
--21.6%
21.6%
Taxa de
Visualizao
Completa do
Vdeo
------

-0.26%
0.21%
0.36%
0.41%
1.07%
1.52%
0.14%
0.10%
0.09%
0.13%
0.30%
CTR
0.06%
0.08%
0.05%
0.06%
0.04%
Durao Mdia do Vdeo

(Segundos)
------
Resultados para o Oeste da sia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Visualizao
Completa do
Vdeo
48.1%
38.0%
--34.0%
-27.2%
42.7%
-10.5%
-38.2%
29.4%
-18.3%
25.6%
----11.0%
-35.6%
26.8%
-38.2%
---------
Taxa de
Visualizao
Completa do
Vdeo
------
Taxa de
Expanso do
Painel
23.3%
37.9%
50.1%
-44.8%
26.6%
25.0%
46.9%
44.9%
45.5%
19.1%
51.3%
21.7%
24.0%
26.6%
30.3%
25.3%
-45.8%
31.4%
23.4%
-41.6%
16.4%
32.1%
23.3%
------42.4%
--
Durao Mdia de
Expanso
(Segundos)
44.9
114.4
15.7
-106.1
112.2
58.4
115.3
108.8
130.1
45.4
114.9
21.7
70.3
16.8
61.6
58.2
-135.1
52.4
67.7
-53.2
46.6
118.8
20.4
------73.8
--
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
10.1%
6.4%
9.5%
-4.4%
9.1%
9.8%
7.8%
4.6%
5.2%
11.3%
4.3%
10.6%
8.6%
12.1%
10.6%
10.0%
-3.2%
10.9%
9.6%
-6.2%
5.0%
3.0%
11.7%
------0.5%
--
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
14
Formatos
Segmentos
Fonte de Informaes
Definio do Mercado
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Txtil
Automveis
B2B
Carreira
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Commercial Break
Banner Expansvel
300x250
728x90
120x600
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
2.6%
13.2%
9.5%
12.5%
16.6%
24.3%
12.5%
2.5%
9.1%
4.2%
5.8%
1.6%
1.2%
7.9%
11.6%
Taxa de
Interao
7.4%
7.3%
3.8%
12.6%
10.0%
7.5%
8.0%
7.3%
7.8%
6.9%
11.7%
9.2%
11.5%
8.5%
7.8%
9.7%
16.0%
8.6%
4.8%
7.1%
9.2%
2.4%
8.2%
6.0%
8.8%
8.1%
13.5%
6.3%
2.0%
4.5%
2.1%
2.9%
0.8%
0.5%
5.7%
6.6%
Imp. Com Taxa de

Interao
3.8%
4.2%
2.6%
8.2%
5.8%
4.4%
4.8%
4.2%
3.4%
4.0%
5.5%
4.8%
7.7%
5.1%
3.8%
5.6%
5.8%
5.3%
3.2%
4.5%
5.2%
Taxa de
Dwell
5.7%
7.2%
5.9%
8.2%
8.2%
5.5%
7.6%
6.7%
5.3%
5.4%
6.6%
6.6%
8.9%
7.2%
4.6%
8.0%
6.1%
5.3%
5.3%
6.7%
6.9%
-9.6%
8.7%
10.6%
8.7%
8.9%
6.6%
19.7%
7.5%
3.4%
3.0%
2.4%
1.6%
10.8%
10.6%
Taxa de
Dwell
------

Usurio (Segundos)
47.3
40.5
51.4
73.5
49.8
48.2
44.7
50.4
45.8
49.1
50.6
48.6
51.7
40.1
54.7
43.9
62.5
65.7
57.7
52.4
53.0
Mtricas Bsicas
-57.7
49.6
52.8
55.9
95.9
43.3
4.5
29.1
36.8
40.5
36.2
27.3
34.8
40.5

Usurio (Segundos)
------
0.24%
0.33%
0.17%
0.30%
0.29%
0.20%
0.25%
0.32%
0.20%
0.25%
0.28%
0.25%
0.46%
0.35%
0.21%
0.41%
0.24%
0.23%
0.37%
0.36%
0.26%
0.14%
0.09%
0.08%
0.08%
0.09%
0.07%
0.10%
0.07%
0.11%
0.08%
0.07%
0.09%
0.13%
0.07%
0.11%
0.11%
0.09%
0.08%
0.11%
0.12%
0.07%
-0.42%
0.40%
0.33%
0.27%
0.43%
0.18%
1.44%
1.42%
0.14%
0.12%
0.10%
0.08%
0.30%
0.41%
CTR
-44.5
46.0
34.9
109.3
-158.8
10.6
-47.3
48.3
36.9
29.8
70.4
70.4
CTR
0.09%
0.10%
0.07%
0.08%
0.08%
Taxa de Vdeos
Iniciados
Automaticamente
------
50% de
Visualizao do
Vdeo
------
Durao Mdia do Vdeo

(Segundos)
59.6
62.1
79.4
117.1
54.3
105.7
78.3
26.5
81.2
35.6
76.9
60.5
128.3
36.9
45.2
83.6
114.2
80.2
100.7
67.2
63.4
-74.9%
74.3%
74.7%
69.7%
-53.1%
46.4%
-71.7%
71.9%
75.5%
73.1%
62.9%
62.9%
50% de
Visualizao do
Vdeo
70.4%
65.1%
83.1%
70.5%
62.5%
73.6%
73.3%
76.0%
67.6%
68.6%
59.7%
68.0%
65.5%
55.9%
67.1%
58.6%
62.5%
56.9%
73.7%
64.5%
64.6%
-70.8%
71.4%
70.7%
17.4%
-74.0%
77.0%
-61.4%
62.0%
68.1%
70.4%
43.8%
43.8%
Taxa de Vdeos
Iniciados
Automaticamente
57.8%
58.1%
61.9%
58.6%
53.3%
75.2%
69.1%
68.8%
60.0%
53.0%
59.7%
57.0%
56.5%
59.2%
53.2%
94.9%
61.1%
57.1%
72.7%
59.8%
62.2%
Durao Mdia do Vdeo

(Segundos)
------
Taxa de
Visualizao
Completa do
Vdeo
54.1%
50.5%
70.2%
60.8%
48.5%
40.7%
48.8%
64.9%
53.9%
53.3%
45.3%
53.9%
53.5%
44.5%
44.9%
48.1%
47.4%
43.2%
58.7%
46.5%
48.0%
-63.0%
60.8%
62.5%
43.5%
-39.9%
33.4%
-57.5%
58.2%
59.3%
57.4%
41.2%
41.2%
Taxa de
Visualizao
Completa do
Vdeo
------

50% de
Visualizao
Completa do
Vdeo
62.5%
56.2%
-48.9%
54.8%
65.2%
58.2%
69.4%
62.2%
--58.4%
--71.5%
48.9%
-55.4%
68.3%
61.0%
--
-58.3%
66.2%
53.2%
77.9%
46.7%
70.4%
-24.8%
----72.9%
72.9%
-7.1%
8.5%
7.3%
9.6%
5.7%
11.5%
-10.7%
----9.6%
9.6%
Durao Mdia do
Taxa de Vdeos
Vdeo (Segundos) Iniciados pelo Usurio
48.7
9.1%
55.5
14.6%
--101.6
8.4%
49.2
10.6%
68.7
18.6%
29.6
9.6%
23.4
14.6%
77.6
16.1%
----50.6
9.2%
----43.6
17.6%
45.1
9.6%
--24.4
9.6%
36.9
6.7%
55.1
17.3%
---
-39.1
41.2
49.5
34.1
24.8
30.9
-14.0
----22.3
22.3
50% de
Visualizao
Completa do
Vdeo
------

Durao Mdia do
Taxa de Vdeos
Vdeo (Segundos) Iniciados pelo Usurio
-----------

O mercado da Europa inclui ustria, Blgica, Dinamarca, Chipre, Finlndia, Frana, Alemanha, Grcia, Hungria, Irlanda, Itlia, Holanda, Noruega, Polnia, Portugal, Romnia, Rssia, Espanha, Sucia, Sua e Reino Unido.
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
Resultados para a Europa 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Visualizao
Completa do
Vdeo
47.4%
31.1%
-39.8%
38.0%
41.6%
43.7%
56.9%
48.1%
--44.8%
--59.0%
34.4%
-41.9%
53.6%
41.3%
--
-42.4%
46.8%
39.7%
71.3%
36.4%
54.5%
-15.7%
----57.3%
57.3%
Taxa de
Visualizao
Completa do
Vdeo
------
Taxa de
Expanso do
Painel
30.4%
30.8%
45.9%
13.9%
35.3%
26.8%
31.3%
35.9%
43.3%
17.4%
24.0%
39.5%
26.0%
29.0%
21.6%
32.1%
38.7%
15.5%
37.9%
39.9%
25.8%
-35.0%
38.1%
29.8%
14.1%
22.5%
7.9%
------28.4%
37.6%
Durao Mdia de
Expanso
(Segundos)
77.3
91.3
170.4
51.7
95.8
139.8
91.0
130.8
120.9
68.6
49.9
91.2
25.1
88.1
172.9
104.2
89.1
39.0
172.3
115.6
83.0
-148.5
136.9
97.6
87.5
26.6
26.9
------57.5
42.8
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
9.1%
6.7%
5.3%
10.0%
8.0%
5.8%
7.6%
7.7%
6.9%
5.6%
7.1%
7.1%
11.8%
12.3%
6.0%
9.1%
9.6%
9.8%
5.3%
7.6%
7.4%
-7.4%
4.8%
9.1%
7.9%
13.4%
6.0%
------4.7%
6.1%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
15
Formatos
Verticals
Fonte de Informaes
Definio do Mercado
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Txtil
Automveis
B2B
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
24.1%
16.2%
-19.4%
-2.0%
4.7%
3.1%
11.6%
0.3%
6.5%
10.7%
Taxa de
Interao
22.6%
16.4%
18.4%
17.1%
13.3%
13.2%
13.0%
19.9%
-15.5%
22.3%
5.2%
2.1%
15.7%
24.1%
9.5%
19.0%
17.8%
15.0%
13.1%
9.6%
-13.1%
-1.5%
3.2%
2.1%
8.0%
0.2%
5.2%
9.1%
Imp. Com Taxa de

Interao
12.3%
8.8%
7.0%
9.7%
8.7%
8.3%
6.7%
11.1%
-12.2%
11.1%
4.6%
1.4%
9.2%
14.6%
6.1%
9.6%
10.5%
6.8%
Taxa de
Dwell
11.6%
10.7%
15.1%
10.3%
7.6%
10.0%
8.0%
10.4%
13.4%
10.4%
12.5%
6.9%
10.0%
10.2%
14.0%
7.0%
9.9%
9.8%
8.7%
12.1%
9.2%
12.9%
12.7%
18.7%
19.5%
3.9%
3.3%
6.3%
1.9%
12.2%
11.3%
Taxa de
Dwell
------

Usurio (Segundos)
73.5
54.4
35.3
81.3
72.9
56.0
65.2
60.8
70.0
80.9
60.2
42.6
41.0
67.8
63.0
71.9
53.5
61.9
53.2
Mtricas Bsicas
80.0
48.2
48.8
56.7
125.0
5.3
33.3
31.6
37.7
27.6
40.5
63.7

Usurio (Segundos)
------
0.65%
0.51%
0.52%
0.45%
0.22%
0.45%
0.43%
0.49%
0.40%
0.33%
0.44%
0.20%
0.35%
0.27%
0.96%
0.25%
0.33%
0.39%
0.41%
CTR
0.24%
0.17%
0.14%
0.15%
0.10%
0.15%
0.18%
0.09%
0.16%
0.10%
0.14%
0.09%
0.06%
0.19%
0.19%
0.10%
0.20%
0.11%
0.09%
34.3
30.1
44.4
-31.2
23.5
40.5
31.9
46.3
-17.4
17.4
0.47%
0.43%
0.39%
0.29%
0.80%
1.39%
0.14%
0.13%
0.17%
0.17%
0.34%
0.26%
50% de
Visualizao do
Vdeo
------
50% de
Visualizao do
Vdeo
67.0%
78.2%
-72.3%
-83.0%
79.5%
70.1%
79.1%
68.6%
69.6%
------91.9%
--
Taxa de Vdeos
Iniciados
Automaticamente
56.3%
61.5%
-48.1%
-25.1%
65.1%
44.6%
50.9%
68.2%
48.4%
------44.3%
--
Taxa de
Visualizao
Completa do
Vdeo
55.6%
34.1%
-58.8%
-73.9%
69.6%
56.3%
64.1%
59.5%
56.0%
------90.4%
--
50% de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
52.6%
66.7%
-50.7%
-38.6%
55.8%
42.5%
50.2%
40.5%
47.1%
----42.5%
29.4%
41.9%
61.7%
44.7%
45.2%
49.5%
-41.7%
51.8%
69.9%
67.9%
--62.5%
62.5%
Taxa de
Visualizao
Completa do
Vdeo
40.3%
23.7%
-36.0%
-25.9%
37.7%
30.4%
31.7%
27.2%
32.5%
----25.1%
17.6%
29.1%
46.5%
28.8%
29.0%
30.6%
-27.9%
25.5%
51.5%
50.4%
--45.5%
45.5%
Taxa de
Visualizao
Completa do
Vdeo
------
3.5%
2.7%
3.7%
-7.7%
10.3%
2.2%
2.0%
--7.1%
7.1%
Taxa de
Vdeos
Durao Mdia do Iniciados pelo
Usurio
Vdeo (Segundos)
19.8
13.1%
80.0
6.3%
--20.3
2.3%
--15.1
3.1%
23.9
3.6%
24.2
4.2%
13.7
4.0%
17.8
2.6%
26.8
7.9%
--------8.7
2.1%
11.7
2.3%
20.1
1.6%
18.1
2.7%
24.7
26.6
36.1
-14.2
15.0
28.3
29.0
--16.5
16.5
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

Durao Mdia do
Vdeo (Segundos)
105.8
70.9
-25.1
-30.6
22.2
30.5
27.0
127.1
48.8
------19.5
--
83.6%
81.6%
83.8%
-92.2%
74.0%
79.4%
79.1%
87.5%
-60.4%
60.4%
50.1%
67.4%
75.5%
-88.3%
47.8%
56.0%
55.8%
77.7%
-55.0%
55.0%
71.3%
68.2%
59.4%
-88.4%
63.1%
66.6%
66.0%
78.4%
-39.5%
39.5%
Taxa de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
Taxa de Vdeos
Iniciados
Automaticamente
------
CTR
0.13%
0.14%
0.13%
0.12%
0.14%

O mercado da Amrica Latina inclui Brasil, Chile, Mxico, Colmbia e Argentina.
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
Resultados para a Amrica Latina 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
33.3%
30.6%
28.5%
30.5%
13.8%
20.8%
28.9%
27.0%
-18.1%
33.3%
13.4%
47.2%
34.8%
30.3%
27.7%
22.4%
27.3%
22.6%
26.9%
19.9%
33.7%
18.8%
------49.7%
42.3%
Durao Mdia de
Expanso
(Segundos)
40.9
69.5
34.5
56.1
44.3
52.5
108.7
52.0
-53.8
60.4
87.5
21.6
68.4
53.2
78.7
46.1
56.9
53.2
47.7
74.8
65.8
59.1
------64.9
111.3
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
17.7%
12.6%
8.1%
14.3%
9.5%
9.9%
10.7%
13.5%
-13.0%
15.1%
5.2%
3.3%
19.0%
14.2%
14.0%
11.3%
12.5%
10.4%
12.9%
9.1%
11.8%
13.1%
------4.7%
8.5%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
16
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletnicos
Entretenimento
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
13.2%
4.0%
13.2%
2.7%
27.1%
0.4%
0.6%
0.4%
0.5%
-2.5%
2.5%
--
Taxa de
Interao
11.1%
7.0%
17.4%
2.5%
7.6%
2.3%
18.7%
2.8%
4.0%
7.5%
9.1%
7.2%
4.7%
1.9%
15.6%
14.4%
12.8%
25.4%
15.9%
10.9%
8.8%
7.5%
3.1%
10.1%
1.7%
13.6%
0.3%
0.3%
0.2%
0.3%
-0.9%
2.2%
--
Imp. Com Taxa de

Interao
6.7%
4.4%
9.4%
2.2%
4.6%
1.6%
9.4%
1.6%
2.4%
4.4%
5.2%
4.0%
2.7%
1.3%
9.7%
8.5%
7.6%
13.2%
7.4%
6.0%
5.4%
Taxa de
Dwell
7.0%
6.0%
8.8%
2.5%
5.9%
3.5%
8.9%
2.6%
4.5%
6.1%
5.6%
5.1%
7.6%
3.4%
11.0%
8.2%
6.9%
10.0%
9.8%
7.1%
6.7%
8.5%
6.2%
9.4%
3.9%
10.4%
4.2%
1.4%
2.1%
2.6%
1.4%
1.7%
9.3%
--
Taxa de
Dwell
------

Usurio (Segundos)
62.4
53.6
92.9
80.5
56.9
29.8
83.2
47.3
59.2
57.4
47.7
79.5
34.1
33.0
52.6
57.3
59.3
70.4
69.8
67.3
56.9
Mtricas Bsicas
70.5
42.1
56.6
86.4
94.5
18.2
86.2
31.8
27.6
36.9
50.9
26.1
--

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.53%
0.28%
0.45%
0.13%
0.30%
0.38%
0.46%
0.16%
0.12%
0.26%
0.13%
0.32%
0.14%
0.08%
0.47%
0.39%
0.38%
0.51%
0.68%
0.34%
0.32%
0.20%
0.11%
0.12%
0.08%
0.11%
0.04%
0.08%
0.14%
0.08%
0.36%
0.05%
0.10%
0.21%
0.07%
0.15%
0.09%
0.06%
0.14%
0.08%
0.07%
0.12%
Durao Mdia do
Vdeo (Segundos)
68.4
128.7
--63.7
--40.7
100.0
--54.5
-88.4
67.3
45.7
---16.7
32.3
55.4%
50.1%
72.4%
----60.2%
59.8%
-----
50% de
Visualizao do
Vdeo
63.7%
81.1%
--43.5%
--51.4%
75.2%
--69.5%
-57.9%
62.7%
64.5%
---76.0%
76.5%
36.9%
30.3%
63.5%
----62.6%
62.3%
-----
Taxa de Vdeos
Iniciados
Automaticamente
37.7%
70.3%
--21.6%
--62.5%
57.5%
--41.6%
-66.4%
44.5%
49.2%
---33.1%
51.3%
Taxa de
Visualizao
Completa do
Vdeo
50.3%
74.2%
--32.8%
--32.9%
60.5%
--52.6%
-45.1%
41.2%
53.3%
---50.5%
61.6%
35.9%
28.2%
62.9%
----45.8%
45.5%
-----
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
39.1%
55.4%
27.7%
72.7%
38.8%
---69.6%
--50.7%
---39.7%
-50.5%
37.1%
30.6%
67.3%
35.7%
40.2%
36.4%
58.8%
31.8%
----97.2%
-62.6%
62.6%
Taxa de
Visualizao
Completa do
Vdeo
27.1%
40.7%
16.6%
60.7%
23.8%
---55.9%
--34.2%
---26.6%
-32.4%
23.9%
17.9%
52.3%
22.7%
26.8%
24.5%
41.8%
19.3%
----52.5%
-46.1%
46.1%
Taxa de
Visualizao
Completa do
Vdeo
------
2.5%
2.0%
6.6%
3.1%
4.4%
----6.3%
-16.0%
16.0%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
26.3
3.7%
23.1
2.8%
27.5
4.3%
88.9
3.1%
16.8
2.0%
------90.1
2.7%
----24.3
3.7%
------45.9
8.0%
--21.7
0.6%
14.6
6.4%
18.1
1.2%
17.4
14.2%
22.9
23.4
40.5
16.8
14.9
----3.2
-46.9
46.9
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
47.9
38.5
33.5
----69.8
70.7
-----
0.43%
0.55%
0.26%
0.06%
0.51%
0.30%
0.07%
0.07%
0.08%
0.07%
0.11%
0.22%
--
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.11%
0.11%
0.08%
0.09%
0.11%
Taxa de Vdeos
Iniciados
Automaticamente
------
Resultados para Oriente Mdio & frica 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
14.2%
13.7%
17.9%
58.1%
17.3%
23.2%
29.0%
30.2%
18.0%
15.3%
9.8%
30.5%
-26.3%
17.6%
16.2%
17.7%
28.3%
24.9%
21.4%
22.5%
19.9%
14.5%
17.4%
34.8%
25.8%
------15.6%
--
Durao Mdia de
Expanso
(Segundos)
36.5
56.7
53.2
287.8
62.3
21.7
69.8
166.9
219.0
65.8
15.8
155.6
-31.4
48.1
33.1
125.1
51.1
43.1
42.0
255.8
39.7
58.8
109.3
270.5
23.4
------63.3
--
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
7.7%
5.6%
10.3%
3.4%
6.2%
3.3%
14.5%
6.9%
3.5%
4.4%
5.6%
9.6%
-10.3%
9.8%
10.1%
7.9%
15.0%
8.6%
9.3%
8.2%
7.4%
2.6%
10.6%
1.7%
13.5%
------2.0%
--
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
17
Taxa de
Dwell
3.5%
4.0%
3.4%
3.5%
4.6%
7.1%
3.4%
4.5%
3.6%
4.0%
2.8%
8.1%
3.8%
6.2%
4.4%
5.1%
5.1%
8.3%
4.3%
6.1%
3.3%
-6.0%
5.7%
6.8%
4.8%
8.9%
4.1%
-2.8%
2.9%
2.4%
1.6%
7.2%
5.2%
Taxa de
Dwell
------

Usurio (Segundos)
40.7
45.5
34.9
25.6
40.8
50.7
41.6
35.7
44.7
54.7
30.3
50.9
29.8
11.7
35.3
38.0
42.5
43.1
55.4
43.3
43.9
Mtricas Bsicas
-50.4
43.9
52.6
51.5
125.7
58.9
-33.7
34.2
35.5
24.6
26.7
35.1

Usurio (Segundos)
------
Mtricas Bsicas

O mercado da Amrica do Norte inclui Estados Unidos e Canad.
Taxa de
Interao
2.1%
2.8%
1.2%
1.8%
3.4%
10.7%
2.4%
3.1%
1.7%
4.3%
1.7%
12.2%
2.2%
1.1%
2.6%
4.2%
4.0%
8.6%
5.3%
5.5%
2.3%
Imp. Com Taxa de

Interao
1.5%
2.2%
1.0%
1.2%
2.6%
7.0%
1.4%
2.0%
1.2%
2.3%
1.2%
6.6%
1.7%
1.0%
1.9%
3.2%
3.1%
6.4%
3.2%
3.2%
1.9%
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
Definio do Mercado
--
2.8%
7.0%
6.1%
8.1%
5.6%
25.0%
1.2%
4.3%
0.7%
0.7%
0.8%
0.3%
2.1%
4.1%
2.7%
4.7%
4.1%
5.6%
4.3%
13.6%
0.5%
3.5%
0.5%
0.4%
0.5%
0.3%
1.7%
1.8%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Commercial Break
Banner Expansvel
300x250
728x90
120x600
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.12%
0.08%
0.11%
0.17%
0.14%
0.12%
0.17%
0.26%
0.17%
0.23%
0.07%
0.16%
0.07%
0.61%
0.23%
0.16%
0.13%
0.13%
0.13%
0.23%
0.13%
0.09%
0.06%
0.07%
0.08%
0.09%
0.07%
0.07%
0.12%
0.06%
0.08%
0.06%
0.10%
0.10%
0.20%
0.07%
0.08%
0.07%
0.12%
0.27%
0.06%
0.05%
Durao Mdia do
Vdeo (Segundos)
21.3
18.9
16.4
24.8
16.4
14.6
18.0
21.2
26.8
76.6
28.5
18.1
5.4
45.0
14.3
17.0
20.0
-21.7
23.8
19.1
-73.4%
74.2%
72.4%
-93.6%
--71.2%
70.3%
70.8%
75.1%
58.2%
58.2%
50% de
Visualizao do
Vdeo
68.2%
78.0%
70.8%
78.5%
71.9%
70.6%
73.9%
73.1%
76.7%
65.0%
69.0%
70.7%
89.0%
27.9%
80.4%
73.5%
67.5%
-71.8%
60.6%
68.1%
-62.0%
60.4%
63.0%
-57.1%
--58.5%
57.4%
58.9%
64.1%
26.9%
26.9%
Taxa de Vdeos
Iniciados
Automaticamente
44.2%
65.1%
61.8%
57.8%
63.9%
63.9%
58.7%
59.2%
56.1%
55.4%
55.1%
59.5%
62.5%
49.1%
49.6%
43.6%
62.9%
-56.9%
56.3%
53.8%
Taxa de
Visualizao
Completa do
Vdeo
53.2%
60.8%
57.8%
61.7%
55.1%
58.1%
45.1%
58.2%
63.2%
50.5%
54.3%
55.8%
77.9%
10.1%
66.3%
58.2%
52.5%
-57.3%
47.5%
42.2%
-57.3%
58.6%
56.3%
-91.2%
--55.8%
55.9%
54.4%
56.7%
41.1%
41.1%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
57.0%
-76.4%
--71.5%
74.1%
66.8%
68.8%
-66.5%
45.5%
22.0%
-81.3%
48.9%
56.6%
34.5%
73.4%
42.7%
63.1%
-62.3%
64.1%
61.5%
-34.7%
-78.5%
----50.7%
50.7%
Taxa de
Visualizao
Completa do
Vdeo
39.9%
-61.2%
--59.3%
60.0%
52.5%
53.9%
-53.7%
31.2%
12.7%
-64.2%
34.5%
41.9%
24.4%
52.3%
30.2%
48.0%
-46.4%
50.2%
44.7%
-23.7%
-57.9%
----34.4%
34.4%
Taxa de
Visualizao
Completa do
Vdeo
------
-5.4%
5.4%
5.3%
-3.8%
-18.8%
----11.2%
11.2%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
19.3
9.5%
--15.9
14.9%
----14.2
8.7%
15.8
5.0%
17.6
5.8%
16.2
8.9%
--14.5
5.5%
16.6
10.6%
9.7
0.5%
--11.1
12.8%
39.2
2.2%
19.0
4.6%
21.5
4.7%
26.4
4.8%
30.3
2.1%
19.4
12.7%
-19.9
15.5
27.2
-10.9
-7.0
----11.3
11.3
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
-19.2
16.5
22.8
-17.1
--32.1
29.3
40.0
30.4
13.0
13.0
-0.16%
0.17%
0.13%
0.09%
0.42%
0.07%
3.39%
0.10%
0.09%
0.08%
0.08%
0.14%
0.27%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.08%
0.08%
0.08%
0.07%
0.06%
Taxa de Vdeos
Iniciados
Automaticamente
------
Resultados para a Amrica do Norte 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
15.9%
7.0%
4.2%
4.9%
14.0%
11.3%
5.7%
11.9%
4.7%
41.9%
8.9%
14.1%
2.3%
7.1%
13.7%
7.6%
10.3%
13.9%
10.5%
10.1%
11.7%
-10.8%
9.3%
14.1%
5.4%
24.2%
0.8%
-----22.4%
15.0%
Durao Mdia de
Expanso
(Segundos)
68.1
60.6
48.5
52.4
86.4
60.6
120.9
94.9
64.0
127.1
108.8
49.3
40.0
22.8
46.5
67.0
65.2
36.0
71.4
91.8
45.5
-96.3
85.3
98.4
60.1
28.6
45.0
-----63.5
68.9
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
3.9%
4.4%
1.2%
0.5%
5.1%
6.8%
1.9%
3.2%
2.6%
6.9%
3.0%
8.4%
1.8%
1.8%
3.8%
4.4%
4.5%
6.9%
4.0%
4.7%
5.7%
-4.5%
3.8%
5.5%
4.3%
13.5%
0.4%
-----1.3%
1.7%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
18
Formatos
Segmentos
Fonte de Informaes
Definio do Mercado
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletnicos
Entretenimento
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
14.5%
11.8%
21.6%
8.3%
18.3%
3.0%
25.0%
0.8%
0.6%
0.4%
0.2%
2.3%
9.1%
Taxa de
Interao
7.2%
11.9%
12.7%
4.1%
9.2%
11.4%
15.6%
8.8%
9.9%
18.2%
12.0%
10.3%
7.6%
-4.8%
4.1%
12.7%
10.5%
10.4%
13.8%
13.0%
10.2%
8.0%
16.4%
5.6%
11.8%
2.7%
12.2%
0.4%
0.3%
0.3%
0.2%
2.0%
7.2%
Imp. Com Taxa de

Interao
5.5%
8.7%
8.3%
2.4%
6.3%
6.5%
10.5%
6.1%
7.4%
10.9%
8.6%
6.7%
6.1%
-3.6%
2.9%
9.9%
7.5%
7.2%
9.7%
9.2%
Taxa de
Dwell
6.2%
9.9%
8.4%
5.1%
8.1%
7.3%
10.9%
8.2%
8.4%
8.8%
9.5%
7.7%
10.9%
-3.2%
4.3%
9.3%
9.4%
8.0%
8.6%
9.4%
10.0%
9.5%
15.1%
4.6%
7.8%
23.7%
13.0%
2.8%
3.4%
3.0%
1.7%
8.1%
13.5%
Taxa de
Dwell
------

Usurio (Segundos)
59.5
56.4
75.4
48.2
62.8
55.5
65.8
64.5
64.5
68.1
68.6
58.3
57.1
-71.8
62.6
62.0
62.2
57.9
69.2
65.8
Mtricas Bsicas
67.9
61.3
68.3
50.4
98.0
10.2
74.0
31.6
39.2
26.2
34.2
33.4
59.6

Usurio (Segundos)
------
0.34%
0.41%
0.37%
0.23%
0.28%
0.22%
0.51%
0.49%
0.25%
0.24%
0.39%
0.59%
0.62%
-0.10%
0.22%
0.35%
0.45%
0.33%
0.34%
0.35%
CTR
0.13%
0.14%
0.18%
0.03%
0.08%
0.19%
0.19%
0.10%
0.07%
0.20%
0.09%
0.11%
0.12%
0.13%
0.08%
0.29%
0.13%
0.04%
0.15%
0.20%
0.10%
39.3
40.4
-----69.5
68.4
--29.8
29.8
0.44%
0.55%
0.36%
0.15%
0.34%
2.69%
1.06%
0.19%
0.14%
0.18%
0.18%
0.16%
0.16%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
147.9
46.2
23.1
-60.7
15.1
50.2
27.4
---64.2
----145.2
-30.6
11.4
38.6
50% de
Visualizao do
Vdeo
88.0%
73.5%
79.2%
-72.0%
79.7%
69.1%
67.7%
---75.5%
----87.1%
-65.4%
92.0%
77.0%
Taxa de Vdeos
Iniciados
Automaticamente
55.2%
55.4%
41.9%
-50.6%
50.8%
38.9%
43.1%
---58.1%
----47.0%
-45.4%
77.5%
33.9%
Taxa de
Visualizao
Completa do
Vdeo
79.4%
61.5%
62.4%
-60.5%
67.8%
54.0%
52.9%
---63.6%
----73.1%
-50.5%
85.8%
64.2%
50% de
Visualizao
Completa do
Vdeo
56.2%
65.0%
70.3%
-45.9%
41.1%
46.6%
52.0%
22.3%
-39.6%
46.7%
--39.3%
37.6%
53.8%
-67.4%
44.2%
53.6%
45.1%
48.6%
46.2%
31.5%
28.5%
-15.1%
71.7%
73.0%
--54.4%
54.4%
Taxa de
Visualizao
Completa do
Vdeo
39.7%
49.5%
54.9%
-32.1%
26.8%
33.4%
36.2%
14.2%
-26.2%
34.6%
--23.9%
23.2%
37.0%
-52.3%
33.2%
26.7%
31.4%
34.6%
32.6%
19.9%
17.4%
-10.4%
55.5%
56.6%
--18.1%
18.1%
Taxa de
Visualizao
Completa do
Vdeo
------
4.5%
4.0%
7.6%
3.4%
4.2%
-8.1%
17.1%
17.2%
--1.9%
1.9%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
31.1
4.4%
96.0
7.4%
17.0
12.3%
--21.6
8.3%
17.2
1.0%
19.1
9.1%
22.6
6.8%
22.4
4.9%
--16.4
5.6%
20.1
5.2%
----28.8
4.2%
53.2
4.2%
20.4
6.9%
--22.9
12.0%
20.7
3.4%
70.0
2.3%
23.6
22.5
28.6
20.4
18.1
-17.4
68.4
74.2
--74.1
74.1
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

68.4%
68.1%
-----78.0%
77.2%
--51.9%
51.9%
44.3%
43.3%
-----54.8%
54.5%
--33.3%
33.3%
55.5%
54.8%
-----65.9%
65.3%
--38.0%
38.0%
Taxa de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.12%
0.13%
0.09%
0.10%
0.10%
Taxa de Vdeos
Iniciados
Automaticamente
------
4 trimestre de 2010 ao 3 trimestre de 2011

O mercado do Sul da sia inclui Tailndia, Paquisto, Malsia, Cingapura, ndia, Indonsia, Filipinas e Vietn.
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
Resultados para o Sul da sia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
30.3%
27.8%
33.8%
51.8%
16.2%
19.5%
25.9%
29.2%
19.9%
23.9%
23.6%
22.6%
56.2%
-23.9%
32.4%
26.6%
60.8%
40.6%
24.5%
25.7%
24.1%
29.8%
22.3%
10.8%
17.7%
------23.4%
46.8%
Durao Mdia de
Expanso
(Segundos)
153.5
123.8
143.3
200.3
96.1
121.0
116.2
110.2
103.9
95.0
76.7
88.7
147.3
-92.2
117.6
135.4
151.4
158.6
111.8
98.4
82.0
133.3
75.4
104.2
28.1
------123.8
79.2
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
10.2%
11.5%
10.9%
9.9%
8.4%
7.4%
11.9%
9.2%
9.3%
14.3%
11.0%
8.1%
5.0%
-14.5%
8.7%
10.6%
7.2%
9.4%
11.7%
11.8%
10.1%
7.8%
16.3%
5.6%
11.8%
------1.7%
7.1%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
19
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Varejo
Tecnologia/Internet
Telecomunicaes
Txtil
Automveis
Bens de Consumo
Eletrnicos
Entretenimento
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
Push Down Banner
728x90
11.6%
6.9%
8.7%
-1.8%
0.5%
0.7%
0.2%
1.3%
--
Taxa de
Interao
18.1%
4.4%
4.8%
18.6%
6.5%
2.6%
4.2%
1.7%
4.3%
-5.5%
1.2%
10.0%
15.7%
6.7%
3.5%
5.6%
-1.8%
0.3%
0.4%
0.2%
1.1%
--
Imp. Com Taxa de

Interao
11.8%
3.4%
4.2%
12.2%
3.2%
2.1%
3.0%
1.0%
3.4%
-3.6%
1.0%
8.0%
9.9%
Taxa de
Dwell
11.1%
15.1%
-13.8%
4.7%
13.1%
5.6%
10.8%
18.2%
-14.2%
15.4%
9.6%
15.2%
9.1%
7.1%
7.2%
20.8%
-2.6%
2.9%
2.1%
14.0%
--
Taxa de
Dwell
------

Usurio (Segundos)
84.9
35.6
-63.9
72.3
41.0
39.8
45.6
33.1
-60.6
25.1
80.8
60.9
Mtricas Bsicas
78.1
54.2
79.8
142.4
-39.9
29.1
51.1
24.1
--

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.59%
0.54%
0.48%
0.61%
0.18%
0.45%
0.45%
0.38%
0.88%
-0.65%
0.73%
0.21%
0.46%
-0.15%
0.12%
0.12%
0.12%
0.04%
0.11%
-0.12%
0.12%
-0.23%
0.22%
--
Durao Mdia do
Vdeo (Segundos)
-18.8
34.7
-71.9
--130.2
-------
Taxa de
Visualizao
Completa do
Vdeo
-35.3%
48.5%
-70.4%
--60.2%
-------
58.3%
----67.1%
66.1%
-31.3%
31.3%
50% de
Visualizao
Completa do
Vdeo
--75.1%
-54.5%
---58.5%
------
54.0%
58.8%
-38.2%
-70.3%
70.3%
---Taxa de
Visualizao
Completa do
Vdeo
--57.9%
-35.6%
---37.8%
------
34.4%
39.0%
-19.8%
-58.2%
58.2%
----
Taxa de
Visualizao
Completa do
Vdeo
------
0.9%
0.7%
-2.7%
-1.6%
1.6%
----
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
----15.9
11.7%
--21.5
0.5%
------18.4
4.7%
-----------
22.1
21.8
-16.8
-33.5
33.5
----
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
-----------

CTR
50% de
Visualizao do
Vdeo
-70.3%
69.1%
-83.3%
--69.0%
-------
Taxa de Vdeos
Iniciados
Automaticamente
-69.2%
45.2%
-56.6%
--68.3%
-------
0.30%
0.25%
0.19%
0.68%
1.75%
0.19%
0.17%
0.18%
0.44%
--
Taxa de
Visualizao
Completa do
Vdeo
------
79.2%
----82.7%
82.7%
-60.2%
60.2%
48.1%
----55.0%
53.1%
-61.3%
61.3%
24.4
----66.0
45.3
-17.1
17.1
CTR
0.12%
0.11%
0.14%
0.15%
0.08%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
Taxa de Vdeos
Iniciados
Automaticamente
------
Resultados para a Argentina 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
-58.0%
28.1%
-21.9%
53.1%
--44.4%
-47.2%
68.1%
16.4%
40.8%
25.5%
25.0%
9.4%
-----67.2%
--
Durao Mdia de
Expanso
(Segundos)
-59.8
44.0
-161.5
35.0
--33.8
-21.6
54.3
138.2
51.8
156.0
120.2
78.9
-----71.3
--
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
-3.0%
5.6%
-5.2%
1.8%
--3.9%
-3.3%
0.4%
7.9%
12.0%
6.6%
3.4%
5.5%
-----0.5%
--
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
Resultados por Pas
20
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Governamental
Sade/beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
4.3%
4.3%
10.2%
20.2%
2.5%
1.5%
3.4%
1.6%
1.9%
1.3%
0.8%
1.6%
--
Taxa de
Interao
1.9%
2.8%
1.8%
2.7%
2.0%
0.8%
3.1%
1.5%
1.5%
4.9%
1.3%
5.0%
0.2%
2.7%
2.2%
2.1%
1.6%
2.6%
20.9%
2.5%
2.3%
3.0%
2.8%
8.6%
14.9%
1.8%
1.4%
3.1%
0.5%
0.5%
0.5%
0.6%
0.7%
--
Imp. Com Taxa de

Interao
1.2%
1.8%
1.5%
2.5%
1.3%
0.6%
2.0%
0.9%
1.3%
1.7%
1.0%
3.3%
0.2%
2.0%
1.4%
1.5%
1.2%
1.7%
4.2%
1.6%
1.7%
Taxa de
Dwell
2.9%
4.0%
6.7%
2.5%
-4.5%
3.2%
3.7%
4.8%
4.5%
3.2%
4.4%
3.1%
3.4%
3.7%
3.4%
1.5%
3.2%
5.5%
3.5%
3.3%
5.3%
6.6%
8.0%
13.1%
1.3%
-17.1%
2.2%
2.4%
1.5%
1.5%
4.1%
--
Taxa de
Dwell
------

Usurio (Segundos)
43.2
32.8
44.2
9.9
-19.8
27.2
42.7
41.8
22.5
44.8
44.0
36.2
36.8
30.3
43.3
39.1
37.4
80.5
30.2
44.2
Mtricas Bsicas
51.9
47.5
63.8
42.7
96.7
-29.2
31.6
32.4
30.1
27.0
28.5
--

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.09%
0.12%
0.19%
0.00%
0.14%
0.17%
0.32%
0.17%
0.45%
0.20%
0.10%
0.18%
0.09%
0.10%
0.27%
0.10%
0.04%
0.16%
0.14%
0.16%
0.11%
0.06%
0.06%
0.04%
0.05%
0.06%
0.07%
0.07%
0.09%
0.03%
0.04%
0.05%
0.06%
0.06%
0.03%
0.07%
0.07%
-0.06%
0.05%
-0.08%
0.15%
0.21%
0.08%
0.17%
0.05%
1.36%
0.81%
0.12%
0.10%
0.17%
0.07%
0.11%
--
Durao Mdia do
Vdeo (Segundos)
70.2
43.8
14.1
-32.5
31.2
15.4
30.5
34.9
45.1
44.7
24.3
29.2
30.6
-25.4
33.6
-41.7
31.7
18.7
Taxa de Vdeos Iniciados

Automaticamente
62.4%
40.2%
83.7%
-54.1%
52.4%
48.5%
62.4%
56.9%
44.4%
63.9%
52.3%
56.1%
67.3%
-55.6%
60.2%
-48.5%
70.7%
59.5%
66.6%
-68.3%
--54.6%
78.6%
58.5%
58.4%
68.0%
83.8%
38.2%
38.2%
50% de
Visualizao do
Vdeo
64.1%
75.9%
60.8%
-71.6%
64.2%
62.7%
76.4%
78.9%
82.6%
61.1%
70.5%
59.7%
80.5%
-79.1%
65.5%
-51.9%
82.5%
64.9%
78.9%
-49.1%
--40.5%
47.7%
73.4%
72.2%
84.4%
85.2%
78.9%
78.9%
50% de
Visualizao do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
50.0%
62.8%
44.1%
-58.5%
25.9%
48.9%
63.1%
58.4%
72.5%
46.3%
55.1%
45.2%
64.8%
-65.4%
46.2%
-39.1%
72.3%
52.3%
68.3%
-33.9%
--6.3%
33.8%
58.6%
57.5%
70.2%
73.1%
64.4%
64.4%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
64.6%
87.6%
--67.3%
51.8%
-74.2%
--74.4%
49.3%
---80.3%
21.1%
21.7%
-95.2%
27.0%
50.5%
53.2%
45.5%
60.2%
33.9%
------71.2%
71.2%
Taxa de
Visualizao
Completa do
Vdeo
49.0%
78.8%
--52.8%
38.8%
-61.8%
--61.5%
34.8%
---63.1%
12.4%
13.5%
-92.2%
15.9%
38.5%
41.4%
33.2%
41.2%
21.1%
------53.6%
53.6%
Taxa de
Visualizao
Completa do
Vdeo
------
1.6%
2.5%
2.4%
6.9%
0.5%
------3.5%
3.5%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
80.5
1.8%
17.4
7.7%
----44.6
7.6%
29.1
0.3%
--19.9
11.9%
----16.3
0.6%
45.4
3.8%
------49.8
12.1%
25.5
0.4%
23.3
0.7%
--7.3
4.1%
12.6
0.5%
29.3
25.3
48.9
8.1
25.7
------37.5
37.5
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
51.0
-87.5
--8.7
15.4
26.8
27.3
22.7
18.9
50.0
50.0
CTR
0.05%
0.06%
0.04%
0.06%
0.05%

Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Austrlia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
8.0%
22.0%
19.0%
-50.5%
6.0%
9.5%
26.9%
78.5%
7.5%
5.7%
27.9%
-10.5%
17.8%
8.9%
10.9%
4.4%
-11.5%
38.5%
28.3%
35.9%
22.0%
20.0%
2.2%
------19.2%
--
Durao Mdia de
Expanso
(Segundos)
62.3
84.1
21.3
-248.9
32.9
28.8
204.9
215.7
53.5
84.7
99.7
-43.4
102.7
90.6
243.0
23.5
-147.6
167.3
120.9
206.8
79.8
41.2
27.6
------116.2
--
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
2.7%
3.3%
2.5%
-2.6%
0.8%
1.6%
1.7%
1.5%
2.5%
1.9%
6.5%
-7.9%
3.3%
4.0%
1.3%
1.8%
-1.6%
4.8%
3.1%
2.5%
8.6%
14.9%
1.8%
------0.6%
--
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
21
Txtil
Automveis
Bens de Consumo
Eletrnicos
Entretenimento
Jogos Eletrnicos
Telecomunicaes
Taxa de
Dwell
3.5%
4.3%
--5.7%
3.5%
7.0%
7.8%
9.3%
4.2%
6.2%
3.2%
3.5%
2.3%
1.9%
12.7%
12.7%
Taxa de
Dwell
-----

Usurio (Segundos)
22.4
24.2
--34.8
34.4
43.7
Mtricas Bsicas
65.7
58.6
35.8
88.5
30.0
33.3
20.0
34.6
18.7
18.7

Usurio (Segundos)
-----
Mtricas Bsicas
4 trimestre de 2010 ao 3 trimestre de 2011

Taxa de
Interao
0.4%
3.7%
8.9%
-5.2%
4.5%
6.1%
Imp. Com Taxa de

Interao
0.2%
2.1%
3.3%
-4.4%
1.4%
3.5%
Fonte de Informaes
--
8.9%
2.9%
1.2%
15.3%
5.5%
8.8%
-0.4%
14.0%
14.0%
4.6%
1.9%
0.8%
9.5%
1.7%
2.5%
-0.2%
10.2%
10.2%
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Formatos
Segmentos
0.14%
0.14%
0.20%
-0.46%
0.16%
0.33%
0.13%
0.08%
0.07%
0.13%
0.15%
0.12%
--
65.8%
---63.6%
62.3%
-----
51.8%
---49.4%
47.6%
-----
Taxa de
Visualizao
Completa do
Vdeo
--51.7%
-59.5%
45.8%
--
84.7%
---59.8%
56.6%
-----
50% de
Durao Mdia do Taxa de Vdeos Iniciados Visualizao do
Vdeo
Vdeo (Segundos)
Automaticamente
------42.9
70.0%
65.7%
---11.9
51.7%
72.9%
116.9
58.7%
63.3%
----
40.3
---51.4
53.4
-----
Taxa de
Visualizao
Completa do
Vdeo
-----
50% de
Visualizao
Completa do
Vdeo
----67.0%
---
83.1%
70.3%
-29.4%
-------
Taxa de
Visualizao
Completa do
Vdeo
----55.2%
---
78.2%
63.6%
-15.6%
-------
Taxa de
Visualizao
Completa do
Vdeo
-----
8.8%
14.8%
-2.9%
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
--------15.8
11.5%
-----
51.4
69.0
-14.1
-------
50% de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

CTR
0.39%
0.65%
0.20%
0.44%
0.10%
0.10%
0.05%
0.08%
0.48%
0.48%
CTR
0.09%
0.12%
0.07%
0.10%
50% de
Vdeo
Vdeo (Segundos)
Automaticamente
-------------
Resultados para a ustria 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
-65.5%
91.3%
-65.4%
-43.7%
71.7%
94.7%
7.8%
14.4%
----80.9%
80.9%
Durao Mdia de
Expanso
(Segundos)
-84.8
83.2
-117.7
-57.0
94.7
86.4
55.6
15.7
----12.5
12.5
Durao Mdia de
Expanso
(Segundos)
-----

Impresses com
Taxa de Expanso
do Painel
-13.5%
7.2%
-5.1%
-8.9%
6.7%
1.9%
6.4%
9.5%
----10.1%
10.1%
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
22
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Notcias/Mdia
Restaurante
Varejo
Servios
Telecomunicaes
Turismo
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Txtil
Automveis
B2B
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
18.6%
12.6%
16.8%
--1.7%
3.2%
5.0%
0.1%
-28.7%
28.7%
Taxa de
Interao
23.1%
8.8%
3.1%
13.2%
9.6%
15.6%
10.0%
7.0%
8.4%
19.7%
14.6%
1.7%
2.3%
5.4%
4.4%
2.6%
8.1%
11.8%
7.4%
12.3%
--1.6%
1.4%
2.1%
0.1%
-19.6%
19.6%
Imp. Com Taxa de

Interao
8.9%
5.5%
3.0%
7.9%
6.5%
10.1%
6.2%
2.9%
5.2%
10.7%
8.2%
1.4%
2.1%
5.0%
3.6%
1.5%
3.8%
Taxa de
Dwell
7.5%
8.9%
--5.7%
11.6%
12.8%
4.9%
9.0%
11.8%
9.0%
4.0%
19.3%
15.7%
8.0%
4.8%
5.8%
12.5%
10.9%
14.1%
9.4%
13.5%
3.1%
5.2%
3.5%
2.1%
1.3%
15.0%
15.0%
Taxa de
Dwell
------

Usurio (Segundos)
39.0
30.8
--35.8
42.4
39.2
28.0
39.6
44.7
36.6
29.8
34.9
43.1
32.2
35.1
31.6
Mtricas Bsicas
43.6
38.0
32.9
70.2
42.8
4.1
25.8
24.4
17.6
23.3
37.8
37.8

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.34%
0.30%
3.02%
0.32%
0.12%
0.38%
0.48%
0.11%
0.52%
0.68%
0.29%
0.26%
2.24%
0.65%
0.16%
0.39%
0.10%
0.11%
0.20%
0.06%
0.13%
0.15%
0.13%
0.26%
0.10%
0.24%
0.14%
0.14%
0.09%
-0.09%
--0.08%
Durao Mdia do
Vdeo (Segundos)
15.4
15.1
16.9
18.3
-12.1
32.2
16.5
35.5
28.7
19.8
---14.4
22.5
13.7

Automaticamente
48.6%
62.1%
74.7%
61.3%
-70.0%
65.7%
64.9%
63.1%
67.1%
64.1%
---63.9%
71.4%
68.6%
70.1%
-69.9%
-63.1%
-66.8%
63.1%
-----
50% de
Visualizao do
Vdeo
42.7%
71.8%
70.7%
59.3%
-80.1%
66.2%
74.7%
70.3%
66.3%
65.9%
---70.3%
64.2%
66.5%
66.2%
-67.6%
-42.4%
-68.5%
65.7%
-----
Taxa de
Vdeos
Iniciados pelo
Usurio
------
50% de
Visualizao
Completa do
Vdeo
------
13.9
13.2
13.5
11.6
------11.7
11.7
Durao Mdia do
Vdeo (Segundos)
15.9
--15.6
--16.8
---10.9
----23.4
9.7
Taxa de
Visualizao
Completa do
Vdeo
31.8%
60.7%
52.0%
45.2%
-69.5%
53.4%
61.1%
56.4%
52.4%
52.2%
---57.2%
47.1%
52.4%
Taxa de
Vdeos
Iniciados pelo
Usurio
19.2%
--6.0%
--13.1%
---16.2%
----18.9%
9.6%
8.6%
9.5%
6.6%
7.5%
------13.3%
13.3%
50% de
Visualizao
Completa do
Vdeo
35.6%
--28.8%
--54.5%
---44.9%
----39.6%
41.1%
41.0%
45.2%
28.6%
30.1%
------34.7%
34.7%
Taxa de
Visualizao
Completa do
Vdeo
23.6%
--19.3%
--41.1%
---30.7%
----23.0%
24.7%
Durao Mdia do
Vdeo (Segundos)
-----30.1%
33.3%
18.6%
19.0%
------17.9%
17.9%
Taxa de
Visualizao
Completa do
Vdeo
------
54.4%
-53.2%
-29.0%
-53.5%
51.6%
-----
Taxa de
Visualizao
Completa do
Vdeo
------

CTR
33.0
-16.8
-20.1
-25.6
15.3
-----
0.53%
0.49%
0.55%
0.46%
0.35%
0.25%
0.22%
0.30%
0.07%
0.08%
0.27%
0.27%

Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.15%
0.24%
0.07%
0.09%
0.09%
50% de
Visualizao do
Vdeo
------
Resultados para a Blgica 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
41.1%
29.5%
-24.9%
-37.4%
29.1%
30.7%
31.4%
29.3%
25.0%
--26.6%
-33.5%
25.2%
28.8%
29.2%
28.6%
29.0%
21.3%
-----27.7%
27.7%
Durao Mdia de
Expanso
(Segundos)
54.3
26.0
-43.2
-16.1
36.9
57.5
43.2
14.9
39.4
--8.4
-16.3
21.1
32.7
38.4
35.5
14.1
8.9
-----36.6
32.6
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
14.2%
11.9%
-11.9%
-15.4%
10.9%
12.5%
7.4%
15.9%
13.5%
--4.7%
-12.2%
17.8%
11.6%
6.9%
12.3%
15.9%
12.2%
-----19.5%
19.6%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
23
Taxa de
Dwell
5.3%
7.6%
8.8%
-4.8%
8.4%
7.0%
7.6%
8.3%
8.9%
12.7%
5.9%
-8.5%
12.2%
4.9%
7.8%
7.1%
4.6%
10.0%
7.6%
9.6%
23.0%
13.2%
2.6%
2.7%
1.7%
1.6%
12.6%
Taxa de
Dwell
------

Usurio (Segundos)
38.1
38.5
13.7
-32.6
39.2
64.4
67.0
93.6
72.9
43.3
23.6
-46.2
101.7
51.3
47.9
67.5
25.1
Mtricas Bsicas
78.0
51.3
48.6
121.8
3.7
26.0
27.4
32.5
26.9
66.1

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
5.7%
5.5%
1.6%
14.3%
7.4%
7.8%
9.8%
13.3%
6.5%
11.9%
14.9%
2.8%
-9.9%
22.8%
6.6%
9.3%
9.7%
3.7%
Imp. Com Taxa de

Interao
4.1%
3.7%
1.3%
7.9%
5.2%
5.2%
5.6%
8.1%
5.0%
8.4%
7.6%
2.7%
-5.4%
12.3%
3.8%
7.2%
6.5%
2.5%
Txtil
Automveis
B2B
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
15.4%
11.6%
11.7%
-0.5%
0.3%
0.3%
0.6%
0.2%
16.1%
9.4%
7.5%
8.7%
-0.5%
0.3%
0.2%
0.5%
0.1%
13.3%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.34%
0.37%
0.46%
0.42%
0.12%
0.35%
0.31%
0.32%
0.43%
0.25%
0.40%
0.18%
-0.21%
0.23%
0.16%
0.11%
0.21%
0.31%
0.57%
0.24%
0.10%
0.13%
0.07%
0.16%
0.19%
0.09%
-0.07%
0.16%
0.09%
0.06%
0.19%
0.16%
-0.17%
---
Durao Mdia do
Vdeo (Segundos)
-----28.7
24.3
-------------
49.3%
---82.6%
78.2%
82.0%
----
50% de
Visualizao do
Vdeo
-----82.9%
67.0%
-------------
10.0%
---45.7%
47.0%
50.0%
----
Taxa de Vdeos
Iniciados
Automaticamente
-----24.8%
28.4%
-------------
Taxa de
Visualizao
Completa do
Vdeo
-----73.9%
54.2%
-------------
42.4%
---73.5%
60.5%
63.6%
----
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
---44.2%
-43.2%
56.2%
---54.9%
------45.1%
--
47.9%
43.1%
42.5%
61.2%
48.4%
81.7%
80.4%
---Taxa de
Visualizao
Completa do
Vdeo
---33.0%
-29.3%
44.4%
---37.5%
------29.1%
--
35.1%
30.9%
29.9%
50.8%
36.0%
67.9%
65.9%
----
Taxa de
Visualizao
Completa do
Vdeo
------
1.7%
1.5%
4.4%
8.8%
0.2%
0.2%
0.2%
----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
------15.6
0.3%
--17.8
2.4%
20.8
1.8%
------19.4
0.2%
------------16.4
0.8%
---
18.8
19.0
18.0
15.0
20.9
29.8
31.6
----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
16.9
---27.3
29.8
27.4
----
0.32%
0.19%
0.27%
0.70%
0.44%
0.12%
0.11%
0.15%
0.11%
0.16%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.13%
0.16%
0.12%
0.12%
0.11%
Taxa de Vdeos
Iniciados
Automaticamente
------
Resultados para o Brasil 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
-21.0%
-35.1%
14.7%
19.1%
32.0%
29.0%
---13.3%
-39.0%
29.1%
41.6%
12.2%
25.3%
--
26.3%
19.4%
34.1%
------32.4%
Durao Mdia de
Expanso
(Segundos)
-102.2
-63.0
36.3
47.4
106.8
76.1
---93.2
-74.7
105.3
114.7
48.0
72.4
--
58.0
78.2
90.3
------48.1
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
-8.5%
-13.1%
10.3%
7.2%
11.0%
14.1%
---3.0%
-17.9%
11.8%
14.9%
8.8%
9.1%
--
10.0%
7.5%
8.6%
------13.5%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
24
Txtil
Automveis
B2B
Bens de Consumo
Corporativo
Entretenimento
Finanas
Governamental
Sade/Beleza
Medicamento
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
-3.6%
--2.5%
5.1%
3.3%
2.1%
4.5%
8.6%
5.1%
7.0%
4.4%
-4.6%
2.7%
11.5%
7.3%
7.0%
8.6%
1.5%
9.7%
3.1%
3.3%
2.5%
1.2%
Taxa de
Dwell
------

Usurio (Segundos)
-33.4
--10.7
54.7
35.3
39.2
64.1
37.0
37.0
20.0
31.8
-51.0
57.6
39.1
Mtricas Bsicas
44.0
41.7
48.0
73.5
6.9
30.4
33.3
17.2
20.1

Usurio (Segundos)
------
Mtricas Bsicas
Pesquisa MediaMind, 4 trimestre de 2010 ao 3 trimestre de 2011

Taxa de
Interao
-2.2%
-5.1%
-2.3%
1.2%
-4.3%
11.6%
2.0%
2.1%
3.4%
-2.5%
-10.9%
Imp. Com Taxa de

Interao
-1.6%
-3.7%
-1.6%
0.8%
-3.1%
8.1%
1.4%
1.5%
2.5%
-1.9%
-8.3%
Fonte de Informaes
--
7.2%
6.0%
11.0%
2.6%
0.8%
-----
5.3%
4.2%
8.3%
2.4%
0.8%
-----
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
-0.07%
-0.25%
0.08%
0.29%
0.11%
0.03%
0.05%
0.08%
0.38%
0.46%
0.08%
-0.09%
0.02%
0.44%
0.11%
0.07%
0.06%
0.09%
0.11%
0.17%
0.06%
0.13%
0.09%
0.06%
0.12%
0.07%
-0.13%
0.11%
-0.08%
Durao Mdia do
Vdeo (Segundos)
---12.4
-14.7
13.0
11.7
12.7
5.4
6.9
---19.6
---
79.3%
-82.7%
--75.0%
74.9%
77.3%
--
50% de
Visualizao do
Vdeo
---76.7%
-73.6%
73.7%
78.9%
78.0%
89.0%
87.5%
---71.5%
---
55.8%
-62.6%
--63.5%
63.6%
59.9%
--
Taxa de Vdeos
Iniciados
Automaticamente
---64.1%
-67.8%
66.5%
59.2%
71.7%
62.5%
42.6%
---64.4%
---
Taxa de
Visualizao
Completa do
Vdeo
---62.2%
-62.5%
59.2%
65.8%
61.7%
77.9%
79.2%
---57.9%
---
58.4%
-23.1%
--60.5%
60.3%
62.7%
--
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
-----56.2%
77.5%
-----53.5%
-49.0%
---
68.5%
57.7%
74.3%
------Taxa de
Visualizao
Completa do
Vdeo
-----40.1%
62.4%
-----39.6%
-33.2%
---
24.8%
41.3%
10.6%
-------
Taxa de
Visualizao
Completa do
Vdeo
------
3.7%
2.7%
4.9%
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
----------30.1
7.4%
14.4
5.3%
----------11.9
4.7%
--18.6
13.5%
-----
52.8
14.1
88.3
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
30.9
-85.2
--14.2
14.3
12.1
--
0.33%
0.46%
0.07%
0.04%
0.84%
0.08%
0.08%
0.06%
0.03%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.08%
0.09%
0.07%
0.04%
0.07%
Taxa de Vdeos
Iniciados
Automaticamente
------
Benchmarks para o Canad 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
-9.9%
-20.0%
-60.2%
2.1%
-5.5%
20.7%
26.9%
3.1%
3.8%
-10.9%
-20.7%
16.1%
19.2%
10.9%
2.5%
------
Durao Mdia de
Expanso
(Segundos)
-80.1
-44.0
-220.9
45.6
-60.8
44.4
51.7
56.6
13.8
-65.5
-79.1
74.1
105.7
54.3
16.1
------
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
-3.3%
-5.6%
-2.6%
1.2%
-4.2%
15.2%
6.5%
2.3%
2.8%
-3.6%
-10.7%
5.3%
4.2%
8.3%
2.4%
------
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
25
Formatos
Segmentos
Formats
Segmentos
Fonte de Informaes
--
Travel
Corporate
Auto
Apparel
Standard Banner
300x250
728x90
Rich Media
Banner Expansvel
300x250
Polite Banner
300x250
728x90
Push Down Banner
17.8%
15.9%
0.9%
0.3%
-4.6%
Taxa de
Interao
11.5%
11.6%
0.4%
0.1%
-4.2%
Imp. Com Taxa de

Interao
--
0.5%
--
--
5.5%
--
3.9%
Taxa de
Dwell
10.5%
11.2%
4.0%
3.6%
4.5%
6.5%
Taxa de
Dwell
----
--
35.9
--
28.5

Usurio (Segundos)
Mtricas Bsicas
106.6
110.7
29.1
24.3
27.6
55.4

Usurio (Segundos)
----
Mtricas Bsicas
0.07%
--
--
Durao Mdia do
Vdeo (Segundos)
15.2
--
--
50% de
Visualizao do
Vdeo
-----
--
--
---
--
--
--
50% de
Visualizao do
Vdeo
87.2%
Taxa de Vdeos
Iniciados
Automaticamente
57.5%
--
---75.0%
72.6%
---58.0%
58.4%
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
75.8%
---62.8%
60.5%
Taxa de
Visualizao
Completa do
Vdeo
-----
--
--
--
33.5
--
0.09%
--
0.21%
0.27%
0.06%
0.05%
0.08%
--
--
--
36.4
Durao Mdia do
Vdeo (Segundos)
--
--
--
--
--
--
48.9%
50% de
Visualizao do
Vdeo
Taxa de Vdeos
Iniciados
Automaticamente
19.2%
--50.0%
77.5%
---
--19.8%
41.6%
---
--
--
--
40.9%
Taxa de
Visualizao
Completa do
Vdeo
--41.6%
67.1%
---
Taxa de
Visualizao
Completa do
Vdeo
----
--
--
--
--
50% de
Visualizao
Completa do
Vdeo
----
--
--
--
--
--
--
--
--
50% de
Visualizao
Completa do
Vdeo
-------
--
--
--
34.8%
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
-------
Taxa de
Visualizao
Completa do
Vdeo
----
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-------
--
--
--
54.2%
Taxa de
Visualizao
Completa do
Vdeo
--

CTR
--36.2
17.3
---
0.23%
0.28%
0.18%
0.18%
0.09%
0.31%
50% de
Visualizao do
Vdeo
----
Durao Mdia do
Vdeo (Segundos)
----
CTR
0.21%
0.25%
0.27%
Taxa de Vdeos
Iniciados
Automaticamente
----
--
--
--
3.1%
50% de
Visualizao
Completa do
Vdeo
--
37.1%
47.9%
-69.5%
63.0%
19.8%
28.5%
-51.2%
43.2%
Taxa de
Visualizao
Completa do
Vdeo
-----
5.5%
0.1%
-9.9%
6.3%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---
14.6
24.2
-28.8
31.6
50% de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

0.09%
0.12%
0.22%
0.17%
0.34%
0.34%
0.42%
0.13%
0.17%
CTR
---21.0
22.0
CTR
0.09%
0.13%
0.12%
0.15%
Taxa de Vdeos
Iniciados
Automaticamente
-----
Durao Mdia do
Vdeo (Segundos)
-----
Resultados para a China 4o trimestre de 2010 ao 3o trimestre de 2011
--
--
--
0.31%
0.14%

--
0.9%
--
1.0%
Taxa de
Interao
----
0.5%
--
--
--
--

Usurio (Segundos)
76.6
Mtricas Bsicas
113.0
65.4
166.0
26.0
25.4

Usurio (Segundos)
-----

--
--
--
--
--
--
Taxa de
Dwell
10.6%
11.3%
7.8%
13.4%
3.0%
3.4%
Taxa de
Dwell
-----
--
Imp. Com Taxa de

Interao
----
--
Finanas
Fonte de Informaes
--
--
--
Entretenimento
5.1%
Taxa de
Interao
12.2%
Imp. Com Taxa de

Interao
10.0%
3.4%
15.3%
8.2%
25.7%
0.3%
0.4%
10.6%
5.9%
15.9%
0.2%
0.3%
Eletrnicos
Bens de Consumo
Automveis
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
234x60
Polite Banner
300x250
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Mtricas Bsicas
Resultados para o Chile 4o trimestre de 2010 ao 3o trimestre de 2011
--
--
--
20.3%
--
--
--
133.9
Durao Mdia de
Expanso
(Segundos)
--
112.0
136.8
101.4
---
--
--
--
--
--
--
--
--
Taxa de
Expanso do
Painel
13.0%
13.9%
---14.8%
Taxa de
Expanso do
Painel
----
--
--
--
--
Durao Mdia de
Expanso
(Segundos)
122.2
117.4
---120.3
Durao Mdia de
Expanso
(Segundos)
----

Impresses com
Taxa de Expanso
do Painel
11.3%
11.6%
---2.4%
Impresses com
Taxa de Expanso
do Painel
----
--
--
--
7.4%
Taxa de
Expanso do
Painel
--
18.7%
17.2%
25.2%
---
Durao Mdia de
Expanso
(Segundos)
-----
Impresses com
Taxa de Expanso
do Painel
--
10.5%
5.8%
15.8%
---
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
26
Formatos
--
35.4
--
75.3

Usurio (Segundos)
8.8
75.6
--
Mtricas Bsicas

Usurio (Segundos)
-----
Taxa de
Interao
5.6%
9.3%
-3.5%
1.8%
4.2%
Imp. Com Taxa de

Interao
4.1%
6.7%
-2.1%
1.0%
2.4%
Automveis
Bens de Consumo
Finanas
Sade/Beleza
Servios
Telecomunicaes
Taxa de
Dwell
6.7%
--9.4%
3.7%
3.4%
15.0%
12.1%
3.1%
3.9%
1.9%
Taxa de
Dwell
---

Usurio (Segundos)
40.5
--21.3
28.1
49.7
Mtricas Bsicas
82.3
92.8
22.6
23.5
25.7

Usurio (Segundos)
---
Mtricas Bsicas
0.74%
4.90%
--
1.87%
0.39%
0.29%
0.20%
0.16%
--
0.06%
--
--
--
--
Durao Mdia do
Vdeo (Segundos)
--
--
--
---
--
--
--
50% de
Visualizao do
Vdeo
--
Taxa de Vdeos
Iniciados
Automaticamente
---
---
---
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
--
---
Taxa de
Visualizao
Completa do
Vdeo
-----
---
--
--
0.25%
1.38%
-0.37%
0.16%
0.25%
--0.05%
----
1.30%
1.26%
0.15%
0.19%
0.06%
50% de
Visualizao do
Vdeo
---
Durao Mdia do
Vdeo (Segundos)
-------
------
50% de
Visualizao do
Vdeo
-------
------
Taxa de Vdeos
Iniciados
Automaticamente
-------
Taxa de
Visualizao
Completa do
Vdeo
-------
------
Taxa de
Visualizao
Completa do
Vdeo
---
---
---
---
50% de
Visualizao
Completa do
Vdeo
---
--
--
50% de
Visualizao
Completa do
Vdeo
-------
------
Taxa de
Visualizao
Completa do
Vdeo
-------
------
Taxa de
Visualizao
Completa do
Vdeo
---
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
--
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-------------
------
---
50% de
Visualizao
Completa do
Vdeo
--
---
Taxa de
Visualizao
Completa do
Vdeo
-----
--
--
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----

CTR
------
CTR
0.08%
0.09%
Taxa de Vdeos
Iniciados
Automaticamente
---
Durao Mdia do
Vdeo (Segundos)
---
50% de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---
---
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

CTR
---
0.39%
4.26%
50% de
Visualizao do
Vdeo
-----
Durao Mdia do
Vdeo (Segundos)
-----
CTR
0.12%
0.22%
0.11%
0.20%
Taxa de Vdeos
Iniciados
Automaticamente
-----
Resultados para o Chipre 4o trimestre de 2010 ao 3o trimestre de 2011
Pesquisa MediaMind, 4o trimestre de 2010 ao 3o trimestre de 2011

22.2%
27.5%
0.5%
0.8%
--
15.5%
16.7%
0.4%
0.7%
--
Taxa de
Interao
---
Standard Banner
300x250
Rich Media
Banner Expansvel
234x60
Polite Banner
300x250
728x90
Fonte de Informaes
--
--
20.6%
--
21.9%
Taxa de
Dwell
18.5%
15.4%
--
Taxa de
Dwell
-----
Mtricas Bsicas

--
--
Imp. Com Taxa de

Interao
---
--
Government/Utilities
Fonte de Informaes
--
--
17.3%
21.5%
--
Taxa de
Interao
6.8%
Imp. Com Taxa de

Interao
6.4%
--
24.7%
4.5%
19.5%
4.4%
Entertainment
Consumer Packaged Goods
Auto
Apparel
Standard Banner
300x250
728x90
160x600
Rich Media
Expandable Banner
Floating Ad
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Formatos
Segmentos
Segmentos
Resultados para a Colmbia 4o trimestre de 2010 ao 3o trimestre de 2011
--
--
23.2%
--
Taxa de
Expanso do
Painel
--
Taxa de
Expanso do
Painel
17.7%
36.0%
-----
22.9%
25.9%
----
Taxa de
Expanso do
Painel
---
Durao Mdia de
Expanso
(Segundos)
35.7
26.9
-----
68.4
24.7
----
Durao Mdia de
Expanso
(Segundos)
---

Impresses com
Taxa de Expanso
do Painel
12.7%
16.3%
-----
15.0%
16.7%
----
Impresses com
Taxa de Expanso
do Painel
---
--
--
78.2
--
Durao Mdia de
Expanso
(Segundos)
--
76.6
--
--
--
18.9%
--
Impresses com
Taxa de Expanso
do Painel
--
24.5%
--
Durao Mdia de
Expanso
(Segundos)
-----
19.5%
--
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
27
Txtil
Automveis
B2B
Bens de Consumo
Eletrnicos
Entretenimento
Jogos Eletrnicos
Governamental
Sade/Beleza
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
7.8%
4.2%
13.6%
-7.3%
6.8%
6.1%
6.2%
5.3%
1.6%
9.2%
3.0%
6.9%
6.0%
6.4%
10.3%
7.1%
5.7%
3.9%
2.8%
2.6%
1.1%
9.1%
Taxa de
Dwell
-----

Usurio (Segundos)
42.6
21.0
29.1
-47.1
45.8
63.0
15.2
67.4
17.2
42.0
32.2
34.0
Mtricas Bsicas
46.3
37.6
34.8
70.6
52.1
22.8
18.5
23.0
26.0
28.6

Usurio (Segundos)
-----
Mtricas Bsicas

Taxa de
Interao
10.1%
2.7%
7.3%
10.2%
7.6%
4.7%
14.9%
-10.4%
-8.5%
2.7%
6.0%
Imp. Com Taxa de

Interao
8.3%
2.2%
3.9%
7.0%
5.9%
3.8%
8.6%
-6.2%
-5.6%
2.2%
4.9%
Fonte de Informaes
--
7.3%
5.3%
16.1%
14.6%
8.2%
1.6%
4.0%
0.2%
-6.3%
5.3%
3.9%
11.0%
9.9%
4.6%
0.8%
1.3%
0.2%
-5.7%
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Faixa Expansvel
Polite Banner
300x250
728x90
160x600
Push Down Banner
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Formatos
Segmentos
0.26%
0.24%
0.29%
0.33%
0.85%
0.24%
0.25%
0.14%
0.24%
0.07%
1.38%
0.18%
0.41%
0.10%
0.13%
--0.07%
0.16%
-0.19%
-0.11%
--0.10%
0.41%
0.52%
0.71%
0.51%
0.26%
0.15%
0.16%
0.14%
0.08%
0.40%
50% de
Visualizao do
Vdeo
-----
Durao Mdia do
Vdeo (Segundos)
-----14.1
--------
69.0%
---49.9%
69.9%
64.2%
----
50% de
Visualizao do
Vdeo
-----68.9%
--------
60.6%
---70.1%
43.7%
51.9%
----
Taxa de Vdeos
Iniciados
Automaticamente
-----42.5%
--------
Taxa de
Visualizao
Completa do
Vdeo
-----56.9%
--------
54.0%
---35.1%
56.5%
49.4%
----
Taxa de
Visualizao
Completa do
Vdeo
-----
50% de
Visualizao
Completa do
Vdeo
-----
50% de
Visualizao
Completa do
Vdeo
21.7%
--37.2%
-52.0%
66.3%
----18.3%
--
47.6%
27.8%
-31.6%
-52.5%
31.6%
----
Taxa de
Visualizao
Completa do
Vdeo
11.3%
--27.0%
-39.8%
53.7%
----10.5%
--
5.1%
4.4%
-3.7%
-3.4%
3.3%
----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
12.9
1.1%
----134.6
16.0%
--15.9
3.5%
105.2
7.5%
--------20.9
1.1%
---
89.9
54.0
-159.9
-15.4
15.5
----
36.4%
18.4%
-24.2%
-41.3%
24.7%
----
Taxa de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

CTR
82.9
---122.8
15.4
12.8
----
CTR
0.14%
0.12%
0.13%
0.19%
Taxa de Vdeos
Iniciados
Automaticamente
-----
Durao Mdia do
Vdeo (Segundos)
-----
Resultados para a Dinamarca 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
9.7%
15.4%
-27.6%
19.8%
36.9%
18.8%
-13.2%
-20.9%
8.6%
19.3%
16.6%
23.2%
18.6%
20.7%
5.3%
----18.2%
Durao Mdia de
Expanso
(Segundos)
36.0
63.3
-101.2
108.5
86.8
61.0
-99.0
-24.0
52.2
81.2
71.2
69.4
37.2
83.9
27.4
----15.5
Durao Mdia de
Expanso
(Segundos)
-----

Impresses com
Taxa de Expanso
do Painel
8.3%
9.2%
-6.9%
5.3%
8.1%
8.7%
-5.7%
-5.9%
2.4%
4.8%
5.1%
3.3%
11.5%
9.7%
4.3%
----5.5%
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
28
Formatos
Segmentos
Taxa de
Interao
14.3%
25.2%
--1.0%
-26.1%
21.0%
-23.3%
1.6%
21.9%
-15.5%
24.7%
14.9%
8.9%
Imp. Com Taxa de

Interao
7.4%
14.8%
--0.6%
-14.2%
11.1%
-12.1%
1.2%
10.4%
-10.2%
14.4%
7.5%
5.3%
Txtil
Automveis
B2B
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Sade/Beleza
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
8.0%
14.9%
--3.7%
13.4%
10.4%
14.3%
-11.8%
11.7%
8.8%
12.9%
10.5%
14.9%
9.0%
7.9%
13.9%
10.1%
13.8%
14.1%
4.0%
4.1%
3.2%
1.8%
20.9%
--
Taxa de
Dwell
------

Usurio (Segundos)
71.7
81.9
--20.1
99.9
55.2
64.0
-99.6
49.4
89.8
110.9
64.1
74.7
68.0
50.6
Mtricas Bsicas
84.7
61.5
58.6
111.3
24.3
25.6
16.5
19.9
62.3
--

Usurio (Segundos)
------

26.3%
10.6%
21.1%
-0.9%
1.1%
0.3%
0.2%
20.4%
--
14.0%
7.6%
14.9%
-0.6%
0.7%
0.2%
0.1%
15.7%
--
Fonte de Informaes
--
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Mtricas Bsicas
CTR
0.32%
0.20%
0.32%
0.32%
0.07%
0.20%
0.21%
0.19%
1.10%
0.34%
0.45%
0.19%
-0.18%
0.34%
-0.26%
Durao Mdia do
Vdeo (Segundos)
144.2
17.9
-----17.9
-13.4
-31.5
----32.3
----75.5%
75.4%
-----
50% de
Visualizao do
Vdeo
68.4%
75.4%
-----71.1%
-86.0%
-79.5%
----76.5%
----39.5%
39.6%
-----
Taxa de
Vdeos
Iniciados
Automaticam
ente
50.1%
48.2%
-----56.2%
-32.0%
-43.5%
----51.3%
Taxa de
Visualizao
Completa do
Vdeo
55.7%
59.1%
-----56.2%
-75.5%
-67.6%
----61.6%
----62.0%
62.2%
-----
50% de
Visualizao
Completa do
Vdeo
61.7%
56.2%
----39.9%
62.0%
-57.4%
-44.9%
-50.5%
-32.2%
67.3%
39.7%
51.7%
40.5%
36.4%
75.6%
75.6%
--62.6%
62.6%
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
47.7%
40.9%
----24.8%
47.1%
-39.3%
-27.8%
-32.4%
-18.3%
52.3%
25.0%
37.9%
26.9%
21.4%
60.5%
60.5%
--46.1%
46.1%
Taxa de
Visualizao
Completa do
Vdeo
------
6.2%
3.7%
5.5%
6.7%
8.9%
9.7%
--16.0%
16.0%
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
24.7
5.6%
22.7
8.7%
--------10.5
5.8%
16.8
9.0%
--25.6
4.4%
--16.3
6.4%
--21.7
0.6%
--17.2
5.3%
17.4
14.2%
16.5
19.6
18.6
12.6
19.8
19.8
--46.9
46.9
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
-----------

0.54%
0.67%
-0.90%
0.29%
0.77%
0.78%
0.78%
-0.69%
0.40%
0.81%
0.59%
0.35%
0.64%
0.48%
0.47%
----34.6
35.2
-----
0.71%
0.42%
0.49%
0.83%
0.39%
0.43%
0.25%
0.15%
0.63%
--
50% de
Visualizao do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.24%
0.33%
0.23%
0.08%
0.18%
Taxa de
Vdeos
Iniciados
Automaticam
ente
------
Resultados para Dubai 4o trimestre de 2010 ao 3o trimestre de 2011
Impresses com
Taxa de Expanso
do Painel
17.3%
16.8%
-18.7%
--14.5%
16.3%
-14.7%
7.2%
10.9%
-16.2%
17.1%
11.0%
8.8%
Taxa de
Expanso do
Painel
33.0%
30.8%
-40.0%
--27.8%
34.2%
-27.8%
7.4%
22.4%
-24.3%
28.5%
32.3%
15.6%
29.8%
16.7%
23.3%
35.8%
----37.2%
--
Taxa de
Expanso do
Painel
------
Durao Mdia de
Expanso
(Segundos)
20.6
58.4
-40.8
--45.1
57.8
-40.8
48.9
29.6
-46.7
50.5
35.1
49.7
32.7
65.4
74.4
24.5
----55.5
--
Durao Mdia de
Expanso
(Segundos)
------
15.1%
7.4%
15.0%
17.9%
----15.5%
--
Impresses com
Taxa de Expanso
do Painel
------
29
Automveis
Bens de Consumo
Eletrnicos
Entretenimento
Jogos Eletrnicos
Servios
Tecnologia/Internet
Telecomunicaes
Taxa de
Dwell
6.6%
-5.8%
5.2%
4.6%
7.4%
4.2%
5.9%
5.7%
6.0%
5.6%
5.1%
3.0%
2.7%
Taxa de
Dwell
-----

Usurio (Segundos)
48.0
-54.4
73.3
52.3
76.9
52.6
58.0
Mtricas Bsicas
64.0
50.9
75.0
74.1
54.8
22.5

Usurio (Segundos)
-----
Mtricas Bsicas

Taxa de
Interao
5.5%
12.1%
3.8%
7.0%
9.2%
9.6%
2.7%
4.5%
Imp. Com Taxa de

Interao
4.2%
8.0%
3.6%
4.7%
6.4%
7.8%
2.8%
3.8%
Fonte de Informaes
--
8.5%
5.5%
1.4%
15.0%
7.4%
0.2%
6.1%
4.7%
1.3%
9.6%
1.6%
0.1%
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Faixa Expansvel
Polite Banner
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Formatos
Segmentos
0.30%
0.30%
0.30%
0.13%
0.28%
0.54%
0.17%
0.42%
0.14%
--------
0.35%
0.37%
0.31%
0.33%
0.11%
0.11%
50% de
Visualizao do
Vdeo
-----
Durao Mdia do
Vdeo (Segundos)
-197.1
-70.1
-----
79.7%
------
50% de
Visualizao do
Vdeo
-65.1%
-80.7%
-----
46.5%
------
Taxa de Vdeos
Iniciados
Automaticamente
-44.3%
-51.7%
-----
Taxa de
Visualizao
Completa do
Vdeo
-53.7%
-65.2%
-----
64.3%
------
Taxa de
Visualizao
Completa do
Vdeo
-----
50% de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------------
6.5%
------
50% de
Visualizao
Completa do
Vdeo
---------
34.6%
------
Taxa de
Visualizao
Completa do
Vdeo
---------
137.8
------
25.3%
------
Taxa de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

CTR
58.7
------
CTR
0.14%
0.04%
0.12%
0.07%
Taxa de Vdeos
Iniciados
Automaticamente
-----
Durao Mdia do
Vdeo (Segundos)
-----
Resultados para a Finlndia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
-18.0%
-19.0%
33.1%
19.8%
-40.9%
34.4%
42.2%
75.7%
14.9%
---
Durao Mdia de
Expanso
(Segundos)
-169.8
-118.6
133.8
15.5
-192.3
149.7
183.3
227.7
46.7
---
Durao Mdia de
Expanso
(Segundos)
-----

Impresses com
Taxa de Expanso
do Painel
-7.9%
-5.0%
9.0%
7.8%
-3.6%
6.2%
4.4%
1.5%
9.6%
---
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
30
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Formatos
Segmentos
9.6%
7.1%
17.8%
17.4%
6.9%
4.1%
11.5%
14.6%
6.0%
1.4%
5.6%
--
Taxa de
Interao
15.0%
11.9%
1.2%
-13.7%
4.9%
9.1%
4.0%
-11.8%
12.9%
7.2%
--6.8%
6.2%
-22.3%
0.4%
3.8%
2.4%
6.1%
4.1%
13.6%
10.7%
4.8%
3.3%
2.9%
3.5%
1.8%
0.5%
4.5%
--
Imp. Com Taxa de

Interao
4.3%
4.0%
1.0%
-5.4%
2.1%
7.1%
2.4%
-4.3%
5.2%
5.2%
--2.5%
4.1%
-12.8%
0.3%
2.0%
1.9%
Taxa de
Dwell
5.7%
6.2%
5.3%
--4.3%
10.7%
5.2%
6.1%
4.9%
7.3%
10.9%
-11.5%
3.6%
8.8%
5.4%
14.1%
2.9%
4.4%
4.3%
9.2%
7.6%
13.9%
7.6%
-3.5%
4.2%
3.9%
2.9%
1.7%
9.6%
--
Taxa de
Dwell
------

Usurio (Segundos)
64.5
46.0
49.8
--36.3
46.7
50.6
66.7
61.8
39.3
34.3
-82.5
47.1
28.3
141.8
44.6
27.5
47.6
42.6
Mtricas Bsicas
48.7
38.1
53.4
113.6
-24.9
54.2
59.5
52.4
32.7
32.9
--

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.19%
0.29%
0.10%
-0.59%
0.10%
0.31%
0.25%
0.18%
0.21%
0.31%
0.70%
-0.28%
0.13%
0.56%
0.15%
0.79%
0.09%
0.23%
0.37%
0.10%
0.07%
0.02%
0.09%
0.11%
0.05%
0.10%
0.14%
0.08%
0.09%
0.11%
0.09%
0.10%
--0.11%
--0.09%
-0.06%
0.54%
0.52%
0.34%
0.31%
4.05%
0.70%
0.14%
0.13%
0.07%
0.07%
0.21%
--
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
80.3
66.1
90.9
-44.8
46.7
387.4
52.5
81.4
62.8
37.6
27.3
--46.8
73.6
--14.0
49.7
26.6
71.4%
-69.7%
-74.3%
-66.6%
65.2%
65.1%
84.1%
58.0%
58.0%
50% de
Visualizao do
Vdeo
71.8%
63.0%
87.0%
-71.1%
57.4%
96.6%
66.2%
66.3%
62.5%
53.4%
78.0%
--65.7%
53.0%
--74.3%
62.8%
66.2%
58.0%
-70.0%
-77.2%
-57.4%
57.4%
52.3%
65.7%
67.0%
67.0%
Taxa de Vdeos
Iniciados
Automaticamente
57.9%
58.6%
62.0%
-64.4%
52.1%
52.7%
59.0%
57.7%
54.7%
61.8%
58.6%
--47.3%
60.7%
--56.0%
51.5%
54.9%
Taxa de
Visualizao
Completa do
Vdeo
52.3%
45.8%
73.8%
-55.8%
45.1%
0.8%
54.6%
51.5%
46.9%
40.0%
67.8%
--39.7%
36.7%
--62.5%
44.9%
48.1%
57.9%
-53.0%
-50.6%
-50.6%
49.5%
49.8%
74.7%
22.8%
22.8%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
------64.4%
50.7%
-60.2%
-59.5%
--58.7%
35.2%
--69.8%
---
64.0%
75.8%
41.6%
31.1%
---------
Taxa de
Visualizao
Completa do
Vdeo
------16.7%
34.1%
-42.4%
-48.8%
--43.0%
20.5%
--57.0%
---
30.1%
31.3%
18.4%
18.2%
---------
Taxa de
Visualizao
Completa do
Vdeo
------
9.4%
14.0%
8.2%
3.8%
---------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
------------63.5
7.7%
29.2
17.8%
--44.4
18.8%
--28.7
16.4%
----24.9
6.2%
18.4
16.6%
----14.3
3.8%
-----
75.8
96.3
22.0
13.1
---------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
61.1
-39.7
-7.1
-62.9
59.8
83.6
35.8
80.0
80.0
CTR
0.08%
0.10%
0.06%
0.06%
0.07%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Frana 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
26.1%
18.5%
--39.8%
14.9%
24.9%
32.8%
7.8%
16.2%
22.9%
55.1%
--23.3%
21.2%
13.9%
-6.5%
40.5%
25.7%
28.8%
25.2%
19.1%
16.2%
------22.4%
--
Durao Mdia de
Expanso
(Segundos)
89.7
50.6
--23.3
29.7
36.7
34.1
32.3
72.6
39.8
13.1
--216.2
29.2
43.4
-47.7
50.3
30.8
80.6
65.2
51.4
31.8
------35.5
--
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
6.7%
2.7%
--4.0%
2.2%
11.6%
4.9%
0.9%
5.2%
3.6%
2.3%
--2.2%
5.0%
10.5%
-4.7%
7.9%
3.9%
4.2%
2.0%
13.0%
10.7%
------2.2%
--
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
31
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
9.7%
8.7%
2.4%
11.5%
19.9%
22.5%
1.3%
4.5%
5.4%
0.2%
1.7%
7.3%
3.5%
Taxa de
Interao
5.1%
1.2%
2.1%
1.5%
7.7%
6.0%
4.3%
7.5%
4.1%
3.7%
-11.2%
16.0%
1.3%
5.1%
2.3%
0.3%
2.2%
4.1%
24.8%
4.9%
3.5%
1.8%
8.8%
11.1%
12.7%
0.9%
1.4%
1.7%
0.2%
0.5%
6.0%
3.2%
Imp. Com Taxa de

Interao
3.3%
0.8%
1.4%
0.7%
4.9%
4.5%
3.0%
3.9%
1.6%
1.9%
-4.0%
8.8%
1.0%
2.9%
1.4%
0.3%
1.3%
3.5%
7.0%
Taxa de
Dwell
5.9%
4.8%
4.3%
11.1%
-6.9%
9.4%
7.7%
4.4%
8.0%
9.2%
5.9%
10.6%
4.5%
5.5%
5.3%
6.5%
5.2%
6.4%
5.5%
7.5%
8.4%
4.6%
7.9%
7.3%
12.0%
9.3%
4.1%
3.8%
1.5%
1.8%
10.3%
6.7%
Taxa de
Dwell
------

Usurio (Segundos)
39.9
39.9
70.8
15.5
-65.3
33.1
37.7
47.7
26.8
60.1
50.5
58.1
23.6
44.7
32.4
15.6
41.0
43.5
81.9
Mtricas Bsicas
57.0
52.7
51.0
80.4
81.9
23.6
5.4
31.9
33.4
22.6
25.4
25.6
39.1

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.34%
0.18%
0.22%
0.60%
0.30%
0.21%
0.33%
0.53%
0.10%
0.74%
0.10%
0.21%
0.66%
0.20%
0.23%
0.30%
0.33%
0.47%
0.31%
0.17%
0.14%
0.11%
0.10%
-0.10%
0.06%
0.11%
0.10%
0.05%
0.12%
0.06%
0.09%
0.22%
0.15%
0.09%
--0.09%
-0.08%
0.39%
0.33%
0.16%
0.09%
0.48%
0.44%
0.66%
0.14%
0.11%
0.08%
0.09%
0.33%
0.16%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
74.6
57.1
--35.6
58.2
60.3
26.2
84.3
62.0
-65.8
-35.9
-36.2
-16.6
22.8
49.3
67.3%
-93.4%
---45.9%
62.3%
64.4%
61.2%
63.1%
41.8%
41.8%
50% de
Visualizao do
Vdeo
65.2%
55.1%
--67.6%
44.7%
43.4%
67.7%
74.2%
72.5%
-62.5%
-51.5%
-38.8%
-77.5%
60.8%
70.8%
71.2%
-65.3%
---76.3%
56.9%
57.1%
48.9%
68.5%
41.7%
41.7%
Taxa de Vdeos
Iniciados
Automaticamente
55.3%
58.0%
--50.9%
69.0%
49.6%
54.7%
44.7%
46.5%
-51.6%
-57.7%
-53.9%
-62.1%
53.7%
87.1%
Taxa de
Visualizao
Completa do
Vdeo
51.0%
38.1%
--52.4%
35.7%
27.9%
53.0%
56.0%
57.3%
-46.7%
-40.4%
-17.0%
-62.6%
43.0%
48.3%
53.7%
-85.6%
---32.8%
47.4%
49.1%
47.5%
50.1%
34.7%
34.7%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
25.4%
---40.0%
-30.5%
56.2%
76.6%
85.2%
-----------
60.5%
70.6%
--39.9%
---------
Taxa de
Visualizao
Completa do
Vdeo
14.9%
---21.7%
-20.8%
41.9%
68.1%
79.1%
-----------
47.1%
56.9%
--24.9%
---------
Taxa de
Visualizao
Completa do
Vdeo
------
9.7%
17.6%
--5.4%
---------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
11.3
2.0%
------29.6
5.2%
--74.7
3.8%
24.1
15.2%
54.8
14.7%
57.4
18.2%
---------------------
50.7
60.1
--44.6
---------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
53.7
-12.2
---13.8
48.2
49.4
21.0
37.1
16.5
16.5
CTR
0.09%
0.09%
0.06%
0.07%
0.08%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para Alemanha 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
40.5%
75.9%
86.1%
-83.0%
42.1%
89.9%
85.1%
86.6%
88.4%
-67.6%
35.2%
-67.7%
60.2%
-65.2%
56.3%
6.2%
73.8%
96.5%
57.8%
11.0%
16.8%
18.5%
-----60.3%
52.1%
Durao Mdia de
Expanso
(Segundos)
68.9
90.8
244.6
-133.4
154.5
107.3
77.9
176.1
89.0
-86.1
14.6
-170.2
69.9
-191.8
128.0
14.6
105.7
158.1
125.1
78.3
17.0
5.7
-----16.1
17.7
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
6.1%
1.8%
1.3%
-5.9%
4.8%
7.3%
7.6%
0.8%
3.2%
-6.2%
20.0%
-8.8%
2.7%
-1.7%
3.7%
5.9%
4.8%
1.9%
1.9%
8.8%
10.9%
12.6%
-----5.8%
3.0%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
32
Formatos
Fonte de Informaes
--
Txtil
Automveis
B2B
Bens de Consumo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
6.9%
7.2%
--
--
8.0%
Taxa de
Dwell
10.9%
7.0%
16.7%
2.4%
2.3%
Taxa de
Dwell
-----
91.5
50.1
--
--
97.4

Usurio (Segundos)
Mtricas Bsicas
66.4
71.7
55.6
21.7
19.3

Usurio (Segundos)
-----
Mtricas Bsicas
-27.1%
24.3%
-4.2%
27.5%
16.6%
19.2%
0.5%
8.1%
Taxa de
Interao
-18.9%
-16.6%
--23.8%
----21.9%
--------
-10.7%
17.0%
-3.9%
14.8%
4.6%
5.1%
0.2%
4.4%
Imp. Com Taxa de

Interao
-5.7%
-5.7%
--7.3%
----6.3%
--------
Taxa de
Dwell
9.1%
14.5%
22.0%
-10.2%
9.7%
7.8%
8.3%
8.9%
14.0%
8.8%
6.9%
10.1%
13.8%
10.8%
7.3%
8.4%
8.5%
9.7%
9.5%
11.2%
13.7%
9.2%
12.7%
19.3%
9.9%
11.1%
2.5%
9.8%
Taxa de
Dwell
------

Usurio (Segundos)
42.3
6.8
42.3
-46.3
46.8
31.2
26.5
40.8
63.5
27.8
36.2
22.0
52.6
22.9
35.6
37.4
33.7
50.7
Mtricas Bsicas
40.2
53.9
54.1
37.6
4.1
27.3
69.9
74.8
19.1
29.9

Usurio (Segundos)
------

Taxa de
Interao
------
Mtricas Bsicas
0.18%
0.36%
--
--
0.56%
0.05%
0.15%
--
--
0.13%
------
---
--
--
--
---
--
--
--
---
--
--
--
------
--
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Vdeo
Vdeo (Segundos)
Automaticamente
------
Taxa de
Visualizao
Completa do
Vdeo
-----
---
--
--
--
0.36%
0.20%
0.51%
0.50%
0.47%
0.46%
0.31%
0.40%
0.43%
0.49%
0.29%
0.41%
0.72%
0.59%
0.55%
0.33%
0.42%
0.42%
0.43%
0.14%
0.11%
0.14%
0.11%
0.13%
0.10%
0.06%
0.22%
-0.10%
0.15%
0.06%
0.14%
0.03%
--0.03%
-0.12%
0.48%
0.31%
0.44%
0.50%
1.03%
1.56%
0.15%
0.15%
0.10%
0.58%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
26.4
--32.8
23.9
54.6
32.7
--53.5
------37.0
-47.8
65.8%
---55.1%
63.6%
56.9%
57.2%
---
50% de
Visualizao do
Vdeo
58.2%
--61.5%
55.6%
66.9%
50.8%
--52.5%
------57.4%
-58.0%
71.6%
---83.4%
50.6%
64.4%
65.0%
---
Taxa de Vdeos
Iniciados
Automaticamente
67.9%
--72.9%
70.4%
60.3%
69.9%
--64.9%
------57.5%
-58.9%
Taxa de
Visualizao
Completa do
Vdeo
31.4%
--44.8%
41.8%
54.0%
36.7%
--38.6%
------45.6%
-43.8%
52.8%
---39.2%
48.4%
40.1%
40.3%
---
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
------
--
--
50% de
Visualizao
Completa do
Vdeo
50.3%
---35.1%
64.2%
---31.6%
40.8%
--34.5%
20.8%
-----
33.5%
38.9%
-31.0%
-------
--
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
36.7%
---25.2%
53.0%
---15.5%
29.4%
--23.9%
15.6%
-----
22.5%
19.6%
-23.7%
-------
Taxa de
Visualizao
Completa do
Vdeo
------
7.9%
16.8%
-6.4%
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
27.1
10.6%
------38.7
14.1%
71.8
14.6%
------33.8
9.5%
28.2
19.0%
----99.6
12.6%
43.1
5.5%
---------
51.1
57.2
-46.2
-------
--
---
Taxa de
Visualizao
Completa do
Vdeo
--
--
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
44.4
---32.2
25.4
38.6
39.7
---
CTR
0.07%
0.09%
0.06%
0.05%
0.04%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
----
50% de
Visualizao
Completa do
Vdeo
------
------
Taxa de
Visualizao
Completa do
Vdeo
-----
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
------
50% de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

CTR
0.71%
0.63%
0.93%
0.10%
0.09%
CTR
0.08%
0.08%
0.07%
0.09%
50% de
Vdeo
Vdeo (Segundos)
Automaticamente
-------------
Resultados para Hong Kong 4o trimestre de 2010 ao 3o trimestre de 2011

4.7%
8.2%
--
--
8.3%
Imp. Com Taxa de

Interao
------
5.3%
Travel
Fonte de Informaes
--
7.2%
--
--
Telecom
6.0%
Taxa de
Interao
Imp. Com Taxa de

Interao
Restaurant
10.6%
7.7%
11.0%
0.5%
--
9.0%
5.6%
10.9%
0.5%
--
Gaming
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Apparel
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
Polite Banner
300x250
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
Push Down Banner
Segmentos
Formatos
Segmentos
Resultados para Grcia 4o trimestre de 2010 ao 3o trimestre de 2011
9.4%
9.1%
--
--
22.6%
114.1
30.3
--
--
103.1
Durao Mdia de
Expanso
(Segundos)
62.9
88.2
63.9
---
Taxa de
Expanso do
Painel
26.2%
--27.9%
29.0%
28.7%
22.1%
24.7%
-28.2%
25.3%
23.2%
25.4%
29.3%
24.2%
-22.4%
27.3%
26.0%
26.5%
25.9%
32.2%
26.7%
-----28.2%
Taxa de
Expanso do
Painel
------
Durao Mdia de
Expanso
(Segundos)
28.3
--49.4
21.9
59.9
24.8
15.4
-59.2
21.0
39.8
20.7
54.7
17.7
-18.4
19.4
22.1
20.0
82.4
109.8
17.9
-----33.0
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
13.3%
--13.6%
13.8%
12.6%
11.1%
10.3%
-11.2%
11.4%
9.0%
11.6%
16.8%
10.3%
-10.8%
13.4%
14.1%
12.2%
9.4%
16.7%
12.7%
-----2.1%
Impresses com
Taxa de Expanso
do Painel
------
10.7%
8.4%
--
--
11.5%
Taxa de
Expanso do
Painel
11.9%
10.2%
11.7%
---
Durao Mdia de
Expanso
(Segundos)
-----
Impresses com
Taxa de Expanso
do Painel
9.2%
5.6%
12.1%
---
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
33
Formatos
IR
19.5%
14.5%
---22.5%
-----
Imp. with
Interactions Rate
9.4%
7.0%
---14.7%
-----
Basic Metrics
User Average Dwell Time
(Seconds)
64.2
45.9
-81.9
82.4
76.5
78.3
87.1
84.1
80.0
78.0
35.0
81.3
20.4
22.9

Usurio (Segundos)
---
CTR (Rich
Media)
0.36%
0.19%
0.56%
3.29%
0.64%
0.42%
0.73%
0.93%
0.64%
0.66%
Taxa de
Interao
4.8%
10.4%
9.0%
2.9%
9.7%
10.3%
15.1%
4.7%
11.0%
24.6%
12.6%
16.0%
--17.2%
7.6%
12.8%
1.9%
6.9%
14.9%
10.4%
Imp. Com Taxa de

Interao
3.5%
7.8%
6.0%
1.5%
7.1%
6.5%
10.6%
3.2%
9.0%
12.3%
8.3%
10.4%
--13.1%
5.4%
10.5%
1.2%
5.1%
11.7%
7.9%
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
8.5%
9.8%
9.0%
4.7%
-6.7%
11.4%
7.6%
10.9%
7.4%
10.3%
10.2%
--18.3%
9.2%
10.4%
7.1%
7.4%
9.8%
9.8%
10.3%
9.2%
12.0%
7.3%
3.6%
2.7%
4.8%
18.4%
Taxa de
Dwell
------

Usurio (Segundos)
43.4
43.2
77.7
42.4
-52.8
61.6
47.1
62.4
26.7
57.9
51.1
--144.3
51.7
64.8
40.6
43.8
48.7
44.9
Mtricas Bsicas
57.3
56.3
46.6
77.5
31.2
27.8
34.5
14.2

Usurio (Segundos)
------
Mtricas Bsicas
Started Rate
57.5%
----------
Avg. Video
Duration
(Seconds)
16.4
---------50% Played Rate
65.5%
----------
---65.5%
63.3%
Auto Initiated Video Metrics
---57.5%
52.4%
---16.4
16.0
Fully Played
Rate
53.8%
----------
---53.8%
50.0%
Taxa de
Visualizao
Completa do
Vdeo
---
Avg. Video
Duration
(Seconds)
-----------
11.9
-11.8
---
CTR
0.13%
0.19%
0.15%
-0.55%
-0.23%
0.30%
0.14%
-0.20%
0.21%
0.10%
0.23%
-0.40%
--0.20%
-0.13%
Durao Mdia do
Vdeo (Segundos)
-44.4
----94.0
21.0
-----------28.8
91.4
76.6%
---71.4%
71.4%
---
50% de
Visualizao do
Vdeo
-64.7%
----77.6%
76.2%
-----------69.8%
87.8%
29.5%
---32.6%
32.6%
---
Taxa de
Vdeos
Iniciados
Automaticam
ente
-26.7%
----28.2%
28.2%
-----------9.0%
23.6%
Taxa de
Visualizao
Completa do
Vdeo
-51.5%
----63.0%
59.2%
-----------51.9%
79.4%
64.6%
---54.4%
54.4%
---
Taxa de
Visualizao
Completa do
Vdeo
------
Started Rate
-----------
Fully Played
Rate
-----------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
--19.2
0.7%
--------29.0
2.1%
25.7
16.6%
27.7
8.7%
----14.8
0.9%
--------14.3
3.0%
----29.8
12.3%
---
50% de
Visualizao
Completa do
Vdeo
-68.1%
----52.0%
70.2%
26.5%
--32.1%
----60.4%
--46.7%
--
62.0%
68.6%
--71.7%
71.7%
---
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
-54.6%
----36.9%
51.3%
16.4%
--19.7%
----45.6%
--32.3%
--
50.7%
57.6%
--52.6%
52.6%
---
Taxa de
Visualizao
Completa do
Vdeo
------
3.9%
3.7%
--16.3%
16.3%
---
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
----------13.8
13.4
--25.5
25.5
---
50% Played Rate

-----------
24.0%
-23.9%
---
User Initiated Video Metrics
2.5%
-3.4%
---
11.9%
-11.6%
---
Taxa de
Visualizao
Completa do
Vdeo
---

0.60%
0.57%
0.70%
0.23%
0.54%
0.31%
0.64%
0.56%
0.45%
0.17%
0.71%
0.56%
--0.88%
0.56%
0.34%
0.57%
0.47%
0.46%
0.44%
39.7
---20.9
20.9
---
0.51%
0.64%
0.32%
0.58%
0.23%
0.23%
0.23%
0.62%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.18%
0.21%
0.12%
0.15%
0.13%
Taxa de
Vdeos
Iniciados
Automaticam
ente
------
50% de
Visualizao
Completa do
Vdeo
---
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----

CTR (Standard
Media)
-0.06%
---------
0.69%
0.07%
0.77%
0.06%
0.11%
CTR
0.06%
0.05%
50% de
Vdeo
Vdeo (Segundos)
Automaticamente
-------
Resultados para ndia 4o trimestre de 2010 ao 3o trimestre de 2011

12.0%
6.9%
17.9%
17.4%
1.2%
1.2%
1.4%
4.0%
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
9.3%
4.8%
14.4%
11.8%
0.6%
0.5%
0.6%
3.5%
Fonte de Informaes
--
Dwell Rate
7.7%
9.0%
-12.2%
12.1%
12.0%
11.4%
12.2%
13.7%
12.4%
11.4%
7.5%
12.1%
2.3%
3.7%
Taxa de
Dwell
---
Mtricas Bsicas

-7.3%
-0.3%
0.4%
-4.5%
-0.1%
0.2%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Polite Banner
300x250
728x90
Push Down Banner
Fonte de Informaes
--
Finanas
Sade/Beleza
Varejo
Tecnologia/Internet
Telecomunicaes
Txtil
Automveis
Bens de Consumo
Eletrnicos
Entretenimento
Standard Banner
728x90
Rich Media
Banner Expansvel
300x250
234x60
Polite Banner
300x250
Taxa de
Interao
---
Imp. Com Taxa de

Interao
---
Formatos
Segmentos
Segmentos
Resultados para a Hungria 4o trimestre de 2010 ao 3o trimestre de 2011
27.2
51.8
33.3
---
Impresses com
Taxa de Expanso
do Painel
3.3%
8.0%
7.6%
6.9%
7.8%
6.4%
10.6%
5.4%
8.9%
12.2%
8.7%
10.1%
--13.0%
5.4%
10.7%
0.7%
5.6%
12.2%
8.4%
Taxa de
Expanso do
Painel
57.2%
47.0%
59.2%
72.4%
46.6%
51.0%
39.8%
53.7%
36.0%
24.4%
28.5%
49.1%
--60.2%
55.3%
32.8%
87.0%
63.7%
37.6%
49.2%
44.7%
67.0%
19.7%
16.9%
---53.5%
Taxa de
Expanso do
Painel
------
Durao Mdia de
Expanso
(Segundos)
175.1
176.8
164.5
210.0
158.4
160.1
154.1
166.8
131.1
150.7
100.7
164.2
--111.4
150.7
145.5
157.2
173.8
143.8
160.0
134.5
172.4
73.4
25.7
---44.4
Durao Mdia de
Expanso
(Segundos)
------
9.1%
4.3%
14.4%
11.8%
---0.1%
Impresses com
Taxa de Expanso
do Painel
------
Total Expansion
Avg. Expansion
Rate
Duration (Seconds)
43.9%
80.5
14.3%
89.9
33.3%
16.6
33.9%
17.5
38.7%
19.1
21.9%
49.0
35.1%
29.0
32.7%
27.2
39.6%
23.4
38.3%
34.6
33.4%
6.5%
37.2%
---
Durao Mdia de
Expanso
(Segundos)
---
Expandable Metrics
Impressions with
any Panel
Expansion Rate
15.2%
7.0%
17.1%
15.9%
18.3%
14.7%
17.3%
18.5%
18.7%
17.4%
16.1%
4.5%
17.8%
---
Taxa de
Expanso do
Painel
---

Impresses com
Taxa de Expanso
do Painel
---
34
Formatos
19.2%
16.2%
-2.1%
---
Taxa de
Interao
13.2%
14.8%
-14.6%
--7.8%
-20.3%
1.0%
13.3%
12.0%
-2.1%
---
Imp. Com Taxa de

Interao
9.3%
9.4%
-10.6%
--5.4%
-15.8%
0.7%

Usurio (Segundos)
27.1
--81.4
--38.3
19.9
70.8
26.4
Mtricas Bsicas
64.6
67.1
79.6
4.0
40.0
72.7

Usurio (Segundos)
-----
Taxa de
Interao
--0.7%
6.0%
3.3%
-5.5%
5.0%
13.9%
--
Imp. Com Taxa de

Interao
--0.5%
4.0%
1.8%
-2.5%
3.2%
12.1%
--
Txtil
Automveis
Bens de Consumo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Sade/Beleza
Telecomunicaes
Turismo
Taxa de
Dwell
-1.8%
-3.8%
3.8%
-3.4%
5.3%
10.5%
--
7.3%
6.8%
13.3%
4.2%
3.1%
3.4%
2.6%
Taxa de
Dwell
------

Usurio (Segundos)
-33.8
-57.4
51.9
-46.1
60.8
51.7
--
Mtricas Bsicas
61.7
53.2
64.7
115.5
37.2
36.0
43.3

Usurio (Segundos)
------
Mtricas Bsicas
0.80%
0.37%
-0.48%
--0.36%
0.05%
0.19%
0.39%
0.11%
0.02%
0.06%
0.04%
0.03%
0.10%
0.06%
0.06%
-0.14%
Durao Mdia do
Vdeo (Segundos)
-----------
-------
50% de
Visualizao do
Vdeo
-----------
-------
Taxa de Vdeos
Iniciados
Automaticamente
-----------
Taxa de
Visualizao
Completa do
Vdeo
-----------
-------
Taxa de
Visualizao
Completa do
Vdeo
-----
-0.07%
0.08%
0.11%
0.17%
-0.08%
0.14%
0.11%
--
0.24%
0.08%
0.08%
-0.11%
0.05%
0.07%
0.10%
-0.06%
Durao Mdia do
Vdeo (Segundos)
--17.9
-22.8
-34.8
49.3
---
69.8%
---70.0%
67.6%
--
50% de
Visualizao do
Vdeo
--64.6%
-68.6%
-66.9%
85.9%
---
48.4%
---61.2%
58.6%
--
Taxa de Vdeos
Iniciados
Automaticamente
--58.2%
-63.5%
-36.1%
47.6%
---
Taxa de
Visualizao
Completa do
Vdeo
--50.1%
-55.4%
-51.2%
76.1%
---
58.4%
---53.4%
52.5%
--
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
-83.8%
--56.9%
-49.0%
-33.1%
--
53.9%
47.3%
61.1%
63.5%
----
Taxa de
Visualizao
Completa do
Vdeo
-78.4%
--42.4%
-34.9%
-21.7%
--
39.9%
34.9%
45.9%
46.8%
----
Taxa de
Visualizao
Completa do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
-----------
2.8%
2.6%
4.4%
2.5%
----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
--25.9
0.3%
----20.4
5.2%
--38.5
4.0%
--13.2
3.2%
---
14.3
12.4
20.1
14.9
----
50% de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
-----------
-------
-------
Taxa de
Visualizao
Completa do
Vdeo
-----

Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
14.7
---23.6
23.6
--
0.22%
0.21%
0.39%
0.07%
0.09%
0.09%
0.09%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.08%
0.09%
0.07%
0.06%
0.09%
Taxa de Vdeos
Iniciados
Automaticamente
------
50% de
Visualizao
Completa do
Vdeo
-----
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------------------
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

CTR
-------
0.27%
0.21%
1.07%
2.04%
0.01%
0.04%
50% de
Visualizao do
Vdeo
-----
Durao Mdia do
Vdeo (Segundos)
-----
CTR
0.04%
0.04%
0.02%
0.08%
Taxa de Vdeos
Iniciados
Automaticamente
-----
Resultados para a Irlanda 4o trimestre de 2010 ao 3o trimestre de 2011

12.2%
11.8%
17.0%
10.1%
0.4%
0.4%
0.7%
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
7.1%
6.0%
13.1%
6.5%
0.2%
0.2%
0.4%
Fonte de Informaes
--
Taxa de
Dwell
18.4%
--11.2%
--10.5%
1.5%
14.3%
2.3%
14.2%
12.2%
23.9%
24.0%
0.6%
1.8%
Taxa de
Dwell
-----
Mtricas Bsicas

Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Polite Banner
300x250
728x90
Fonte de Informaes
--
Finanas
Sade/Beleza
Tecnologia/Internet
Telecomunicaes
Turismo
Automveis
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
Floating Ad
Polite Banner
300x250
Formatos
Segmentos
Segmentos
Resultados para a Indonsia 4o trimestre de 2010 ao 3o trimestre de 2011
Durao Mdia de
Expanso
(Segundos)
-58.9
-91.3
--168.5
-80.9
71.1
77.6
84.7
56.1
----
Taxa de
Expanso do
Painel
--10.3%
-36.3%
-28.1%
57.2%
14.9%
--
34.1%
43.9%
16.4%
10.0%
----
Taxa de
Expanso do
Painel
------
Durao Mdia de
Expanso
(Segundos)
--13.3
-240.5
-76.7
186.8
49.9
--
142.0
196.1
66.5
104.4
----
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
--2.7%
-5.8%
-13.3%
6.8%
12.1%
--
6.6%
5.3%
13.1%
6.5%
----
Impresses com
Taxa de Expanso
do Painel
------
Taxa de
Expanso do
Painel
-22.3%
-14.2%
--27.6%
-20.1%
0.9%
19.9%
16.3%
41.6%
----
Durao Mdia de
Expanso
(Segundos)
-----
Impresses com
Taxa de Expanso
do Painel
-13.0%
-10.6%
--6.1%
-15.8%
0.7%
13.3%
12.0%
19.8%
----
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
35
Taxa de
Dwell
9.2%
4.7%
2.8%
2.0%
-1.8%
4.6%
2.5%
2.9%
-5.6%
2.0%
7.7%
7.4%
6.0%
8.2%
9.0%
4.0%
6.3%
1.3%
1.4%
3.8%
6.6%
1.7%
1.5%
1.6%
1.0%
1.4%
8.8%
Taxa de
Dwell
------

Usurio (Segundos)
37.6
44.3
52.8
91.1
-54.6
42.6
42.4
66.1
-48.0
46.3
34.2
51.2
55.4
39.1
57.8
57.5
Mtricas Bsicas
57.2
63.7
110.6
106.1
54.6
47.7
43.3
25.9
53.5
57.9
14.9

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
15.3%
4.8%
1.2%
1.5%
3.8%
2.3%
5.6%
1.8%
2.1%
-9.3%
0.9%
5.0%
12.9%
12.7%
19.0%
8.0%
7.4%
Imp. Com Taxa de

Interao
9.3%
2.7%
0.4%
1.3%
2.3%
1.3%
3.6%
1.1%
1.4%
-5.3%
0.6%
2.9%
7.3%
7.3%
9.8%
4.3%
4.1%
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicps
Governamental
Sade/Beleza
Medicamentos
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
7.9%
0.7%
0.8%
1.7%
15.2%
0.3%
----0.3%
4.6%
0.6%
0.7%
1.1%
8.6%
0.2%
----0.2%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
CTR
-0.08%
--0.07%
-0.06%
-0.06%
0.35%
0.04%
0.06%
-0.07%
-0.08%
-0.10%
Durao Mdia do
Vdeo (Segundos)
-------------------
------------
50% de
Visualizao do
Vdeo
-------------------
------------
Taxa de
Vdeos
Iniciados
Automaticam
ente
------------------Taxa de
Visualizao
Completa do
Vdeo
-------------------
------------
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
--------42.6%
-------30.8%
--
41.5%
-----------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
--------29.6%
-------15.9%
--
28.4%
-----------
Taxa de
Visualizao
Completa do
Vdeo
------
0.7%
-----------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
----------------13.3
0.8%
--------------17.2
0.3%
---
13.7
-----------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
-----------

0.47%
0.12%
0.03%
0.12%
0.15%
0.04%
0.10%
0.10%
0.04%
-0.13%
0.07%
0.14%
0.25%
0.17%
0.43%
0.21%
0.11%
------------
0.12%
0.00%
0.01%
0.03%
0.19%
0.17%
0.05%
0.05%
0.05%
0.09%
0.22%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.13%
0.22%
0.08%
0.10%
0.10%
Taxa de
Vdeos
Iniciados
Automaticam
ente
------
Resultados para Israel 4o trimestre de 2010 ao 3o trimestre de 2011
Impresses com
Taxa de Expanso
do Painel
7.1%
5.3%
--3.5%
-3.6%
4.3%
2.1%
-5.6%
2.9%
-9.6%
7.9%
-5.1%
7.3%
Taxa de
Expanso do
Painel
12.7%
15.8%
--15.3%
-6.2%
34.7%
17.3%
-9.8%
47.4%
-17.0%
18.9%
-14.5%
33.9%
19.6%
33.2%
30.5%
61.0%
15.0%
-------
Durao Mdia de
Expanso
(Segundos)
15.7
133.2
--84.8
-116.3
201.9
274.8
-15.7
263.5
-18.8
166.4
-60.2
361.9
147.4
257.7
371.0
275.9
13.7
-------
Durao Mdia de
Expanso
(Segundos)
------
4.7%
0.6%
0.7%
1.1%
8.6%
-------
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
36
Txtil
Automveis
B2B
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
5.7%
12.9%
--7.9%
12.9%
9.4%
10.0%
10.6%
6.7%
8.6%
20.4%
21.9%
9.7%
19.0%
9.9%
13.9%
19.3%
14.0%
13.6%
9.0%
8.6%
5.9%
-2.1%
1.8%
1.8%
1.0%
13.4%
18.6%
Taxa de
Dwell
------

Usurio (Segundos)
28.9
22.8
--31.6
23.3
27.1
33.2
40.6
20.1
31.9
36.0
10.7
24.9
40.1
34.6
39.9
29.2
Mtricas Bsicas
34.9
33.3
39.1
94.8
53.1
-29.2
31.8
20.3
20.8
25.9
19.6

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
2.5%
8.9%
-15.4%
6.0%
10.3%
9.0%
11.6%
9.8%
5.2%
9.4%
19.9%
15.0%
9.5%
20.0%
7.4%
12.2%
15.5%
Imp. Com Taxa de

Interao
1.9%
5.7%
-9.3%
3.8%
7.7%
5.8%
5.9%
6.8%
4.3%
5.4%
12.5%
14.2%
7.0%
11.3%
4.7%
7.9%
12.4%
Fonte de Informaes
--
15.1%
13.5%
14.8%
20.8%
9.9%
3.2%
9.1%
10.2%
0.6%
-10.1%
8.7%
9.5%
8.5%
7.7%
13.5%
6.8%
2.7%
8.9%
10.0%
0.5%
-8.0%
6.9%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Faixa Expansivel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.20%
0.98%
-0.47%
0.34%
0.43%
0.51%
0.52%
0.60%
0.33%
0.23%
1.07%
1.28%
0.60%
0.31%
0.83%
0.81%
0.51%
0.09%
0.10%
0.15%
0.08%
0.06%
0.12%
0.07%
0.05%
0.04%
0.02%
0.11%
0.10%
-0.15%
-0.08%
-0.11%
0.63%
0.59%
0.25%
0.32%
0.17%
2.31%
0.21%
0.05%
0.09%
0.06%
0.35%
0.90%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
16.3
15.7
-14.0
-10.7
18.7
17.6
17.1
16.5
16.5
15.2
11.5
15.5
9.4
26.3
17.1
7.9
41.9%
-45.4%
--37.3%
82.3%
83.4%
61.3%
-53.2%
53.2%
50% de
Visualizao do
Vdeo
62.6%
52.2%
-50.4%
-48.0%
57.3%
48.6%
58.5%
50.1%
49.5%
53.3%
60.5%
63.9%
22.3%
72.7%
48.1%
32.2%
32.1%
-50.6%
--86.3%
78.2%
78.9%
49.0%
-34.2%
34.2%
Taxa de Vdeos
Iniciados
Automaticamente
58.8%
48.6%
-36.9%
-46.3%
52.5%
54.8%
54.5%
34.5%
57.7%
45.9%
58.6%
43.8%
25.5%
49.3%
48.4%
38.1%
Taxa de
Visualizao
Completa do
Vdeo
50.4%
40.0%
-38.7%
-37.7%
44.8%
39.2%
45.7%
37.9%
36.1%
40.2%
51.1%
51.3%
15.5%
63.9%
33.6%
22.3%
30.9%
-32.7%
--27.7%
71.3%
72.4%
44.2%
-36.6%
36.6%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
70.4%
63.5%
-55.5%
-55.6%
45.3%
47.7%
55.6%
42.0%
44.6%
-60.4%
56.9%
-----
52.1%
60.1%
31.3%
27.4%
--67.5%
69.7%
--65.8%
65.8%
Taxa de
Visualizao
Completa do
Vdeo
57.4%
46.9%
-37.9%
-43.3%
32.4%
38.7%
43.1%
32.2%
28.7%
-44.1%
40.7%
-----
36.3%
43.9%
19.9%
15.5%
--55.2%
57.6%
--55.5%
55.5%
Taxa de
Visualizao
Completa do
Vdeo
------
6.7%
8.6%
1.1%
3.8%
--15.4%
18.9%
--9.8%
9.8%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
29.9
16.1%
15.7
8.9%
--15.9
6.2%
--13.6
18.9%
13.8
10.4%
100.9
11.5%
12.4
18.5%
13.4
0.3%
18.6
1.7%
--14.3
7.7%
17.9
8.7%
---------
12.8
14.1
15.3
8.7
--24.2
26.0
--14.8
14.8
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
12.7
-35.9
--7.6
28.3
28.7
23.3
-16.7
16.7
CTR
0.07%
0.08%
0.06%
0.08%
0.06%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Itlia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
73.0%
32.3%
-29.3%
25.2%
35.5%
32.8%
29.6%
24.2%
24.3%
53.3%
39.9%
-26.4%
28.8%
34.9%
27.1%
33.2%
34.2%
29.4%
60.4%
21.0%
9.7%
-----27.6%
47.1%
Durao Mdia de
Expanso
(Segundos)
159.4
73.9
-27.5
33.6
103.0
64.6
113.2
45.3
11.6
86.3
23.3
-84.2
16.1
51.3
29.7
25.7
52.1
46.1
84.0
47.1
11.3
-----88.9
23.2
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
5.1%
4.1%
-5.2%
9.8%
5.5%
4.5%
4.3%
6.8%
2.7%
7.0%
1.3%
-6.1%
3.9%
3.1%
6.1%
6.2%
5.0%
4.9%
7.5%
13.4%
6.7%
-----5.1%
4.4%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
37
Formatos
Segmentos
Formatos
Segmentos
Taxa de
Interao
2.7%
---1.2%
8.3%
5.8%
1.2%
1.6%
1.4%
0.8%
14.7%
1.1%
-0.7%
1.9%
Imp. Com Taxa de

Interao
1.4%
---0.9%
6.5%
2.3%
0.5%
1.0%
1.2%
0.6%
13.5%
1.0%
-0.5%
1.4%
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Sade/Beleza
Medicamentos
Varejo
Esportes
Tecnologia/Internet
Turismo
Fonte de Informaes
--
Tecnologia/Internet
Turismo
Finanas
Jogos Eletrnicos
Sade/Beleza
Varejo
Automveis
Eletrnicos
Entretenimento
300x250
300x250
234x60
Polite Banner
300x250
728x90
Rich Media
Banner Expansvel
Standard Banner
Taxa de
Dwell
3.4%
-2.0%
--6.9%
4.7%
2.0%
2.2%
2.3%
1.9%
-4.6%
-2.3%
12.8%
-1.8%
5.3%
5.7%
2.9%
1.8%
2.7%
14.5%
Taxa de
Dwell
------

Usurio (Segundos)
27.3
-25.4
--28.4
30.3
49.9
42.4
80.8
33.1
-27.6
-46.3
15.1
Mtricas Bsicas
-56.7
28.5
28.6
21.8
24.2
29.9
16.0

Usurio (Segundos)
------
15.2%
16.6%
15.2%
0.8%
0.9%
Taxa de
Interao
14.0%
15.5%
13.6%
13.6%
13.2%
15.4%
14.6%
14.3%
13.3%
10.5%
11.6%
10.4%
0.6%
0.6%
Imp. Com Taxa de

Interao
8.9%
10.7%
10.1%
10.1%
9.2%
10.3%
10.3%
9.5%
9.7%
Taxa de
Dwell
7.0%
6.1%
5.8%
5.5%
4.8%
4.6%
5.2%
4.2%
5.1%
5.7%
11.6%
5.5%
5.0%
5.1%
Taxa de
Dwell
----

Usurio (Segundos)
64.0
69.3
53.5
66.2
44.8
42.9
65.2
58.9
74.1
Mtricas Bsicas
66.8
47.2
68.6
27.0
27.3

Usurio (Segundos)
----

Taxa de
Interao
----
Imp. Com Taxa de

Interao
----
Mtricas Bsicas
0.22%
0.05%
0.08%
0.06%
--0.22%
-0.03%
-0.04%
-0.07%
0.08%
0.06%
0.08%
Durao Mdia do
Vdeo (Segundos)
42.7
----21.2
-64.7
---------
----48.1%
44.5%
---
50% de
Visualizao do
Vdeo
40.3%
----66.3%
-40.5%
---------
----57.9%
55.0%
---
Taxa de
Vdeos
Iniciados
Automaticam
ente
52.8%
----64.3%
-53.5%
---------
Taxa de
Visualizao
Completa do
Vdeo
26.3%
----52.4%
-26.1%
---------
----34.3%
29.9%
---
Taxa de
Visualizao
Completa do
Vdeo
------
0.33%
0.14%
0.22%
0.14%
0.14%
0.16%
0.17%
0.15%
0.13%
0.25%
---------
0.19%
0.42%
0.18%
0.28%
0.29%
50% de
Visualizao do
Vdeo
----
Taxa de
Visualizao
Completa do
Vdeo
----
Durao Mdia do
Vdeo (Segundos)
19.3
---------
---79.2%
79.2%
50% de
Visualizao do
Vdeo
79.4%
---------
---54.2%
54.2%
Taxa de Vdeos
Iniciados
Automaticamente
54.2%
---------
Taxa de
Vdeos
Iniciados pelo
Usurio
----
50% de
Visualizao
Completa do
Vdeo
----
Durao Mdia do
Vdeo (Segundos)
18.5
---------
Taxa de
Visualizao
Completa do
Vdeo
62.6%
---------
Taxa de
Vdeos
Iniciados pelo
Usurio
20.0%
---------
6.5%
7.4%
6.6%
---
50% de
Visualizao
Completa do
Vdeo
50.7%
---------
34.1%
40.5%
26.5%
---
Taxa de
Visualizao
Completa do
Vdeo
35.8%
---------
15.0
17.9
10.8
---
---62.4%
62.4%
19.1%
23.2%
14.3%
---
Taxa de
Visualizao
Completa do
Vdeo
----
Taxa de
Visualizao
Completa do
Vdeo
32.6%
----------------
-28.8%
33.6%
------
Taxa de
Visualizao
Completa do
Vdeo
------

Durao Mdia do
Vdeo (Segundos)
----

CTR
---19.4
19.4
CTR
0.25%
0.30%
0.19%
Taxa de Vdeos
Iniciados
Automaticamente
----
Durao Mdia do
Vdeo (Segundos)
----
50% de
Visualizao
Completa do
Vdeo
47.9%
----------------
-41.7%
43.1%
------
50% de
Visualizao
Completa do
Vdeo
------
-7.7%
6.9%
------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
23.4
10.2%
-------------------------------
-13.9
16.4
------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
-----------

0.13%
-0.06%
-0.06%
0.23%
0.25%
0.06%
0.14%
0.14%
0.05%
14.02%
0.28%
-0.06%
0.22%
CTR
----51.7
55.1
---
-0.06%
0.10%
0.05%
0.11%
0.07%
0.09%
0.31%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.04%
0.05%
0.03%
0.05%
0.04%
Taxa de
Vdeos
Iniciados
Automaticam
ente
------
Resultados para a Coreia 4o trimestre de 2010 ao 3o trimestre de 2011

4.6%
1.6%
6.0%
5.6%
0.4%
--3.0%
4.7%
1.2%
4.2%
4.5%
0.1%
--1.6%
Fonte de Informaes
--
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Commercial Break
Banner Expansvel
300x250
728x90
Polite Banner
300x250
728x90
Push Down Banner
Mtricas Bsicas
Resultados para o Japo 4o trimestre de 2010 ao 3o trimestre de 2011
Durao Mdia de
Expanso
(Segundos)
31.9
----12.1
38.5
-115.5
142.1
122.6
---139.8
90.3
-117.5
22.2
22.7
---37.5
Taxa de
Expanso do
Painel
19.6%
15.3%
13.4%
13.5%
13.0%
15.2%
14.4%
14.1%
13.2%
15.1%
17.4%
15.0%
---
Taxa de
Expanso do
Painel
----
Durao Mdia de
Expanso
(Segundos)
32.5
23.7
16.6
21.1
16.4
14.5
21.6
17.7
23.4
22.3
53.8
20.2
---
Durao Mdia de
Expanso
(Segundos)
----

Impresses com
Taxa de Expanso
do Painel
12.5%
10.7%
10.1%
10.1%
9.2%
10.3%
10.3%
9.5%
9.7%
10.5%
11.6%
10.4%
---
Impresses com
Taxa de Expanso
do Painel
----
Taxa de
Expanso do
Painel
12.5%
----19.6%
13.2%
-60.1%
59.4%
68.1%
---55.9%
52.1%
-60.3%
6.4%
6.4%
---49.3%
Durao Mdia de
Expanso
(Segundos)
------
Impresses com
Taxa de Expanso
do Painel
5.0%
----10.1%
4.7%
-1.0%
1.3%
1.0%
---0.7%
0.2%
-1.2%
4.2%
4.6%
---0.2%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
38
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Txtil
Automveis
B2B
Carreira
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
16.6%
15.2%
23.6%
8.3%
14.3%
1.7%
1.1%
0.4%
0.5%
0.3%
-2.0%
Taxa de
Interao
9.9%
16.2%
7.0%
-14.9%
5.4%
13.4%
13.1%
14.5%
-14.2%
--20.4%
3.4%
14.3%
21.3%
11.2%
12.9%
12.1%
10.9%
18.1%
5.9%
10.1%
1.1%
1.0%
0.3%
0.3%
0.3%
-1.4%
Imp. Com Taxa de

Interao
7.3%
11.9%
4.9%
-11.0%
4.2%
10.1%
9.2%
11.2%
-10.2%
--15.4%
2.4%
10.3%
14.3%
8.0%
9.4%
Taxa de
Dwell
6.4%
11.6%
4.6%
--6.6%
9.1%
8.5%
10.9%
-9.1%
--13.4%
3.4%
7.3%
13.4%
7.3%
9.7%
10.8%
11.2%
16.5%
4.9%
7.0%
9.9%
12.1%
2.7%
2.8%
2.5%
1.5%
11.9%
Taxa de
Dwell
------

Usurio (Segundos)
90.4
72.4
93.4
--50.8
87.2
86.5
73.9
-77.7
--72.7
71.6
59.9
70.7
79.4
64.2
Mtricas Bsicas
77.2
58.7
74.6
43.8
113.6
6.2
22.3
25.3
28.6
19.9
38.7
20.4

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
0.29%
0.39%
0.14%
-0.37%
0.19%
0.17%
0.34%
0.27%
-0.30%
--0.34%
0.17%
0.20%
0.26%
0.31%
0.37%
0.16%
0.14%
0.09%
0.02%
0.12%
0.18%
0.15%
0.14%
0.09%
0.12%
0.13%
0.16%
0.21%
0.12%
0.29%
-0.11%
-0.10%
0.32%
0.35%
0.37%
0.10%
0.29%
1.08%
0.94%
0.22%
0.19%
0.26%
0.11%
0.72%
Durao Mdia do
Vdeo (Segundos)
24.2
13.7
--27.4
29.6
--------------

Automaticamente
24.1%
66.3%
--41.4%
54.8%
--------------
41.9%
------62.8%
62.2%
----
50% de
Visualizao do
Vdeo
76.2%
90.5%
--75.7%
76.2%
--------------
68.5%
------87.2%
86.9%
----
50% de
Visualizao do
Vdeo
------
Taxa de
Vdeos
Iniciados pelo
Usurio
------
50% de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
27.9
18.9
--16.0
--20.6
21.1
-21.8
---62.8
--20.9
14.9
Taxa de
Visualizao
Completa do
Vdeo
61.8%
80.0%
--63.7%
60.5%
--------------
Taxa de
Vdeos
Iniciados pelo
Usurio
11.2%
8.3%
--4.2%
--3.9%
3.5%
-1.6%
---4.6%
--3.6%
1.6%
3.9%
4.1%
7.1%
4.1%
3.1%
--9.3%
8.2%
---50% de
Visualizao
Completa do
Vdeo
71.0%
63.3%
--47.1%
--35.3%
19.4%
-48.4%
---30.9%
--53.5%
40.9%
38.5%
37.7%
38.3%
30.5%
35.9%
--81.3%
80.2%
----
Taxa de
Visualizao
Completa do
Vdeo
51.0%
52.2%
--31.5%
--22.5%
11.7%
-35.0%
---19.5%
--42.6%
28.5%
24.3
31.7
17.0
18.3
20.5
--19.0
18.2
----
25.7%
24.6%
26.8%
19.4%
23.9%
--68.5%
67.1%
----
Taxa de
Visualizao
Completa do
Vdeo
------

Durao Mdia do
Vdeo (Segundos)
------
50.6%
------77.6%
77.2%
----
Taxa de
Visualizao
Completa do
Vdeo
------

CTR
26.4
------18.6
18.3
----
CTR
0.12%
0.12%
0.12%
0.06%
0.10%

Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Malsia 4 trimestre de 2010 ao 3 trimestre de 2011
Taxa de
Expanso do
Painel
15.4%
20.2%
10.6%
-20.6%
5.2%
13.8%
17.7%
19.0%
-21.9%
--20.3%
18.5%
14.0%
19.8%
18.6%
19.4%
18.5%
19.3%
23.5%
8.2%
14.1%
------33.2%
Durao Mdia de
Expanso
(Segundos)
33.7
69.0
59.6
-93.8
66.1
74.9
49.6
67.6
-109.0
--66.4
59.8
54.6
73.2
99.9
52.7
66.8
78.4
76.0
52.0
33.9
------127.0
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
10.7%
14.4%
7.6%
-12.9%
4.3%
10.6%
12.3%
14.2%
-10.3%
--15.5%
13.2%
10.3%
14.8%
10.7%
12.1%
12.0%
10.7%
18.1%
5.9%
10.0%
------0.8%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
39
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Tecnologia/Internet
Telecomunoicaes
Turismo
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Txtil
Automveis
B2B
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
-22.5%
-19.4%
-3.4%
8.7%
5.7%
18.6%
0.3%
6.1%
7.7%
Taxa de
Interao
29.7%
20.0%
-21.7%
14.6%
19.2%
22.7%
24.0%
-16.8%
24.4%
12.8%
0.2%
27.9%
26.2%
13.0%
-27.8%
16.3%
-12.8%
-13.1%
-2.4%
5.9%
3.8%
12.7%
0.3%
4.7%
6.3%
Imp. Com Taxa de

Interao
15.3%
10.4%
-12.2%
9.4%
11.5%
11.0%
12.9%
-13.4%
12.0%
10.7%
0.2%
17.2%
16.0%
9.1%
-15.5%
7.3%
Taxa de
Dwell
13.5%
11.0%
22.8%
-8.4%
11.6%
12.1%
11.3%
14.4%
10.6%
12.3%
10.0%
6.6%
14.0%
14.0%
9.7%
12.2%
12.1%
9.2%
13.7%
11.0%
14.3%
12.7%
17.8%
-5.1%
3.7%
9.2%
2.1%
10.3%
10.7%
Taxa de
Dwell
------

Usurio (Segundos)
81.1
58.3
45.7
-80.5
67.8
63.3
58.3
71.3
83.9
64.5
80.0
6.5
97.9
58.3
82.3
55.4
58.9
54.7
Mtricas Bsicas
80.4
45.3
47.7
56.7
124.8
-35.8
34.3
37.4
26.0
43.0
56.2

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.59%
0.56%
0.59%
0.51%
0.25%
0.55%
0.79%
0.60%
0.39%
0.34%
0.43%
0.25%
0.18%
0.39%
1.17%
0.36%
0.57%
0.60%
0.42%
0.22%
0.18%
0.15%
0.21%
0.12%
0.15%
0.23%
0.12%
0.20%
0.12%
0.13%
--0.16%
0.19%
-0.18%
-0.09%
0.61%
0.68%
0.44%
0.29%
0.86%
2.26%
0.15%
0.14%
0.18%
0.24%
0.34%
0.35%
Durao Mdia do
Vdeo (Segundos)
-126.6
-20.8
--19.6
45.3
23.1
-49.9
------27.0
--

Automaticamente
-61.4%
-45.9%
--77.6%
30.7%
54.8%
-45.9%
------82.1%
--
82.7%
-89.5%
--49.2%
57.6%
57.4%
77.7%
-53.5%
53.5%
50% de
Visualizao do
Vdeo
-83.5%
-81.4%
--80.8%
69.7%
71.1%
-66.2%
------98.6%
--
87.1%
-85.6%
--64.4%
79.0%
78.3%
87.5%
-63.2%
63.2%
50% de
Visualizao do
Vdeo
------
Taxa de
Vdeos
Iniciados pelo
Usurio
------
50% de
Visualizao
Completa do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
-85.7
-15.9
-11.7
24.8
22.3
12.7
-27.2
----8.6
11.7
22.3
18.1
Taxa de
Visualizao
Completa do
Vdeo
-22.9%
-71.1%
--71.4%
49.7%
58.4%
-52.1%
------97.4%
--
Taxa de
Vdeos
Iniciados pelo
Usurio
-6.1%
-3.7%
-4.6%
10.4%
4.9%
4.0%
-7.2%
----2.5%
4.0%
7.5%
2.7%
6.5%
7.0%
4.0%
-8.3%
-5.5%
5.5%
----50% de
Visualizao
Completa do
Vdeo
-67.1%
-44.3%
-34.0%
55.8%
42.1%
50.2%
-41.7%
----42.5%
29.4%
36.1%
63.1%
43.3%
44.7%
50.6%
-38.1%
-69.3%
67.2%
-----
Taxa de
Visualizao
Completa do
Vdeo
-20.9%
-30.1%
-22.6%
35.9%
30.6%
31.7%
-28.0%
----25.1%
17.6%
26.1%
48.2%
26.2
30.0
41.2
-13.9
-28.2
28.7
-----
26.7%
27.2%
30.0%
-24.0%
-49.8%
48.8%
-----
Taxa de
Visualizao
Completa do
Vdeo
------

Durao Mdia do
Vdeo (Segundos)
------
74.6%
-60.0%
--50.7%
68.0%
67.2%
78.4%
-49.0%
49.0%
Taxa de
Visualizao
Completa do
Vdeo
------

CTR
36.7
-46.8
--17.8
35.3
28.7
46.3
-17.5
17.5
CTR
0.14%
0.15%
0.13%
0.11%
0.16%

Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para o Mxico 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
34.3%
29.3%
-28.0%
13.7%
22.7%
31.6%
24.4%
-17.0%
31.8%
---30.6%
21.0%
39.0%
29.0%
22.8%
27.6%
19.0%
34.8%
18.8%
------42.6%
49.3%
Durao Mdia de
Expanso
(Segundos)
40.4
69.3
-40.5
44.8
57.7
60.0
43.6
-48.5
63.9
---41.7
42.1
35.9
35.0
53.5
39.4
46.3
51.4
59.1
------144.5
146.3
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
18.4%
14.3%
-16.3%
9.4%
13.1%
15.1%
13.8%
-13.8%
14.9%
---16.2%
14.9%
15.6%
17.3%
10.3%
15.4%
11.9%
13.4%
13.1%
------4.1%
5.2%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
40
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Formatos
Segmentos
12.8%
5.3%
5.2%
-2.0%
13.3%
0.8%
0.2%
1.4%
1.9%
13.1%
--
Taxa de
Interao
6.1%
1.6%
13.0%
-6.0%
0.2%
3.1%
5.0%
2.9%
6.5%
-4.3%
--13.2%
7.7%
29.3%
6.8%
5.3%
0.7%
9.6%
3.8%
3.8%
-1.8%
5.6%
0.3%
0.1%
0.4%
0.6%
7.4%
--
Imp. Com Taxa de

Interao
4.8%
1.0%
9.0%
-3.9%
0.1%
1.8%
3.0%
1.8%
4.0%
-3.6%
--9.5%
4.1%
10.1%
6.0%
4.3%
0.6%
Taxa de
Dwell
5.3%
3.6%
12.9%
--2.4%
4.5%
5.6%
4.7%
4.8%
-6.3%
--11.4%
6.9%
15.5%
5.2%
11.3%
8.5%
13.2%
7.7%
24.1%
11.0%
2.6%
10.2%
2.4%
2.5%
2.1%
1.4%
10.8%
--
Taxa de
Dwell
------

Usurio (Segundos)
49.8
25.1
62.0
--20.2
27.9
39.3
39.0
56.3
-31.4
--43.5
35.6
19.0
51.2
57.4
37.3
Mtricas Bsicas
52.5
37.8
41.8
69.9
8.2
30.4
25.7
27.2
25.3
28.4
24.3
--

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.29%
0.24%
0.71%
-0.16%
0.18%
0.24%
0.31%
0.22%
0.20%
-0.21%
--1.24%
0.40%
1.17%
0.23%
0.75%
0.64%
0.15%
0.13%
0.11%
0.12%
0.09%
0.11%
0.15%
0.11%
0.27%
0.32%
0.06%
0.16%
0.06%
0.05%
0.12%
-0.40%
0.12%
-0.11%
50% de
Visualizao do
Vdeo
50.9%
73.3%
---59.0%
81.1%
73.5%
61.5%
--68.5%
---------
73.1%
-40.1%
---69.7%
68.9%
59.9%
-56.4%
56.4%
Taxa de
Visualizao
Completa do
Vdeo
36.9%
20.1%
---41.8%
69.8%
60.4%
43.2%
--50.8%
---------
51.4%
-27.7%
---54.0%
52.6%
40.3%
-43.8%
43.8%
Taxa de
Visualizao
Completa do
Vdeo
------
78.0%
-68.7%
---69.7%
68.1%
73.8%
-52.7%
52.7%
Durao Mdia do Taxa de Vdeos Iniciados

Vdeo (Segundos)
Automaticamente
13.9
61.4%
115.5
71.9%
------22.9
84.1%
15.6
69.1%
31.3
78.0%
25.6
72.8%
----47.1
64.2%
-----------------
36.8
-4.4
---41.8
30.3
41.7
-13.7
13.7
50% de
Visualizao do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
37.3%
--------53.6%
----24.6%
21.2%
26.9%
----
52.6%
-33.4%
34.1%
-25.1%
-------
Taxa de
Visualizao
Completa do
Vdeo
23.4%
--------40.7%
----16.3%
11.4%
17.4%
----
32.2%
-22.7%
21.4%
-17.1%
-------
Taxa de
Visualizao
Completa do
Vdeo
------
13.6%
-19.4%
7.6%
-12.4%
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
10.2
3.4%
----------------27.8
7.7%
--------20.9
11.9%
13.0
8.9%
7.9
12.6%
-------
24.1
-4.7
18.1
-13.8
-------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
0.71%
0.40%
1.21%
0.55%
0.60%
2.00%
0.11%
0.11%
0.09%
0.10%
0.29%
--
CTR
0.15%
0.13%
0.07%
0.13%
0.10%

Vdeo (Segundos)
Automaticamente
-----------
Resultados para a Holanda 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
47.8%
35.1%
--27.7%
-12.8%
33.1%
60.6%
11.3%
-43.8%
--44.4%
45.2%
--77.3%
--
46.0%
31.7%
41.7%
31.2%
------62.4%
--
Durao Mdia de
Expanso
(Segundos)
22.1
28.9
--84.0
-36.6
48.0
27.4
35.2
-128.4
--24.3
14.7
--16.6
--
23.4
61.8
66.2
20.8
------15.1
--
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
13.0%
4.9%
--7.0%
-9.4%
8.2%
13.0%
7.2%
-8.0%
--14.0%
12.8%
--6.2%
--
10.1%
3.5%
7.9%
16.4%
------6.8%
--
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
41
Taxa de
Dwell
5.6%
7.2%
8.8%
---5.7%
4.4%
3.4%
6.7%
5.0%
-4.5%
6.3%
3.5%
6.7%
2.6%
2.9%
7.1%
5.9%
7.5%
7.2%
5.9%
7.8%
24.5%
3.1%
3.2%
1.8%
0.9%
Taxa de
Dwell
-----

Usurio (Segundos)
14.7
32.9
36.6
---39.0
31.7
25.7
26.2
40.8
-33.2
101.6
25.4
20.9
29.2
29.5
35.8
30.1
Mtricas Bsicas
44.0
32.9
46.2
92.5
5.0
24.8
25.1
31.3
21.5

Usurio (Segundos)
-----
Mtricas Bsicas

Taxa de
Interao
0.3%
3.6%
12.2%
3.4%
--5.6%
2.2%
0.6%
0.8%
3.4%
-1.7%
15.6%
0.2%
3.0%
5.9%
-7.2%
1.9%
Imp. Com Taxa de

Interao
0.2%
2.7%
8.1%
2.5%
--3.6%
1.8%
0.5%
0.7%
2.6%
-1.0%
11.4%
0.1%
1.2%
5.9%
-5.0%
1.5%
Varejo
Automveis
B2B
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
6.8%
4.4%
5.6%
19.1%
15.8%
0.8%
1.2%
0.2%
--
5.1%
3.5%
4.8%
13.0%
1.9%
0.4%
0.6%
0.2%
--
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Formatos
Segmentos
0.08%
0.11%
0.43%
0.16%
--0.18%
0.11%
0.07%
0.36%
0.19%
-0.25%
0.32%
0.18%
0.22%
0.16%
0.07%
0.42%
0.28%
0.06%
0.04%
0.06%
0.05%
0.07%
0.10%
0.16%
0.05%
0.09%
0.07%
0.02%
0.08%
-0.11%
0.09%
-0.08%
0.06%
-0.02%
0.25%
0.20%
0.18%
0.32%
0.92%
0.12%
0.13%
0.10%
0.03%
50% de
Visualizao do
Vdeo
-----
Durao Mdia do
Vdeo (Segundos)
23.9
20.7
-19.2
--23.5
-9.6
-20.6
-36.9
--31.7
--25.2
--
70.8%
----67.6%
65.9%
---
50% de
Visualizao do
Vdeo
67.5%
65.1%
-67.7%
--66.4%
-77.9%
-70.3%
-59.7%
--77.5%
--67.2%
--
76.7%
----63.4%
62.6%
---
Taxa de Vdeos
Iniciados
Automaticamente
74.4%
56.7%
-51.5%
--77.2%
-67.1%
-57.6%
-67.4%
--69.9%
--54.6%
--
Taxa de
Visualizao
Completa do
Vdeo
52.0%
48.2%
-49.0%
--52.7%
-63.8%
-54.7%
-40.7%
--63.6%
--48.6%
--
59.2%
----51.6%
50.2%
---
Taxa de
Visualizao
Completa do
Vdeo
-----
50% de
Visualizao
Completa do
Vdeo
-42.1%
----77.1%
-65.9%
-74.0%
----64.1%
-----
56.5%
50.7%
-67.8%
-----Taxa de
Visualizao
Completa do
Vdeo
-29.1%
----64.7%
-55.8%
-56.9%
----33.5%
-----
45.5%
37.8%
-59.5%
------
Taxa de
Visualizao
Completa do
Vdeo
-----
2.1%
1.6%
-5.8%
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
--17.9
2.4%
--------25.0
10.6%
--74.3
8.2%
--16.8
12.5%
--------71.5
1.0%
---------
11.7
11.6
-11.6
------
50% de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
---------

CTR
18.2
----25.4
25.7
---
CTR
0.05%
0.09%
0.06%
0.04%
Taxa de Vdeos
Iniciados
Automaticamente
-----
Durao Mdia do
Vdeo (Segundos)
-----
Resultados para a Nova Zelndia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
-16.6%
-12.6%
--24.2%
15.6%
32.7%
31.1%
22.7%
--16.4%
----9.3%
22.1%
19.3%
20.4%
6.7%
19.6%
------
Durao Mdia de
Expanso
(Segundos)
-29.9
-68.3
--85.8
22.6
107.8
56.3
78.5
--53.8
----41.8
15.3
68.0
64.0
51.2
66.4
------
Durao Mdia de
Expanso
(Segundos)
-----

Impresses com
Taxa de Expanso
do Painel
-6.0%
-4.6%
--4.9%
4.4%
1.3%
0.4%
6.0%
--11.4%
----5.9%
2.7%
5.1%
3.4%
5.0%
12.7%
------
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
42
Formatos
Segmentos
Formatos
Segmentos
Taxa de
Interao
29.4%
10.3%
10.7%
5.9%
7.3%
17.5%
15.5%
15.8%
14.0%
9.7%
8.5%
Imp. Com Taxa de

Interao
10.4%
8.1%
7.3%
5.2%
4.5%
9.4%
8.5%
9.7%
10.6%
7.4%
5.7%
Txtil
Automveis
Bens de Consumo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Sade/Beleza
Servios
Telecomunicaes
Turismo
Fonte de Informaes
--
Turismo
--
16.2%
--
Tecnologia/Internet
--
--

Usurio (Segundos)
67.6
38.9
-57.0
51.8
60.3
76.1
86.6
57.0
61.5
76.4
Mtricas Bsicas
72.2
47.9
51.3
86.3
31.8
37.5
34.7
39.2
57.4

Usurio (Segundos)
----
--
23.8%
--
--
--
Taxa de
Dwell
18.3%
8.8%
20.1%
--
Taxa de
Dwell
----
--
92.1
--
--
--

Usurio (Segundos)
Mtricas Bsicas
91.9
154.1
100.8
--

Usurio (Segundos)
----
Mtricas Bsicas
0.15%
0.08%
--0.21%
-------
Durao Mdia do
Vdeo (Segundos)
----35.0
150.1
116.7
-----

Automaticamente
----49.0%
70.8%
59.2%
-----
66.5%
---69.6%
45.9%
----
50% de
Visualizao do
Vdeo
----71.5%
34.6%
71.5%
-----
86.7%
---52.6%
73.3%
----
Taxa de
Visualizao
Completa do
Vdeo
----56.3%
25.8%
42.2%
-----
63.6%
---39.8%
59.0%
----
--
--
1.01%
--
--
0.11%
0.15%
--
0.23%
0.18%
--
--
--
--
--
Durao Mdia do
Vdeo (Segundos)
--
--
--
--
--
--
--
--
--
50% de
Visualizao do
Vdeo
Taxa de Vdeos
Iniciados
Automaticamente
--
-----
-----
--
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
-----
Taxa de
Visualizao
Completa do
Vdeo
----
--
--
--
--
--
50% de
Visualizao
Completa do
Vdeo
----
--
--
--
--
--
--
--
--
--
--
50% de
Visualizao
Completa do
Vdeo
-----
--
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
-----
Taxa de
Visualizao
Completa do
Vdeo
----
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-------
31.3%
18.8%
-35.3%
-76.3%
----
Taxa de
Visualizao
Completa do
Vdeo
--15.3%
-59.4%
-11.6%
-----

CTR
-----
1.14%
0.38%
0.96%
0.37%
50% de
Visualizao do
Vdeo
----
Durao Mdia do
Vdeo (Segundos)
----
CTR
0.17%
0.15%
0.18%
Taxa de Vdeos
Iniciados
Automaticamente
----
50% de
Visualizao
Completa do
Vdeo
--29.6%
-69.1%
-22.0%
-----
40.9%
29.2%
-44.4%
-86.0%
----
Taxa de
Visualizao
Completa do
Vdeo
----
3.0%
1.4%
-4.4%
-11.1%
----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
----37.4
0.9%
--18.4
5.8%
--30.7
3.9%
---------
23.7
43.3
-17.4
-15.3
----
50% de
Visualizao
Completa do
Vdeo
----

Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-------

CTR
400.8
---182.8
25.5
----
0.31%
0.24%
0.21%
0.42%
0.23%
0.17%
0.06%
0.13%
0.20%

Automaticamente
----
Taxa de
Visualizao
Completa do
Vdeo
----
Durao Mdia do
Vdeo (Segundos)
----
CTR
0.12%
0.13%
0.15%
50% de
Visualizao do
Vdeo
----
Resultados para o Paquisto 4o trimestre de 2010 ao 3o trimestre de 2011
0.37%
0.19%
0.22%
0.14%
0.29%
0.29%
0.55%
0.16%
0.30%
0.26%
0.41%

--
27.3%
--
--
--
Taxa de
Interao
Imp. Com Taxa de

Interao
Finanas
20.4%
7.7%
28.7%
3.7%
12.8%
6.5%
16.9%
1.5%
Esportes
Taxa de
Interao
----
Imp. Com Taxa de

Interao
----
Entretenimento
Standard Banner
300x250
728x90
Rich Media
Banner Expansvel
300x250
728x90
Polite Banner
Taxa de
Dwell
6.8%
6.5%
-4.8%
6.3%
6.1%
7.2%
6.8%
6.9%
5.7%
6.1%
5.5%
4.2%
5.8%
6.4%
7.1%
5.1%
1.3%
2.7%
11.7%
Taxa de
Dwell
----

11.6%
4.8%
4.4%
19.4%
23.3%
0.5%
-0.2%
12.8%
7.8%
4.0%
3.7%
12.0%
8.2%
0.3%
-0.1%
11.4%
Fonte de Informaes
--
Taxa de
Interao
----
Imp. Com Taxa de

Interao
----
Standard Banner
300x250
728x90
Rich Media
Banner Expansvel
300x250
728x90
234x60
Faixa Expansvel
Polite Banner
300x250
728x90
Push Down Banner
Mtricas Bsicas
Resultados para a Noruega 4o trimestre de 2010 ao 3o trimestre de 2011
Durao Mdia de
Expanso
(Segundos)
15.8
32.6
53.5
47.4
58.3
10.5
140.1
34.1
25.2
170.6
--
60.1
185.5
43.2
27.6
8.3
---70.6
--
--
18.9%
--
--
--
28.4%
--
--
--
Taxa de
Expanso do
Painel
26.9%
6.4%
23.6%
--
Taxa de
Expanso do
Painel
----
--
124.5
--
--
--
Durao Mdia de
Expanso
(Segundos)
108.3
167.8
101.5
--
Durao Mdia de
Expanso
(Segundos)
----

Impresses com
Taxa de Expanso
do Painel
12.2%
6.5%
16.7%
--
Impresses com
Taxa de Expanso
do Painel
----
Taxa de
Expanso do
Painel
18.4%
9.8%
11.6%
6.0%
13.7%
11.9%
27.3%
16.3%
13.7%
12.6%
--
15.6%
12.8%
5.1%
19.0%
8.2%
---22.4%
Durao Mdia de
Expanso
(Segundos)
----
Impresses com
Taxa de Expanso
do Painel
10.9%
8.1%
7.5%
5.2%
8.2%
9.4%
8.7%
10.2%
10.6%
7.7%
--
7.8%
4.0%
4.8%
12.0%
6.6%
---11.4%
Taxa de
Expanso do
Painel
----

Impresses com
Taxa de Expanso
do Painel
----
43
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Sade/Beleza
Restaurante
Varejo
Tecnologia/Internet
Telecomunicaes
Txtil
Automveis
Bens de Consumo
Eletrnicos
Entretenimento
Standard Banner
300x250
Rich Media
Banner Expansvel
300x250
Floating Ad
Polite Banner
300x250
Push Down Banner
Taxa de
Dwell
6.2%
4.2%
4.0%
--18.1%
9.2%
-17.7%
-6.9%
1.2%
10.8%
15.9%
14.4%
6.0%
2.0%
3.8%
1.8%
Taxa de
Dwell
------

Usurio (Segundos)
35.0
23.7
19.7
--39.7
70.9
-68.6
-72.9
33.1
Mtricas Bsicas
66.9
47.5
70.4
85.9
28.3
28.3
26.1

Usurio (Segundos)
------
Mtricas Bsicas
17.0%
5.0%
1.0%
4.7%
0.9%
19.8%
IR
8.5%
5.6%
15.7%
5.0%
2.3%
10.6%
4.5%
4.2%
-5.9%
19.1%
3.6%
9.6%
2.9%
1.3%
2.7%
0.4%
15.1%
Imp. with
Interactions Rate
6.1%
4.4%
8.5%
3.0%
1.2%
6.3%
3.8%
2.4%
-1.4%
7.9%
2.0%
Dwell Rate
9.1%
9.5%
-10.9%
8.4%
15.0%
16.7%
7.3%
-10.5%
13.8%
9.9%
15.1%
7.5%
-8.2%
5.0%
18.4%
Taxa de
Dwell
---
Basic Metrics
User Average Dwell Time
(Seconds)
46.6
46.5
-40.4
26.7
44.9
15.1
25.2
-30.8
32.1
37.0
61.7
40.8
-29.5
24.7
43.6

Usurio (Segundos)
---
CTR (Rich
Media)
0.21%
0.23%
0.07%
0.19%
0.22%
0.32%
0.23%
0.14%
-0.12%
0.56%
0.09%

Taxa de
Interao
---
Imp. Com Taxa de

Interao
---
Mtricas Bsicas
0.11%
0.35%
0.10%
-0.52%
0.69%
0.27%
-0.30%
-0.41%
0.05%
-0.31%
-0.02%
0.09%
0.06%
0.24%
0.09%
-0.21%
-0.08%
0.37%
0.51%
0.21%
0.32%
0.14%
0.22%
0.15%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
-95.6
-----------
----62.9%
62.9%
--
50% de
Visualizao do
Vdeo
-62.9%
-----------
----64.4%
64.4%
--
Taxa de Vdeos
Iniciados
Automaticamente
-64.4%
-----------
Taxa de
Visualizao
Completa do
Vdeo
-31.0%
-----------
----31.0%
31.0%
--
Taxa de
Visualizao
Completa do
Vdeo
------
Started Rate
-55.9%
---56.1%
52.0%
------
Fully Played
Rate
-63.0%
---41.4%
32.1%
------
47.0%
--43.2%
58.4%
--
Taxa de
Visualizao
Completa do
Vdeo
---
Avg. Video
Duration
(Seconds)
29.4
20.0
60.2
-18.5
--------
40.2
24.7
12.4
26.0
---
50% de
Visualizao
Completa do
Vdeo
---
Started Rate
1.9%
11.3%
5.9%
-2.1%
--------
50% Played Rate

22.0%
67.7%
71.6%
-49.8%
--------
47.8%
44.0%
67.1%
70.9%
---
User Initiated Video Metrics
1.7%
0.9%
5.3%
15.7%
---
Fully Played
Rate
13.9%
52.3%
50.5%
-35.4%
--------
34.9%
33.6%
57.2%
54.7%
---
Taxa de
Visualizao
Completa do
Vdeo
---
Taxa de
Visualizao
Completa do
Vdeo
------18.9%
------

Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----

50% Played Rate

-76.3%
---58.6%
44.3%
------
70.2%
--64.1%
71.4%
--
50% de
Visualizao do
Vdeo
---
Auto Initiated Video Metrics
Avg. Video
Duration
(Seconds)
-15.4
---19.4
21.6
------
0.15%
0.20%
0.67%
0.15%
0.08%
0.21%
CTR (Standard
Media)
0.19%
0.13%
0.11%
0.12%
0.15%
0.15%
0.25%
-0.15%
----
55.2%
--54.0%
48.0%
--
20.2
--27.4
14.8
--
CTR
0.11%
0.06%

Automaticamente
---
Durao Mdia do
Vdeo (Segundos)
---
50% de
Visualizao
Completa do
Vdeo
------28.6%
------
31.8%
29.0%
------
20.8%
18.9%
------
Taxa de
Visualizao
Completa do
Vdeo
------
6.3%
7.1%
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
------------17.8
5.0%
-----------
25.5
23.9
------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
----95.6
95.6
--
CTR
0.12%
0.25%
0.09%
0.29%
0.04%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Polnia 4o trimestre de 2010 ao 3o trimestre de 2011

Taxa de
Interao
3.0%
2.4%
0.3%
-22.5%
26.6%
15.8%
-8.5%
-17.3%
0.3%
Imp. Com Taxa de

Interao
1.9%
2.0%
0.2%
-15.5%
19.3%
10.5%
-7.3%
-8.6%
0.3%
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Finanas
Sade/Beleza
Medicamentos
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
18.4%
23.1%
11.7%
18.2%
0.5%
1.3%
0.2%
11.4%
15.2%
9.3%
9.8%
0.3%
1.0%
0.2%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Polite Banner
300x250
728x90
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
Formatos
Segmentos
Resultados para as Filipinas 4o trimestre de 2010 ao 3o trimestre de 2011
Durao Mdia de
Expanso
(Segundos)
34.4
-87.2
-60.2
40.7
59.5
-104.3
-40.6
62.9
46.0
52.5
87.4
28.7
----
79.8
115.3
---67.3
Durao Mdia de
Expanso
(Segundos)
---
Total Expansion
Avg. Expansion
Rate
Duration (Seconds)
28.7%
64.9
28.2%
106.5
15.3%
78.1
49.0%
107.1
41.5%
110.1
37.3%
61.3
--4.4%
72.2
--9.7%
64.5
48.9%
78.7
15.7%
101.9
22.0%
28.2%
---43.6%
Taxa de
Expanso do
Painel
---
Expandable Metrics
Impressions with
any Panel
Expansion Rate
13.7%
8.1%
13.0%
10.6%
9.4%
9.4%
-2.6%
-6.0%
12.3%
2.2%
9.6%
2.7%
---17.4%
Impresses com
Taxa de Expanso
do Painel
---
Taxa de
Expanso do
Painel
14.6%
-0.2%
-22.6%
25.2%
16.1%
-22.0%
-13.5%
19.3%
17.0%
22.6%
18.1%
13.3%
----
Durao Mdia de
Expanso
(Segundos)
------
Impresses com
Taxa de Expanso
do Painel
2.9%
-0.2%
-15.4%
19.2%
10.9%
-7.2%
-9.4%
6.0%
10.9%
15.2%
8.8%
9.1%
----
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
44
Taxa de
Dwell
11.3%
7.9%
-15.2%
13.0%
8.9%
11.0%
11.2%
7.1%
10.3%
6.8%
-10.0%
11.6%
10.3%
10.4%
12.1%
14.1%
12.8%
10.9%
13.8%
-3.2%
3.1%
Taxa de
Dwell
----

Usurio (Segundos)
94.6
79.0
-16.8
82.9
93.7
72.9
76.2
61.0
63.2
68.1
-110.7
124.1
79.0
86.3
79.0
119.9
Mtricas Bsicas
98.7
46.1
115.4
-51.9
53.1

Usurio (Segundos)
----
Mtricas Bsicas

Taxa de
Interao
25.0%
11.8%
16.2%
6.7%
27.6%
24.8%
14.8%
21.4%
8.1%
14.9%
6.5%
-22.6%
28.3%
21.1%
26.1%
18.9%
--
Imp. Com Taxa de

Interao
15.0%
7.3%
9.5%
5.7%
16.6%
11.1%
9.2%
11.6%
4.7%
8.7%
3.9%
-13.8%
15.9%
12.7%
12.9%
11.5%
--
Txtil
Automveis
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicoa
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
-9.9%
-3.0%
0.7%
0.7%
-6.5%
-3.0%
0.4%
0.3%
Standard Banner
300x250
728x90
Rich Media
Banner Expansvel
300x250
234x60
Floating Ad
Polite Banner
300x250
Taxa de
Interao
----
Imp. Com Taxa de

Interao
----
Formatos
Segmentos
0.49%
0.43%
0.45%
0.54%
0.56%
0.32%
0.66%
0.89%
0.43%
0.54%
0.44%
-0.39%
0.38%
0.37%
0.55%
0.49%
0.47%
0.15%
0.16%
0.04%
0.14%
0.07%
0.14%
0.04%
0.16%
0.12%
0.16%
-0.14%
0.19%
0.19%
-0.11%
-0.16%
0.51%
0.69%
0.45%
2.88%
0.14%
0.13%
50% de
Visualizao do
Vdeo
----
Durao Mdia do
Vdeo (Segundos)
42.4
165.2
188.1
--55.1
135.1
83.8
171.6
124.5
--129.2
-161.0
172.1
136.2
--
80.2%
--63.7%
64.7%
64.7%
50% de
Visualizao do
Vdeo
68.5%
73.2%
68.7%
--62.1%
71.1%
74.9%
57.6%
62.2%
--67.4%
-71.4%
61.0%
56.1%
--
71.6%
--83.9%
65.2%
65.7%
Taxa de Vdeos
Iniciados
Automaticamente
72.6%
71.6%
61.7%
--65.1%
64.0%
66.3%
71.3%
63.0%
--76.0%
-69.9%
75.0%
58.5%
--
Taxa de
Visualizao
Completa do
Vdeo
60.2%
57.6%
56.8%
--50.7%
60.1%
54.1%
43.4%
50.1%
--59.5%
-60.4%
45.7%
42.1%
--
57.9%
--49.0%
51.8%
51.8%
Taxa de
Visualizao
Completa do
Vdeo
----
50% de
Visualizao
Completa do
Vdeo
31.0%
69.0%
---62.2%
-53.6%
-46.5%
---65.3%
-----
48.6%
62.3%
46.5%
----
Taxa de
Visualizao
Completa do
Vdeo
17.5%
54.2%
---50.7%
-15.9%
-31.7%
---51.2%
-----
35.4%
46.4%
33.6%
----
Taxa de
Visualizao
Completa do
Vdeo
----
8.6%
6.8%
8.8%
----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
44.7
4.9%
142.7
10.8%
------34.1
15.1%
--115.4
14.1%
--71.7
10.7%
------61.9
17.4%
---------
43.7
66.6
40.0
----
50% de
Visualizao
Completa do
Vdeo
----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-------

CTR
156.7
--12.4
135.2
134.7
CTR
0.09%
0.09%
0.07%
Taxa de Vdeos
Iniciados
Automaticamente
----
Durao Mdia do
Vdeo (Segundos)
----
Resultados para Portugal 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
38.8%
29.7%
33.9%
-32.0%
-36.7%
-28.1%
31.1%
11.0%
-28.8%
31.6%
-23.2%
32.2%
--
33.0%
26.0%
-----
Durao Mdia de
Expanso
(Segundos)
101.8
68.4
23.2
-17.6
-45.9
-33.6
28.5
56.4
-21.4
64.0
-33.4
31.2
--
29.5
72.7
-----
Durao Mdia de
Expanso
(Segundos)
----

Impresses com
Taxa de Expanso
do Painel
16.5%
14.2%
18.3%
-17.4%
-13.8%
-12.1%
16.8%
8.2%
-17.9%
16.3%
-13.8%
19.4%
--
17.1%
6.2%
-----
Taxa de
Expanso do
Painel
----

Impresses com
Taxa de Expanso
do Painel
----
45
Formatos
Segmentos
Formatos
Segmentos
--
Tecnologia/Internet
Fonte de Informaes
--
7.2%
Taxa de
Dwell
13.5%
--6.6%
3.5%
8.0%
10.4%
14.4%
17.7%
5.9%
2.7%

Usurio (Segundos)
85.5
--115.7
24.8
35.2
41.6
50.5
66.1
64.0
19.6
Mtricas Bsicas
88.9
94.9
82.6
-37.8
16.1
20.5
19.6
83.3
--

Usurio (Segundos)
-----
Mtricas Bsicas
5.0%
26.0
--
--

Usurio (Segundos)
Mtricas Bsicas
25.4
61.1
--

Usurio (Segundos)
Mtricas Bsicas
0.08%
0.31%
--0.08%
-0.10%
-----
Durao Mdia do
Vdeo (Segundos)
------------

Automaticamente
------------
-----------
50% de
Visualizao do
Vdeo
------------
-----------
--
0.08%
0.17%
Durao Mdia do
Vdeo (Segundos)
6.7
-----------
Taxa de
Visualizao
Completa do
Vdeo
------------
0.13%
--
0.07%
--
--
--
--
--
--
--
--
--
--
--
--
Taxa de Vdeos
Iniciados
Automaticamente
--
--
--
50% de
Visualizao do
Vdeo
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
--
--
--
Taxa de
Visualizao
Completa do
Vdeo

Durao Mdia do
Vdeo (Segundos)
--
--
--
Durao Mdia do
Vdeo (Segundos)
50% de
Visualizao do
Vdeo
--
--
--
--
--
--
--
--
--
50% de
Visualizao
Completa do
Vdeo
--
--
--
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
--
--
--
Taxa de
Visualizao
Completa do
Vdeo
Taxa de
Visualizao
Completa do
Vdeo
58.2%
-----------
--
--
--
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
--
--
--
50% de
Visualizao
Completa do
Vdeo
50% de
Visualizao
Completa do
Vdeo
75.3%
-----------
58.0%
70.7%
44.1%
-----86.7%
86.7%
36.7%
52.1%
18.7%
-----73.9%
73.9%
Taxa de
Visualizao
Completa do
Vdeo
-----
Taxa de
Vdeos
Iniciados pelo
Usurio
7.9%
-----------
9.1%
7.2%
10.6%
-----13.4%
13.4%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)

CTR
0.10%
0.30%
CTR
0.08%
Taxa de Vdeos
Iniciados
Automaticamente
50% de
Visualizao
Completa do
Vdeo
-----
31.2
15.5
34.4
-----6.9
6.9
Taxa de
Vdeos
Iniciados pelo
Usurio
-----

Durao Mdia do
Vdeo (Segundos)
-----
-----------
Taxa de
Visualizao
Completa do
Vdeo
-----

CTR
0.24%
0.23%
0.27%
2.24%
0.09%
0.24%
0.19%
0.13%
0.12%
--
50% de
Visualizao do
Vdeo
-----
-----------
CTR
0.11%
0.15%
0.08%
0.09%

Automaticamente
-----

Durao Mdia do
Vdeo (Segundos)
-----
Benchmarks for Russia 4o trimestre de 2010 ao 3o trimestre de 2011
0.28%
1.06%
0.54%
0.06%
0.20%
0.45%
0.11%
0.00%
0.31%
0.22%
0.15%

--
--
--
--
Taxa de
Dwell
4.4%
7.0%
--
Taxa de
Dwell
9.8%
Taxa de
Interao
Imp. Com Taxa de

Interao
--
--
9.1%
--
Taxa de
Interao
--
7.2%
--
Imp. Com Taxa de

Interao
Taxa de
Interao
15.0%
10.6%
-6.9%
4.0%
6.3%
6.1%
-15.6%
10.8%
0.2%
Imp. Com Taxa de

Interao
9.9%
6.9%
-3.2%
1.3%
4.7%
6.1%
-11.6%
4.0%
0.1%
12.3%
10.4%
14.3%
-7.4%
3.2%
2.7%
2.1%
22.2%
--
Taxa de
Dwell
-----

16.0%
15.2%
18.0%
3.6%
5.3%
1.6%
0.2%
0.1%
17.3%
--
9.7%
8.6%
11.5%
3.1%
5.3%
1.4%
0.2%
0.1%
16.9%
--
Bens de Consumo
Automveis
Polite Banner
Banner Expansvel
Rich Media
Standard Banner
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Sade/Beleza
Varejo
Servios
Telecomunicaes
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Automveis
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Resultados para Romnia 4 trimestre de 2010 ao 3 trimestre de 2011
Durao Mdia de
Expanso
(Segundos)
112.9
88.6
149.3
169.2
-38.1
-79.2
45.8
122.5
--
107.6
112.0
76.1
-----105.3
--
--
40.3%
--
Taxa de
Expanso do
Painel
--
69.4
--
Durao Mdia de
Expanso
(Segundos)
--
8.9%
--
Impresses com
Taxa de Expanso
do Painel
--
11.9%
--
Taxa de
Expanso do
Painel
--
51.5
--
Durao Mdia de
Expanso
(Segundos)
--
7.2%
--
Impresses com
Taxa de Expanso
do Painel
Taxa de
Expanso do
Painel
45.5%
12.7%
64.5%
30.9%
-17.6%
-88.8%
13.3%
55.2%
--
32.7%
42.1%
27.0%
-----27.8%
--
Durao Mdia de
Expanso
(Segundos)
-----
Impresses com
Taxa de Expanso
do Painel
10.2%
8.8%
9.9%
2.9%
-13.5%
-13.9%
11.6%
4.7%
--
9.7%
8.6%
11.5%
-----16.9%
--
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
46
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
9.6%
10.5%
9.6%
9.1%
-7.1%
12.0%
9.8%
9.7%
9.2%
9.0%
10.2%
-9.6%
8.9%
11.3%
11.9%
8.0%
11.2%
11.2%
10.6%
11.1%
13.5%
4.8%
8.1%
6.1%
6.4%
2.6%
1.5%
12.4%
13.8%
Taxa de
Dwell
------

Usurio (Segundos)
60.5
57.8
71.3
95.0
-67.0
71.8
56.7
61.6
58.6
75.1
68.0
-72.3
39.5
46.1
72.2
57.5
70.9
82.3
Mtricas Bsicas
69.6
63.5
62.9
51.4
103.6
64.0
79.9
24.2
26.6
59.6
55.9

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
13.1%
14.8%
18.5%
20.7%
15.4%
14.9%
18.7%
10.0%
12.3%
18.1%
11.4%
15.3%
-12.1%
7.1%
14.3%
23.5%
12.3%
20.3%
17.5%
Imp. Com Taxa de

Interao
10.1%
10.5%
11.9%
13.9%
11.3%
7.2%
12.5%
7.0%
9.1%
12.6%
8.9%
11.1%
-8.7%
5.6%
10.5%
16.9%
8.7%
14.2%
13.1%
Fonte de Informaes
--
17.4%
16.4%
20.4%
11.3%
20.2%
2.0%
0.9%
0.2%
-8.3%
9.1%
11.9%
11.2%
14.7%
5.0%
13.3%
1.2%
0.7%
0.2%
-7.5%
7.2%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.37%
0.34%
0.18%
0.25%
0.28%
0.18%
0.51%
0.72%
0.35%
0.19%
0.21%
0.30%
-0.40%
0.17%
1.23%
0.27%
0.31%
0.28%
0.33%
0.24%
0.17%
0.20%
0.23%
0.08%
0.29%
0.21%
0.09%
0.05%
0.12%
0.09%
0.10%
0.09%
0.11%
0.15%
-0.04%
0.06%
-0.11%
0.37%
0.39%
0.35%
0.24%
0.33%
0.28%
0.23%
0.21%
0.07%
0.20%
0.17%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
23.9
18.4
23.9
--9.7
11.8
21.9
---18.4
---------
60.8%
----73.8%
73.9%
--57.4%
57.4%
50% de
Visualizao do
Vdeo
69.6%
45.0%
79.5%
--77.4%
57.9%
59.1%
---71.4%
---------
57.8%
----52.8%
52.6%
--42.7%
42.7%
Taxa de Vdeos
Iniciados
Automaticamente
45.4%
66.5%
56.9%
--48.6%
43.7%
58.4%
---53.5%
---------
Taxa de
Visualizao
Completa do
Vdeo
55.7%
31.7%
61.8%
--65.6%
43.7%
44.6%
---57.0%
---------
46.3%
----59.2%
60.0%
--45.8%
45.8%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
37.7%
39.8%
71.2%
-49.3%
45.5%
46.5%
48.7%
--37.6%
60.9%
-37.6%
50.3%
---32.9%
58.7%
47.9%
49.2%
49.4%
55.6%
29.3%
----54.4%
54.4%
Taxa de
Visualizao
Completa do
Vdeo
25.0%
28.1%
55.8%
-25.3%
30.0%
33.4%
33.2%
--23.9%
47.2%
-22.7%
25.2%
---21.4%
26.0%
33.3%
33.8%
35.1%
32.5%
17.3%
----17.9%
17.9%
Taxa de
Visualizao
Completa do
Vdeo
------
5.7%
5.5%
7.6%
0.5%
4.5%
----4.6%
4.6%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
37.8
5.5%
15.0
5.8%
16.8
13.2%
--35.2
9.7%
18.8
0.7%
18.2
12.0%
20.9
7.6%
----12.7
4.7%
14.2
16.5%
--28.8
4.0%
64.3
3.2%
------16.9
7.2%
90.1
2.8%
21.5
20.3
26.4
19.4
16.2
----74.7
74.7
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
17.7
----21.4
20.0
--35.4
35.4
CTR
0.11%
0.13%
0.09%
0.07%
0.09%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para Cingapura 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
17.9%
18.5%
23.0%
20.4%
27.7%
15.1%
21.8%
28.0%
19.5%
-19.8%
20.8%
-39.2%
32.8%
16.7%
23.2%
16.3%
23.0%
18.7%
20.9%
22.5%
19.7%
39.3%
19.4%
----35.6%
49.4%
Durao Mdia de
Expanso
(Segundos)
60.0
55.2
67.3
60.8
92.3
65.5
80.4
61.2
49.5
-44.0
42.5
-140.0
21.5
50.3
64.4
62.8
48.7
83.1
68.4
65.5
62.1
149.5
26.6
----79.7
75.0
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
12.3%
11.8%
14.6%
13.8%
12.3%
8.6%
12.4%
7.4%
9.6%
-12.5%
12.6%
-8.9%
5.6%
11.2%
16.8%
9.6%
14.2%
13.8%
11.8%
11.0%
14.7%
5.0%
13.3%
----7.4%
7.1%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
47
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
7.1%
7.5%
17.5%
8.6%
-6.2%
5.9%
9.2%
5.3%
6.2%
4.2%
2.9%
--10.0%
5.0%
7.7%
18.0%
14.0%
10.5%
10.3%
9.9%
9.0%
10.5%
3.4%
11.3%
23.6%
3.3%
3.2%
2.1%
3.9%
Taxa de
Dwell
------

Usurio (Segundos)
62.3
60.1
99.4
55.3
-85.5
61.6
69.5
57.5
58.8
25.0
36.9
--74.5
25.2
75.7
100.1
51.3
85.7
84.3
Mtricas Bsicas
73.4
66.0
75.0
39.4
117.4
4.3
43.3
52.4
25.9
49.5

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
5.1%
7.4%
18.2%
9.0%
7.3%
6.0%
23.0%
15.3%
3.8%
8.6%
0.8%
2.1%
---18.1%
12.1%
-12.4%
12.7%
10.4%
Imp. Com Taxa de

Interao
4.4%
5.1%
16.1%
8.0%
5.5%
5.2%
12.4%
13.1%
2.7%
4.7%
0.8%
1.5%
---3.0%
6.2%
-8.4%
8.6%
8.9%
Fonte de Informaes
--
13.6%
10.1%
17.2%
6.1%
27.8%
2.1%
2.0%
0.6%
0.6%
19.8%
9.0%
7.0%
11.8%
4.2%
14.4%
3.0%
0.8%
0.3%
0.4%
6.4%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.23%
0.20%
0.15%
0.17%
0.20%
0.19%
0.17%
0.26%
0.32%
0.10%
0.20%
0.20%
0.21%
0.08%
0.32%
0.37%
-0.16%
0.16%
-0.13%
Durao Mdia do
Vdeo (Segundos)
94.6
32.0
------143.5
--77.4
--67.3
-------
49.9%
-74.2%
---83.4%
85.4%
---
50% de
Visualizao do
Vdeo
90.7%
72.9%
------86.7%
--70.0%
--62.7%
-------
52.9%
-47.7%
---53.8%
54.7%
---
Taxa de
Vdeos
Iniciados
Automaticam
ente
56.2%
39.0%
------58.9%
--41.2%
--44.5%
------Taxa de
Visualizao
Completa do
Vdeo
79.4%
53.4%
------72.4%
--51.7%
--41.2%
-------
38.8%
-59.6%
---68.0%
70.6%
---
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
91.7%
41.7%
-72.7%
---60.4%
---33.9%
------89.9%
52.3%
--
45.3%
44.8%
59.9%
--------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
77.9%
28.2%
-60.7%
---42.6%
---21.6%
------72.8%
38.4%
--
32.5%
33.4%
43.8%
--------
Taxa de
Visualizao
Completa do
Vdeo
------
3.2%
2.8%
1.6%
--------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
96.9
6.7%
22.1
1.7%
--88.9
3.1%
------31.7
4.8%
------14.6
2.1%
------------31.4
0.1%
99.2
0.9%
---
38.4
39.4
21.4
--------
Taxa de
Vdeos
Vdeo (Segundos)
Usurio
-----------

0.31%
0.28%
0.35%
0.21%
0.64%
0.24%
0.11%
0.33%
0.17%
0.19%
0.14%
0.20%
--0.52%
0.44%
0.24%
1.02%
0.40%
0.64%
0.17%
CTR
40.6
-51.7
---126.2
142.6
---
0.36%
0.35%
0.22%
0.13%
0.84%
2.09%
0.18%
0.13%
0.20%
0.27%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
------
CTR
0.23%
0.18%
0.19%
0.20%
0.24%
Taxa de
Vdeos
Iniciados
Automaticam
ente
------
Resultados para a frica do Sul 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
15.8%
16.3%
19.2%
8.7%
19.8%
13.4%
-21.4%
17.9%
18.4%
-6.4%
--12.8%
6.3%
26.1%
32.6%
47.8%
18.4%
10.5%
20.2%
18.3%
26.4%
6.6%
26.7%
------
Durao Mdia de
Expanso
(Segundos)
50.7
130.9
57.3
59.8
65.8
107.5
-141.4
121.0
66.5
-50.4
--87.3
96.4
125.9
55.5
57.7
118.4
93.0
138.8
110.9
121.4
30.3
24.2
------
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
12.9%
6.4%
17.3%
8.0%
9.0%
12.3%
-14.6%
8.0%
4.7%
-4.8%
--11.7%
4.3%
7.5%
18.3%
8.1%
9.3%
9.2%
8.9%
6.7%
11.7%
4.2%
14.4%
------
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
48
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
5.3%
6.7%
10.4%
8.8%
-7.8%
6.9%
6.2%
6.9%
9.0%
6.0%
9.5%
4.3%
9.7%
11.4%
9.6%
5.8%
3.2%
7.8%
9.0%
8.6%
-10.9%
9.8%
14.6%
6.3%
18.3%
6.4%
-2.9%
2.8%
2.5%
2.0%
6.3%
7.4%
Taxa de
Dwell
------

Usurio (Segundos)
39.9
47.5
81.2
62.6
-53.4
57.9
59.0
54.5
60.2
72.5
57.0
60.8
19.4
68.5
48.1
61.5
35.1
95.1
62.5
60.9
Mtricas Bsicas
-62.3
53.8
59.4
44.1
113.5
26.7
-40.5
39.9
41.2
21.1
42.1
42.5

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
5.4%
7.4%
18.1%
13.6%
8.5%
11.4%
8.5%
7.5%
7.2%
11.5%
10.6%
12.9%
0.5%
14.1%
19.5%
14.7%
7.1%
2.9%
11.5%
9.8%
10.7%
Imp. Com Taxa de

Interao
2.7%
4.7%
11.9%
7.4%
4.9%
6.8%
5.2%
4.0%
4.9%
6.6%
5.6%
7.1%
0.4%
9.9%
12.5%
8.7%
4.2%
1.8%
6.5%
6.8%
6.7%
Fonte de Informaes
--
2.7%
14.9%
11.3%
17.5%
11.0%
-6.0%
4.1%
1.1%
1.1%
0.9%
0.2%
2.0%
1.9%
2.5%
9.4%
7.2%
13.1%
5.3%
-4.7%
3.7%
0.5%
0.5%
0.8%
0.2%
1.2%
1.0%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Commercial Break
Banner Expansvel
300x250
728x90
120x600
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.24%
0.24%
0.29%
0.15%
0.30%
0.31%
0.24%
0.25%
0.22%
0.49%
0.24%
0.52%
0.14%
0.45%
0.46%
0.42%
0.21%
0.20%
1.62%
0.39%
0.20%
0.11%
0.10%
0.07%
0.06%
0.09%
0.11%
0.14%
0.11%
0.13%
0.17%
0.07%
0.06%
0.10%
0.02%
0.13%
0.10%
-0.11%
0.04%
-0.07%
50% de
Visualizao do
Vdeo
76.5%
75.5%
78.3%
73.9%
59.4%
83.7%
76.1%
81.9%
70.9%
77.0%
73.8%
63.5%
---86.4%
69.0%
50.8%
-65.7%
58.1%
-77.9%
-81.6%
----70.0%
68.5%
80.7%
----
-61.8%
-71.6%
----57.1%
55.2%
67.1%
----
Taxa de
Visualizao
Completa do
Vdeo
64.1%
65.9%
66.5%
66.4%
46.4%
19.2%
65.5%
72.6%
59.6%
64.5%
58.8%
49.8%
---78.7%
55.4%
40.2%
-45.1%
46.6%
-76.4%
-67.0%
----59.5%
58.7%
69.3%
----

Vdeo (Segundos)
Automaticamente
62.2
67.7%
120.4
67.3%
234.5
61.8%
135.0
61.1%
98.5
56.4%
212.4
67.2%
281.2
64.1%
34.1
77.6%
169.6
56.7%
102.7
49.0%
137.8
60.0%
103.0
59.3%
------256.6
42.7%
155.0
60.3%
97.1
59.4%
--124.2
69.2%
139.2
51.5%
-84.4
-74.5
----103.3
99.9
59.4
----

Vdeo (Segundos)
Automaticamente
-----------
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
63.2%
59.7%
--47.1%
66.1%
36.9%
74.8%
68.8%
-55.8%
47.9%
--39.3%
50.4%
---63.3%
57.0%
-51.9%
54.3%
57.6%
-33.0%
----62.9%
-45.9%
45.9%
Taxa de
Visualizao
Completa do
Vdeo
44.9%
27.6%
--34.1%
34.7%
12.2%
63.0%
55.3%
-41.8%
36.3%
--23.9%
35.6%
---16.6%
46.6%
-34.1%
32.3%
45.7%
-21.9%
----48.9%
-32.3%
32.3%
Taxa de
Visualizao
Completa do
Vdeo
------
-6.0%
5.2%
8.9%
-8.8%
----2.5%
-0.9%
0.9%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
41.4
4.1%
51.5
16.6%
----39.0
10.9%
99.5
15.9%
16.0
2.6%
37.4
19.7%
134.6
8.6%
--131.1
13.3%
49.2
6.7%
----56.3
6.7%
81.8
5.8%
------123.3
10.7%
138.6
15.3%
-64.0
67.0
82.2
-33.5
----16.9
-31.6
31.6
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
-0.45%
0.49%
0.36%
0.06%
0.52%
0.16%
3.46%
0.12%
0.12%
0.10%
0.17%
0.33%
0.37%
CTR
0.10%
0.10%
0.09%
0.08%
0.13%
50% de
Visualizao do
Vdeo
------
Resultados para Espanha 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
13.0%
24.6%
19.4%
13.6%
35.5%
36.9%
32.0%
24.0%
35.0%
45.7%
26.6%
64.5%
--16.6%
28.2%
44.4%
4.4%
-56.4%
22.2%
-36.7%
45.9%
26.6%
5.8%
-5.5%
-----39.0%
38.7%
Durao Mdia de
Expanso
(Segundos)
39.5
98.2
43.0
50.2
140.8
149.0
92.5
97.5
122.2
139.5
83.8
144.9
--51.2
101.6
108.7
40.2
-170.2
65.1
-119.4
145.4
57.0
31.7
-7.1
-----33.3
46.9
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
4.8%
8.3%
12.9%
10.3%
10.9%
7.1%
8.6%
8.6%
8.1%
10.9%
9.4%
7.8%
--13.1%
11.6%
9.6%
3.1%
-7.3%
8.2%
-8.8%
6.5%
12.9%
5.2%
-4.7%
-----1.3%
0.6%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
49
Txtil
Automveis
B2B
Bens de Consumo
Eletrnicos
Entretenimento
Jogos Eletrnicos
Sade/Beleza
Restaurante
Esportes
Telecomunicaes
Turismo
Taxa de
Dwell
8.3%
6.2%
5.0%
-7.5%
7.8%
6.4%
9.1%
6.5%
4.3%
9.4%
6.6%
9.4%
7.5%
12.1%
9.8%
8.6%
4.8%
22.2%
4.3%
2.5%
2.2%
2.0%
9.1%
9.8%
Taxa de
Dwell
------

Usurio (Segundos)
41.2
56.4
76.4
-58.5
62.3
57.7
53.8
86.6
50.3
61.2
72.8
Mtricas Bsicas
55.4
41.8
45.0
44.2
76.1
61.7
4.3
29.9
26.9
60.0
27.6
64.4
46.4

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
9.0%
10.5%
21.9%
12.8%
13.1%
18.2%
11.1%
18.5%
24.2%
9.5%
14.8%
7.8%
Imp. Com Taxa de

Interao
6.2%
7.7%
10.4%
9.1%
10.3%
11.1%
9.2%
12.9%
13.9%
5.4%
9.7%
6.1%
Fonte de Informaes
--
15.6%
7.3%
18.5%
13.2%
24.5%
4.8%
3.8%
0.8%
0.3%
0.3%
0.2%
11.0%
13.6%
10.7%
5.5%
13.7%
10.1%
14.6%
4.0%
2.9%
0.3%
0.2%
0.2%
0.1%
10.2%
11.9%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.38%
0.53%
0.39%
0.26%
0.20%
0.29%
0.18%
0.34%
1.05%
0.24%
1.33%
0.35%
0.23%
0.13%
---0.09%
0.06%
--0.07%
---
0.44%
0.35%
0.20%
0.09%
0.79%
0.06%
2.67%
0.24%
0.13%
0.15%
0.16%
0.16%
0.08%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
11.3
----69.7
-------
55.8%
-43.4%
-----------
50% de
Visualizao do
Vdeo
53.7%
----56.0%
-------
65.2%
-81.7%
-----------
Taxa de Vdeos
Iniciados
Automaticamente
12.5%
----83.1%
-------
Taxa de
Visualizao
Completa do
Vdeo
40.3%
----45.9%
-------
45.6%
-30.8%
-----------
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
54.7%
---70.3%
40.4%
---63.8%
19.7%
--
40.9%
38.3%
53.1%
-29.6%
88.7%
-72.1%
73.6%
-----
Taxa de
Visualizao
Completa do
Vdeo
40.4%
---55.5%
27.7%
---51.0%
10.6%
--
28.7%
25.7%
39.9%
-18.4%
78.2%
-59.2%
60.1%
-----
Taxa de
Visualizao
Completa do
Vdeo
------
3.5%
2.0%
4.0%
-4.1%
3.5%
-0.7%
0.3%
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
15.1
1.8%
------19.0
7.0%
41.3
3.1%
------16.5
4.3%
13.5
2.5%
---
26.3
24.2
18.3
-34.7
6.0
-16.4
13.9
-----
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
67.1
-109.1
-----------
CTR
0.18%
0.22%
0.17%
0.20%
0.19%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Sucia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
23.8%
15.0%
20.1%
14.5%
14.5%
21.0%
27.4%
-21.7%
-26.6%
24.3%
23.9%
30.7%
17.7%
13.0%
25.7%
4.5%
-----16.8%
23.6%
Durao Mdia de
Expanso
(Segundos)
83.3
23.7
10.7
53.7
36.4
70.8
223.8
-14.6
-131.9
198.7
87.8
148.4
50.6
46.6
42.4
71.5
-----104.6
101.8
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
11.1%
11.2%
10.4%
9.1%
11.6%
10.3%
9.3%
-13.9%
-9.2%
6.0%
10.7%
5.2%
13.2%
10.1%
14.5%
4.0%
-----10.1%
11.9%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
50
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletronicos
Entretenimento
Finanas
Governamental
Sade/Beleza
Restaurante
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
7.8%
6.8%
1.9%
5.9%
-4.4%
4.7%
7.0%
3.5%
1.7%
5.1%
4.2%
4.0%
3.6%
4.5%
3.5%
3.8%
6.6%
8.2%
5.0%
6.8%
-3.0%
3.2%
1.8%
1.6%
Taxa de
Dwell
------

Usurio (Segundos)
59.5
37.1
21.2
31.3
-49.3
52.4
39.7
33.8
46.2
36.6
47.4
28.4
34.5
47.5
44.5
55.5
Mtricas Bsicas
47.4
41.4
38.0
71.5
-31.2
32.9
30.9
26.3

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
5.3%
3.5%
-4.3%
5.6%
3.1%
5.7%
9.1%
4.5%
4.5%
8.4%
5.7%
4.2%
0.3%
2.8%
1.1%
0.4%
Imp. Com Taxa de

Interao
4.4%
2.3%
-2.8%
3.7%
0.9%
2.9%
5.8%
1.4%
2.5%
3.6%
3.4%
1.2%
0.2%
2.1%
0.9%
0.2%
Fonte de Informaes
--
6.7%
4.8%
3.4%
20.0%
3.6%
3.4%
4.5%
-1.8%
4.5%
3.4%
2.4%
11.7%
3.5%
0.8%
1.1%
-0.3%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Expandable Banner
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.20%
0.54%
0.10%
0.62%
0.65%
0.26%
0.29%
0.33%
0.20%
0.26%
0.27%
0.21%
0.19%
0.14%
0.47%
0.21%
0.23%
0.15%
0.09%
0.18%
0.10%
0.08%
0.09%
0.05%
0.11%
0.13%
0.13%
0.10%
0.10%
0.13%
-0.04%
-0.14%
69.9%
-75.4%
-65.5%
64.5%
63.3%
56.9%
73.9%
54.3%
-61.6%
-46.6%
49.7%
48.7%
41.5%
58.5%
Taxa de
Visualizao
Completa do
Vdeo
56.2%
54.7%
78.0%
-45.7%
--52.6%
54.1%
-43.4%
40.5%
46.9%
-59.9%
57.1%
--
71.5%
-75.7%
-81.6%
61.1%
62.5%
55.3%
62.3%
50% de
Vdeo
Vdeo (Segundos)
Automaticamente
24.0
62.3%
67.9%
28.7
57.0%
71.4%
10.8
60.6%
88.8%
---59.4
60.4%
64.8%
------22.7
62.6%
66.5%
55.4
79.6%
66.5%
---81.6
57.7%
58.1%
15.9
54.2%
54.4%
29.1
59.2%
65.9%
---17.1
74.9%
75.1%
81.0
58.1%
75.4%
----
60.7
-52.6
-11.2
54.0
48.0
102.9
65.1
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
33.5%
66.2%
---------59.8%
68.2%
-31.1%
---
59.2%
-62.3%
63.2%
------
Taxa de
Visualizao
Completa do
Vdeo
25.5%
38.2%
---------44.7%
50.5%
-23.4%
---
39.4%
-56.6%
54.0%
------
Taxa de
Visualizao
Completa do
Vdeo
------
9.3%
-8.0%
9.6%
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
25.5
11.8%
17.2
4.1%
------------------13.7
10.7%
46.7
4.7%
--29.1
9.5%
-----
32.1
-13.4
27.2
------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
0.51%
0.79%
0.35%
0.50%
3.48%
0.12%
0.12%
0.07%
0.09%
CTR
0.12%
0.11%
0.09%
0.06%
0.10%
50% de
Vdeo
Vdeo (Segundos)
Automaticamente
----------------
Resultados para a Sua 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
31.2%
79.7%
--54.5%
--42.5%
54.8%
-59.1%
24.4%
37.6%
-30.0%
10.1%
--
46.3%
69.1%
31.5%
19.6%
------
Durao Mdia de
Expanso
(Segundos)
43.2
88.4
--86.2
--123.8
73.9
-59.1
91.1
155.4
-120.0
19.3
--
88.2
111.5
96.8
15.3
------
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
13.5%
4.6%
--5.5%
--14.3%
4.8%
-6.5%
12.0%
2.4%
-2.4%
4.5%
--
5.7%
3.0%
3.8%
12.2%
------
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
51
Formatos
Segmentos
Fonte de Informaes
--
Finanas
Jogos Eletrnicos
Sade/Beleza
Restaurante
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Bens de Consumo
Eletrnicos
Entretenimento
Txtil
Automveis
B2B
Standard Banner
300x250
728x90
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Polite Banner
300x250
728x90
Push Down Banner
-6.9%
3.4%
-3.2%
6.4%
-0.8%
Taxa de
Interao
--------27.6%
------
-3.8%
1.7%
-1.9%
3.9%
-0.5%
Imp. Com Taxa de

Interao
--------7.2%
------
Taxa de
Dwell
10.6%
9.2%
--7.7%
9.2%
9.1%
9.5%
6.8%
9.6%
10.3%
9.6%
7.3%
11.1%
9.3%
8.6%
7.3%
10.0%
2.0%
4.1%
2.6%
6.2%
Taxa de
Dwell
-----

Usurio (Segundos)
56.0
46.5
--50.8
48.3
42.4
55.4
51.9
36.4
52.2
43.8
19.7
39.1
Mtricas Bsicas
49.8
31.7
40.6
44.6
34.8
37.1
23.4
11.0

Usurio (Segundos)
-----

Taxa de
Interao
-----
Imp. Com Taxa de

Interao
-----
Mtricas Bsicas
0.55%
0.40%
-0.36%
0.37%
0.41%
0.61%
0.53%
0.34%
0.91%
0.54%
0.64%
0.39%
0.48%
0.06%
-0.03%
0.03%
--0.05%
-0.03%
-0.33%
-0.04%
--
Durao Mdia do
Vdeo (Segundos)
39.1
55.9
-51.7
-38.3
-38.4
44.4
-37.0
----

Automaticamente
81.0%
72.0%
-69.2%
-54.2%
-63.7%
67.0%
-58.2%
----
70.3%
---60.0%
57.3%
---
50% de
Visualizao do
Vdeo
76.0%
71.7%
-68.2%
-66.0%
-56.1%
65.9%
-62.6%
----
70.4%
---61.8%
62.9%
---
Taxa de
Vdeos
Iniciados pelo
Usurio
-----
50% de
Visualizao
Completa do
Vdeo
-----
42.3
25.1
-45.4
-----
Durao Mdia do
Vdeo (Segundos)
-38.7
-35.2
33.4
42.7
--48.4
47.3
-----
Taxa de
Visualizao
Completa do
Vdeo
64.2%
54.7%
-58.2%
-52.6%
-45.8%
51.6%
-50.6%
----
Taxa de
Vdeos
Iniciados pelo
Usurio
-19.4%
-10.5%
9.3%
15.2%
--12.9%
6.9%
-----
12.6%
15.0%
-12.3%
-----
50% de
Visualizao
Completa do
Vdeo
-49.5%
-38.3%
35.8%
59.5%
--55.8%
24.3%
-----
50.5%
51.7%
-52.4%
-----
Taxa de
Visualizao
Completa do
Vdeo
-40.8%
-29.2%
17.6%
46.5%
--43.8%
18.3%
-----
Durao Mdia do
Vdeo (Segundos)
----39.0%
35.4%
-41.4%
-----
Taxa de
Visualizao
Completa do
Vdeo
-----
58.1%
---44.5%
45.4%
---
Taxa de
Visualizao
Completa do
Vdeo
-----

CTR
49.9
---30.3
29.6
---
0.48%
0.35%
0.50%
0.53%
0.10%
0.12%
0.11%
0.16%

Automaticamente
-----
Durao Mdia do
Vdeo (Segundos)
-----
CTR
0.04%
0.05%
0.03%
0.07%
50% de
Visualizao do
Vdeo
-----
Resultados para Taiwan 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
30.2%
35.5%
-31.0%
34.5%
31.3%
31.7%
38.8%
30.5%
28.4%
38.6%
--45.9%
32.3%
33.5%
44.3%
27.8%
-----
Durao Mdia de
Expanso
(Segundos)
61.2
70.4
-78.2
83.5
31.9
76.8
74.3
79.0
13.0
65.4
--60.1
27.3
34.7
123.2
22.4
-----
Durao Mdia de
Expanso
(Segundos)
-----

Impresses com
Taxa de Expanso
do Painel
9.8%
8.5%
-7.1%
7.3%
11.8%
7.7%
9.3%
7.6%
12.6%
8.5%
--7.8%
8.7%
1.4%
0.8%
12.4%
-----
Taxa de
Expanso do
Painel
-----

Impresses com
Taxa de Expanso
do Painel
-----
52
Txtil
Automveis
B2B
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Sade/Beleza
Varejo
Servios
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner
300x250
728x90
120x600
234x60
Floating Ad
Polite Banner
300x250
728x90
160x600
Formatos
Segmentos
23.6%
18.0%
-4.8%
-3.3%
28.0%
0.6%
0.6%
-0.5%
Taxa de
Interao
6.5%
10.6%
-9.0%
13.1%
9.3%
2.2%
19.9%
10.7%
-4.9%
4.1%
19.0%
15.7%
14.8%
10.4%
-3.8%
-2.6%
13.6%
0.3%
0.3%
-0.4%
Imp. Com Taxa de

Interao
5.1%
7.5%
-5.9%
9.2%
5.5%
1.1%
8.7%
6.6%
-3.2%
2.4%
8.5%
5.8%
Taxa de
Dwell
4.0%
8.8%
--8.9%
8.1%
4.3%
8.1%
7.8%
-4.6%
2.6%
8.6%
8.1%
13.0%
11.0%
21.0%
2.4%
12.2%
-13.1%
3.8%
3.6%
2.7%
2.4%
Taxa de
Dwell
------

Usurio (Segundos)
32.3
57.4
--47.4
41.4
31.2
66.8
64.0
-56.5
58.1
61.1
54.4
Mtricas Bsicas
71.7
66.4
81.3
89.6
62.4
-79.8
29.8
32.0
24.0
27.3

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.37%
0.33%
-0.27%
0.30%
0.46%
0.27%
0.31%
0.34%
-0.17%
0.13%
0.36%
0.31%
0.07%
0.08%
0.15%
0.15%
0.05%
0.14%
-0.10%
0.10%
0.22%
-0.13%
-0.06%
0.38%
0.35%
0.48%
0.14%
0.42%
2.50%
1.08%
0.21%
0.11%
0.09%
0.45%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
-62.7
-29.1
33.0
-49.9
-70.9
------
74.5%
------75.5%
73.7%
---
50% de
Visualizao do
Vdeo
-69.6%
-64.0%
83.8%
-74.7%
-76.5%
------
56.2%
------57.3%
57.4%
---
Taxa de Vdeos
Iniciados
Automaticamente
-54.5%
-71.2%
47.2%
-56.6%
-59.3%
------
Taxa de
Visualizao
Completa do
Vdeo
-59.2%
-51.6%
68.8%
-62.5%
-65.0%
------
66.6%
------63.6%
61.9%
---
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
-70.1%
-27.9%
32.6%
51.0%
--31.7%
------
38.8%
38.4%
46.3%
-21.0%
-15.1%
-----
Taxa de
Visualizao
Completa do
Vdeo
-52.6%
-15.8%
19.4%
33.7%
--22.4%
------
25.7%
23.9%
32.6%
-11.4%
-10.4%
-----
Taxa de
Visualizao
Completa do
Vdeo
------
4.7%
2.1%
7.8%
-6.3%
-8.1%
-----
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
--132.0
12.0%
--22.4
8.4%
15.2
3.5%
44.5
1.1%
----29.7
6.8%
-----------
30.5
30.5
35.0
-18.4
-17.4
-----
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
13.7
------74.6
72.4
---
CTR
0.10%
0.11%
0.06%
0.06%
0.09%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Tailndia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
-28.4%
-26.7%
23.7%
22.1%
-17.7%
27.8%
-29.9%
20.2%
33.3%
76.4%
28.8%
29.4%
-4.7%
33.0%
-------
Durao Mdia de
Expanso
(Segundos)
-52.4
-67.7
82.2
42.3
-66.4
65.7
-56.3
34.2
42.5
38.1
72.6
57.1
-69.7
15.6
-------
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
-14.4%
-14.9%
13.3%
13.5%
-11.5%
14.9%
-17.7%
12.3%
12.8%
14.8%
14.8%
10.3%
-3.8%
18.4%
-------
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
53
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Governamental
Sade/Beleza
Notcias/Mdia
Restaurante
Varejo
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
234x60
Floating Ad
Polite Banner
300x250
728x90
Push Down Banner
Formatos
Segmentos
5.1%
2.8%
11.0%
9.3%
0.8%
4.0%
0.5%
0.5%
-8.2%
Taxa de
Interao
9.9%
4.4%
--3.9%
2.3%
0.5%
0.6%
2.5%
-3.8%
0.4%
-12.5%
5.7%
2.1%
--
3.9%
2.3%
9.1%
6.1%
0.8%
1.8%
0.3%
0.2%
-7.4%
Imp. Com Taxa de

Interao
6.2%
3.2%
--3.2%
2.0%
0.5%
0.4%
2.0%
-3.5%
0.3%
-10.4%
3.7%
1.7%
--
Taxa de
Dwell
6.5%
5.1%
---6.2%
4.8%
1.9%
4.0%
-6.5%
3.0%
-9.4%
7.5%
4.5%
--
6.5%
5.8%
8.4%
5.6%
16.2%
3.0%
2.4%
2.5%
2.1%
9.3%
Taxa de
Dwell
------

Usurio (Segundos)
63.0
43.3
---14.5
15.2
27.6
33.1
-56.2
23.0
-49.2
60.2
38.4
--
Mtricas Bsicas
48.1
33.8
49.7
118.9
3.6
12.3
26.1
26.4
23.1
44.7

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.54%
0.24%
--0.33%
0.91%
0.35%
0.16%
0.16%
-0.91%
0.05%
-0.47%
0.58%
0.21%
--
0.19%
0.10%
0.02%
0.07%
0.13%
0.04%
0.08%
0.11%
0.06%
0.01%
0.11%
0.07%
0.07%
0.06%
0.05%
-0.07%
0.48%
0.59%
0.22%
0.19%
0.79%
0.47%
0.06%
0.06%
0.05%
0.18%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
-131.3
-----40.8
---88.4
------
57.8%
-----58.4%
58.0%
---
50% de
Visualizao do
Vdeo
-81.3%
-----51.3%
---57.9%
------
37.0%
-----64.8%
64.2%
---
Taxa de Vdeos
Iniciados
Automaticamente
-71.5%
-----62.5%
---66.4%
------
Taxa de
Visualizao
Completa do
Vdeo
-74.7%
-----32.8%
---45.1%
------
36.4%
-----44.0%
43.7%
---
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
30.6%
56.2%
-----------38.5%
-44.3%
--
37.4%
45.6%
34.2%
35.0%
-------
Taxa de
Visualizao
Completa do
Vdeo
19.3%
42.8%
-----------26.4%
-27.6%
--
25.2%
33.3%
23.1%
21.5%
-------
Taxa de
Visualizao
Completa do
Vdeo
------
2.0%
1.2%
7.7%
0.9%
-------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
25.6
3.3%
24.5
1.0%
----------------------50.6
8.5%
--17.6
0.2%
---
35.3
18.3
48.8
18.6
-------
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
44.9
-----68.3
68.9
---
CTR
0.08%
0.09%
0.07%
0.07%
0.09%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para a Turquia 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
11.9%
10.8%
--18.3%
23.8%
-15.2%
13.7%
-15.5%
--11.0%
17.2%
10.6%
--
12.9%
14.4%
12.3%
8.0%
-----22.9%
Durao Mdia de
Expanso
(Segundos)
40.3
46.5
--29.2
20.9
-41.9
67.3
-41.0
--45.8
44.5
42.9
--
37.2
39.4
50.4
39.0
-----63.2
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
6.4%
3.8%
--3.6%
1.5%
-1.8%
2.2%
-3.4%
--10.4%
4.1%
3.1%
--
3.5%
1.6%
9.9%
6.0%
-----7.3%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
54
Txtil
Automveis
B2B
Carreira
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Fonte de Informaes
--
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Banner Expansvel
300x250
728x90
120x600
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Formatos
Segmentos
11.8%
8.3%
14.6%
16.2%
18.4%
10.0%
3.2%
-1.6%
1.9%
1.4%
0.8%
6.9%
25.4%
Taxa de
Interao
2.1%
5.7%
0.7%
12.0%
3.2%
3.0%
8.3%
7.0%
3.5%
4.1%
6.5%
6.7%
0.6%
1.7%
2.4%
12.5%
4.9%
10.4%
5.0%
8.5%
5.0%
7.4%
5.5%
9.8%
9.0%
10.3%
6.9%
2.4%
-1.0%
1.1%
0.9%
0.5%
3.5%
9.1%
Imp. Com Taxa de

Interao
1.2%
3.3%
0.5%
8.9%
2.3%
1.7%
4.5%
4.1%
2.6%
3.1%
4.1%
4.3%
0.3%
1.2%
1.5%
3.6%
3.3%
7.5%
4.0%
4.4%
2.5%
Taxa de
Dwell
3.8%
4.7%
4.6%
7.6%
-2.8%
5.6%
6.0%
3.8%
4.2%
4.8%
5.2%
2.6%
5.7%
2.7%
4.6%
3.5%
5.5%
5.2%
4.4%
3.5%
7.4%
6.8%
9.6%
8.3%
7.2%
7.9%
16.8%
2.5%
3.0%
3.1%
2.6%
1.5%
11.0%
13.4%
Taxa de
Dwell
------

Usurio (Segundos)
41.0
42.2
27.2
86.9
-35.8
53.1
59.6
50.4
46.2
59.0
52.4
55.6
18.1
41.1
88.9
54.7
154.2
71.5
54.6
46.5
Mtricas Bsicas
69.3
62.1
59.5
67.2
95.0
53.3
4.9
6.4
36.0
35.7
38.3
29.0
29.7
46.4

Usurio (Segundos)
------

Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Mtricas Bsicas
0.12%
0.12%
0.13%
0.41%
0.12%
0.09%
0.20%
0.27%
0.12%
0.19%
0.17%
0.13%
0.14%
0.27%
0.09%
0.12%
0.17%
0.06%
0.17%
0.15%
0.06%
0.07%
0.08%
0.08%
0.08%
0.07%
0.06%
0.09%
0.10%
0.05%
0.11%
0.08%
0.08%
0.05%
0.08%
0.09%
0.06%
-0.06%
0.13%
-0.07%
0.26%
0.22%
0.25%
0.16%
0.35%
0.13%
1.50%
0.46%
0.12%
0.12%
0.11%
0.07%
0.32%
0.58%
Durao Mdia do
Vdeo (Segundos)
35.6
25.4
33.5
59.6
20.8
27.5
71.0
21.1
34.3
21.2
65.1
56.1
-28.0
-125.4
29.6
-181.3
13.2
--

Automaticamente
55.0%
52.4%
53.3%
51.2%
54.9%
55.0%
74.5%
74.3%
54.5%
51.7%
48.9%
62.2%
-63.8%
-56.0%
63.3%
-76.7%
58.3%
--
85.2%
-71.8%
55.5%
--69.7%
-57.9%
57.6%
72.5%
70.7%
28.5%
28.5%
50% de
Visualizao do
Vdeo
76.5%
68.6%
63.6%
60.0%
67.7%
60.5%
75.2%
80.5%
77.4%
71.6%
64.1%
75.7%
-64.2%
-61.2%
75.1%
-72.6%
72.3%
--
81.5%
-77.5%
71.9%
--45.7%
-74.1%
74.0%
78.8%
74.7%
72.8%
72.8%
50% de
Visualizao do
Vdeo
------
Taxa de
Visualizao
Completa do
Vdeo
63.7%
54.0%
51.2%
43.8%
53.5%
43.6%
50.9%
70.1%
63.5%
56.4%
47.4%
61.7%
-48.8%
-48.4%
57.0%
-57.4%
58.5%
--
71.6%
-65.3%
44.6%
--32.6%
-59.5%
60.4%
62.7%
58.6%
50.7%
50.7%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
44.8%
65.6%
-36.6%
72.9%
66.9%
50.2%
73.8%
51.0%
--52.0%
----23.8%
-64.5%
46.5%
18.6%
64.5%
71.8%
53.3%
49.9%
58.2%
-53.7%
-----68.5%
68.5%
Taxa de
Visualizao
Completa do
Vdeo
30.4%
47.5%
-25.3%
56.4%
49.1%
36.2%
62.0%
39.5%
--36.2%
----16.7%
-53.0%
35.6%
11.0%
52.0%
58.0%
40.0%
34.0%
50.6%
-24.5%
-----50.3%
50.3%
Taxa de
Visualizao
Completa do
Vdeo
------
7.3%
10.0%
6.5%
2.7%
5.1%
-6.4%
-----5.3%
5.3%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
45.5
4.8%
20.2
4.1%
--62.9
4.7%
21.5
3.9%
90.2
0.9%
56.6
5.9%
18.6
15.0%
30.0
2.1%
----28.4
4.9%
--------14.3
2.9%
--59.6
5.2%
16.8
4.9%
13.7
2.8%
24.1
19.6
51.5
24.5
15.8
-11.6
-----16.5
16.5
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
37.0
-29.6
111.4
--11.2
-23.6
23.7
23.2
24.3
13.7
13.7
CTR
0.08%
0.09%
0.08%
0.06%
0.06%

Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para o Reino Unidos 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
14.2%
29.3%
15.7%
13.1%
14.3%
2.3%
22.7%
33.9%
26.1%
10.5%
15.1%
15.6%
-18.2%
15.3%
11.9%
14.8%
10.6%
21.2%
18.5%
17.7%
23.7%
28.8%
18.8%
17.4%
17.4%
9.6%
------23.2%
28.0%
Durao Mdia de
Expanso
(Segundos)
50.7
144.0
43.5
55.2
60.7
98.9
80.6
186.0
156.8
38.3
40.2
81.5
-103.9
40.0
19.4
69.4
75.6
194.9
45.5
47.5
182.2
178.2
100.2
125.1
22.8
41.3
------24.5
29.7
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
5.4%
6.3%
1.2%
9.8%
4.1%
1.5%
7.0%
7.9%
7.0%
4.0%
7.6%
6.9%
-2.1%
2.0%
7.8%
8.6%
7.7%
5.7%
13.0%
9.0%
7.0%
5.0%
9.5%
8.9%
10.3%
6.9%
------2.5%
8.4%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
55
Txtil
Automveis
B2B
Carreiras
Bens de Consumo
Corporativo
Eletrnicos
Entretenimento
Finanas
Jogos Eletrnicos
Governamental
Sade/Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Taxa de
Dwell
3.5%
4.1%
3.4%
3.5%
-7.1%
3.4%
4.5%
3.7%
4.0%
2.8%
8.5%
3.0%
6.2%
4.0%
5.1%
5.2%
8.3%
4.3%
7.2%
3.1%
-5.9%
5.5%
6.7%
4.8%
9.2%
4.1%
-2.8%
2.8%
2.4%
1.6%
7.5%
5.2%
Taxa de
Dwell
------

Usurio (Segundos)
40.7
46.9
34.9
25.6
-50.8
41.6
35.0
46.9
54.7
30.1
50.1
26.6
11.7
33.9
38.3
43.9
43.3
55.7
41.7
44.1
Mtricas Bsicas
-50.9
44.1
53.0
51.5
126.0
58.9
-33.9
34.4
36.2
24.7
27.1
35.1

Usurio (Segundos)
------
Mtricas Bsicas

Taxa de
Interao
2.1%
2.9%
1.2%
1.8%
3.3%
10.8%
2.4%
3.1%
1.9%
4.3%
1.7%
13.0%
0.8%
1.1%
3.0%
4.2%
4.1%
8.7%
5.5%
6.9%
2.2%
Imp. Com Taxa de

Interao
1.5%
2.3%
1.0%
1.2%
2.5%
7.0%
1.4%
2.0%
1.3%
2.3%
1.2%
6.9%
0.7%
1.0%
2.3%
3.2%
3.1%
6.4%
3.3%
4.0%
1.8%
Fonte de Informaes
--
2.8%
7.0%
6.1%
7.9%
5.6%
25.5%
1.2%
4.6%
0.8%
0.7%
0.8%
0.4%
2.3%
4.1%
2.7%
4.7%
4.1%
5.5%
4.3%
13.9%
0.5%
3.7%
0.5%
0.4%
0.5%
0.3%
1.8%
1.8%
Standard Banner
300x250
728x90
120x600
160x600
Rich Media
Commercial Break
Banner Expansvel
300x250
728x90
120x600
234x60
Faixa Expansvel
Floating Ad
Polite Banner
300x250
728x90
160x600
Push Down Banner
728x90
Taxa de
Interao
------
Imp. Com Taxa de

Interao
------
Formatos
Segmentos
0.12%
0.08%
0.11%
0.17%
0.14%
0.12%
0.17%
0.26%
0.18%
0.23%
0.08%
0.17%
0.06%
0.61%
0.14%
0.16%
0.14%
0.12%
0.13%
0.28%
0.13%
0.09%
0.05%
0.07%
0.08%
0.09%
0.07%
0.07%
0.12%
0.06%
0.08%
0.06%
0.10%
0.11%
0.20%
0.07%
0.08%
-0.12%
0.27%
-0.04%
-0.15%
0.15%
0.14%
0.09%
0.43%
0.07%
3.56%
0.10%
0.09%
0.08%
0.08%
0.15%
0.27%
50% de
Visualizao do
Vdeo
------
Durao Mdia do
Vdeo (Segundos)
21.3
16.4
16.4
24.8
16.5
14.6
18.0
21.4
29.2
76.6
29.8
18.2
-45.0
17.1
17.0
20.1
-22.2
23.8
19.4
-73.3%
-72.3%
----71.1%
70.1%
70.8%
75.1%
58.2%
58.2%
50% de
Visualizao do
Vdeo
68.2%
77.9%
70.8%
78.5%
71.8%
70.6%
73.9%
73.1%
77.2%
65.0%
68.2%
70.6%
-27.9%
77.5%
73.5%
66.6%
-71.9%
60.6%
68.3%
-62.2%
-63.0%
----58.3%
57.1%
58.9%
64.1%
26.9%
26.9%
Taxa de Vdeos
Iniciados
Automaticamente
44.2%
64.9%
61.8%
57.8%
63.9%
63.9%
58.7%
58.9%
54.7%
55.4%
54.8%
59.4%
-49.1%
53.2%
43.6%
63.0%
-55.3%
56.3%
53.7%
Taxa de
Visualizao
Completa do
Vdeo
53.2%
62.6%
57.8%
61.7%
55.0%
58.1%
45.1%
58.1%
63.9%
50.5%
53.4%
55.7%
-10.1%
61.0%
58.2%
51.7%
-57.2%
47.5%
42.3%
-57.3%
-56.6%
----55.7%
55.6%
54.3%
56.7%
41.1%
41.1%
Taxa de
Visualizao
Completa do
Vdeo
------
50% de
Visualizao
Completa do
Vdeo
57.0%
-76.4%
--71.5%
74.1%
67.2%
65.8%
-66.5%
45.5%
22.0%
-81.3%
48.9%
57.0%
34.5%
78.3%
42.0%
62.6%
-62.2%
64.2%
61.3%
-34.7%
-78.5%
----50.7%
50.7%
Taxa de
Visualizao
Completa do
Vdeo
39.9%
-61.2%
--59.3%
60.0%
52.9%
51.1%
-53.7%
31.2%
12.7%
-64.2%
34.5%
42.1%
24.4%
56.2%
29.6%
47.6%
-46.9%
50.4%
45.4%
-23.7%
-57.9%
----34.4%
34.4%
Taxa de
Visualizao
Completa do
Vdeo
------
-5.4%
5.6%
5.3%
-3.9%
-18.8%
----11.4%
11.4%
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
19.3
9.5%
--15.9
14.9%
----14.2
8.7%
15.8
5.0%
17.1
5.7%
16.8
11.6%
--14.5
6.8%
16.6
10.6%
9.7
0.5%
--11.1
12.8%
39.2
2.2%
19.7
4.6%
21.4
4.8%
27.8
4.2%
30.7
5.2%
20.3
12.3%
-19.0
15.6
25.7
-10.9
-7.0
----11.3
11.3
50% de
Visualizao
Completa do
Vdeo
------
Taxa de
Vdeos
Usurio
Vdeo (Segundos)
-----------

CTR
-18.9
-22.2
----32.7
30.1
40.3
30.5
13.0
13.0
CTR
0.08%
0.08%
0.08%
0.07%
0.06%
Taxa de Vdeos
Iniciados
Automaticamente
------
Durao Mdia do
Vdeo (Segundos)
------
Resultados para os Estados Unidos 4o trimestre de 2010 ao 3o trimestre de 2011
Taxa de
Expanso do
Painel
15.9%
6.6%
4.2%
4.9%
13.7%
11.3%
5.7%
10.7%
5.5%
42.1%
9.5%
14.9%
0.7%
7.1%
10.5%
7.7%
11.7%
13.9%
10.4%
14.3%
11.3%
-10.5%
8.6%
14.3%
5.4%
24.8%
0.8%
-----23.9%
15.0%
Durao Mdia de
Expanso
(Segundos)
68.1
55.8
48.5
52.4
89.5
60.6
120.9
71.7
65.5
127.1
108.8
48.8
29.9
22.8
43.2
67.0
67.3
36.4
71.9
91.9
43.1
-96.9
81.5
99.6
60.1
28.6
45.0
-----63.5
68.9
Durao Mdia de
Expanso
(Segundos)
------

Impresses com
Taxa de Expanso
do Painel
3.9%
4.5%
1.2%
0.5%
5.1%
6.8%
1.9%
3.3%
3.1%
6.9%
3.2%
8.8%
0.6%
1.8%
3.2%
4.4%
4.9%
6.9%
4.0%
6.7%
5.5%
-4.5%
3.7%
5.4%
4.3%
13.8%
0.4%
-----1.4%
1.7%
Taxa de
Expanso do
Painel
------

Impresses com
Taxa de Expanso
do Painel
------
56
Definies dos Segmentos pela MediaMind

Segmento
Definio
Txtil
Fabricantes e varejistas especializados em produtos txteis. Compreende os fabricantes e varejistas em que

mantm negcios em moda, roupas, sapatos, calados esportivos, acessrios e joias.
Automveis
B2B
Carreira
Produtos e Servios relacionados indstria automobilstica. Inclui fabricantes de carros, caminhes e

motocicletas, revendas de veculos, vendedores e guias de compras, agncias de aluguel de carros, oficinas
mecnicas, revendas de autopeas, servios automotivos diversos e postos de combustvel. No inclui
seguradoras de veculos (includas em Finanas).
Produtos e servios direcionados a clientes corporativos. Tais produtos no so dirigidos a consumidores
individuais. Exemplos: commodities e solues empresariais.
Vagas de emprego e servios para elaborao de currculos.
Bens de Consumo
Produtos vendidos em lojas de varejo como supermercados e lojas de convenincia. Inclui alimentos,
produtos para animais de estimao, cigarros, bebidas alcoolicas e no-alcoolicas. No inclui produtos de
higiene pessoal, cuidados pessoais e cosmticos (Includos em Sade e Beleza).
Corporativo
Fortalecimento da Marca. Campanhas com o objetivo de aumentar a visibilidade da marca da empresa ao

invs de foc-la em um produto especfico. Geralmente essas campanhas mencionam o nome da empresa
sem fazer referncia a nenhuma das marcas que possui.
Eletrnicos
Produtos eletrnicos como aparelhos de TV, home theaters, DVDs, aparelhos de som, tocadores de mp3 e
telefones celulares. No inclui computadores e perifricos (includos em Tecnologia/Internet).
Entretenimento
Fornecedores de servios de entretenimento. Inclui filmes e estdios de cinema, programas e canais de

televiso, shows e lbuns musicais e parques de diverso. No inclui livros e revistas (includos em
Notcias/Mdia).
Finanas
Servios e produtos relacionados aos mercados financeiro e de seguros. Compreende bancos, hipotecas,
financiamento de veculos, empresas de investimento, crdito ao consumidor, cartes de crdito e
companhias de seguro.
Jogos Eletrnicos
Consoles, jogos para computador e outros produtos relacionados, jogos para vendas tanto no varejo como
online. Inclui jogos para video games e computadores, apostas e loteria.
Governamental
Agncias do Governo. Inclui escritrios do governo, campanhas anti-fumo, campanhas eleitorais, eletricidade
e saneamento bsico. No inclui Telecomunicaes (includos em Telecomunicaes).
Sade e Beleza
Medicamentos
Notcias/Mdia
Restaurante
Varejo
Servios
Esportes
Tecnologia/Internet
Telecomunicaes
Turismo
Outros
Produtos e Servios para cuidado pessoal. Esse segmento inclui cosmticos, suplementos alimentares, higiene
pessoal e cuidados para o cabelo. No inclui medicamentos vendidos sob prescrio mdica ou com venda
livre (Includos em Servios Mdicos).
Medicao com prescrio mdica ou com venda livre. No inclui servios mdicos, clnicas e hospitais
(includo em Servios).
Empresas que fornecem notcias, jornais e servios de transmisso de rdio. Inclui estaes de rdio, jornais,
revistas e livros. Exclui canais de televiso e espetculos (includos em Entretenimento).
Fornecedores de servios para restaurantes. Inclui restaurantes e cadeias de lanchonetes. No inclui itens de
alimentao (includo em Bens de Consumo).
Estabelecimentos tradicionais e lojas online. Campanhas direcionadas a impulsionar as pessoas a irem s lojas
ao invs de promover um produto ou servio especfico. Inclui lojas de departamentos, lojas de artigos para
casa, lojas de equipamentos eletrnicos, supermercados, livrarias e lojas de mveis. No inclui lojas de
vesturio (includo em Txtil).
Fornecedores de servios diversos como educao, organizaes sem fins lucrativos e servios de cuidados
com a sade. Inclui universidades e faculdades, associaes, hospitais e clnicas. No inclui seguro-sade
(includo em Finanas).
Produtos e servios relacionados a esportes. Engloba equipamentos esportivos, federaes e competies,
jogos e eventos, alm de acessrios para a prtica de esportes. Exclui calados esportivos e peas de vesturio
(includo em Txtil).
Hardware, software e internet. Inclui desktops e laptops, softwares, perifricos e empresas de Internet. Exclui
fornecedores de servios de Internet (includos em Telecomunicaes).
Provedores de servios de internet e telefonia. Inclui telefonia fixa e mvel, empresas de TV a cabo e
provedores de internet. Exclui fabricantes de telefones celulares (includos em Eletrnicos) e fornecedores de
softwares (includos em Tecnologia/Internet).
Servios relacionados a viagens e turismo. Engloba hotis, linhas areas, transportes, agncias e conselhos de
turismo. Exclui agncias de locao de veculos (includas em Automveis).
Produtos e servios que no se enquadram em qualquer outra categoria.
57
Para impresses que tiveram interao, essa mtrica

proprietria da MediaMind mensura a durao mdia de
engajamento ativo. Usada para quantificar quo engajador
um um anncio para os usurios que inicialmente foram
atrados a se engajarem ativamente com ele.
A durao mdia de um Dwell. Para impresses que tiveram interao, essa mtrica soma a durao das
seguintes aes iniciadas pelo usurio: a quantidade de tempo em que o mouse foi posicionado sobre um
anncio, a durao de um vdeo aps a inicializao, durao da expanso e a durao de qualquer outra
interao realizada pelo usurio. O dwell no-intencional com durao de menos de um segundo excludo.
O nmero de impresses que resultaram em cliques sobre impresses servidas. Uma mtrica tradicional
usada anteriormente para Standard Banners.
Taxa de Dwell
Tempo Mdio de Dwell

por Usurio (Segundos)
Referente aos recursos de vdeo que comearam a ser executados, a poro de vdeos executadas em sua
durao total.
O nmero de impresses com pelo menos uma expanso do painel a partir de impresses expansveis
servidas. Essa mtrica mensura as expanses iniciadas pelo usurio.
O nmero total de expanses do painel a partir das impresses servidas. Essa mtrica mede as expanses
iniciadas pelo usurio ou iniciadas automaticamente.
O tempo mdio em que um painel foi expandido. Essa mtrica mede os banners expandidos pelo usurio e
automaticamente.
Taxa de Visualizao
Completa do Vdeo
Impresses com Taxa de
Expanso do Painel
Taxa de Expanso do
Painel
Durao Mdia de
Expanso (Segundos)
Medir a proporo de vdeos iniciados em que o vdeo foi

executado em sua durao total.
Quantificar a quantidade de impresses expansveis servidas
tiveram expanses.
Quantificar a extenso de quais impresses expansveis
servidas foram expandidas.
Medir o tempo que o usurio gastou com um banner
expandido na tela.
Referente aos recursos de vdeo com execuo iniciada, quantos deles foram executados mais de 50% da sua Medir a proporo de vdeos iniciados nos quais o vdeo foi
durao, a partir das impresses de vdeo inicializadas.
executado pelo menos em 50% de sua durao total.
Quantificar o nmero de vezes que os vdeos em anncios

comearam a ser executados.
50% de Visualizao do
Vdeo
Taxa de Vdeos Iniciados O nmero de vezes que os recursos de vdeo foram iniciados a partir de impresses servidas com um vdeo.
Automaticamente
Essa mtrica inclui vdeos iniciados pelo prprio usurio ou iniciados automaticamente.
Durao Mdia do Vdeo

A durao mdia, em segundos, dos recursos de vdeo disponveis no anncio.
(Segundos)
This proprietary MediaMind metric measures what portion

of impressions were intentionally engaged with. Used to
quantify the share of impressions that attracted users to
actively engage with an ad.
O nmero de impresses que tiveram algum tipo de interao em relao a todas as impresses. Dwell
definido como um engajamento ativo com um anncio. Inclui posicionar o mouse sobre um anncio, a
inicializao de um vdeo realizada pelo usurio e qualquer outra interao inicializada pelo usurio. O Dwell
no-intencional com durao de menos de um segundo excludo.
Para Standard Banners, serve como uma nica medio da

eficincia de um anncio.
Quantificar a durao da durao do vdeo executado no
anncio.
Quantificar a extenso de quais impresses servidas tiveram

interao.
Quantificar quantas impresses servidas tiveram interao.
Como deve ser usada?
O nmero total de interaes a partir do nmero total de impresses servidas. Impresses com mltiplas
interaes so contabilizadas mltiplas vezes. As interaes so definidas como cliques, abertura (expanso)
de um painel, repetio de um filme em Flash, vdeo sem som, vdeo com som, vdeo com pausa, vdeo em
tela cheia em modo inicializado / com pausa / finalizado ou outras interaes definidas pelo usurio.
O que ela mede?

O nmero de impresses com pelo menos uma interao a partir do nmero total de impresses servidas.
Impresses com interaes mltiplas so contabilizadas apenas uma vez. Interaes so definidas como
cliques, abertura (expanso) de um painel, repetio de um filme em Flash, vdeo sem som, vdeo com som,
vdeo com pausa, vdeo em tela cheia em modo inicializado / com pausa / finalizado ou outras interaes
definidas pelo usurio.
Taxa de Interao
Impresses com
Qualquer Taxa de
Interao
Mtrica
Definies das Mtricas pela MediaMind
Planejando o Alcance da Audincia com a mtrica Adjusted Unique
58

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ndices de Referncia

O que torna um anncio inteligente?

7 boas prticas para criar um

2011 MediaMind Inc. All rights reserved.

7 boas prticas para criar um anncio inteligente

7 boas prticas para criar um anncio inteligente

Dwell, a maneira inteligente de medir resultados

A criao de anncios mais inteligentes

Resumo dos ndices de referncia

Tabelas com Resultados por Regio

Tabelas com Resultados por Pas

33 Grcia / Hong Kong

Definies dos Segmentos pela MediaMind

Definies das Mtricas pela MediaMind

7 boas prticas para criar um anncio inteligente

7 boas prticas para criar um anncio inteligente

Faa com que seu vdeo se inicie automaticamente

Ajuste o anncio ao contedo da pgina

Use anncios Rich Media e mais visveis para a publicidade

Use anncios sincronizados

Aproveite a otimizao criativa dinmica

Inclua o Ad Exchange s compras de espao publicitrio

7 boas prticas para criar um anncio inteligente

Dwell, a maneira inteligente de medir resultados

O estudo est disponvel para download em http://advertising.microsoft.com/europe/dwell-on-branding

7 boas prticas para criar um anncio inteligente

A criao de anncios mais inteligentes

Grfico 1: Performance do Dwell com vdeos criativos

Durao Mdia de Dwell (seg)

Rich Media sem Vdeo

Rich Media com Vdeo

Rich Media sem Vdeo

Rich Media com Vdeo

Fonte: Pesquisa MediaMind, 2011.

7 boas prticas para criar um anncio inteligente

2. Faa com que seu vdeo se inicie automaticamente

Grfico 2: Performance de vdeos iniciados automaticamente e pelo internauta

Durao Mdia de Dwell (seg)

Taxa de Cliques (CTR)

Fonte: Pesquisa MediaMind, 2011.

7 boas prticas para criar um anncio inteligente

3. Ajuste o anncio ao contedo da pgina

Grfico 3: Dwell segundo o entorno e a localizao do anncio

Durao Mdia de Dwell (seg)

7 boas prticas para criar um anncio inteligente

4. Use formatos Rich Media e mais visveis para a publicidade

Grfico 4: Dwell segundo formato publicitrio

Durao Mdia de Dwell (seg)

7 boas prticas para criar um anncio inteligente

5. Use anncios sincronizados

Grfico 5: Dwell para anncios sincronizados

Durao de Dwell (seg)

Anncios Normais Anncios Sincronizados

Anncios Normais Anncios Sincronizados

Taxa de Cliques (CTR)

Anncios Normais Anncios Sincronizados

Fonte: Pesquisa MediaMind, 2011, Global.

7 boas prticas para criar um anncio inteligente

6. Aproveite a Otimizao Criativa Dinmica

Grfico 6: Dwell com optimizao automtica

Durao de Dwell (seg)

7 boas prticas para criar um anncio inteligente

7. Inclua o Ad Exchange s compras de espao publicitrio

Grfico 7: Comparao de custos por converso